• Title/Summary/Keyword: Social network analysis(SNA)

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A Study on the Impact of Liner Shipping Network Characteristics to the World Regional Major Port performance (세계 주요지역 항만의 네트워크 특성이 성과에 미치는 영향에 관한 연구)

  • Kang, Dongjoon
    • Journal of Korea Port Economic Association
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    • v.31 no.4
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    • pp.189-207
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    • 2015
  • The purpose of this study is to examine the relationship between the network characteristics of ports and their performance that is represented by port competitiveness for the port operators. The study employs Social Network Analysis (SNA) to evaluate network characteristics comprising four centrality indices. For this research, data from Containerization International Yearbooks for 2006-2011 is used to analyze the service networks of 20 major liner shipping companies. In SNA, nodes (vertices) in the network are the ports and links (edges) in the network are connections realized by vessel movements, such that the liner shipping network determines the port network. In addition, panel regression analysis has been employed to investigate the relationship between port network characteristics and their performance. The results suggest that the four centrality indices identify the roles of the world's major ports from 2006 to 2011 and that port performance is determined not only by macroeconomic variables and service capabilities but also by the eigenvector centrality of ports in networks.

컴퓨터지원협동학습(CSCL) 환경 하에서 사회연결망분석(SNA)을 이용한 학습자 상호작용연구

  • 정남호
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2004.11a
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    • pp.361-368
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    • 2004
  • The purpose of the study was to explore the potential of the Social Network Analysis as an analytical tool for scientific investigation of learner-learner, or learner-tutor interaction within an Computer Supported Corporative Learning (CSCL) environment. Theoretical and methodological implication of the Social Network Analysis had been discussed. Following theoretical analysis, an exploratory empirical study was conducted to test statistical correlation between traditional performance measures such as achievement and team contribution index, and the centrality measure, one of the many quantitative measures the Social Network Analysis provides. Results indicate the centrality measure was correlated with the higher order learning performance and the peer-evaluated contribution indices. An interpretation of the results and their implication to instructional design theory and practices were provided along with some suggestions for future research.

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Improved Social Network Analysis Method in SNS (SNS에서의 개선된 소셜 네트워크 분석 방법)

  • Sohn, Jong-Soo;Cho, Soo-Whan;Kwon, Kyung-Lag;Chung, In-Jeong
    • Journal of Intelligence and Information Systems
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    • v.18 no.4
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    • pp.117-127
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    • 2012
  • Due to the recent expansion of the Web 2.0 -based services, along with the widespread of smartphones, online social network services are being popularized among users. Online social network services are the online community services which enable users to communicate each other, share information and expand human relationships. In the social network services, each relation between users is represented by a graph consisting of nodes and links. As the users of online social network services are increasing rapidly, the SNS are actively utilized in enterprise marketing, analysis of social phenomenon and so on. Social Network Analysis (SNA) is the systematic way to analyze social relationships among the members of the social network using the network theory. In general social network theory consists of nodes and arcs, and it is often depicted in a social network diagram. In a social network diagram, nodes represent individual actors within the network and arcs represent relationships between the nodes. With SNA, we can measure relationships among the people such as degree of intimacy, intensity of connection and classification of the groups. Ever since Social Networking Services (SNS) have drawn increasing attention from millions of users, numerous researches have made to analyze their user relationships and messages. There are typical representative SNA methods: degree centrality, betweenness centrality and closeness centrality. In the degree of centrality analysis, the shortest path between nodes is not considered. However, it is used as a crucial factor in betweenness centrality, closeness centrality and other SNA methods. In previous researches in SNA, the computation time was not too expensive since the size of social network was small. Unfortunately, most SNA methods require significant time to process relevant data, and it makes difficult to apply the ever increasing SNS data in social network studies. For instance, if the number of nodes in online social network is n, the maximum number of link in social network is n(n-1)/2. It means that it is too expensive to analyze the social network, for example, if the number of nodes is 10,000 the number of links is 49,995,000. Therefore, we propose a heuristic-based method for finding the shortest path among users in the SNS user graph. Through the shortest path finding method, we will show how efficient our proposed approach may be by conducting betweenness centrality analysis and closeness centrality analysis, both of which are widely used in social network studies. Moreover, we devised an enhanced method with addition of best-first-search method and preprocessing step for the reduction of computation time and rapid search of the shortest paths in a huge size of online social network. Best-first-search method finds the shortest path heuristically, which generalizes human experiences. As large number of links is shared by only a few nodes in online social networks, most nods have relatively few connections. As a result, a node with multiple connections functions as a hub node. When searching for a particular node, looking for users with numerous links instead of searching all users indiscriminately has a better chance of finding the desired node more quickly. In this paper, we employ the degree of user node vn as heuristic evaluation function in a graph G = (N, E), where N is a set of vertices, and E is a set of links between two different nodes. As the heuristic evaluation function is used, the worst case could happen when the target node is situated in the bottom of skewed tree. In order to remove such a target node, the preprocessing step is conducted. Next, we find the shortest path between two nodes in social network efficiently and then analyze the social network. For the verification of the proposed method, we crawled 160,000 people from online and then constructed social network. Then we compared with previous methods, which are best-first-search and breath-first-search, in time for searching and analyzing. The suggested method takes 240 seconds to search nodes where breath-first-search based method takes 1,781 seconds (7.4 times faster). Moreover, for social network analysis, the suggested method is 6.8 times and 1.8 times faster than betweenness centrality analysis and closeness centrality analysis, respectively. The proposed method in this paper shows the possibility to analyze a large size of social network with the better performance in time. As a result, our method would improve the efficiency of social network analysis, making it particularly useful in studying social trends or phenomena.

A Social Network Analysis of a Virtual Community of Practice

  • JO, Il-Hyun
    • Educational Technology International
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    • v.9 no.2
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    • pp.39-56
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    • 2008
  • This paper investigates the relationship between the structural characteristics of a virtual CoP and the measures of social network analysis. Several implications were developed by the results of the study First, the study, based on reviews of both the CoP and SNA literature, identified specific structural measures of SNA; connectedness, geodesic distance, and density. Second, the formal CoP investigated in this study showed greater development that the classic, informal CoP in terms of the structural dimension of a CoP. The results show that those measures of social network analysis provide an illuminating way to better understand the structural properties of CoP's. Implications of the study with some suggestions for future research are provided.

A Study on the e-Learning Communities Interaction Under the CSCL by Using Network Mining (컴퓨터지원협동학습 환경 하에서 네트워크 마이닝을 통한 학습자 상호작용연구)

  • Chung, Nam-Ho
    • Journal of Intelligence and Information Systems
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    • v.11 no.2
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    • pp.17-29
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    • 2005
  • The purpose of the study was to explore the potential of the Social Network Analysis as an analytical tool for scientific investigation of learner-learner, or learner-tutor interaction within a Computer Supported Corporative Learning (CSCL) environment. Theoretical and methodological implication of the Social Network Analysis had been discussed. Following theoretical analysis, an exploratory empirical study was conducted to test statistical correlation between traditional performance measures such as achievement and team contribution index, and the centrality measure, one of the many quantitative measures the Social Network Analysis provides. Results indicate the centrality measure was correlated with the higher order teaming performance and the peer-evaluated contribution indices. An interpretation of the results and their implication to instructional design theory and practices were provided along with some suggestions for future research.

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The Impact of Influential's Betweenness Centrality on the WOM Effect under the Online Social Networking Service Environment (온라인 소셜 네트워크 서비스 환경에서 유력자의 매개 중심성이 구전 효과에 미치는 영향)

  • Park, Ji Hye;Suh, Bomil
    • Journal of Information Technology Applications and Management
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    • v.20 no.2
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    • pp.127-146
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    • 2013
  • The online social networking services (SNS) have been growing as the means of communication. In this study, we investigated word-of-mouth (WOM) effect under the SNS environment and evaluated the impact of message sender's influence on the WOM effect. Especially, this study focused on the betweenness centrality calculated through the social network analysis (SNA) of SNS network information, and proposed it as the measure of WOM message sender's influence, SNA may provide more accurate and objective measures than subjective self-reporting survey method. Fifty-one Facebook users responded to each of their four Facebook friends, who had been selected based on their betweenness centrality, Statistical analyses were performed using the responses and the betweenness centralities of the Facebook friends. The results showed that the direction (positive vs, negative) of a WOM message in SNS had an impact on the attitude of the message receiver toward the product. Moreover, the betweenness centrality of the message sender as well as his/her opinion leadership had a moderating effect on the WOM effect. Opinion leadership is a measure that has been frequently used for indicating the influence of WOM message sender in the previous studies. Considering the result that the betweenness centrality of the message sender was Significantly correlated to his/her opinion leadership, the betweenness centrality can be used for indicating the influence of WOM message sender.

A Study on the Relationship between Social Network of Codeshare and Performances in Airline Industries (항공사 좌석공유 사회연결망과 경영성과간의 관계에 관한 연구)

  • Kwon, Byeung-Chun;Cho, Nam-Wook
    • Journal of Korean Society for Quality Management
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    • v.39 no.2
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    • pp.271-280
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    • 2011
  • In this paper, the relationships between code-share networks and performances in airline industry were analyzed by using Social Network Analysis (SNA). We first analyzed the schedule data from OAG (Official Airline Guide) to obtain core-share information of airline industries. SNA was, then, applied to the code-share information. Finally, statistical analysis was conducted to analyze the relationships between code-share social networks and performances. The result shows that the size and out-degree centrality have relatively significant effects on the performance of airline industries, while in-degree and betweenness centrality has less significant effects.

A Study on the Research Trend Analysis of AEO Certification System through SNA Analysis (SNA분석을 통한 AEO 인증제도 연구동향 분석에 관한 연구)

  • Kim, Jin-Wook;Yang, Tae-Hyeon;Kim, Dong-Myung;Yeo, Gi-Tae
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.47-56
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    • 2020
  • The purpose of this study was to identify the research trends and characteristics of existing research related to the AEO system. The methodology of the study was to utilize the Degree Centrality, Closeness Centrality and Betweenness Centrality presented by the Social Network Analysis (SNA). Keyword network analysis results showed that "MRA", "Logistics Security" were derived from the Degree Centrality results, "MRA", "Logistics Security" from the Closeness Centrality results, and, as a result of the Betweenness Centrality, "AEO Utilization Benefits" and "reliability" were derived from the top keyword results. The analysis of differences in centrality by period also confirmed that trends in research have changed based on specific time points. This study has implications for the study in that it presented worldwide research trends through keyword network analysis of the AEO system.

Analysis of Port Connectivity Network Change on the Effect of Liner Shipping Alliance Restructuring Using SNA (SNA를 활용한 정기선사의 전략적 제휴 재편에 따른 항만 네트워크 변화 분석)

  • Kim, Dae-Hyeon;Kim, Sang-Youl;Jang, Hyun-Mi
    • Korea Trade Review
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    • v.44 no.6
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    • pp.267-283
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    • 2019
  • This study analyzes how the port connectivity network has changed with the restructuring of the liner shipping alliance and explores the impact of these changes on network characteristics using social network analysis (SNA). While due to economies of scale, the scale of ports and liner shipping has expanded, the goal of shipping companies has changed to achieve cost-effectiveness due to the diseconomies of scale. Such changes in the environment have greatly affected ports according to the strategies of major liner alliances, and port centrality has shifted in response to restructuring in strategic alliances. This research confirmed that port centrality has continuously changed, and the reason for this phenomenon was analyzed through the derived main network centrality indices. This finding provides significant implications for port authorities and terminal operators to consider different perspectives when planning for sustainable growth and management.

Analysis of Reliability Network in Construction Organizations Using SNA (사회연결망분석을 이용한 건축공사 현장조직의 신뢰도네트워크 분석)

  • Park, Yong-Kyu;Kim, Jae-Yeob
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2013.05a
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    • pp.199-201
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    • 2013
  • In a construction project in which cooperation among project members gets its importance, trust among construction site members should be foundation to enhance team spirit and achievement. This study analyzes the trust network among staff by using social network analysis (SNA) theory for organizations in apartment complex construction sites in Korea. The analysis illustrates higher level of trust for those positioning in the higher positions in hierarchy and having greater experiences. It might be attributable to own features of construction works where skills are acquired by site experience.

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