• 디지털융복합연구
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• 제10권11호
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• pp.261-269
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• 2012

본 연구는 소셜네트워크서비스를 소셜커머스 분야에 활용하는 정책을 제언하고자 하는 목적에서 이루어졌다. 이를 위해 먼저 소셜네크워크 서비스에 대한 개념을 살펴보고, 소셜네크워크 서비스의 대표적인 유형 4가지를 제시하고 각각의 특성을 분석하였다. 더불어 소셜커머스의 국내현황과 개념을 제시하였으며, 대표적인 소셜커머스 유형 6가지를 제시하고 각각의 특성을 분석하였다. 끝으로 소셜네트워크 서비스를 소셜커머스에 활용할 수 있는 정책적 제언을 제시하였다. 본 연구결과는 기업들이 소셜네크워크 서비스를 어떻게 소셜커머스 사업에 활용할 수 있는 가에 대한 마케팅적 함의를 제시했다는 점에 그 가치가 있다고 하겠다.

• 아태비즈니스연구
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• 제11권1호
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• pp.93-114
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• 2020

Purpose -The purpose of this study is to analyze how the accreditation system affect the selection of business strategies in social enterprises, which create social value rather than maximize profits. Design/methodology/approach - This study collected survey data from 40 accredited and 53 non-accredited social enterprises. This research employs a Fuzzy-set/qualitative comparative analysis to compare the combinations of factors that affect a social enterprise's performance Findings - The results show that for accredited enterprises organizational capabilities are significantly more important than networking capabilities, whereas for non-accredited enterprises internal communication, governance capacities and networking competencies are most important capabilities to improving their social performance. And also The accreditation systems for social enterprises would entice social enterprise away from business strategies based on with local society, which is differentiated with commonly accepted social enterprise model. Research implications or Originality - This research suggests that the accreditation system for social enterprises should be redesigned for enticing social enterprises in Korea to be more localized to meet local needs in terms of positive changes of local society.

• International Journal of Contents
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• 제18권3호
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• pp.21-33
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• 2022

Previous research has provided inconsistent findings as to whether socially (in)competent individuals benefit from social networking sites (SNSs) use. Based on the rich-get-richer model, some studies have shown that socially competent individuals expand their existing networks even further via SNSs use. Based on the poor-get-richer model, other studies have shown that those with poor social skills can achieve beneficiary outcomes from SNSs use by overcoming their deficient social resources of offline environments. The present study is devised to add evidence regarding how and why social skills are related to SNSs use. To this end, we tested the relationships between social competence and three types of Facebook communication activities: interaction, self-presentation, and passive observation. Further, drawing on the social cognitive theory, the mediating role of outcome expectancy in the relationship between social competence and Facebook communication activities was examined. Using an online survey in South Korea (N = 708), it was found that individuals with higher social competence were more likely than those with lower social competence to engage in interaction, self-presentation, passive observation on Facebook. Moreover, these relationships were mediated by outcome expectancy that the desired social outcomes could be achieved as a result of Facebook use.

• Asia Marketing Journal
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• 제17권1호
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• pp.69-95
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• 2015

This paper examines a highly used social networking site (SNS) by studying the behavior of more than 11 million members over a 20 month period. The importance of the most highly active members to the overall network is demonstrated by the significant fraction of total visits by extremely active members in a given period but such members have surprisingly short lifespans (an average of only 2.5 months) as social hubs. We form and test a number of hypotheses concerning these social hubs and the determinants of their lifespan. We find that the speed of achieving social hub status increases the lifespan of a social hub. The norm of reciprocity is strongly confirmed to be present in the social hub population as visits are reciprocated. We also find that increasing local dominance in terms of activities over neighboring agents leads to a longer lifespan of a social hub. Contrary to expectations, local clustering in the vicinity of social hubs is smaller (rather than larger) than overall clustering. We discuss managerial implications in the paper.

• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2009년도 춘계학술발표논문집
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• pp.280-283
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• 2009

Web 2.0 is changing the paradigm of using the Internet which is affecting the e-learning paradigm. E-learning 2.0 based on the Web 2.0 has a bottom-up approach which learners work on content with social networking and collaboration in their own cyberspace. Second Life is presented as a new e-learning environment. - Flexibility, - Strong social networking, - Residents’ creative activities of Second Life ⇨ Unlimited potential to educators Second Life is a classroom built in 3D cyber space.

• 한국IT서비스학회지
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• 제13권4호
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• pp.189-203
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• 2014

With the evolution of Internet technologies and the increasing variety of Internet devices, advertisements in various web services have also expanded. Interactive web services often go hand in hand with effective advertisements for a business model. We estimated statistical parameters of the interactive web server for service monitoring and advertisement-effect. In the web pages, we integrated the plugins of social networking services (SNSs) (e.g. Facebook, Twitter) and an advertisement scheme (e.g. Google AdSense) that regards social name-directory contents. Empirical data analysis and statistical results are presented with the implementation of estimations of parameters (e.g. utilization-level and serviceability) and advertisements in a social networking name-directory service (http://ktrip.net or http://한국.net). We found that estimated parameters were applicable to service monitoring of web-server as well as to synthesis of advertisement-effect in our social-web name-directory service.

• 분석과 대안
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• 제2권2호
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• pp.31-66
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• 2018

This study investigates the mobilizing function of political agreement and disagreement in communition mediated by social media. Analyses of a survey found that reception of news consistent with individual political predispositions through social networking sites (SNS) positively related to political participation, whereas reception of counterattitudinal news was unrelated. Similarly, SNS- based discussion with politically agreeing others predicted political participation, whereas discussion with disagreeing people did not contribute to participation. Moreover, attitude-consistent news reception and agreement in political discussion had interactive influences, as the effects of attitude-consistent news on participation become stronger with increases in discussion with agreement. The results suggest that the mobilizing effects of social media mainly work through political agreement rather than disagreement in communication.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.545-553
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• 2020

Although networking behavior is an effective job search method to students, far too little attention has been paid to mechanisms explaining the antecedents and networking behavior. The goal of this study was to demonstrate the effect of the HEXACO personality dimensions on graduated students' job search networking behavior through their network size. A survey of 773 participants was conducted to assess personality traits, network size, and networking behavior. All constructs in the study were measured by 5-point Likert scales. This study employed a structural equation model to examine the proposed conceptual model and the correlations among variables. Results showed that the personality of emotionality negatively influence students' network size, while extraversion and agreeableness are positively associated with the scope of their social network. Second, the findings confirmed that network size is directly related to the level of looking-for job behavior, particularly networking behavior. Finally, our results explored that network size played the mediating effect on how personality traits affect networking behavior. These findings suggest that network size is a dynamic mechanism that helps to understand the correlation between personality traits and job search networking behavior. The theoretical and practical implication of the study, as well as the future research direction were discussed.

• International Journal of Knowledge Content Development & Technology
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• 제7권4호
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• pp.27-50
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• 2017

The impact of social networking is varied from good to bad. Online activities have also been categorized into pros and cons of social networking, either as reported as hiding Internet activities among teenagers or killing loneliness among elderly. In terms of relationships, there have been argument over its closeness and quality of an online relationship in Internet settings. Looking at the contradiction in an innovative interaction between classic community communication and social media, there is an unknown scent of the future struggling and challenging both human communication and relationships in the presence of digital culture. This research uses Diffusion of Innovation to study the wide and continuous spread of digital culture in human communication; and, Media Dependency in learning and structuring the cognitive, affective and behavioral effects of social media on each person uses the media in different ways. This research will be using online survey to gain opinions from a social network site as an update of views and reflection of self-awareness to all levels of people. Social media like Facebook (FB) is perceived as a good tool of communication that it is able to bring closeness among the family members. The results show that social media like FB brings positive impact towards family members; it would help to build a better and harmonic society; and, relationships among family members and communication shall be improved and enhanced to the level of a united society.

• 한국융합학회논문지
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• 제10권8호
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• pp.205-215
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• 2019

본 연구는 Social Networking Sites(SNS)의 사용유형과 우울감의 관계에서 지각된 사회지지와 부정적 사회비교의 매개효과가 성별에 따라 차이가 있는지를 살펴보았다. 이를 위해 483명의 성인들을 대상으로 수집된 자료를 이용하여 다집단 구조방정식 분석을 실시하였고, 부트스트랩 분석으로 매개효과를 살펴보았다. 연구 결과로는 남녀 모두 SNS를 통해 집단소속감을 느끼며 높은 집단소속감은 높은 사회지지와 낮은 우울감으로 연결되었고, 높은 부정적 사회비교는 높은 우울감으로 연결되었다. 그러나 남성의 경우 집단소속감과 부정적 사회비교 간의 유의미한 관계는 나타나지 않은 반면 여성의 경우 집단소속감이 높을수록 부정적 사회비교 역시 높았고 이는 우울감에 유의미한 영향을 미쳤다. 따라서 SNS의 사용은 온라인 환경에서의 집단소속감을 가질 수 있는 긍정적인 효과가 있으나, 성별에 따른 집단 내에서의 소속감은 부정적 사회비교에 서로 다른 영향을 주었고 이에 따라 우울감이 달라질 수 있음을 시사하였다.