• 제목/요약/키워드: Social reward

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소비자 혁신성, 가격민감도, 동조 성향, 소비자 가치가 패션제품의 크라우드펀딩에 대한 소비자 태도 및 펀딩참여의도에 미치는 영향 (The Effects of Consumer Innovation, Price Sensitivity, Conformity, and Consumer Values on Consumer Attitudes and Intentions to Participate in the Crowdfunding of Fashion Products)

  • 김재희;김나래;이윤정
    • Human Ecology Research
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    • 제61권3호
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    • pp.281-295
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    • 2023
  • This study examined consumer attitudes and intentions to participate in reward-based crowdfunding projects for fashion products. We focused on consumer innovation, price sensitivity, conformity, and consumer values as factors that might influence such attitudes and intentions. A survey was conducted with 228 individuals aged 18 years and older who are aware of or have had experience using crowdfunding. Respondents were asked to answer questions based on the example of actual fashion crowdfunding projects. To analyze the data, reliability tests, the generation of descriptive statistics, factor analysis, and multiple regression were performed using SPSS 25.0. The results revealed that consumer innovativeness, non-conforming tendency, and emotional, quality, social, and ethnical consumer values had a significant influence on attitudes, which in turn affected intentions to participate in crowdfunding. Consumer innovativeness, price sensitivity, emotional value, and social value also had a direct influence on intentions to participate. In addition to its academic contribution, this study has important marketing implications for project initiators striving to identify and understand consumers who are willing to participate in reward-based crowdfunding for fashion products.

치위생과 학생의 사회학적 특성과 셀프리더십이 스트레스 대처방식에 미치는 영향 (Influence of social characteristics and self leadership on stress coping method in the dental hygiene students)

  • 이혜경
    • 한국치위생학회지
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    • 제15권5호
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    • pp.849-856
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    • 2015
  • Objectives: The purpose of the study is to investigate the influence of social characteristics and self leadership on stress coping method in the dental hygiene students. Methods: A self-reported questionnaire was completed by 436 dental hygiene students in J area from November 10 to December 10, 2013. The questionnaire consisted ofsocial characteristics of the subjects, self leadership, and stress coping method. The reliability was evaluated by Cronbach alpha. Data were analyzed by frequency, one-way ANOVA, multiple regression analysis using the SPSS 12.0 statistical package program. The self leadership was developed by Mans and adapted and modified by Kim and Park. The leadership included 18 questions of self expectation, rehearsal, goal setting, self reward, self criticism, and constructive area. The stress coping method was developed by Folkman and Lazarus, and adapted and modified by Park. The stress coping method included 24 questions of problem focused coping, seeking social support, emotion focused coping, and wishful thinking. Results: The best stress coping method was wishful thinking and the score was 2.81. The priority order of stress coping method included social support, problem focused coping, and emotion focused coping. The self-expectation, goal setting, self-criticism proved to be highly relevant factors. The explanation power of stress coping method was 29.1 percent. The self expectation, rehearsal, self reward, and self criticism were passive coping methods and the explanation power was 15.4 percent. Conclusions: The self leadership is the most important factor to fulfill the interpersonal relationship abilities, major satisfaction, and satisfaction with clinical practice. The self leadership leads to stress coping ability.

사회복지서비스 기관의 조직성과에 관한 연구 : 서울시 지역사회복지관의 질 산출(quality output)을 중심으로 (A Study on the Performance of the Human Service Organizations : An Analysis from the Perspective of Quality of Output)

  • 강철희;정무성
    • 한국사회복지학
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    • 제49권
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    • pp.343-378
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    • 2002
  • This study examines the organizational performance of human service organizations from the quality output perspective. Using the 2001 evaluation data about 89 community welfare centers in Seoul, this study attempts to identify the levels of the performance of human service organizations in Korea. This study also attempts to identify the factors that predict performance of human service organizations measured in terms of client satisfaction and experts' evaluation about the functioning of each center. Results are as follows: (1) when pooling 866 clients' satisfaction level into satisfaction score about each center, the average of client satisfaction about the centers is 3.42 at 4 points scale. (2) 41.6% of the community welfare centers is evaluated as "highly qualified" in its overall operation and functioning by the professional evaluation team, (3) the employee reward system(+), practice based on the program guideline manual(+), the portion of the government support grant in its budget(-), the overall employee salary level(-), the level of acquirement of program grants from external sources (-) are the predictors in explaining clients' satisfaction level, and (4) the level of professional expertise of the executive director(+), the level of professional supervision of middle managers(+), the employee reward system(+), the program need assessment(+), the level of client information system(+), the portion of government support grant(-), the overall employee salary level(-) are the predictors for "being highly qualified" in its overall operation and function of each center. Through the empirical analysis, this study provides valuable knowledge about organizational performance of community welfare centers from the quality output perspective. Finally, this study discusses implications for more effective and efficient organizational performance of community welfare centers in Korea.

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Information Behavior on Social Live Streaming Services

  • Scheibe, Katrin;Fietkiewicz, Kaja J.;Stock, Wolfgang G.
    • Journal of Information Science Theory and Practice
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    • 제4권2호
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    • pp.6-20
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    • 2016
  • In the last few years, a new type of synchronous social networking services (SNSs) has emerged—social live streaming services (SLSSs). Studying SLSSs is a new and exciting research field in information science. What information behaviors do users of live streaming platforms exhibit? In our empirical study we analyzed information production behavior (i.e., broadcasting) as well as information reception behavior (watching streams and commenting on them). We conducted two quantitative investigations, namely an online survey with YouNow users (N = 123) and observations of live streams on YouNow (N = 434). YouNow is a service with video streams mostly made by adolescents for adolescents. YouNow users like to watch streams, to chat while watching, and to reward performers by using emoticons. While broadcasting, there is no anonymity (as in nearly all other WWW services). Synchronous SNSs remind us of the film The Truman Show, as anyone has the chance to consciously broadcast his or her own life real-time.

종합병원 간호사의 부서별 사회심리적 업무환경이 직무만족에 미치는 영향 (Impacts of Psychosocial Work Environment on Nurses' Job Satisfaction Based on the Type of Hospital Departments)

  • 원효진
    • 보건의료산업학회지
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    • 제12권1호
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    • pp.47-56
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    • 2018
  • Objectives : The purpose of this study was to compare the characteristics of nursing work environments based on department type and to investigate the relationship between work environment and job satisfaction. Methods : The participants were 420 nurses from the ward, emergency room, intensive care unit, and operation room. The data were analyzed by descriptive statistics, ANOVA, Scheffe's test, and multiple regression test using the SPSS Win. 18.0 program. Results : The results were as follows: There was a significant difference in possibilities for development, meaning of work, recognition(reward), role clarity, and social community at work based on department type. The factors that influenced job satisfaction were influence, meaning of work, recognition(reward), role conflicts, and quality of leadership and these differed based on department type. Conclusions : The results of this study indicate that nursing work environments vary based on the type of hospital department. Therefore, it is necessary to develop diverse strategies for human resource management considering the type of department.

온라인 브랜드 커뮤니티 몰입이 브랜드 충성도에 미치는 영향 (The Effect of Online Brand Community Commitment on Brand Loyalty)

  • 곽기영;옥정봉
    • 한국경영과학회지
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    • 제36권3호
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    • pp.1-26
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    • 2011
  • As brand is increasingly important as a competitive source and information and communication technology based on Internet is rapidly advanced, many companies have paid attention to online brand community that is expected to help strengthen the customer's awareness on their products and services. This study suggests four factors-interaction, purpose, playfulness, reward-that facilitate online brand community commitment, and examines the effect of online brand community commitment on brand loyalty from the perspective of social identity theory. For this purpose, 243 sample data were collected from three online brand community sites and the proposed research model was empirically tested using LISREL 8.7 based on structural equation model. In conclusion, this study proposed theoretical and practical implications along with its limitations and future studies.

A Quantitative Study of Influencing Factors on Crowd Participation in a Crowdsourcing Project for Consumer Product Design

  • Tran, Tuananh;Park, Joon Young
    • Industrial Engineering and Management Systems
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    • 제14권4호
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    • pp.325-334
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    • 2015
  • Nowadays, crowdsourcing has become a popular concept and is widely used in many social, economical and technological areas. For consumer product design, crowdsourcing is implemented extensively with many cases. Although there has been a lot of research on the application of crowdsourcing for product design, the big picture of how factors influence the participartion of individuals from the crowd in a crowdsourcing project for product design has not yet been understood. This paper aims to investigate the relationships of crowd participation and influencing factors including: process, product, and reward. To do this, we conducted a survey on a crowd of engineering individuals and analyzed the collected data with data mining techniques. Main findings include the relationships of crowd participation versus process, product, and reward factors as well as regression models to predict crowd participation.

대학생의 자원봉사활동 지속의지에 미치는 참여 동기 및 인정·보상 요인 분석 (Factor Analysis of Participation Motivation, Recognition and Reward Affecting the Continuance Will of University Student Volunteers)

  • 강종수
    • 한국산학기술학회논문지
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    • 제13권12호
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    • pp.5728-5737
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    • 2012
  • 본 연구는 대학생의 자원봉사활동 활성화를 위해 자원봉사활동 지속의지에 미치는 참여동기 및 인정보상 요인들을 분석하였다. 이를 위해 자원봉사활동 참여경험이 있는 대학생 250명을 대상으로 1주일간 설문조사를 실시하고 결과를 분석하였다. 참여동기는 이타적 동기와 이기적 동기로, 인정보상은 사회경제적 인정보상, 교육문화적 인정보상 그리고 경제적 인정보상으로 범주화 하였다. 연구결과 참여동기는 이타적 동기와 이기적 동기가 혼재되어 있고, 인정보상은 대체로 사회심리적 인정보상은 높지만 경제적 인정보상 수준은 낮게 나타났다. 다중회귀분석 결과 참여동기 중 이타적 동기와 이기적 동기 모두, 그리고 인정보상 중에서는 사회심리적 인정보상과 경제적 인정보상이 자원봉사활동 지속의지에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 결과를 바탕으로 참여동기 및 특히 경제적 인정보상 강화를 중심으로 대학생들의 자원봉사활동 활성화를 위한 정책적 및 실천적 함의를 논의하였다.

지식경영에 대한 제 접근 : 사회적 네트워크, 자원의존 및 제도화 이론을 중심으로 (Multiple Perspectives on Knowledge Management : Social Network, Resource Dependency, and Institutionalization Theories)

  • 문계완;김기환;최석봉
    • 지식경영연구
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    • 제10권4호
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    • pp.43-60
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    • 2009
  • The current study attempts to provide the field of knowledge management with theoretical grounds from the perspective of social network, resource dependency, and institutional theory. Social network theory considers that knowledge management plays a critical role in organizational innovation through the process of knowledge sharing/creation, communication systems, and a cooperative culture and trust, whereas resource dependency perceives knowledge management as contributing to cost reduction through the process of knowledge capture/storage, database systems, and reward/incentive systems. Plus, from the perspective of institutionalization, this study discusses that organizations can not benefit from knowledge management if it is adopted with the motive of isomorphic change. Finally, this study compares and integrates the three perspectives, and discusses the implications and limitations.

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경찰공무원의 직무만족 영향요인에 관한 연구 (Police Officers to Identify the Impact of the Job Satisfaction)

  • 신승균
    • 한국콘텐츠학회논문지
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    • 제9권12호
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    • pp.314-321
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    • 2009
  • 본 연구는 경찰공무원들의 조직환경 및 직무특성, 보상유형 등의 제반요인들이 직무만족에 어떠한 영향을 미치는가에 관한 실증적 연구이다. 특히 우리나라 경찰의 지배적인 조직문화의 유형은 무엇이고 어떠한 보상유형이 경찰조직 및 경찰관개인의 직무만족에 어떠한 영향을 미치고 있는가를 파악하려는 데 그 목적이 있다. 경찰공무원의 직무만족 영향요인에 관해 실증적 연구를 수행한 결과로 첫째, 직무흥미, 사회인정, 조직응집, 경제적 보상에 대한 인식이 높을수록 직무만족도는 높아지는 경향을 보였고, 근무환경에 대한 인식이 높아질수록 직무만족도는 낮아지는 경향을 보이는 것으로 나타났고, 둘째, 직무만족 영향요인 중 직무흥미, 사회인정, 조직응집, 경제적 보상에 대한 인식이 높아질수록 직무만족도는 높아지는 경향이 있으며, 근무환경에 대한 인식은 직무만족도에 아무런 영향을 주지 못하는 것으로 나타났다. 본 연구결과를 바탕으로 경찰의 조직과 인사정책에 관한 정책적 제언의 함의점을 도출해 보면, 경찰공무원의 직무만족의 향상을 위해서는 사회적 보상과 경제적 보상에 대한 대책이 보다 강화되어야 할 것으로 보인다. 특히 사회적 보상요인의 각 요인인 직무흥미, 사회안정, 조직응집, 근무환경, 경제적 보상 등에 대한 대책이 필요하며, 경제적 보상요인 중 승진 및 징계 등에 관한 공정한 인사정책의 시행이 필요할 것이다.