• Journal of Korea Society of Industrial Information Systems
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• v.24 no.1
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• pp.81-94
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• 2019

The corporate social responsibility has become an industry norm, and the majority of companies have adopted corporate social responsibility (CSR) activities due to institutional pressure. This paper suggests that chief executive officer (CEO) characteristics and governance mechanisms such as CEOs hubris, outside directors, and foreign ownership can influence a managerial decision of following the norm in adopting CSR. This paper argues that a CEO with hubris carry out CSR considerably less or more than a CEO without hubris because a CEO with hubris are known to have a tendency to refuse to follow the norm from institutional pressure. On the contrary, corporate governance mechanisms can guide a CEO to follow the industrial norm related to CSR because governance mechanisms tend to control CEO to reduce managerial uncertainty. The results show that CEO with hubris has a positive relationship with the degree of CSR deviation while governance mechanisms have a negative relationship. In addition, governance mechanisms negatively moderate the relationship between CEO with hubris and with the degree of CSR deviation.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.235-245
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• 2013

This study attempted to study the relation between the social capitals and self esteem, psychological wellbeing of the elderly. This study took a questionnaire survey to 162 elderly persons over 65 years old in Busan Metropolitan City. The results of the impact of social capitals upon mental health of the elderly were as follows. For the social capitals and self esteem, formal reliability, formal network and the norm, women had significantly positive(+) impact on self esteem. For the social capitals and psychological wellbeing, formal reliability, women had significantly positive(+) impact on psychological wellbeing, while the norm had significantly negative (-) impact on psychological wellbeing. Based on such results, this study suggested meaning and necessity to construct the social capitals and its activation for the improvement of psychological health of the elderly. Finally, it remarked the limits of the study and the suggestions for the further research direction.

• The Journal of Information Systems
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• v.17 no.2
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• pp.113-135
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• 2008

This study introduces the construct of social influence and combines the construct with the flow theory and TAM framework Subjective norm, image, and visibility identified as the dimensions of social influence are hypothesized to influence flow and perceived usefulness, and then the intention to use of online community. Data were collected through a survey of respondents who have the experience of using an online community, and analyzed by using structure equations modelling. The major findings of this study are as follows: First, subjective norm was found to have a positive influence on flow and intention to use. Second, image was found to have a positive effect chi flow and perceived usefulness. Third, visibility was found to have a positive influence on perceived usefulness. Finally, flow and perceived usefulness were also found to have a positive effect on the intention to use. Implications of these findings are discussed for researchers and practitioners.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.457-462
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• 2008

User perceptions toward information technology (IT) are crucial to successful implementation. The purpose of our study is to improve the understanding of the impact of social influences on different types of users' perceptions and adoption of IT. To do this our study refines and expands the operationalization of the social influence construct to include four components: "subjective norm", "image","visibility", "voluntariness". We use this to examine influences by type of user (knowledge worker versus university student) and IT (innovative versus mature). The key finding is that when knowledge workers consider adopting innovative IT they are sensitive to general perceptions of its usefulness. Our results have implications for management enquiry and practice.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.355-367
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• 2014

The purpose of this research is to find the specific structure with factors that affect online game users' positive word of mouth(WOM) for online game companies to maintain existing and new users. In previous studies the influence of characteristics of online games and attributes of users on intention to play online games is mainly focused on. However online games are products with communication on network, so that critical mass through diffusion as well as the use of product by individual consumers is important issues. Therefore, it is necessary to consider network externality effect that the more value can be obtained by more game users. The authors verified that the influence of the variables like social mass and critical mass, affecting consumers' attitude and WOM. According to the research results, social norm and critical mass have significant influence on positive attitude and WOM intention for online games. Another results verified that social norm and users' attitude affect positive WOM intention directly. These results suggest managerial implication regarding social norm and critical mass to online game companies that desire for WOM to get more online game users.

• Fashion & Textile Research Journal
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• v.17 no.6
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• pp.965-977
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• 2015

This study aims to investigate determinants that included personal values, pro-environmental beliefs, and proenvironmental norms for enhancing consumers' purchase intention of eco-friendly outdoor wear exploring Stern(2000)’s the value-belief-norm theory. A survey was conducted with females and males between the ages of 20 and 60 who have experienced buying outdoor wear products. A total of 300 responses were analyzed by descriptive analysis, factor analysis, a reliability test, an independent samples t-test, and regression analysis. The results of this study were as follows: 1) The results of exploratory factor analysis and reliability test on the personal value clearly showed factorial structures including the social power, ecologic value, openness, equality, and altruistic value. 2) There are significant differences in personal value sub-dimensions, pro-environmental beliefs, pro-environmental norm, and purchase intention of eco-friendly outdoor wear products according to respondents' gender and age. 3) Personal values, but not social power, affect pro-environmental beliefs; in turn, pro-environmental beliefs affect pro-environmental norms, which then affects purchase intentions of eco-friendly outdoor wear. The findings support the conclusion that there is significant causality among personal value such as ecologic, openness, equality, and altruistic, pro-environmental belief, and pro-environmental norm. This study suggests pragmatic implications to understand outdoor wear consumers' socio-psychological and demographic factors and to augment purchase intentions of eco-friendly outdoor wear products.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.4
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• pp.13-25
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• 2014

This study advances research on new venture by taking the organizational ecology perspective to explore the relationship between social legitimacy and new venture performance. We examine how entrepreneurs' organizing activity and social norm shape the social legitimacy. This paper also categorizes the social norms into three parts: social norm that is 1) supporting success achieved through one's own effort 2) encouraging start-up, and 3) promoting risk-taking. Using a dataset of PSED(Panel Study of Entrepreneurial Dynamics) from 2005 to 2011, we found that entrepreneurs' organizing activity has a positive effect on new venture performance. In addition, this study presents the moderating effects of 'liability of newness' that decreases the effect of organizing activity on new venture performance. Interestingly, with respect to the social norm, 'liability of newness' only moderates the relationship between start-up encouraging social norm and new venture performance.

• Informatization Policy
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• v.21 no.1
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• pp.57-76
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• 2014

The purpose of this research is to investigate the role of social dimensions in predicting the intention to use SNS. We proposed an integrative SNS acceptance model based on the theory of planned behavior (TPB), the technology acceptance model (TAM), and the social influence theory. Included in the model are attitude toward SNS use, subjective norm, information cascades, and perceived behavioral control as antecedents to intention to use SNS. An empirical analysis was conducted using data collected from a questionnaire survey with 228 college students in Korea, and it yielded the following findings. First, the two social dimensions, namely subjective norm and information cascades, were found to have a significant positive relationship with the intention to use SNS. In particular, information cascade turned out to have the strongest impact of the three antecedents to intention to use SNS. Second, perceived usefulness and perceived ease of use were found to have a significant positive influence on the attitude toward SNS use.

• Korean Journal of Social Welfare Studies
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• v.42 no.3
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• pp.381-407
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• 2011

This study set out to construct an social capital scale that could be commonly used by social welfare organizations and to apply it to examine any differences in social capital among social welfare organizations. For those purposes, the study distributed a questionnaire by mail to social welfare organizations in 15 cities and provinces across the nation and conducted latent means analysis. The major research findings were as follows. First, as a result of exploratory factor analysis and confirmatory factor analysis, the validity and reliability in measurement indicators of social capital were proved to be satisfactory level. Secondly, social capital were found to be interpreted at the organizational level through the review of levels of analysis. Meanwhile, the configural, metric, and scalar invariance of social capital scale were confirmed, which indicates that the social capital scale can be commonly applied to social welfare organizations. Finally, latent means analysis was carried out to examine differences among social welfare organizations in the subindexes of social capital including network connectivity, setting and sharing of vision, reciprocal norm, trust and cooperation, and group participation. As a result, there were significant differences among social welfare organizations in network connectivity, reciprocal norm, trust and cooperation and group participation but no statistically significant differences among them in sharing of vision, goal and core value. Those findings led to implications needed to manage of social welfare organizations.

• Information Systems Review
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• v.18 no.3
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• pp.209-233
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• 2016

Internet companies that utilize social network have increased in number. The introduction of diverse social media services facilitated innovative changes in e-business. Social network service (SNS), which is a domain of social media, is a web-based service designed to strengthen human relations in the Internet and build new social relations. The remarkable growth of social network services and the profit generation and perception of this service are the new growth engines of this digital age. Given this development, many global IT companies views SNS as the most powerful form of social media. Thus, they invest efforts to develop business models using SNS.2) This study verifies the impact of privacy exposure in SNS as a result of privacy invasion. This study examines the purpose of using the SNS and user's awareness of the significance of personal information, which are key factors that affect self-disclosure of personal information. This study utilizes theory of reasoned action (TRA) to provide a theoretical platform that describes the specific behavior and emotional response of individuals. This study presents a research model that considers negative attitude (negatude). In this model, self-disclosure in SNS is considered a TRA. TRA is a subjective norm, a behavioral intention, and a key variable of exposure behavior. A survey was conducted on college students at Y university in Seoul to empirically verify the research model. The students have experiences in using SNS. A total of 198 samples were collected. Path analysis was applied to analyze the relations of factors. The results of path analysis show the statistically insignificant impact of privacy invasion on negatude, subjective norm, behavioral intention, and exposure behavior. The impact of unrecognized privacy invasion was also considered insignificant. The impacts of intention to use SNS on negatude, subjective norm, behavioral intention, and exposure behavior was significant. A significant impact was also found for the significance of personal information on subjective norm, behavioral intention, and exposure behavior, whereas the impact on negatude was insignificant. The impact of subjective norm on behavioral intention was significant. Lastly, the impact of behavioral intention on exposure behavior was insignificant. These findings are significant because the study examined the process of self-disclosure by integrating psychological and social factors based on theoretical discussion.