• 한국IT서비스학회지
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• 제12권4호
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• pp.145-164
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• 2013

With the rapidly expanding social network service, the distribution of information shows that social networks have evolved into platforms of communication and new information sharing among users. Previous studies are focused on the motivational factors of information sharing through social networking service. However, in this study, we focus on the factors that affect intention to share information in terms of both user's psychological motivation and functional characteristics of social network service. This study shows that factors such as enjoyfulness, image, identity and communication positively affect the attitude and intention of information sharing.

• 보건행정학회지
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• 제21권4호
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• pp.493-510
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• 2011

Objectives : This study aims to explore how social support and social network are related with health behavior. Methods : The target population was 12,449 people in Chungcheongbuk-do. The sample was accrued for the period of 3 months in 2008 by face to face interview of direct visiting from systematic sampling method. The instruments used in this study were social support, social network and health behavior. Results : There was significant difference in the level of social support and social network by sex, age, educational level, occupation, and monthly income(p<0.05). There was significant difference in the level of social support by alcohol drinking, physical exercise. There was significant difference in the level of social network by smoking, alcohol drinking, physical exercise, obesity(p<0.05). Multivarite analysis shows significant difference in the level of social instrumental support by smoking, physical exercise. It shows significant difference in the level of social emotional support by smoking. It also shows significant difference in the level of social network by smoking, physical exercise. Conclusion : These results suggest that social support and social network may be associated with health behavior. Because this study was cross sectional research, the order was not found between social support, social network and health behavior. Through a study on monitoring, we will obtain more information for relationship.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제15권2호
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• pp.540-557
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• 2021

Privacy vulnerability of social networks is one of the major concerns for social science research and business analysis. Most existing studies which mainly focus on un-weighted network graph, have designed various privacy models similar to k-anonymity to prevent data disclosure of vertex attributes or relationships, but they may be suffered from serious problems of huge information loss and significant modification of key properties of the network structure. Furthermore, there still lacks further considerations of privacy protection for important sensitive edges in weighted social networks. To address this problem, this paper proposes a privacy preserving method to protect sensitive weighted edges. Firstly, the sensitive edges are differentiated from weighted edges according to the edge betweenness centrality, which evaluates the importance of entities in social network. Then, the perturbation operations are used to preserve the privacy of weighted social network by adding some pseudo-edges or modifying specific edge weights, so that the bottleneck problem of information flow can be well resolved in key area of the social network. Experimental results show that the proposed method can not only effectively preserve the sensitive edges with lower computation cost, but also maintain the stability of the network structures. Further, the capability of defending against malicious attacks to important sensitive edges has been greatly improved.

• 전자공학회논문지CI
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• 제48권3호
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• pp.18-26
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• 2011

최근 급성장하고 있는 소셜 네트워크 서비스는 인적 네트워크를 반영한 온라인 서비스로서 선거 유세, 기업 홍보 마케팅, 교육적 정보 공유, 의학적 지식 및 의견 교환 등 다양한 목적으로 사용되고 있다. 이 서비스는 공동의 관심사를 가진 사람들이 모여 자유롭게 정보와 의견을 교환하면서 친분관계를 형성하도록 하고, 자신의 프로파일과 친분관계에 있는 사람들을 공개함으로써 다른 사람의 인맥을 활용하여 자신의 관계를 확장시켜 나갈 수 있도록 한다. 그러나 정보의 개방과 공유를 기반으로 하는 소셜 네트워크 서비스는 프라이버시 침해나 피싱과 같은 많은 보안상의 문제를 야기 시킨다. 본 논문에서는 키링을 이용하여 소셜 네트워크에서 소규모 그룹의 통신을 보호하기 위한 키 관리 기법 및 프로토콜을 제시하였다.

• 정보관리학회지
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• 제27권4호
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• pp.71-87
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• 2010

본 연구에서는 2000년부터 2009년까지 10년 동안 국내의 학술지에 발표된 사회 연결망 분석과 관련된 논문들을 대상으로 하여 연도별 연구논문 추이와 학문분야별로 구분하여 연구동향을 분석하였다. 연구결과 사회 연결망 분석을 적용한 연구는 총 163편으로서 연차적으로 증가하여 수행되고 있으며, 특히 최근에 많은 연구들이 발표되고 있음을 확인할 수 있었다. 사회연결망 분석은 다양한 분야에서 적용되고 있었고 특히 경영학, 교육학, 행정학 분야 등에서 많이 적용되고 있는 것으로 나타났으며 단독연구보다는 공동연구가 많은 것으로 나타났다. 문헌정보학 분야에서는 웹계량정보학을 포함한 계량정보학 분야에서 최근 들어 상대적으로 많이 사용되고 있는 것으로 나타났다. 이러한 연구결과는 정보학 영역에 있어 사회 연결망 분석의 접목 가능성을 확인하고, 향후 사회 연결망 분석을 정보학에 활용하기 위한 기초자료로 활용할 수 있을 것이다.

• 디지털산업정보학회논문지
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• 제10권2호
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• pp.157-171
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• 2014

A organization of social enterprises is to achieve various goals such as private interests, the public nature, and social policy. For fulfilling these goals, we have to understand the various success factors. These success factors were shared among peoples. This study explored a position of structure of social network formed by success factors of Social Enterprises with importance. A position within social network defined a number of link connected other nodes. A position is closely associated with to individual's behaviors, opinions and thinking. We used social network analysis with two mode method for explaining feathers of structure of social network formed by success factors shared among peoples. We choose degree centrality for determining a position within social network. Centrality is a key measure in social network analysis. Results is that shared success factors are operation capital(15.15%) totally, and by Buying experience of products of Social Enterprises, Business Compliance(14.39%) and planning(12.88%), and by usage time of smart devices, Business Support(17.05%) and planning(16.10%). and the dominant success factor was not explored.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제15권11호
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• pp.3935-3949
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• 2021

With the rapid development of Internet and big data technology, various online social network platforms have been established, producing massive information every day. Hot topic discovery aims to dig out meaningful content that users commonly concern about from the massive information on the Internet. Most of the existing hot topic discovery methods focus on a single network data source, and can hardly grasp hot spots as a whole, nor meet the challenges of text sparsity and topic hotness evaluation in cross-network scenarios. This paper proposes a novel hot topic discovery method across social network based on an im-proved LDA model, which first integrates the text information from multiple social network platforms into a unified data set, then obtains the potential topic distribution in the text through the improved LDA model. Finally, it adopts a heat evaluation method based on the word frequency of topic label words to take the latent topic with the highest heat value as a hot topic. This paper obtains data from the online social networks and constructs a cross-network topic discovery data set. The experimental results demonstrate the superiority of the proposed method compared to baseline methods.

• 디지털산업정보학회논문지
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• 제7권2호
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• pp.19-27
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• 2011

Recent development of information technologies produces a lot of community services. Social Network Service is one of the community services on the world wide webs. In the Social Network Service, a user can register other users as friends and enjoy communication through a virtual message. Previous researches show a few social service methods using manually generated tagging. However, the manual social tagging is not widely used in many social network services. Moreover, they do not consider ubiquitous computing environment. We propose a recommendation method for social service using contexts in ubiquitous environment. Our method scores documents based on context tags and social network services. Our social scoring model is computed by both a tagging score of a document and a tagging score of a document that was tagged by a user's friends.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권5호
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• pp.2082-2102
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• 2018

In recent years, social network related applications such as WeChat, Facebook, Twitter and so on, have attracted hundreds of millions of people to share their experience, plan or organize, and attend social events with friends. In these operations, plenty of valuable information is accumulated, which makes an innovative approach to explore users' preference and overcome challenges in traditional recommender systems. Based on the study of the existing social network recommendation methods, we find there is an abundant information that can be incorporated into probability matrix factorization (PMF) model to handle challenges such as data sparsity in many recommender systems. Therefore, the research put forward a unified social network recommendation framework that combine tags, trust between users, ratings with PMF. The uniformed method is based on three existing recommendation models (SoRecUser, SoRecItem and SoRec), and the complexity analysis indicates that our approach has good effectiveness and can be applied to large-scale datasets. Furthermore, experimental results on publicly available Last.fm dataset show that our method outperforms the existing state-of-art social network recommendation approaches, measured by MAE and MRSE in different data sparse conditions.

• 디지털산업정보학회논문지
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• 제9권4호
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• pp.251-265
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• 2013

The emergence of social network services, is changing the foundation of human relationship formation and method of communication of individuals through sharing of free information. Social network service is a service to support or facilitate an on-line extension of off-line network among people by helping them to share personal profile. History of social network services very short. But users of the various layers is increasing rapidly and ripple effect social as a result is very large. The focus of existing research was mainly devoted to motivation of use and acceptance of social network services. Currently the use of SNS was maturing. Thus, in-depth research on the use pattern of SNS users is needed. The purpose of this study is that, for Facebook in social network services, to analyze the changes in the initial stage of use, medium-term, usage patterns at the current time. Results of the study by analyzing the characteristics of the change in the pattern of usage of user of Facebook, it can be used as basic materials for SNS researchers and service provider.