• 디지털융복합연구
• /
• 제14권12호
• /
• pp.591-597
• /
• 2016

타당한 연구 수행을 위해서는 방법론이 중요하다. 소셜네트워크서비스로부터 수집되는 데이터를 대상으로 하는 소셜 빅데이터 연구는 최근 들어 새롭게 부각되는 연구이지만 아직 이에 합당한 연구방법이 충분하지 않은 실정이다. 이에 본 연구에서는 소셜 빅데이터 분석에 합당한 연구방법론 개발에 앞서, 연구문제의 설정에 대하여 체계적으로 정리하고 질문의 기본 유형을 제시하고자 한다. 그리고 제시되는 6가지 기본 유형에 따른 데이터 형태를 살펴보고자 한다. 나아가 SNS로부터 수집되는 빅데이터 분석과 관련된 통계적인 제 문제에 대해서도 고찰해 보도록 하겠다. 본 연구의 결과는 향후 관련 연구자들이 데이터 유형에 맞는 올바른 연구문제를 수립하고 분석함으로써 타당한 정보를 도출하는데 도움이 될 것으로 사료된다.

• 한국의류학회지
• /
• 제46권6호
• /
• pp.1058-1073
• /
• 2022

Big data analytics and social media have shifted the way fashion trends are dictated. Fashion as a medium for expressing gender has created new concepts of masculinity in popular culture, where men are increasingly depicted in a softer style. In this study, we analyzed 2,879 menswear collections over a 10-year period from Vogue US to uncover key menswear trends. Using Semantic Network Analysis (SNA) on Orange3, we were able to quantitatively analyze how contemporary menswear designers interpreted diversified trends of masculinity on the runway. Frequency and degree centrality were measured to weigh the significance of trend keywords. "Jacket (f = 3056; DC = 0.80), shirt (f = 1912; DC = 0.60) and pant (f = 1618; DC = 0.53)" were among the most prominent keywords. Our results showed that soft masculine keywords, e.g., "lace, floral, and pink" also appeared, but with the majority scoring DC = < 0.10. The findings provide an insight into key menswear trends through frequency, degree centrality measurements, time-series analysis, egocentric, and visual semantic networks. This also demonstrates the feasibility of using text analytics to visualize design trends, concepts, and patterns for application as an ideation tool for academic researchers, designers, and fashion retailers.

• International Journal of Computer Science & Network Security
• /
• 제24권7호
• /
• pp.177-185
• /
• 2024

Web science, a general discipline of learning is presently at high demand of expertise with ideas to develop software-based WebApps and MobileApps to facilitate user or customer demand e.g. shopping etc. electronically with the access at their smartphones benefitting the business enterprise as well. A worldwide-computerized reservation network is used as a single point of access for reserving airline seats, hotel rooms, rental cars, and other travel related items directly or via web-based travel agents or via online reservation sites with the advent of social-web, e-commerce, e-business, from anywhere-on-earth (AoE). This results in the accumulation of large and diverse distributed databases known as big data. This paper describes a novel intelligent web-based electronic booking framework for e-business with distributed computing and data mining support with the detail of e-business system flow for e-Booking application architecture design using the approaches for distributed computing and data mining tools support. Further, the importance of business intelligence and data analytics with issues and challenges are also discussed.

• 지능정보연구
• /
• 제22권4호
• /
• pp.1-18
• /
• 2016

협업필터링은 사용자의 선호도 평가자료를 이용하여 특정 사용자의 특정 상품에 대한 선호도를 예측하고 이를 이용하여 유사한 사용자에게 상품을 추천한다. 협업필터링은 전자상거래에서의 정보 과잉현상을 줄여 주기에 가장 인기 있는 개인화 기법이다. 그러나 협업필터링은 희소성과 확장성 문제 등을 가지고 있다. 본 연구에서는 희소성과 확장성 문제와 같은 협업필터링의 주요 한계점을 보완하고 추천과정에 사용자의 정성적이고 감성적인 정보를 반영하도록 하기 위하여 사회연결망 정보와 협업필터링을 접목하는 방안을 이용한다. 본 논문에서는 특이값 분해에 내재적인 정보를 반영할 수 있도록 확장한 SVD++에 사회연결망 정보를 고려할 수 있도록 한 Social SVD++ 알고리듬을 협업필터링에 접목한 새로운 추천 알고리듬을 이용한다. 특히, 본 연구는 추천과정에 실제 사용자의 사회연결망 정보를 반영하여 모형의 성과를 평가할 것이다.

• 한국정보시스템학회지:정보시스템연구
• /
• 제26권2호
• /
• pp.1-23
• /
• 2017

Purpose Facebook is a social network service that has the highest number of Monthly Active Users around the world. Hence, marketers have selected Facebook as the most important platform to get customer engagement. With respect to the customer engagement enhancement, the most popular and engaging post type in the Facebook brand fan pages related to what was usually classified as 'sweepstakes'. Sweepstakes refer to a form of gambling where the entire prize may be awarded to the winner. Which makes customers more engaged with the brand. This study aims to explore sweepstakes-oriented social media marketing approaches based on the application of big data analytics. Design/methodology/approach we collect sweepstakes data from each company based on the data crawling from the Facebook brand fan pages. The output of this study explains how companies in each category of FCB grid can design and apply sweepstakes for their social media marketing. Findings The results show that they have one thing in common across the four quadrants of FCB grid. Regardless of the quadrants, most frequently observed type is 'Simple/Quiz or Comments/Quatrains [event type of sweepstakes] + Gifticon [type of reward prize] + Image [type of message display] + No URL [Link toother website] +Single-Gift-Offer [type of reward prize payment]'. So, if the position of the brand is hard to be defined by the FCB grid model, then this general rule can be applied to all types of brands. Also some differences between the quadrants of the FCB grid were observed. This study offers several research implications by analyzing Sweepstakes-oriented social media marketing approaches in Facebook brand fan pages. By using the FCB grid model, this study provides guidance on how companies can design their sweepstakes-oriented social media marketing approaches in the context of Facebook brand fan pages by considering their context.

• 디지털산업정보학회논문지
• /
• 제15권1호
• /
• pp.1-7
• /
• 2019

The objective of this study is to examine the trends in big data. Research abstracts were extracted from 4,019 articles, published between 1995 and 2018, on Web of Science and were analyzed using topic modeling and time series analysis. The 20 single-term topics that appeared most frequently were as follows: model, technology, algorithm, problem, performance, network, framework, analytics, management, process, value, user, knowledge, dataset, resource, service, cloud, storage, business, and health. The 20 multi-term topics were as follows: sense technology architecture (T10), decision system (T18), classification algorithm (T03), data analytics (T17), system performance (T09), data science (T06), distribution method (T20), service dataset (T19), network communication (T05), customer & business (T16), cloud computing (T02), health care (T14), smart city (T11), patient & disease (T04), privacy & security (T08), research design (T01), social media (T12), student & education (T13), energy consumption (T07), supply chain management (T15). The time series data indicated that the 40 single-term topics and multi-term topics were hot topics. This study provides suggestions for future research.

• 한국IT서비스학회지
• /
• 제13권1호
• /
• pp.181-196
• /
• 2014

Many studies have been studied in the Information Technology (IT) area such as Information Systems, Business, Industrial Engineering, Computer Science, Data Analytics and so on. Although various fields for IT exist, searching experts and reviewers in IT journals are subjective. The related journals have made efforts to assign experts for the qualified review. This study conducted developing the framework for understanding and evaluating the experts among co-authors and reviewers through social network analysis. To explore the findings, we collected data of the co-authored network and the reviewer network of the Korea Society of IT Services Journal. Totally, 545 authors for submissions and 314 co-authors were used for analyzing the co-authored network. To analyze the network, we divided two networks as a network for 545 papers and a network of 316 papers excluded 229 single authored-papers. In the findings, we found out various researchers published their papers with collaborations. Also, authors who have high scores of centrality can be said as experts for specific fields. In addition, we analyzed 358 data of reviewers from 2005 to 2011. About 50 reviewers have reviewed the submitted papers based on their expertise since 2005. Peculiarly, the expertise and the qualified review in Korea Society of IT Services Journal were identified in that almost reviewers do not review various papers at a time based on low degree measures and network density.

• 한국조리학회지
• /
• 제23권8호
• /
• pp.195-205
• /
• 2017

The purpose of this study was to compare the Starbucks in South Korea with Starbucks in U.S.A through the semantic network analysis of big data by collecting online data with SCTM(Smart Crawling & Text Mining) program which was developed by big data research institute at Kyungsung University, a data collecting and processing program. The data collection period was from January 1st 2014 to December 7th 2017, and packaged Netdraw along with UCINET 6.0 were utilized for data analysis and visualization. After performing CONCOR(convergence of iterated correlation) analysis and centrality analysis, this study illustrated the current characteristics of Starbucks for Korea and U.S.A reflected by the social network and the differences between Korea and U.S.A. Since the Starbucks was greatly developed, especially in Korea. this study also was supposed to provide significant and social-network oriented suggestions for Starbucks USA, Starbucks Korea and also the whole coffee industry. Also this study revealed that big data analytics can generate new insights into variables that have been extensively studied in existing hospitality literature. In addition, implications for theory and practice as well as directions for future research are discussed.

• 한국사이버테러정보전학회:학술대회논문집
• /
• 한국사이버테러정보전학회 2004년도 제1회 춘계학술발표대회
• /
• pp.35-42
• /
• 2004

유비쿼터스 컴퓨팅(Ubiquitous Computing)은 많은 분야의 실생활에서 적용이 되고 있다 이미 각 선진국에서는 좀 더 사용자들에게 편리한 유비쿼터스 환경을 제공하기 위해 유비쿼터스에 대한 다양한 연구를 추진 중 이다. 언제 어디서나 사용자가 원하는 정보와 서비스를 제공받을 수 있다는 이점이 있지만 다른 한편으로는 유비쿼터스 네트워크의 취약점을 이용한 여러 가지 공격 즉 Rogue AP, If spoofing, DoS 등의 공격에 사회적으로 큰 혼란을 가져올 수 도 있다. 이에 본 논문에서는 유비쿼터스 컴퓨팅 네트워크 환경에서의 보안요구 사항등을 분석해보고 유비쿼터스 컴퓨팅 환경의 네트워크 인프라 구축을 위한 핵심기술인 무선 'Ad hoc' 와 RFID에 대해 연구하고자 한다. 연구하고자 한다.

• 한국IT서비스학회지
• /
• 제19권3호
• /
• pp.17-34
• /
• 2020

Recently, various attempts have been made to discover promising items and technologies. However, there are very few data-driven approaches to support business diversification by companies with specific technologies. Therefore, there is a need for a methodology that can detect items related to a specific technology and recommend highly marketable items among them as business diversification targets. In this paper, we devise Labeled Item Network for Business Diversification Consulting Support System. Our research is performed with three sub-studies. In Sub-study 1, we find the proper source documents to build the item network and construct item dictionary. In Sub-study 2, we derive the Labeled Item Network and devise four index for item evaluation. Finally, we introduce the application scenario of our methodology and describe the result of real-case analysis in Sub-study 3. The Labeled Item Network, one of the main outcome of this study, can identify the relationships between items as well as the meaning of the relationship. We expect that more specific business item diversification opportunities can be found with the Labeled Item Network. The proposed methodology can help many SMEs diversify their business on the basis of their technology.