• Title/Summary/Keyword: Social big data analysis

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A review of big data analytics and healthcare (빅데이터 분석과 헬스케어에 대한 동향)

  • Moon, Seok-Jae;Lee, Namju
    • Journal of the Korean Applied Science and Technology
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    • v.37 no.1
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    • pp.76-82
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    • 2020
  • Big data analysis in healthcare research seems to be a necessary strategy for the convergence of sports science and technology in the era of the Fourth Industrial Revolution. The purpose of this study is to provide the basic review to secure the diversity of big data and healthcare convergence by discussing the concept, analysis method, and application examples of big data and by exploring the application. Text mining, data mining, opinion mining, process mining, cluster analysis, and social network analysis is currently used. Identifying high-risk factor for a certain condition, determining specific health determinants for diseases, monitoring bio signals, predicting diseases, providing training and treatments, and analyzing healthcare measurements would be possible via big data analysis. As a further work, the big data characteristics provide very appropriate basis to use promising software platforms for development of applications that can handle big data in healthcare and even more in sports science.

An Exploratory Study on the Semantic Network Analysis of Food Tourism through the Big Data (빅데이터를 활용한 음식관광관련 의미연결망 분석의 탐색적 적용)

  • Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.23 no.4
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    • pp.22-32
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    • 2017
  • The purpose of this study was to explore awareness of food tourism using big data analysis. For this, this study collected data containing 'food tourism' keywords from google web search, google news, and google scholar during one year from January 1 to December 31, 2016. Data were collected by using SCTM (Smart Crawling & Text Mining), a data collecting and processing program. From those data, degree centrality and eigenvector centrality were analyzed by utilizing packaged NetDraw along with UCINET 6. The result showed that the web visibility of 'core service' and 'social marketing' was high. In addition, the web visibility was also high for destination, such as rural, place, ireland and heritage; 'socioeconomic circumstance' related words, such as economy, region, public, policy, and industry. Convergence of iterated correlations showed 4 clustered named 'core service', 'social marketing', 'destinations' and 'social environment'. It is expected that this diagnosis on food tourism according to changes in international business environment by using these web information will be a foundation of baseline data useful for establishing food tourism marketing strategies.

A Study on Exploring Direction for Future Education for the Common Good Based on Big Data (빅데이터 기반 공동선 증진을 위한 미래교육 방향성 탐색 연구)

  • Kim, Byung-Man;Kim, Jung-In;Lee, Young-Woo;Lee, Kang-Hoon
    • Journal of Convergence for Information Technology
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    • v.12 no.2
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    • pp.37-46
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    • 2022
  • The purpose of this study is to provide basic data onto preparing soft landing plan of future education policy by exploring direction of future education for the common good using big data and keyword network analysis. Based on the big data provided by Textom, data was collected under the keyword 'future education + common Good' and then keyword network analysis was performed. As a result of the research, it was found that 'common good', 'social', 'KAIST future warning', 'measures', 'research', 'future education', 'politics' were common keywords in the social awareness of future education for the common good. The results of this study suggest that the social awareness of future education for the common good is related to factors related to human, physical environment, social response, academic interest, education policy, education plan, and related variables, It was closely related. Based on these results, we suggested implications for the support for the preparation of a soft landing plan of future education for the common good.

Electronic-Composit Consumer Sentiment Index(CCSI) development by Social Bigdata Analysis (소셜빅데이터를 이용한 온라인 소비자감성지수(e-CCSI) 개발)

  • Kim, Yoosin;Hong, Sung-Gwan;Kang, Hee-Joo;Jeong, Seung-Ryul
    • Journal of Internet Computing and Services
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    • v.18 no.4
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    • pp.121-131
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    • 2017
  • With emergence of Internet, social media, and mobile service, the consumers have actively presented their opinions and sentiment, and then it is spreading out real time as well. The user-generated text data on the Internet and social media is not only the communication text among the users but also the valuable resource to be analyzed for knowing the users' intent and sentiment. In special, economic participants have strongly asked that the social big data and its' analytics supports to recognize and forecast the economic trend in future. In this regard, the governments and the businesses are trying to apply the social big data into making the social and economic solutions. Therefore, this study aims to reveal the capability of social big data analysis for the economic use. The research proposed a social big data analysis model and an online consumer sentiment index. To test the model and index, the researchers developed an economic survey ontology, defined a sentiment dictionary for sentiment analysis, conducted classification and sentiment analysis, and calculated the online consumer sentiment index. In addition, the online consumer sentiment index was compared and validated with the composite consumer survey index of the Bank of Korea.

A Study on the Intention to Provide Personal Information by Type of Big Data Services (빅데이터 서비스 유형에 따른 개인정보 제공 의도에 관한 연구)

  • Jung, Seungmin
    • Journal of Information Technology Applications and Management
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    • v.29 no.3
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    • pp.57-74
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    • 2022
  • Recently, big data services have been used in various fields. In this situation, this research studied the intention to provide personal information from users, which is necessary to provide useful big data services. A survey was conducted on college students and ordinary people who have understood big data services. And path analysis was performed through Amos' structural equation. As a result of the study, it was found that privacy risks, trust in service providers, individual innovativeness, service incentives, social influence, and service design are major variables influencing the intention to provide personal information. And it was found that trust in service providers plays a mediating role in influencing the intention to provide personal information. In addition, big data services were classified into types for information acquisition and types related to purchase. Accordingly, it was further analyzed whether major variables differ in the path affecting the intention to provide personal information, and new implications were found. Companies that actually develop and provide big data services should establish different strategies by reflecting research results depending on the type of big data service provided.

Social media big data analysis of Z-generation fashion (Z세대 패션에 대한 소셜미디어의 빅데이터 분석)

  • Sung, Kwang-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.22 no.3
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    • pp.49-61
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    • 2020
  • This study analyzed the social media accounts and performed a Big Data analysis of Z-generation fashion using Textom Text Mining Techniques program and Ucinet Big Data analysis program. The research results are as follows: First, as a result of keyword analysis on 67.646 Z-generation fashion social media posts over the last 5 years, 220,211 keywords were extracted. Among them, 67 major keywords were selected based on the frequency of co-occurrence being greater than more than 250 times. As the top keywords appearing over 1000 times, were the most influential as the number of nodes connected to 'Z generation' (29595 times) are overwhelmingly, and was followed by 'millennials'(18536 times), 'fashion'(17836 times), and 'generation'(13055 times), 'brand'(8325 times) and 'trend'(7310 times) Second, as a result of the analysis of Network Degree Centrality between the key keywords for the Z-generation, the number of nodes connected to the "Z-generation" (29595 times) is overwhelmingly large. Next, many 'millennial'(18536 times), 'fashion'(17836 times), 'generation'(13055 times), 'brand'(8325 times), 'trend'(7310 times), etc. appear. These texts are considered to be important factors in exploring the reaction of social media to the Z-generation. Third, through the analysis of CONCOR, text with the structural equivalence between major keywords for Gen Z fashion was rearranged and clustered. In addition, four clusters were derived by grouping through network semantic network visualization. Group 1 is 54 texts, 'Diverse Characteristics of Z-Generation Fashion Consumers', Group 2 is 7 Texts, 'Z-Generation's teenagers Fashion Powers', Group 3 is 8 Texts, 'Z-Generation's Celebrity Fashions' Interest and Fashion', Group 4 named 'Gucci', the most popular luxury fashion of the Z-generation as one text.

Analysis of Social Media Utilization based on Big Data-Focusing on the Chinese Government Weibo

  • Li, Xiang;Guo, Xiaoqin;Kim, Soo Kyun;Lee, Hyukku
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.8
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    • pp.2571-2586
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    • 2022
  • The rapid popularity of government social media has generated huge amounts of text data, and the analysis of these data has gradually become the focus of digital government research. This study uses Python language to analyze the big data of the Chinese provincial government Weibo. First, this study uses a web crawler approach to collect and statistically describe over 360,000 data from 31 provincial government microblogs in China, covering the period from January 2018 to April 2022. Second, a word separation engine is constructed and these text data are analyzed using word cloud word frequencies as well as semantic relationships. Finally, the text data were analyzed for sentiment using natural language processing methods, and the text topics were studied using LDA algorithm. The results of this study show that, first, the number and scale of posts on the Chinese government Weibo have grown rapidly. Second, government Weibo has certain social attributes, and the epidemics, people's livelihood, and services have become the focus of government Weibo. Third, the contents of government Weibo account for more than 30% of negative sentiments. The classified topics show that the epidemics and epidemic prevention and control overshadowed the other topics, which inhibits the diversification of government Weibo.

A Study on Social Perception of Young Children with Disabilities through Social Media Big Data Analysis (소셜 미디어 빅데이터 분석을 통한 장애 유아에 대한 사회적 인식 연구)

  • Kim, Kyoung-Min
    • Journal of the Korea Convergence Society
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    • v.13 no.2
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    • pp.1-12
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    • 2022
  • The purpose of this study is to identify the social perception characteristics of young children with disabilities over the past decade. For this purpose, Textom, an Internet-based big data analysis system was used to collect data related to young children with disabilities posted on social media. 50 keywords were selected in the order of high frequency through the data cleaning process. For semantic network analysis, centrality analysis and CONCOR analysis were performed with UCINET6, and the analyzed data were visualized using NetDraw. As a result, the keywords such as 'education, needs, parents, and inclusion' ranked high in frequency, degree, and eigenvector centrality. In addition, the keywords of 'parent, teacher, problem, program, and counseling' ranked high in betweenness centrality. In CONCOR analysis, four clusters were formed centered on the keywords of 'disabilities, young child, diagnosis, and programs'. Based on these research results, the topics on social perception of young children with disabilities were investigated, and implications for each topic were discussed.

Study of the Activation Plan for Rural Tourism of the Jeollabuk-do Using Big Data Analysis (빅데이터 분석을 통한 농촌관광 실태와 활성화 방안 연구: 전라북도를 중심으로)

  • Park, Ro Un;Lee, Ki Hoon
    • The Korean Journal of Community Living Science
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    • v.27 no.spc
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    • pp.665-679
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    • 2016
  • This study examined the main factors for activating rural tourism of Jeollabuk-do using big data analysis. The tourism big data was gathered from public open data sources and social network services (SNS), and the analysis tools, 'Opinion Mining', 'Text Mining', and 'Social Network Analysis(SNA)' were used. The opinion mining and text mining analysis identified the key local contents of the 14 areas of Jeollabuk-do and the evaluations of customers on rural tourism. Social network analysis detected the relationships between their contents and determined the importance of the contents. The results of this research showed that each location in Jeollabuk-do had their specific contents attracting visitors and the number of contents affected the scale of tourists. In addition, the number of visitors might be large when their tourism contents were strongly correlated with the other contents. Hence, strong connections among their contents are a point to activate rural tourism. Social network analysis divided the contents into several clusters and derived the eigenvector centralities of the content nodes implying the importance of them in the network. Tourism was active when the nodes at high value of the eigenvector centrality were distributed evenly in every cluster; however the results were contrary when the nodes were located in a few clusters. This study suggests an action plan to extend rural tourism that develop valuable contents and connect the content clusters properly.

A Study on the Application of SNS Big Data to the Industry in the Fourth Industrial Revolution (제4차 산업혁명에서 SNS 빅데이터의 외식산업 활용 방안에 대한 연구)

  • Han, Soon-lim;Kim, Tae-ho;Lee, Jong-ho;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.23 no.7
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    • pp.1-10
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    • 2017
  • This study proposed SNS big data analysis method of food service industry in the 4th industrial revolution. This study analyzed the keyword of the fourth industrial revolution by using Google trend. Based on the data posted on the SNS from January 1, 2016 to September 5, 2017 (1 year and 8 months) utilizing the "Social Metrics". Through the social insights, the related words related to cooking were analyzed and visualized about attributes, products, hobbies and leisure. As a result of the analysis, keywords were found such as cooking, entrepreneurship, franchise, restaurant, job search, Twitter, family, friends, menu, reaction, video, etc. As a theoretical implication of this study, we proposed how to utilize big data produced from various online materials for research on restaurant business, interpret atypical data as meaningful data and suggest the basic direction of field application. In order to utilize positioning of customers of restaurant companies in the future, this study suggests more detailed and in-depth consumer sentiment as a basic resource for marketing data development through various menu development and customers' perception change. In addition, this study provides marketing implications for the foodservice industry and how to use big data for the cooking industry in preparation for the fourth industrial revolution.