• Asia pacific journal of information systems
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• v.20 no.1
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• pp.57-79
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• 2010

In a virtual community, one can possess multiple identities and pretend to be different by creating self-identity in contrast with his or her actual self. Does false identity undermine the qualitative growth of a virtual community by reducing members' accountability? Or does it stimulate their contributive behaviors by ensuring freedom of speech? It is imperative to understand the effects of multi-identity considering the distinct properties of a virtual community in which people easily change their identities at little or no cost. To answer these questions, we adopted the concept of self-discrepancy from the social psychology theory rooted in the concept of the self and developed a theoretical model to predict quality of contribution of the individual member in virtual communities. Based on the self-discrepancy theory, we first identified two different domains of the self: (1) an "actual self" that consists of attributes that the person believes he or she currently possesses in real life and (2) a "cyber self" that consists of attributes the person believes he or she possesses in a virtual community. Next, we derived an index for two different types of self-discrepancy by using the differences between the actual and the cyber identities: Personal Self-discrepancy and Social Self-discrepancy. Personal Self-discrepancy reflects the degree of discrepancy between actual and cyber identity regarding a person's intelligence, education, and expertise. Social Self-discrepancy reflects the degree of discrepancy between actual and cyber identity regarding a person's morality, sociability, and accordance with social norms. Finally, we linked them with sense of virtual community, perceived privacy rights, and quality of contribution to examine how having a multi-identity influences an individual's psychological state and contributive behaviors in a virtual community. The results of the analysis based on 266 respondents showed that Social Self-discrepancy negatively influenced both the Sense of Virtual Community and Perceived Privacy Rights, while Personal Self-discrepancy negatively influenced only Perceived Privacy Rights, thereby resulting in reduced quality of contribution in virtual communities. Based on the results of this analysis, we can explain the dysfunctions of multi-identity in virtual communities. First, people who pretend to be different by engaging in socially undesirable behaviors under their alternative identities are more likely to suffer lower levels of psychological wellbeing and thus experience lower levels of sense of virtual community than others. Second, people do not perceive a high level of privacy rights reflecting catharsis, recovery, or autonomy, even though they create different selves and engage in socially undesirable behaviors in a virtual community. Third, people who pretend to be different persons in terms of their intelligence, education, or expertise also indirectly debase the quality of contribution by decreasing perceived privacy rights. The results suggest that virtual community managers should pay more attention to the negative influences exercised by multi-identity on the quality of contribution, thereby controlling the need to create alternative identities in virtual communities. We hope that more research will be conducted on this underexplored area of multi-identity and that our theoretical framework will serve as a useful conceptual tool for all endeavors.

• The Journal of the Korea Contents Association
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• v.8 no.2
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• pp.173-181
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• 2008

Considering the existing corporate culture, it's hard to compatible with work for the women and family and it brings a loss of human resources to government and corporate. But if the corporate realized the social responsibility for the childcare as one of the family-friendly culture, and had an aggressive will, it will be possible to break the way of traditional childcare, raise the competitiveness by expanding the work childcare facilities and laid a foundation for the social contribution. Thus, this study expressed the division of labor by gender culture should be changed to family-based women-friendly culture in the home and the corporate. And also this paper provides that, in the view of the corporate has to fully realize the social responsibility, the government properly supports the corporate which has family-friendly culture and through it, with pursuit of profit the corporate can ensure the social justice from social contribution.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2004.11a
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• pp.361-368
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• 2004

The purpose of the study was to explore the potential of the Social Network Analysis as an analytical tool for scientific investigation of learner-learner, or learner-tutor interaction within an Computer Supported Corporative Learning (CSCL) environment. Theoretical and methodological implication of the Social Network Analysis had been discussed. Following theoretical analysis, an exploratory empirical study was conducted to test statistical correlation between traditional performance measures such as achievement and team contribution index, and the centrality measure, one of the many quantitative measures the Social Network Analysis provides. Results indicate the centrality measure was correlated with the higher order learning performance and the peer-evaluated contribution indices. An interpretation of the results and their implication to instructional design theory and practices were provided along with some suggestions for future research.

• Asia Marketing Journal
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• v.25 no.4
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• pp.173-193
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• 2024

This study adopts organismic integration theory (OIT) to classify and contrast the predominant roles of five motivations (i.e., economic incentives, self-presentation, information acquisition, altruism, and enjoyment) in fostering three levels of behavioral engagement on brand-related social media content. This study further examines the moderating effect of personality (thinkers vs. feelers) on these relationships. The results of PLS-SEM reveal the greater impact of autonomous motivations on content consumption (enjoyment and information acquisition) and content contribution and creation (altruism and information acquisition), compared with controlled motivations (self-presentation and economic incentives). This study also finds that thinkers mostly engage on brand-related content for information acquisition and economic incentives, whereas feelers are mostly driven by enjoyment for content consumption and by altruism for content contribution and creation. This study addresses the inconsistency in prior research findings and provides practical implications to social media marketers.

• Nutrition Research and Practice
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• v.10 no.1
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• pp.108-114
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• 2016

BACKGROUND/OBJECTIVES: Sustainable practices in foodservice organizations including commercial and noncommercial ones are critical to ensure the protection of the environment for the future. With the rapid growth of the foodservice industry, wiser usage of input sources such as food, utilities, and single use packaging should be reconsidered for future generations. Therefore, this study aims to investigate the customer's perceptions on sustainable practices and to identify the relationship among sustainable practices, social contribution and purchase intention. SUBJECTS/METHODS: The study was conducted using content analyses by reviewing articles on sustainable food service practices published domestically and abroad. Thereafter, data were collected with a face-to-face survey using a questionnaire and analyzed with factor analyses and multiple regressions. RESULTS: Sustainable practices classified with factor analysis consisted of 6 dimensions of green food material procurement, sustainable food preparation, green packaging, preservation of energy, waste management, and public relations on green activity, with a total of 25 green activities in foodservice operations. Consumers were not very familiar with the green activities implemented in the foodservice unit, with the lowest awareness of "green food material procurement (2.46 out of 5 points)", and the highest awareness of "green packaging (3.74)" and "waste management (3.28). The factors influencing the perception of social contribution by foodservice organizations among 6 sustainable practice dimensions were found to be public relations on green activity (${\beta}=0.154$), waste management (${\beta}=0.204$) and sustainable food preparation (${\beta}=0.183$). Green packaging (${\beta}=0.107$) and the social contribution of the foodservice organization (${\beta}=0.761$) had strong relationships with the image of the organization. The purchase intentions of customers was affected only by the foodservice image (${\beta}=0.775$). CONCLUSIONS: The results of this study suggest that sustainable practices by foodservice organization present a good image to customers and increase the awareness of valuable contributions that benefit the customer as well as the community.

• Korean Journal of Social Welfare Studies
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• v.47 no.4
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• pp.309-332
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• 2016

This research attempts to calculate the vertical equity of National Health Insurance Contribution of locally provided policy holders by abilities to pay. Also, this longitudinal study examined the influence of abilities to pay and demographic characteristics on the health insurance premium. Using data from the Korea Welfare Panel Study, this study followed the self-employed households who continued to participate in the survey from 2011 to 2015. Kakwani's index of progressivity was measured as a measure of vertical equity and panel regression analysis was conducted by STATA program. The results of this research are as follows. First, from 2011 to 2015, the values of kakwani's index were negative according to composite income, which meant some levels of regressiveness of contribution. Secondly, panel regression analysis showed that the lowest household of composite income had a significantly negative effect on premiums, which also meant regressiveness. Based on the results, the author suggested political discussions on reorganizing the system of imposing the National Health Insurance contribution.

• Convergence Security Journal
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• v.20 no.4
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• pp.13-25
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• 2020

The most important responsibility of a government is to protect citizen lives and its own territory from outside threats. Especially recent political changes surrounding the Korea Peninsula seriously threaten the korean national security. To copy the situation, perception of national security based on citizen's trust in the army is needed. Accordingly survey analysis on effect of trust in the army on perception of national security had been conducted on students of a university located in Ulsan. Result of the statistical analysis as follows. First, while social contribution and military abilities among trust in the army are highly evaluated, integrity and characteristics of organizational culture are low evaluated. Second, all the correlation coefficients among studying variables are significantly positive. But correlation coefficient between social contribution and perception of national security is relatively low. Third, integrity, characteristics, and military abilities has a significant and positive effect on perception of national security, but social contribution has no significant effect.

• Journal of radiological science and technology
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• v.30 no.3
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• pp.271-280
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• 2007

The objectives of this study were to identify the types of work values of radiological technology students and to verify the characteristics of them. The population of this study was the radiological technology students from 7 colleges randomly chosen in the whole country. data collected from 791 subjects were used. Types of work values were identified through the factor analysis and t-test between variables was used to determine the characteristics of the students. The research instrument used in this study was the Maryland Work Value Inventory(MWVI) designed by Meitus, R. The findings of this study were as follows ; 1. The types of work values of radiological technology students can be classified into 6 categories ; social contribution, achievement, capability, work interest, social status, economic reward. 2. Social contribution, achievement, capablity and work interest were classified as 'internal work values', while social status and economic reward as 'external work values'. 3. Work values of the radiological technology students were economic reward, social status, achievement, capablity, work interest, social contribution in order. 4. External work values of the radiological technology students got higher grade than internal work values.

• Journal of Urban Science
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• v.7 no.2
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• pp.1-9
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• 2018

In this study, Analysis of DRT model and contribustion based on the case of local governments adopting the Demand Responsive Transit(DRT) in order to provide transportation in public transportation service weak area. Based on the case of Yeoju Area, the contribution of the DRT was analyzed. The DRT model was established as a fixed and call type model with taxi and bus transportation. Based on the results of the happy taxi service in Yeoju Area in 2016, the contribution of DRT was analyzed. According to the happy taxi performance of Yeoju city, it was introduced to 27 villages, and operated 4,188 times. And 9,111 people used it and Yeoju Area supported about 53 million Won. The contribution of local governments was analyzed in terms of local government, users, and social aspects. On local government aspects, we analyzed the budget cuts and complaints resolution. On the user aspects, we analyzed waiting time reduction, walking time reduction, travel time reduction, comfort, punctuality, and stability. On social aspects, we analyzed taxi and regional economy activation, and convenience of mobility.

• Journal of Distribution Science
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• v.20 no.4
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• pp.51-63
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• 2022

Purposes: The purpose of this study is to develop and test a possible model that investigates the relationships between green investment, CSR disclosure, social collaboration initiatives, and firm distribution performance to deal with environmental change because it's become the major stakeholder since it affects increasingly global company performance index. Research methodology: In this study a quantitative method was adopted. The 220 respondents were owners and managers of manufacturing enterprises from Indonesia. The structural equation model (SEM) was used to test the hypotheses, and the Partial Least Square (SmartPLS) was used as the data analysis tool. Findings: The study's finding shows that green investment has a significant effect on CSR disclosure, and CSR disclosure has a positive relationship with social collaborative initiatives and the firm's distribution performance. Similarly, social collaborative initiatives also significantly impact a firm's distribution performance. Limitations: This study uses variables that are still abstract and have not been able to regress the dimensions contained there into conclusion variables for each antecedent variable. In addition, this study only used a sample with a small scope, namely Central Java Province, Indonesia. Contribution: The findings of this study contribute to the body of literature in the field of organizational management and support the agency and stakeholder theories. For the practical contribution, this study provides the way to build and implement green-based investment strategies as a competitive edge and improve firm's distribution performance.