• Asia Marketing Journal
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• 제7권2호
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• pp.23-46
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• 2005

사회마케팅은 1960년대 후반에 마케팅 개념의 확장이 필요하다는 주류 마케팅관리학파에 속하는 일부 학자들의 주장이 제기되면서 태동되었다. 이러한 이유로 인하여 사회마케팅 종사자들은 주로 전통적인 마케팅 수단에 의존하여 사회적 문제를 다루는데 응용하여왔다. 그러나 사회마케팅에 관한 지금까지의 연구문헌을 보면 사회마케팅 종사자들이 상업마케팅의 경우와는 매우 상이한 상황이라 할 수 있는 시장실패와 복잡한 교환을 간과하고 있음을 알 수 있다. 따라서 사회마케팅은 이러한 상황에 직면하고 있음을 고려할 때 전통적인 수단만으로는 사회적 문제를 충분히 다룰 수 없다. 이에 따라 본 연구에서는 사회자본이론이 시장실패와 복잡한 교환현상은 물론 행동변화와 사회적 현상도 고려하고 있기 때문에 사회마케팅 종사자들에게 유용한다는 점을 보여주었다. 사회자본이론을 사회마케팅에 원용하면 사회마케팅 종사자들이 유익한 행동변화를 추구하는데 하나의 지침이 될 것이다.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.987-996
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• 2021

The development of Internet technology can affect firm value through the use of social media by business people. Nowadays, social media affect businesses of all sizes in several different ways. Despite the various benefits obtained by using social media, research at the organizational level and its impact on business performance have not grown as fast as desired. This research aims to examine the effect of social media on oil and gas firms' value. The research sample consists of 9 oil and gas firms listed on the Indonesian Stock Exchange 2013-2018. Social media proxies are firms' social media, other social media mentions, and social media sentiment. Firm value is measured by the market value to assets ratio. Data analysis uses a random-effect regression test. Based on the analysis, the social media account of a firm has a positive effect on firm value. It indicates that social media give advantages for oil and gas firms to give a signal of business prospect, make use of opportunities related to industry alliances, recruit employees globally, and c. On the other hand, the positive sentiment on social media has no effect on oil and gas firms' value.

• 지식경영연구
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• 제5권2호
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• pp.67-98
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• 2004

New knowledge is created through the dynamic interaction of knowledge that depends largely on a social context within the organization. Social processes influence the nature of knowledge and learning. This paper is rooted in the concept of social capital. Social capital theory emphasizes the importance of social relationship. Using social capital theory, this paper suggests three factors that must be satisfied for the development of knowledge combinative capability. The first factor is that the opportunity exists to make the exchange or combination of knowledge. The second factor is that people is motivated for the creation of new knowledge. The third factor is that people must share the common knowledge. This paper examines the change case of KIPO (Korean Intellectual Property Office). This case provides evidence that the three factors can develop social relationship, and build knowledge combinative capability. The man finding from this research is that social factors play an important part in the creation of knowledge, and processes of knowledge exchange and combination heavily rely upon social patterns, practices and processes in ways which emphasize the value and importance of collective action and knowledge sharing. This research may have several implications for the development of the knowledge creation mechanisms.

• 대한가정학회지
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• 제33권6호
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• pp.115-136
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• 1995

The exploratory purpose of this study was to investigate the Honsu trend and to examine the relationships between the Honsu, marriage exchange resources and marital satisfaction from general group and also explore the differences in Honsu expenditure between the general group and the aimed group. the explanatory purpose of this study was to prove the social meaning of the Honsu as a 'productive exchange resources' using Emerson's exchange network theory. The data was collected from 800 men and women of general group and 72 men and women of aimed group within 5 years of marital duration through the questionnaire method. Major findings of the study from the general group were as follows : in general group 1. The bridegroom group expended more Honsu than bride group. Bridegroom's primary expenditure item was house expenditure, and bride's primary one was newlywed life goods. 2. The bridegroom's Honsu were influenced positively by parents'SES, bridegroom & bride's education level and bride's parents'SES. Bride's Honsu were influenced positively by parents' SES and bridegroom & bride's education level. 3. Bridegroom's marital satisfaction were influenced positively by bride's marriage need, bridegroom's marriage need, bride's physical attraction and bridegroom & bride's education level. Bride's marital satisfaction were influenced positively by bride's marriage need, bridegroom's physical attraction, bridegroom & bride's education level, bridegroom's marriage need, bridegroom's future possibilities and bridegroom's Honsu. 4. The social meaning of the Honsu was a 'productive exchange resource'. 1. The bridegrooms of aimed group expended more housing expenditure and also Honsu than the brides but there's no statistically significant differences in Honsu expenditure between the bridegrooms and the brides of aimed group. 2. The bridegrooms of aimed group expended about 3 times more money for wedding present for spouse and abut 1.2 times more for Honsu than the bridegrooms of general group. The bride of aimed group expended about 4.6 times more money for general group. the bride of aimed group expended abut 4.6 times more money about 4 times more for housing expenditure and about 3 times more for total Honsu than the brides of general group.

• 지식경영연구
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• 제17권1호
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• pp.113-133
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• 2016

Why illegal digital contents sharing happens? This study pays attention to the fact that file sharing is an exchanging behavior between people and it is expanding despite of an illegal behavior and proposes that it is necessary for the phenomenon to be understood from social cultural point of view beyond a personal dimension. Based on the social exchange theory, this study demonstrates effects of file sharing attitudes and continuity, regarding 'group norm', 'popular demand', 'reciprocity' and 'social solidarity' as main factors. The main findings of this study are as followed;- First, it is shown that a tacit agreement of a group on file sharing is a determinant of positive attitude to file sharing and the intent of continual file sharing. Second, it is not found that the social relationship factors that are regarded as potential influential factors on file sharing attitude have effects on file sharing behavior, except for 'group norm'. Unlike previous studies, the results may come from the fact that this study deals with an illegal behavior. The third finding indicates a structural relationship between social relationship factors. When members of a group have more amicable attitude to file sharing including silence or a tacit agreement on file sharing, more people ask illegal sharing of files that they need. Such public demand creates expectation of reciprocity. As reciprocity maintains, social connectedness is strengthened. Then, strong social connectedness escalates the intent to maintain file sharing. It is important to notice that this study promotes understanding of how digital contents sharing happens by structuring and demonstrating influential relationship between characteristic factors of the social relationship.

• 경영과정보연구
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• 제7권
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• pp.293-315
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• 2001

In America, there has been increased empasis on corporates social responsbility in connect with corporate governance. Modern statutes have been enacted expressly empowering corporations to make donations for the public welfare or for charitable, scientiffic, or educational purposes. the Securities and Exchange Commission in the 1970's stressed improvement in corporate accountability by changing the traditional corporate governance, with emphasis on independent directors, and disintrested overview. The Korean Commerce Code and the Securities Exchange Law have introduced the independent outside-director and the audit committee. This outside-directors and the audit committee should supervise the corporate management by the managing directors to make donations for the public welfare or for charitable, scientiffic, or educational purposes. Korean statutes include many problems that would lose effect of corporates social responsbility in management. In order to become effective the corporates social responsbility, it should be established newly a provision of corporates social responsbility. And the outside-directors should be independent of and supervise the managing directors, and make donations for the public welfare. And the shareholders' supervisement rights on the managment should be strengthen.

• International Journal of Advanced Culture Technology
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• 제10권2호
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• pp.53-61
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• 2022

This study suggested the environmental components for open space in a healing environment based on the social support approach for integrating and enhancing users' activities and interactions. The physical environments of the open space in healing facilities should be suggested by social support design and support the interactions of various users. Particularly architectural environment conditions should reinforce the contribution to the revitalization of medical facilities based on improving the healing effect of patients through mutual exchange of users. The open space environment conditions influence users' healing process with physical design factors and users' interactions, and the flexible environments based on the social support that is crucial for circulation and mutual exchange of users. The open space transformation, integration of technology, and wayfinding system with color and signage also allow users to improve the space experience and easy access. The environmental components of open space design should include easy access for user inflow, flexible layout for comfort, access to outdoor spaces, integration of warm color schemes for relaxation, personalization of spaces with artwork, and visual interest through the use of textures and materials.

• 한국노년학
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• 제37권3호
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• pp.687-705
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• 2017

본 연구는 노인의 삶의 만족도에 미치는 자산의 영향력과 이들의 관계에서 비동거 자녀와 교환하는 경제적, 정서적 지지의 매개효과를 확인하고자 하였다. 연구 목적을 위해 고령화연구패널조사(Korean Longitudinal Study of Ageing)로부터 수집된 제5차 자료에서 자녀와 분거중인 65세 이상의 노인 1,977명을 대상으로 SPSS 23.0과 SPSS Process Macro를 활용하여 분석하였다. 연구 결과를 요약하면 다음과 같다. 첫째, 노인의 자산은 삶의 만족도에 직접적인 영향을 미치고 있었다. 둘째, 노인의 자산은 자녀와의 경제적 지지교환을 매개로 삶의 만족도에 간접적인 영향을 미치고 있었다. 셋째, 노인의 자산은 자녀와의 정서적 지지교환을 매개로 삶의 만족도에 간접적인 영향을 미치고 있었다. 이러한 연구결과를 바탕으로 노인들의 삶의 만족을 높이기 위한 자산관리 및 노부모-자녀 간 지지교환측면의 사회복지 실천적, 정책적 방안을 제시하였다.

• 한국콘텐츠학회논문지
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• 제12권6호
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• pp.438-447
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• 2012

이 연구는 프로배구 선수의 사회연결망 구조를 분석하고, 연결망 주요 변수와 자원교환의 관계를 규명하였다. 이 연구에서는 유목적 표집법을 이용하여 2011년 한국 프로배구팀 중 남자 5개팀과 여자 5개 팀의 선수들을 연구대상으로 선정하였으며, 각 140명을 표집하였다. 그러나 최종 분석에 사용된 데이터는 127명이다. 조사방법은 NGQ(Name Generator Question)를 이용한 면접법을 통하여 실시하였으며, 자료처리방법은 NetMiner 3.0을 활용하여 사회연결망 분석을 실시하였다. 결론은 다음과 같다. 첫째, 프로배구 선수의 사회연결망은 멱함수 법칙을 따르는 척도없는 네트워크였다. 즉, 중앙에 놓여 있는 소수의 선수(노드)가 변방이나 주변에 위치한 다른 선수와의 사회적 관계를 끌어 들이는 부익부 빈익빈 형태를 보였다. 둘째, 프로배구 선수의 사회연결망 구조는 자원교환과 유의한 관련성을 지니고 있다. 즉, 내향 활동성이 높을수록 모든 자원교환에서, 외향 활동성이 높을수록 사교적 자원교환에서, 매개중앙성이 높을수록 모든 자원교환에서, 내향 파워가 높을수록 사교적 자원교환에서, 그리고 외향 파워가 높을수록 모든 자원교환에서 유리하였다. 프로배구 선수의 사회연결망에서의 중앙과 변방의 자리매김 위치는 선수들간의 자원교환에서 유리함을 알 수 있다.

• 영어영문학
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• 제55권5호
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• pp.767-792
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• 2009

The two fields, economics of art and literature, tend to be put together as part of cultural economic studies; yet the former has been widely popular as compared to the latter. Economics of art has been known as part of social science which studies art economically. Similarly, economics of literature is likely to be an interdisciplinary study of literature and economics. Literature is suggested usually to reflect the economic base of a society as a form of its superstructure in view of classical Marxism; so, it is interesting to see social, economic activities, such as individual values and social institutions, income, price and opportunity cost, in a particular way of analyzing economic ideas in literature. Capital seems to have an innate property of self-expansion in literature; this property thus features actual economic life since in capitalism money is the universal value between persons and literary works. Specifically, the field of economics of literature starts with such ideas: economics of literature is part of cultural economics; and economics of literature deals with the economic value of literature. Putting interdisciplinary fields of literature and economics together, this study is to examine the economic value of literature in which Karl Marx talked about commodities with exchange value, use value, and fetishism. The exchange value is commercial worth, the actual exchange value of a publication; yet, the use value is innate worth, the aesthetic use value of literature. With commodity fetishism, profit seems not as the outcome of a social relation, but of a work- "reification" as the would-be Marxists suggest. As a commodity, the literary work appears to be able to animate life and power in reality. As a result, this paper asserts that social, economical activities in literature as we may apply to the study of economics of literature increase its economic value, implying commercial and innate worth, as the capital in the marketplace.