• International Journal of Human Ecology
• /
• 제5권2호
• /
• pp.111-122
• /
• 2004

This paper outlines the findings of a consumer survey conducted in 1996 and 2001 by the University of Bonn, Germany, across 15 European countries. The survey involved a sample of 3,300 respondents in 1996 and around 11,000 respondents in 2001, throughout all 15 EU countries. Children and adolescents, between the ages of 10 and 17, were surveyed about their consumption habits and their attitudes towards the environment. The paper outlines the key findings on 'Children's fears and future prospects'. Children are exposed to a great mass of information, not only derived from the media but also from what they experience directly in their everyday-life. Some of this information translates into worries that adopt a clearer (more realistic) form when children become adolescents, as they might be easily involved in those events, and the understanding of the processes that may cause or continue them is deeper. Today's children and adolescents are under more pressure, since the social/political/economical spectrum is constantly changing. Change produces anxiety, fear of what will result from these transformations, as it implies that the social order will be reorganized. This paper reports on a long term comparative study among children and adolescents throughout the European Union, analyzed by country, age group and gender. It draws different preoccupations of young generations and consequent future expectations. It concludes by considering the influence of social and political organizations, as well as the family, on children and adolescents, as these might help to sustain a positive attitude towards various future events.

• Asia pacific journal of information systems
• /
• 제25권4호
• /
• pp.719-745
• /
• 2015

Social networking services provide individuals with an easy approach for exchanging messages with others based on interpersonal relationships. However, why individuals spread marketer-generated content (MGC) in their online social circles remains unclear. Therefore, we develop a theoretical model to examine how social capital, intrinsic motivations, personal perceptions, past behavior, and personal traits influence MGC sharing behavior of social media users in micro-blogging context. Data collected from 319 social networking users support the proposed model. The results from partial least squares analyses show that enjoyment, perceived control, and outcome expectations are significant indicators of individual's MGC sharing intention in the social broadcasting environment. Results also suggest that social capital, users' intention, and past behavior positively influence the MGC sharing behavior of users. Moreover, individual prevention pride exhibits a significant interaction effect on the relationships between users' MGC sharing and its antecedents. Implications for research and practice are discussed.

• The Journal of Asian Finance, Economics and Business
• /
• 제3권2호
• /
• pp.67-76
• /
• 2016

The paper explores determinants of corporate adoption of social media and the role of technology acceptance model in the path. This paper assimilates some components of the technology acceptance dimension and social expectation theories to determine corporate intentions to use social media. Six hundred and forty-eight samples collected from hotel staff in Korea are analyzed using factor analysis, structural equation model techniques and one-way analysis of variance. The results show that corporate needs, social expectations, ease of use and usefulness should be viewed as important antecedents explaining the firm's behavioral intention to use social media. The study also finds that the ease of use and usefulness of the technology acceptance model have positive directional mediation effects in the path diagram.

• 벤처창업연구
• /
• 제17권1호
• /
• pp.251-265
• /
• 2022

2019년 통계청 자료에 의하면 우리나라는 65세 이상 노인 인구가 769만 명으로 전체 인구의 14.9%를 차지해 세계에서 가장 빠른 속도의 압축 고령화가 진행되고 있다. 금융업 종사자는 대표적인 고임금 근로자들로 업종별 차이가 있기는 하지만 금융업 종사자 대부분이 정년이전에 희망퇴직을 하는 경우가 많고, 퇴직 이후에 성공적인 전직이나 창업을 하는 경우도 드물다. 본 연구는 금융업 종사자들의 은퇴기대, 사회적 지지 및 창업의지가 노후준비에 미치는 영향과 개인특성에 따라 노후준비에 어떤 차이가 있는지를 분석하였다. 연구대상은 수도권 및 대구지역에 근무하는 금융업 종사자 280명이고, 자료 분석은 SPSS Win Ver. 18.0을 이용하여 빈도분석, 요인분석, 신뢰성 분석, 회귀분석 등을 실시하였으며, 본 연구 결과를 요약하면 다음과 같다. 첫째, 금융업 종사자의 은퇴기대가 노후준비에 어떠한 영향을 미치는지에 대해 연구한 결과 은퇴를 새로운 출발로 보는 사람들은 경제적, 신체적 노후준비에 유의한 영향을 미치는 것으로 나타났다. 둘째, 금융업 종사자의 사회적 지지는 경제적 노후준비에는 유의미한 영향을 미치지 못하였으나, 가족관계는 신체적 노후준비에 유의한 영향을 미치는 것으로 나타났으며, 정서·사회적 노후준비에는 가족관계와 친구관계 모두 유의한 영향을 미치는 것으로 나타났다. 셋째, 금융업 종사자의 창업의지는 경제적, 신체적 노후준비에는 유의미한 영향을 미치지 못하였으나, 정서·사회적 노후준비에는 유의한 영향을 미치는 것으로 나타났다. 넷째, 금융업 종사자의 개인특성이 노후준비에 미치는 영향을 분석한 결과 연령, 결혼 여부 및 직장 내의 직급은 노후준비에 유의미한 영향을 미치지 못하였으나, 창업교육 경험 있음은 경험 없음에 비해 노후준비에 영향을 미치는 것으로 분석되었다.

• 디지털융복합연구
• /
• 제15권5호
• /
• pp.461-469
• /
• 2017

본 연구는 2018평창동계올림픽에 대한 스키동호인들의 기대감, 조직신뢰, 협력의사의 관계를 규명하기 위해 강원도 W, F리조트를 이용하는 동호인을 모집단으로 선정하여 목적적 표집방법으로 341명을 표집한 후 SPSS/WIN VERSION 18.0 프로그램을 이용하여 분석을 실시하였다. 이러한 연구목적과 방법을 통한 결론은 다음과 같다. 첫째, 기대감과 조직신뢰 모든 변인들 간에 정적(+)상관관계가 있고, 기대감의 하위요인인 경제/산업, 사회/문화요인은 조직신뢰에 부분적으로 유의한 영향을 미쳤다. 둘째, 기대감과 협력의사 모든 변인들 간에 정적(+)상관관계가 있고, 기대감의 하위요인인 사회/문화요인은 협력의사에 유의한 영향을 미쳤다. 셋째, 조직신뢰와 협력의사 모든 변인들 간에 정적(+)상관관계가 있고, 조직신뢰의 하위요인인 믿음요인은 협력의사에 유의한 영향을 미쳤다.

• 한국콘텐츠학회논문지
• /
• 제19권9호
• /
• pp.37-46
• /
• 2019

본 연구는 인공지능 혁신에 대한 태도에 영향을 미치는 기대와 불안요소들을 알아보고, 이들이 현재 대중들의 인식 속에서 어느 정도의 영향력을 가지는 지에 대해 확인해보고자 하였다. 본 연구는 비슷한 기술변화 문화를 공유한 세대별로 인공지능을 바라보는 태도가 다를 수 있음을 고려하여, 연구 대상을 미래 인공지능 주 소비층인 I-세대로 한정하였다. 본 연구의 결과, '업무 성과 향상', '사회 질적 향상'의 기대요인과 '인간의 사회적 가치 위협'의 불안요인을 도출하였고, 이들 요인이 각각 약한 인공지능과 강한 인공지능에 미치는 영향을 확인하였다. 또한 I-세대가 현재 약한 인공지능에는 업무 성과 향상에 대한 높은 기대와 함께 매우 긍정적인 태도를 가지는 한편, 강한 인공지능에는 약한 인공지능과 비교해 불안을 많이 느끼며 태도의 긍정성도 낮아짐을 확인하였다. 본 연구의 결과는 인공지능이 인류와 유쾌한 관계 속에서 발전하는 방향에 대한 시사점을 제시한다.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권3호
• /
• pp.177-190
• /
• 2020

This study aims to present explicit findings from an internal perspective, namely the interaction patterns of marketing communication between pentahelix elements and testing the expectations of tourists towards tourism activities through a simulation model between variables. This study is divided into two methods of analysis, namely qualitative explorative, where the study aims to invest in communication patterns and patterns of interaction between pentahelix stakeholders in Sitiwinangun Tourism Village, West Java, Indonesia with involve 17 informants who came from pentahelix elements (Government, academics, community, business and media). Second, quantitative method to measure the extent of effectiveness rather than collaboration activities and the role of marketing communication to tourist satisfaction is done by an analytical approach involving 30 tourists through customer satisfaction surveys. The results of this study illustrate that the involvement of each pentahelix element has not been maximized. The pattern of interaction and communication between elements also shows the gap between interests, expectations, and reality. This study provides a real picture that to realize a tourism program that is profitable, holistic, and sustainable requires collaboration that is wrapped with transparent and interactive communication patterns. The marketing communication concept approach combined with collaboration theory between stakeholders can be useful for sustainable tourism.

• 기본간호학회지
• /
• 제19권4호
• /
• pp.463-473
• /
• 2012

Purpose: The main purpose of this study was to identify factors affecting medication adherence and to develop an explanatory model for medication adherence in elders with chronic disease. Method: Empirical data were collected from 312 older adults with chronic disease and the data collect period was from August 8 to 31, 2011, and were analyzed using SPSS for Windows 19.0 program and confirmatory factor analysis with the structural equation model (SEM) procedure performed with AMOS 19.0 program. Results: Results of this study showed that perceived self-efficacy was the strongest factor influencing medication adherence, and it affected also outcome expectations positively but impediments were negatively influenced by self-efficacy. Outcome expectations and impediments subsequently acted on medication adherence with the same relationship as self-efficacy. In additional results, self-efficacy and medication adherence were further significantly affected by the factors; social support, medication knowledge, and depression. Conclusion: These results show that nursing interventions to promote medication adherence in this population should focus on self-efficacy promotion including social support, education for delivery of medication knowledge, and reduction in depression.

• Human Ecology Research
• /
• 제54권4호
• /
• pp.405-414
• /
• 2016

The rapid change of consumer expectations in shopping environments has required retailers to actively adopt omni-channel services, however, limited research exists on the topic. We identify the effect of consumer's utilitarian shopping value on expectations for omni-channel services. An online survey was conducted on 176 subjects who had experience using omni-channel services. We employed Unified Theory of Acceptance and Use of Technology (UTAUT) as our theoretical model to explore the mechanisms of consumers' acceptance of omni-channel services in fashion. We used SPSS ver. 22.0 and AMOS ver. 22.0 programs to analyze data. The results indicate that utilitarian shopping value has a positive effect on performance expectancy, effort expectancy, and social influence for omni-channel services. Performance expectancy for omni-channel services also has a positive effect on the purchase intentions of fashion products. Effort expectancy for omni-channel services also positively increases the purchase intentions of fashion products. Last, the social effect of omni-channel services has a significant positive effect on purchase intention. All the hypotheses were supported. The research findings can provide the fashion distribution industry with useful basic data to understand the needs of consumers who use multi-channels when establishing a new channel or marketing strategy.

• 대한간호학회지
• /
• 제37권7호
• /
• pp.1212-1222
• /
• 2007

Purpose: The present study was done to discover the structure of universal actual experiences 'Considering tomorrow' of health and quality of life among North Korean refugees in terms of the socio-cultural context of South Korea. Method: The research question was 'what is the structure of the actual experience of 'Considering tomorrow?', which was examined based on the Parse's human becoming research method. Five North Korean adult refugees were recruited from a National Reconciliation Committee in Seoul/Incheon. The data was gathered from dialogues and collected from February, 2006 to November, 2006. Results: The structures found in this study were: 'hope for future life by taking responsibility and having harmony with South Koreans, by forming an integrated identification; having a chance for positive engagement, by attaining human freedom and hope; feeling respected, by assimilating self to the new world; getting freedom back, by facing a new challenge and preparing self for a new social role; overcoming cultural differences with fortified hardiness for survival, by making a decision for a life course with individual growth. In addition, conceptual integration was that 'Considering tomorrow is transforming the enabling-limiting values'. Conclusion: Health professionals need to know North Korean refugees' psychological difficulties, expectations of treatment, help seeking behavior, and expectations from mainstream culture. Additionally, understanding North Korean refugees' needs for reality, health education and a multi-disciplinary team approach are necessary to improve their health.