• 제목/요약/키워드: Social influences

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기업의 사회적 책임 속성이 기업 신뢰와 구매 의도에 미치는 영향 (The Effect of Corporate Social Responsibility on Corporate Trust and Purchase Intention)

  • 남현동;남태우
    • 산업경영시스템학회지
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    • 제43권3호
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    • pp.243-253
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    • 2020
  • As economic profits and social influences of firms grow with economic development and their organizational expansion, consumers increasingly require firms to have their social responsibility. Because social responsibility strongly influences corporate reliability, consumers' intention to purchase, customer loyalty to the products and the recognition of an ethical firm have gained attention as a concept of strategical importance. The prosperity of society should be proceeded for the sustainable development of a firm and the necessity of social responsibility should be emphasized to achieve virtuous circle structure that promotes growth. Additionally, the social responsibility should be proceeded to form trust on a firm. It is very important to change the recognition of consumers to purchase products and increase the profit of a company. This study aims to analyze how social responsibility properties of firms (economic, ethical, discretionary, and legal aspects as low-level factors of social responsibility which Carroll (1979) defined) affect corporate reliability and purchase intention. The analysis found that consumers trust in firms are positively influenced by ethical responsibility (0.391), economic responsibility (0.293), legal responsibility (0.251), and discretionary responsibility (0.248). The relationship between sub-factor of social responsibility and purchase intention is not significantly influenced by other explanatory variables. Corporate trust exerts a direct influence on purchase Intention (0.456). The social responsibility of a firm didn't influence a direct purchase intention. It was found that it brought positive effect on the purchase intention in the course of forming trust. This study suggests that firms should make efforts to understand the relationship between corporate trust and purchase intention along with the characteristics of social responsibility that consumers recognize and improve management strategies for mutual complementary interests.

현대의 사회.문화적 패러다임 변화와 연관된 공공디자인의 신경향 분석에 관한 연구 (A Study on the Leading Trends in Contemporary Public Design Analyzed in the Context of Main Social & Cultural Paradigms)

  • 이정민
    • 한국실내디자인학회논문집
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    • 제21권3호
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    • pp.76-86
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    • 2012
  • 21st century has different characters from 20th century which was an era of machine and rationality based on the industrial revolution. With the advent of the digital revolution, it became an era of pluralism, culture, and emotion. The digital technology made it possible to connect the whole world together in real time and brought about the entirely new notion of time and space. It also dramatically altered the world view. Now we have a different set of social and cultural values from the past. This paper researched the influences of these social and cultural changes on public designs. The leading trends of public designs were analyzed and the successful cases were studied. The main research methodologies were the document review and the instrumental case study. The major social & cultural paradigms of a present era were classified as 'pluralism', 'digital & information revolution', 'human-centered value (against machine-centered value of 20th century)', and 'organic world view'. Each of the classified paradigms was analyzed more to find out the influences on the various trends of public designs. 'Pluralism' has influence on 'experiential public design', 'community art', and 'public design of local values'. 'Digital & information revolution' has influence on 'content-centered public design', 'smart public design', 'immaterial public design', and 'performance in public design'. 'Human-centered value' has influence on 'universal design approach in public design', and 'emotional public design'. 'Organic world view' has influence on 'sustainable public design', and 'ecological public design'.

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한국 사회복지학 비평 -형성 초기 1세대의 개론서와 역사주의 관점 중심으로- (A Study on Criticism of Korean Social Welfare Studies in the Early Formative Period -focused on the First Generation's Introductory Texts and the Perspective of Historicism-)

  • 최옥채
    • 한국사회복지학
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    • 제64권3호
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    • pp.231-255
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    • 2012
  • 이 연구는 "초기 한국 사회복지학은 어떤 영향을 받아 무슨 내용으로 형성되었는가?"라는 연구주제를 역사주의(historicism) 관점에서 파악하여 한국 사회복지학의 출발점을 살피는 데 목적이 있다. 1세대 연구자가 저술한 개론서 세권을 기본 자료 삼아, 1) 원본의 역사적 개요, 2) 연구자의 개인사적 성향, 3) 주요 용어의 역사적 적용, 4) 사회복지학 내용의 역사적 맥락과 같은 틀을 만들어 분석하였다. 연구결과를 토대로 한국 사회복지학 형성과 관련하여, 1) 개론서 내용을 만회하기 위해 생존하고 있는 1세대 연구자로부터의 자료수집, 2) 기독교의 영향에 관한 연구, 3) 외국 원조 기관의 영향에 관한 연구, 4) 미국과 일본 사회복지학의 영향에 관한 연구, 5) 초기 이후 어떻게 변화했는지를 규명하는 연구 들이 필요함을 제언하였다. 아울러 각 저술과 연구자 개인사에 관한 연구를 더욱 상세하고 충실히 진행하지 못한 점을 이 연구의 한계로 꼽았다.

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청소년의 권리실제와 자아개념이 사회적 기술에 미치는 영향 (The Effects of Right Practice and Self-Concept on Social Skills of Adolescents)

  • 지은주;양성은
    • 한국생활과학회지
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    • 제20권5호
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    • pp.955-966
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    • 2011
  • This study is intended to identify the difference in social skills among adolescent students, by grade gender, rights practice, and self-awareness. It will raise awareness of the importance of the rights of adolescents and provide basic data of guaranteed rights for adolescents and social skills. Using questionnaires, a 569 adolescents, in four middle and high schools in Seoul and the Capital Area, were analyzed. The study results were as follows: first, females showed higher empathy skills than males did in social skills. In the case of male adolescents, self-control skills among social skills, was higher than those of females. Second, practice for rights and self-concept had positive influences on social skills. The higher the practice for rights, the higher cooperation, assertiveness, empathy, and self-control the adolescents had. The more positive self-concept of physical appearance, gymnastic ability, friends, and honesty, trust and value, indicated a higher assertiveness. The result implied that the adolescents' practice for their rights, self-concept, and social skills were highly correlated with one another, and adequate practice for their rights and positive self-concept had influences on their social skills. Based on the results, in order for adolescents with a low level of social skills to have a satisfactory social life, they should be encouraged to practice their own rights in the right direction and to acquire positive self-concept in the future.

한국기업 이미지가 중국 소비자들의 한국제품 평가 및 행위적 반응에 미치는 영향 -북경지역과 삼성/농심제품을 중심으로- (The Effect of Korean Company Image on the Chinese Consumers' Evaluation of Korean products and Behavioral Responses -In terms of Beijing region and Samsung/Nongshim product-)

  • 윤성환
    • 국제지역연구
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    • 제13권1호
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    • pp.189-217
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    • 2009
  • 본 연구는 중국 소비자를 대상으로 소비자와 기업 간의 동일시정도가 한국제품에 대한 평가와 소비자의 행위적 반응에 미치는 영향에 대하여 알아보고 있다. 또한 기업-소비자 동일시에 영향을 미치는 요인들로 기업의 능력과 기업의 사회적 책임이행이라는 두 가지 기업이미지 변수를 선정하고 이들이 기업-소비자 동일시 정도에 미치는 차별적인 영향도 구조방정식 모형을 통하여 함께 분석하고 있다. 실증분석 결과를 요약하면 다음과 같다. 첫째, 기업의 능력과 기업의 사회적 책임이행은 전반적으로 기업-소비자 동일시에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 한국기업에 대한 중국 소비자들의 기업-소비자 동일시는 한국제품에 대한 평가에, 한국제품에 대한 호의적인 평가는 중국 소비자들의 행위적 반응에 모두 긍정적인 영향을 미치는 것으로 나타났다. 이러한 연구결과는 앞으로 중국시장에 진출한 한국기업들이 장기적이고 지속적인 소비자와의 관계를 유지하기 위하여 기업의 능력을 높이는 것도 중요하지만 기업의 사회적 책임을 충실히 이행하는데 더 많은 노력을 기울여야 함을 시사한다.

Consumer Value and Social Media Usage on Luxury Product for Vietnamese Consumers

  • Hyun, Hyowon;Park, JungKun;Pham, Tuan Ba;Ren, Tianbao
    • Asia Marketing Journal
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    • 제19권4호
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    • pp.15-36
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    • 2018
  • Vietnamese luxury market is rapidly growing, however, there is a few researches on Vietnamese consumers' perceptions of luxury products and influential factors in purchasing intention. The purpose of this study is to explore Vietnamese consumers' value dimensions and mediating effect of social media information for their decision making for luxury product. Data were collected using self-administered mail survey. This study examines the influences of consumers' perceptions of quality and value, and social media word-of-mouth on Vietnamese consumers' luxury purchase intention.

관상동맥질환자의 건강통제위, 회복력, 사회적 지지와 건강증진행위 간의 관계 (The Relationships among Health Locus of Control and Resilience, Social Support and Health Promoting Behavior in Patients with Newly Diagnosed Coronary Artery Diseases)

  • 신나연;강윤희
    • 성인간호학회지
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    • 제27권3호
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    • pp.294-303
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    • 2015
  • Purpose: The purpose of this study was to determine the relationships among health locus of control, resilience, social support, and health promoting behavior in patients with coronary artery diseases. Methods: This study utilized a descriptive correlational design using a survey method. The subjects were 165 coronary artery disease patients at the cardiology out-patient clinic of the C university hospital. Data were collected through Health Locus of Control Scale, Resilience Scale, ENRICHD Social Support Instrument, Health Promoting Lifestyle Profile scale. Data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation coefficient and hierarchial regression. Results: There were significant positive bivariate correlations of health promoting behavior with internal health locus of control, doctors health locus of control, resilience and social support respectively, and correlation between resilience and social support. Among predictors, internal health locus of control (${\beta}$=.28), social support (${\beta}$=.28) and resilience (${\beta}$=.25) had statistically significant influences on health promoting behavior. Conclusion: These results proposed that internal health locus of control, social support and resilience have important influences on health promoting behavior. Nursing interventions to enhance internal health locus of control, resilience and social support might be essential for patients with coronary artery disease in order to promote their health behaviors.

지역사회 군병원 간부의 임파워먼트가 의료사회복지서비스에 미치는 영향 (The influences of the Medical Social Work Service by the Empowerment of officers and NCOs in Korean Community Military Hospital)

  • 서혜석
    • 한국병원경영학회지
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    • 제13권2호
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    • pp.36-63
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    • 2008
  • This study carried out a covariance-structural analysis to verify formed causations between general variables and the influences of Medical Social Work Service of officers and NCOs in Korean Community Military Hospitals. The subjects were 7 hospitals, 337 military hospital executives in rear area, and the results of the survey are as below. First, about empowerment level, culture in the organization turned out to be the primary direct influential factor, and personal, organizational, and functional character were influential factor. There was no indirect influential factor present. Second, in Medical Social Work Service, empowerment level was significant on direct effect. In case of personal character indirect effect was important. It showed that the significant influence factor that affects Medical Social Work Service in total effectiveness is personal character and empowerment level. It's productive to suggest the possibility of application of furnish the outcome as a basic data for Military Medical Social Work Service revitalization plan. On the basis of the result, we propose several suggestions for Military Medical Social Work Service as follow. First, to educate empowerment increase program of officers and NCOs in Military Hospital, specific system which allows entrust education to a certain civil education institution or KAMTSW(Korean Academy of Military Social Welfare) is required. Second, need to provide the medical social work service that matches with Military Hospital and distinct from usual hospital. Last, for specific study we expect various follow-up researches on the basis of this study, which can develop concrete empowerment model by inquiring research, would come out.

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개인적 특성과 사회적 기능 태도가 명품 구매의도에 미치는 영향 (Individual Characteristics and Social Function Attitudes on Luxury Brand Purchase Intentions)

  • 이혜주;추호정
    • 한국의류학회지
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    • 제37권7호
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    • pp.922-934
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    • 2013
  • This study investigates the motivations to purchase luxury brands by examining how individual characteristics (need for uniqueness, self-monitoring, and vanity) influence affective luxury brand attitudes and purchase intentions through two social function attitudes (self-expression attitude and self-presentation attitude) based on the functional theory of attitudes. On-line surveys were implemented and 314 consumers between the ages of 20 and 50 were recruited. Using SPSS 18.0 and AMOS 18.0, confirmatory factor analysis for measurements and structural equation modeling analysis for hypotheses testing were implemented. The results show that the need for uniqueness and self-monitoring by consumers have positive influences on self-expression and self-presentation attitudes toward luxury brands, respectively. The results indicate that the need by consumers for uniqueness motivates a self-expression attitude toward luxury brands and that the trait of self-monitoring motivates a self-presentation attitude toward luxury brands. Consumer vanity also positively influences both social function attitudes toward luxury brands. Self-expression and self-presentation attitudes toward luxury brands have positive influences on luxury brand purchase intentions through an affective attitude that facilitates a mediating role between two social function attitudes and the purchase intentions of consumers. This research contributes to a deeper understanding of the formation process of Korean consumers' purchase intentions for luxury brands and the literature on the role of related variables (need for uniqueness, self-monitoring, vanity, self-expression, self-presentation, affective attitude, and purchase intention). The findings provide a theoretical background to launch a cross-cultural study. The conclusion discusses the practical implications and limitations.

소셜 네트워크에서 사용자의 영향력을 고려한 핫 토픽 예측 기법 (Hot Topic Prediction Scheme Considering User Influences in Social Networks)

  • 노연우;김대윤;한지은;육미선;임종태;복경수;유재수
    • 한국콘텐츠학회논문지
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    • 제15권8호
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    • pp.24-36
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    • 2015
  • 최근 실시간으로 생성되는 대용량의 SNS 데이터로부터 유의미한 정보를 찾아내고 분석하는 것이 중요해지면서 핫 토픽 검출에 대한 관심도 크게 증가하고 있다. SNS 특성상 사전 확인이 이루어지지 않은 불특정 다수의 글들을 대상으로 하기 때문에 이 글들을 대상으로 핫 토픽을 예측했을 때 결과의 신뢰성이 저하된다는 문제점이 있다. 이를 해결하기 위하여 본 논문에서는 소셜 네트워크에서 사용자의 영향력을 고려한 신뢰성 높은 핫 토픽 예측 기법을 제안한다. 트위터를 기반으로 변형된 TF-IDF 알고리즘을 통하여 순간적으로 많이 이슈화되는 키워드 후보 집합을 추출하고, 트윗에 사용자 영향력을 가중치로 부여함으로써 핫 토픽 예측 결과의 신뢰성을 높인다. 제안하는 기법의 우수성을 보이기 위해 기존 기법과 제안하는 기법의 성능평가를 수행한다. 성능평가 결과, 제안하는 기법은 기존 기법에 비해 정확도, 재현율 모두 향상됨을 확인하였다.