• 지식경영연구
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• 제14권1호
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• pp.21-37
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• 2013

Due to the development of social networks and smartphones, many different kinds of issues have emerged in business and society. By reflecting these trends, social network sites have appeared and they are recognized as the new concept of sites. The major feature of the social network sites is that the social relationship had been taken to the online space. Social network sites support the formation of a network and offer users the relationship between users offline as well as online. Based on the features mentioned above, users enjoy the benefits using social network sites. These social network sites in the enterprise can be used to form relationships with customers. This study identified the influencing factors as relational benefits and social influence on relationship commitment in social network sites. In addition, we analyzed that how the relationship commitment between users affects user loyalty after their using social network sites. We presented empirical results by utilizing structural equation model with 244 respondents and the significant implications for the academy and the practice with discussions.

• 유통과학연구
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• 제19권1호
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• pp.5-15
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• 2021

Purpose: This study explores the types of relational benefits that generate loyalty to room-sharing services among Chinese customers based on the relationship marketing literature. The study also examines the moderating effect of alternative attractiveness on this relationship. Research design, data and methodology: Based on research hypotheses, questionnaires with items measuring the proposed constructs in three dimensions, including relational benefits, alternative attractiveness, and customer loyalty, were designed to test the hypotheses. Data were collected via an online questionnaire of 220 room-sharing service customers in China. Results: Results verify the effects of relational benefits on customers' loyalty to room-sharing services and the mediating effect of alternative attractiveness. More specifically, confidence, social, and safety benefits positively affect customer loyalty to room-sharing services, and alternative attractiveness moderates only the effect of social benefits. Conclusions: The results suggest that room-sharing service providers should concentrate on providing confidence, social, and safety benefits to maintain long-term relationships with customers. This study also provides practical implication for building relationships between channel members in service distribution channels. The study concludes that without customer relationships marketing for managing collaborative and social communication channels, the entire distribution channel might lose out eventually.

• 한국경영과학회지
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• 제36권4호
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• pp.185-206
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• 2011

"Does CRM benefit affect repurchase or WOM? What is difference between VIP customers and non-VIP customers on CRM benefit?" is the interesting issue on premium industry such as a hotel business. This study examines how social benefit, psychological benefits, economic benefits and customization benefits affect repurchase and positive WOM in premium hotel. Only three of the four benefits showed significant results in repurchase and positive WOM. Also interactions between customer type and benefits were different in repurchase and WOM. The results figure out that VIP customers depend on psychological benefits and customization benefits on repurchase, whereas VIP customers depend on only social benefit on WOM. This finding suggests that hotels need to develop VIP program and approach differently to increase the repurchase volume or positive WOM effect.

• 아태비즈니스연구
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• 제13권2호
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• pp.139-154
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• 2022

Purpose - This study aims to analyzing of solar power generation cost-benefit. Design/methodology/approach - We analyzed whether there is economic feasibility by selecting parking lots and idle sites located in four areas of Seoul, Gyeonggi, Chungcheong, Jeolla, and Gyeongsang areas nationwide, and analyzing site conditions and installation capacity. Findings - According to the results of the analysis, it was found that there is low profitability in Seoul, Gyeonggi and Chungcheong regions, where the solar radiation was not excellent even if REC is selected through the contract market. However, it is necessary to analyzed the economical validity the profitable validity including environmental benefits (greenhouse gas reduction, NOx, SOx reduction effect) and social benefits (renewable power supply) that is analyzed by income and operating costs which is occurred from electricity sales and REC sales when installing solar power generation facilities. Research implications or Originality - In this study, economic feasibility was evaluated additionally in consideration of environmental and social benefits. In conclusion, it was shown that businesses are not economical when considering only simple financial aspects are also sufficiently economical when it is considering environmental and social benefits.

• 한국의류산업학회지
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• 제14권2호
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• pp.242-250
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• 2012

This study investigates the benefits consumers seek in buying and using bedding, sub-dimensions of lifestyle, and the relationship between those of the benefits and the dimensions of lifestyle. This study conducted a survey to verify benefits consumers seek in buying bedding. A questionnaire was developed to collect data to measure lifestyle, benefits sought for the bedding, and demographic variables. Research was conducted on married women aged between 20 and 59. Total 294 responses were analyzed using factor analysis, correlation analysis, t-test, and one-way ANOVA with SPSS 18.0. A factor analysis identified three dimensions of benefits sought for the bedding: utilitarian benefits, social benefit, and aesthetic benefit. Lifestyle consists of five dimensions: health seeking, social symbol seeking, leisure/country-living seeking, aesthetics seeking, and economy seeking. All dimensions underlying benefits consumers seek in buying bedding and all dimensions of lifestyle were correlated. As consumers get older, they tend to seek more utilitarian and social/psychological benefits of bedding.

• Asia Marketing Journal
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• 제11권3호
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• pp.31-56
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• 2009

경쟁이 심화되고 시장이 포화되면서 관계마케팅에 대한 관심은 증대하고 있다. 그런데 많은 연구들이 모든 소비자가 관계지향적인 성향을 가지고 있는 것은 아니라는 점을 지적하고 있다. 그렇지만 어떠한 성향을 가진 소비자가 관계지향적인 성향을 가지고 있는가에 대한 본격적인 연구는 이루어지지 않았다. 본 연구는 영업사원이 제공하는 관계적 혜택(확신 혜택 및 사회적 혜택)에 대한 중요성 지각을 매개 변수로 소비자의 어떠한 내재적 특성이 영업사원과의 관계구축 의도에 영향을 미치는가를 분석하고 있다. 본 연구의 가설에서 확신 혜택에 대한 중요성 지각에 영향을 미칠 수 있는 소비자의 내재적 특성으로 위험감수 성향, 다양성추구 성향, 제품지식, 타인 신뢰 성향 등의 변수를 제시하였으며, 사회적 혜택에 대한 중요성 지각에 영향을 미칠 수 있는 소비자의 내재적 특성으로 대인성향, 가격민감도, 타인 신뢰 성향 등의 변수를 제시하였다. 실제로 영업사원과의 거래를 통해 증권거래를 하고 있는 소비자 396명으로부터 자료를 수집하였다. 구조방정식 모델을 이용하여 분석한 결과, 소비자의 내재적 특성과 영업사원과의 관계 구축 의도의 인과관계에 있어서 관계적 혜택에 대한 중요성 지각이 매개 변수로서의 역할을 하고 있는 것으로 나타났다. 또한 소비자의 내재적 특성 가운데 다양성 추구 성향은 확신 혜택에 대한 중요성 지각에 음의 영향을 미치는 것으로 분석되었으며, 타인 신뢰 성향은 확신 혜택 및 사회적 혜택 모두의 중요성 지각에 양의 영향을 미치는 것으로 분석되었다. 또한 가격 민감도는 가설에서 설정된 방향과는 다르게 사회적 혜택의 중요성 지각에 양의 영향을 미치는 것으로 분석되었다.

• The Journal of Asian Finance, Economics and Business
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• 제6권2호
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• pp.147-160
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• 2019

Compared with the research on consumer engagement in brand community, the research on consumer engagement in brand public has been relatively less. This research aimed at exploring how brand public characteristics such as information variety, various communications and no limitation in expressing self affect the brand public engagement. 274 questionnaires answered by Chinese consumers are used to conduct analysis. Principal component analysis is used to test the reliability and validity of each construct, and structural equation model is used to test hypotheses. The study finds the positive effects of information variety on information benefits, those of various communications on social benefits, and also positive roles of no limitation in expressing self to brand-related self-expression motivation. And each of the information benefits, social benefits and brand-related self-expression motivation is proved to positively affect brand public engagement. The study implies that marketers should give attention to characteristics of brand public, and provide the ways by which members of brand public engage the brand. Additionally, marketers should pay more attention to both direct and indirect engagement activities of consumers toward brand public in social media to better understand their target consumers.

• 농촌계획
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• 제7권2호
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• pp.55-64
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• 2001

The objectives of this study were 1) to evaluate the environmental and social cultural public benefits but a food supply, 2) to revalue the importance of rural and rural living, This study was carried out through review of literature, a delphi technique, a case study. It was mainly used the delphi technique by expert group. Major findings were as follows ; 1. The public benefits in rural were classified into three categories:(1) social culture (2) natural environment (3) economic & etc. 2. To evaluate the values for public benefits, questionaries were developed by expert group, and the total number of items were 30. 3. There were picked out 12 items on social culture, 10 items on natural environment, and 8 items on economic & etc of public benefits in rural. 4. In the public benefits, a food supply was highest in total 30 items, and water resources contain, emotional-psychological rest, place of environment education, beautiful view, etc were followed in order.

• 사회복지연구
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• 제36호
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• pp.175-202
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• 2008

본 연구의 목적은 국민들의 최저생활보장과 저소득층의 빈곤완화를 주목적으로 설계된 국민기초생활보장제도의 빈곤완화 효과를 분석하는데 있다. 이를 위해, 국민기초생활보장평가단(NRB) 원자료를 이용해서 한국 공공부조제도의 빈곤완화 효과를 가구수 및 가구유형과 관련해서 분석하고, 이 결과를 비교적인 관점에서 규명하기 위해 영국의 FRS 원자료를 이용해서 분석한 영국 공공부조제도의 빈곤완화 효과와 비교한다. 분석결과는 다음과 같다. 중위소득의 40퍼센트를 기준으로 빈곤감소 효과를 비교한 결과 한국 공공부조제도의 효과성은 영국보다 현저히 낮게 나타났다. 현행 국민기초생활보장제도의 현금급여기준선의 산정 및 결정방식의 문제점을 그 원인 중 하나로 꼽을 수 있는데, 국민기초생활보장제도의 빈곤완화 효과성을 향상시키기 위해서는 현금급여기준이 국민들의 최저생활을 보장할 수 있도록 개선 보완될 필요가 있다. 또한 주거급여 수준을 향상시키고, 공공부조급여 또는 최저생계비를 지역적 가구 유형별 특성을 반영하도록 개선 할 필요가 있다.

• 한국의류학회지
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• 제32권8호
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• pp.1202-1212
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• 2008

As increasing the rates of purchasing cosmetic in internet shopping mall, the relationship marketing between purchaser and shopping mall service providers has become more important. At this point, the purpose of this study was to investigate factors of relational benefits and commitment, and to analyze the effects of relational benefits and commitment on word-of-mouth intention and repurchase intention for cosmetic purchaser in internet shopping mall. With convenience sampling, the research was surveyed to 20’s to 30’s female and male who had purchased cosmetics in internet shopping mall. The 308 responses were analyzed by frequency analysis, factor analysis, reliability test, and multi-regression analysis. The results were as follows. First, the factors of relational benefits were divided into psychological benefits, social benefits, and economic benefits. Also the factors of commitment were divided into calculative commitment and affective commitment. Second, only psychological benefits affected to calculative commitment, and all three factors of relational benefits affected to affective commitment. Third, the word-of-mouth intention for cosmetic purchaser in internet shopping mall was affected by psychological benefits, social benefits, economic benefits, calculative commitment and affective commitment. Lastly, the repurchase intention of cosmetic in internet shopping mall was affected by psychological benefits, social benefits, economic benefits, calculative commitment, affective commitment and the word-of-mouth intention.