• 제목/요약/키워드: Social-Mix

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Factors affecting Customer Relationship and the Repurchase Intention of Designed Fashion Products

  • KHOA, Bui Thanh;NGUYEN, Truong Duy;NGUYEN, Van Thanh-Truong
    • 유통과학연구
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    • 제18권2호
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    • pp.17-28
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    • 2020
  • Purpose: Human life is increasingly improved, so human needs are also growing more and more. One of the increasingly demanding industries is the fashion market. Fashion is an industry that produces essential items for human life, so manufacturers always need to know how to improve the relationship with customers, and make them repurchase. The study aims to discover the relationship between the factors that create a relationship with customers and the repurchase intention of designed fashion products. Research design, data, and methodology: The mix research method is applied to achieve research objectives. The qualitative research via the in-depth interview with 11 experts, and the quantitative research via the survey with 467 respondents was done in Ho Chi Minh city, the most developed city in Vietnam. Results: The research results point out that the fashion designer reputation, social media marketing, and the fashion store atmosphere have the positive impact on the relationship between the customer and fashion store, as well as the intention to repurchase of designed fashion products. In particular, customer relationship also affects the repurchase intention of designed fashion products positively. Conclusions: The study also proposed some managerial implications to develop a relationship with the customer and repurchase behavior of the customer in the fashion industry.

현대 남성복식에 나타난 Borderless현상 (Borderless Phenomenon in Modern Men's Fashion)

  • 김병옥;이상례
    • 한국의류산업학회지
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    • 제5권5호
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    • pp.470-480
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    • 2003
  • This study looks upon the borderless phenomenon of genres and at the disintegration of boundaries in fashion, the current 'borderless trend', and analyze modern men's fashion having borderless phenomenon under social changes and disclose current men's fashion. The borderless phenomenon of men's fashion declines traditional image of gender and expresses modern men's images strongly in accordance with social changes: Thus, in modern days, men's images have changed from muscular men having show-off and superiority to women-like men having pearly skin and slender figure. Men's fashion also looked for feminization to let men like make-up, beauty salon, cosmetic surgery and women-like hair style, etc. Men have been also given women's sexy and sensual beauty to put on innerwear as an outerwearization. The Influx and mixing of mutually different cultures is expressed in Hippie, Ethnic, Oriental trends. Mutually opposing country's factors mix so that a new culture is established. Also, the sharing of fashions amongst younger and older generation has occurred for reasons that are similar to the reasons above.

미국과 한국 페미니즘 영화에 나타난 파워 수트의 사회문화적 의미 비교 (Comparison of Socio-cultural Meaning on the Power Suit Expressed in American and Korean Feminism Films)

  • 윤진영;임은혁
    • 한국의류학회지
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    • 제36권9호
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    • pp.916-927
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    • 2012
  • In the $21^{st}$ century, woman leaders are able to influence society through improved social status and economic power. From 1980-1990 there was a rapid global social development of feminism and improved media perceptions. The progression of this process is reflected by female characters in feminism films that included a new dress style. The power suit emerged in the U.S.A of the 1980s, as a dress code that showed the workplace uniform of a professional woman and spread to Korea as an influential style. This study defines the different and similar aspects in the development of women's position and the role involved in a structural background through a comparison of the socio-cultural meaning of the power suit expressed in American and Korean feminism films. For analysis, this study chose American films in the 1980s and Korean films in 1990s that fulfilled elements about feminism films. Subsequently in American feminism films, the power suit expressed an equal authority with men, strategic use of femininity according to task type, and a dissipation of symbolic effects like a rich look. In Korean feminism films, the power suit expressed an end of femininity like female transvestite, independent female images with the masculinization of appearance, and a mix of new and traditional styles.

A Case Study of Art Marketing in Fashion Brand

  • Hong, Sung-Sun;Hwang, Choon-Sup
    • 유통과학연구
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    • 제11권11호
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    • pp.19-32
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    • 2013
  • Purpose - This study examines the effects of art marketing management of the marketing mix in fashion, focusing on the cases of the leading global fashion brands in art marketing management. Research Design, Data, and Methodology - This study was implemented using the content analysis method. Criteria, including product differentiation, promotion strategies, store strategies, and social contributions, were based on previous research, brand promotional references, and critical reviews in newspapers or professional magazines for various cases of art marketing management by fashion brands. Results - To achieve product differentiation, art marketing management has borrowed images from artworks, and employed parodies and collaboration with artists; this has facilitated the pleasure derived from utilizing the artistic value of products. Promotion strategies were integrated with art performances, advertisements, and runway shows. Store strategies developed emotional feelings and a longing for brands among consumers. Reputational marketing of the social contributions made by corporations elevated the corporate brand image perceived by consumers. Conclusions - This study's findings revealed that consumers can derive emotional satisfaction through art marketing that seeks to profit effectively by stimulating consumers' emotions. From an economic perspective, a convergence of art and marketing plays an important role in profit-making and satisfying consumers' emotions.

통합교육을 위한 초등학교 특수학급영역 설계방향에 관한 연구 - 특수학급 아동의 장소성을 중심으로 - (A Study on the Design Direction for Special Education Class Area in Elementary Schools for Inclusive Education - Focused on the Sense of Place for Children in Special Education Class -)

  • 윤동현;이선영
    • 교육시설 논문지
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    • 제21권2호
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    • pp.3-12
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    • 2014
  • Elementary School is a special facility where sense of place plays critical role for the development of children. Children in special education call for special attention as they hold inferior status compared to the children in regular class especially under the inclusive education policy. Eight cases of special education class area are analyzed in terms of social space, personal space and favorite place which is known to be basic factor for the development. As a result outdoor space found to be designed inappropriate even when designed accessible to the special education class as it could not meet the developmental needs of children in special education. Special education class area inside the building is also found to be too exclusive to allow social mix with children in regular class disregarding the intention of inclusive education. Location of these class should be strategic as it is critical to be linked with regular classroom efficiently still allowing psychological buffer as the children in special education tend to form restorative space inside the special education classroom showing the possibility of creating sense of place there.

단계별 환경교감형식에 의한 도심형저층집합주택의 유형별 분류와 자연에너지를 이용하는 냉난방 기법의 사례연구 -일본의 도심형 집합 주거를 중심으로- (A case study on the method of heating and cooling system by types classification and utilization of natural resources in urban centered low-rise collective housing through the Environment communion -Focusing on the urban town house in Japan-)

  • 심재명;김강수
    • KIEAE Journal
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    • 제10권5호
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    • pp.23-30
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    • 2010
  • The residence means a given place. It is repeated that process of overcome, protection, assimilation and adaptation has applied to environmental condition. Architecture is part of environment and various. Thus there are lots of types. We need the place with uniqueness, and it is suitable for biological and humanistic environment. The living space turned to be meaningful place with design, and people start to live with nature together. Therefore design restructures whole environment and makes people to be closed with nature. We have to understand nature of environment to connect one place with the other place, and people start to put down roots certain place. Coping with social needs, we have to develop the architectural alternative which can be applied to natural condition. This study suggest sound high-density urban residential model as it function social mix.

사회적기업의 금융지원 활성화를 위한 임팩트투자 연구 - 영국과 미국 사례를 중심으로 - (A Study on the Impact Investment for the Revitalization of Financial Institutions of Social Enterprises: in the Case of Britain and U.S.A.)

  • 장석인;성연옥;임상호
    • 경영과정보연구
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    • 제34권2호
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    • pp.151-169
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    • 2015
  • 임팩트투자(impact investment)의 부상에 대한 배경은 자본주의와 경제성장에서 소외된 사람들의 사회적 문제를 자본시장의 매커니즘으로 풀고자 하는 의지에서 볼 수 있다. 이러한 임팩트투자는 사회공익성과 수익성을 동시에 추구하여 혼합가치(mixed value)를 실현하는 사회적기업에 투자함으로써 경제적 안정과 사회적 형편성을 견인하고 있다. 사회공공성이 짙은 사회적기업의 재원활성화와 국가 복지재정의 위기를 능동적으로 대응하기 위해 '지속가능한 복지를 위한 출구전략'으로서 본 연구는 영국의 Big Society Capital (이하 BSC), 사회성과연계채권(Social Impact Bonds, 이하 SIB) 및 미국의 DBLIF, ACCION International 등과 같은 임팩트투자(impact investment)를 통해 해결방안을 모색하고자 한다. 본 연구의 목적은 우선 임팩트투자의 개념과 특성, 사회적기업과 임팩트 투자와의 관계를 살펴보고, 영국이나 미국 등 선진국이 공공성의 성격을 가진 사회적기업의 재원조달 유형으로서의 다양한 임팩트투자 사례를 고찰하고 시사점을 찾고자 한다.

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Evaluating Internet Pricing Schemes: A Three-Dimensional Visual Model

  • Nguyen, Thuy T.T.;Armitage, Grenville J.
    • ETRI Journal
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    • 제27권1호
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    • pp.64-74
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    • 2005
  • Traditional Internet pricing schemes are coming under continual pressure to adapt to, and encourage, a changing mix of Internet applications and consumer usage patterns. Much research effort over the last decade has been focused on developing more efficient and attractive charging schemes. However, none of the proposed models has been widely deployed. This raises questions regarding the inhibiting factors and missing pieces that make pricing the Internet such a challenge. In this paper, we discuss the problems with current Internet pricing schemes, review the history of Internet pricing research over the last ten years, and summarize the key features and motivations of the most significant models. We develop a novel visual approach to comparing and evaluating such schemes using a three-dimensional (3D) metric encompassing technical efficiency, economic efficiency, and social impact. We address and discuss the important factors that have inhibited the deployment of the reviewed models and suggest productive areas of focus for future Internet pricing research.

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재생골재콘크리트의 길이변화 및 동결융해 저항성에 대한 실험적 특성 고찰 (Characterization of Length change and Free-Thaw Resistance of Recycled Aggregate Concrete)

  • 심종성;박철우;박성재;김길중;김태광
    • 한국콘크리트학회:학술대회논문집
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    • 한국콘크리트학회 2006년도 춘계 학술발표회 논문집(II)
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    • pp.109-112
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    • 2006
  • Social and environmental pressures draw greater significance on the recycling of the waste. Particularly, waste concrete is particularly crucial among the construction wastes in terms of conservation of natural construction resources as well as disposal crisis. The technology to recycle the waste concrete has been improved. This study has various replacement levels of natural fine aggregate with recycled fine aggregate while coarse aggregate is completely replaced with the recycled coarse aggregate and herein fundamental properties investigated include compressive strength, shrinkage and dynamic modulus of elasticity. As a result, it is anticipated that the recycled aggregate concrete can be successfully applied to structural concrete members provided a proper recycling process, mix design and curing method are practiced.

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인천지역 집단급식소의 식용유 소비실태 (Consumption of Edible Oil Food Service Institutions in Inchon)

  • 홍미예;최은옥
    • 한국식생활문화학회지
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    • 제13권1호
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    • pp.27-35
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    • 1998
  • Consumption of edible oil at food service institutions in Inchon was surveyed to provide basic data for continuous education of dietitians. Manufacturing industry was the major food service institution(78.8%) in Inchon followed by schools, hospitals and social welfare service centers. Most dietitians were at the age of twenties and college graduates with professional careers of 1-5 years. Oil was purchased on the basis of its quality within 1-3% of total food costs four times a month. Proper frying temperature was determined by dropping salt or food coating materials into the oil. Soybean oil was the most frequently used and commercial frying mix powder and flour and eggs in water were the most common food coating materials. Fish and commercial frozen foods were the most frequently used materials for frying. Fried foods were stored with covers in a basket and consumed within 30 minutes after cooking. Frying oils were used one more time after filtering and color was the index for determination of re-use.

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