• 마케팅과학연구
• /
• 제15권3호
• /
• pp.211-231
• /
• 2005

마케팅관리자들이 글로벌 시장에 혁신을 성공적으로 진출시키기 위해서는 개인적 저항과 집단 저항에 대하여 이해하는 것이 중요하다. 우리가 제한하기로는 소비자들은 개인으로서, 집단의 한 구성원으로서 혁신에 저항하며, 의사결정의 다른 단계에 다른 방법으로 저항한다. 개인적인 저항은 초기저항(initial resistance)의 형태에서 시작하여 급박한 저항(emergent resistance)으로 발전하고 최종적으로는 늦은 저항(belated resistance)으로 발전한다. 또한, 개인의 도덕적 기준이 혁신수용 의사결정에 영향을 미칠 수 있다. 때때로 개인적 저항은 집단저항에 의해서 수반되거나 집단저항으로 진화한다. 우리는 혁신에 대한 소비자저항을 개인에 대하여, 개인이 속한 집단에 대하여, 다른 개인과 집단에 대하여 작용하는 사회정체감의 결과로서 생각하는 체계를 제시한다. 어떤 집단 구성원인 소비자들은 사회비교과정을 통하여 자아존중감을 증가시킨다. 소비자들이 어떤 집단에 대하여 강한 정체감을 가지고 결속하면 할수록, 내부집단 결속력과 외부집단 배타성이 더 많이 나타난다. 외부 집단 배타성은 집단 구성원들에게 외부 집단과 관련된 제품과 서비스에 대하여 강한 저항을 나타낸다. 개인적인 저항과 집단 저항은 마케팅관리자들을 위협하고 성과를 침해한다. 혁신에 대한 저항의 존재를 고려하고, 극복하려는 전략을 추구함으로써 마케팅관리자들은 이러한 위협을 새로운 기회로 전환시킬 수 있다. 소비자저항에 대한 이해는 혁신의 소비자수용에 대한 연구를 보완하고, 소비자행동의 보편적인 모형을 개발하는 데 도움이 될 수 있다.

• 유통과학연구
• /
• 제13권2호
• /
• pp.75-83
• /
• 2015

Purpose - This study aims to identify the effects of communication cues, anonymity, and social presence on group polarization in computer-mediated communication (CMC) settings. Extant literature has introduced some theoretical backgrounds of social presence and SIDE (Social Identity model of Deindividuation Effects) to explain the effects of communication cues and anonymity. The concept of social presence emphasized the mediating role on communication cues and anonymity. However, most literature did not measure social presence and compare group polarization of all condition groups. This does not sufficiently explain the result of group polarization. Research design, data, and methodology - We believe that the direct impact of anonymity on group polarization can provide a more admissible and clearer explanation for the results. In addition, this study categorizes anonymity into two levels, as anonymity of group and anonymity of self. To justify the anonymity view, a laboratory experiment was conducted. The experiment was conducted in communication cues settings (visual cue; without visual cue) and anonymity settings (identified; anonymous). Each of the four settings has 10 groups consisting of five subjects each (total 200 subjects). The subjects are undergraduates from a large university, majoring in business. All experimental procedures and calculations of choice shift and preference change follow the literature. Results - First, the removal of visual cues does not produce a significant impact on group polarization, which cannot be explained by the social presence view. Second, the anonymous condition does not significantly affect group polarization, which also cannot be explained by the social presence view. However, the anonymous condition directly affects group polarization. Specifically, anonymity of self has a stronger effect on group polarization than anonymity of group. The result explains about the leading factor affecting group polarization. This study examines another view of how computer-mediated communication may be associated with group polarization. The process and outcome data from the experiment reveal that group polarization is not affected by level of social presence, but by level of anonymity. Group discussions conducted with visual cue CMC setting and identified CMC setting result in weaker group polarization. Conversely, group discussions conducted without visual cue CMC setting and anonymous CMC setting lead to stronger group polarization. The results of the study have the following implications. First, they provide clues for business organizations to design the most appropriate media conditions and preemptive social conditions to implement when making group decisions through CMC, to maximize achievements, generate amicable agreements, or actively share information. Second, this study can be useful in analyzing different adverse effects generated through Internet use. Conclusions - This research can help explain discussions and decision-making actions on Internet forums, which have recently increased, as well as providing a foundational basis in newly establishing policies for the forums. Finally, it should be noted that many other factors such as group size, topics, and group history may affect group polarization. These should be examined in future studies.

• 대한가정학회지
• /
• 제38권12호
• /
• pp.159-175
• /
• 2000

This study examined the relations of acculturation and parenting behaviors of 279 Korean-Chinese mothers living in Yanbian Area in China to Adjustment of their eighth- and ninth-grade children. The mothers completed a questionnaire consisted of items regarding daily eating habits(food life) and language use, the acculturation scale, and the parenting scale, and their children completed the depression, self-esteem, and social competence scale. While most of mothers preferred Korean food to Chinese food, they preferred Chinese to Korean in daily language use. The mothers'ethnic identity was negatively related to depression of their children, whereas their out-group orientation was positively related to social competence of their children. In general, the relation between mothers'acculturation and adjustment of their children was not mediated by their parenting behaviors. But maternal warmth and acceptance partly mediated the relation between their out-group orientation and social competence of their children. These results imply that their acculturation tends to have direct effects on adjustment of their children.

• 인터넷정보학회논문지
• /
• 제17권4호
• /
• pp.135-143
• /
• 2016

인터넷은 과학기술 정보를 포함한 다양한 정보의 유통 채널로 널리 활용되고 있다. 이에 본 연구에서는 정보원 공신력에 따라 과학 관련 온라인 뉴스의 설득효과가 어떠한 차이를 보이는가를 대학생들을 대상으로 실험을 통해 살펴보았다. 구체적으로, 온라인 과학기술 뉴스에 등장하는 정보원의 신분(교수, 학생)과 집단구분(내집단, 외집단)을 달리한 실험조건에서 과학기술 메시지를 전달하고 이후 피험자의 과학기술에 대한 유용성 지각과 태도에 미치는 영향을 살펴보았다. 연구결과, 과학기술에 대한 유용성 지각은 정보원 공신력과 내집단 외집단 구분과의 상호작용에 의해 영향을 받는 것으로 나타났다.

• 대한지리학회지
• /
• 제40권3호
• /
• pp.353-368
• /
• 2005

한국의 사회지리학은 영미 계통의 도시사회지리학을 중심으로 연구되어 왔으며 촌락사회지리학에 대해서는 개념적, 이론적 논의가 매우 빈곤한 편이다. 이 글에서는 20세기 전반 동안 촌락 경관에 대한 사회지리학적 연구로 시작된 독일 사회지리학의 개념적 기초를 파악한 후, 1980년대 이후 크게 발달한 영어권 촌락사회지리학의 등장 배경과 연구 동향을 조망하였다. 국내외 선행 연구들을 검토하면서 촌락 경관이 촌락성의 표상이며 지방과 국가 정체성의 핵심 요소가 된다는 점, 그리고 물리적 실체일 뿐만 아니라 사회적, 정신적, 문화적 실체라는 점을 정리할 수 있었고, 이러한 인식 위에서 한국 촌락의 경관적, 장소적 보편성과 특수성에 상응하는 주요 개념들을 모색해 보았다. 연구자는 이것을 세 가지 차원으로 나누어 제안하였는데, 지리적 사회집단으로서의 종족집단, 사회집단의 지역화과정, 사회적 공간으로서의 촌락권이 그것이다. 특히 전통 문화의 산실로서 촌락경관은 일상적 삶, 농업, 관광 사업의 중심에 있고 각 지역의 정체성은 물론 국가 정체성을 구성하는 매우 중요한 요소로 간주되고 있다. 이에 편승하여 최근에는 학제적 수준에서 마을 연구가 크게 부흥하고 있다. 연구자는 이러한 지성 세계의 동향에 촌락지리학이 동참하기 위해서는 사회지리학적 개념들과 역사지리적 시각에서 복안을 찾아야 할 것이라 제안하였다.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권12호
• /
• pp.583-591
• /
• 2020

Employability has recently become the first target of the national higher education. Its model has been updated to catch the new trend of Industry 4.0. This paper aims at analyzing and ranking the determinants of undergraduate employability, focusing on business and economics majors in Ho Chi Minh City, Vietnam. In-depth interviews with content analysis have been primarily conducted to reach an agreement on a key group of factors: human capital, social capital, and identity. The Stochastic Fractal Search Algorithm (SFSA) is then applied to rank the sub-factors. Human capital is composed of three major elements: attitude, skill, and knowledge. Social capital is approached at both structural and cognitive aspects with three typical types: bonding, bridging, and linking. The analysis has confirmed the change of priority in employability determinants. Human capital is still a driver but the priority of attitude has been confirmed in the contemporary context. Then, social capital with the important order of linking, bridging, and bonding is emphasized. Skill, knowledge, and identity share the least weight in the model. It is noted that identity is newly proposed in the model but a certain role has been found. The findings are crucial for education strategies to enhance university graduate employability.

• 대한간호학회지
• /
• 제30권4호
• /
• pp.917-931
• /
• 2000

This study was to provide understanding for the juvenile problem of drug brought about by industrialization, and the importance people that we should take a role in helping to resolve the problem. The purpose of this study lies in approaching the effective methods to prevent Korean adolescents from being involved in drug by examining the factors of their experience. The method of this study is designed to grasp the adolescents' drug experience, its meaning, its structure and the nursing intervention ways. By applying a phenomenological approach which is based on a qualitative research method, the researchers hoped to reveal key data in each group. It has been carried on from October 1998 until September 1999 with sample of 5 adolescent inmates in K mental hospital located in Seoul. The data were collected by sereous personal deep interviews and observations. Collected data were analyzed according to the phenomenological method suggested by Giorgi. The results of this study are as follows: First, pleasure seeking: curiosity, joy, and fun; Second, affiliation: formation of clique with the same age; Third, escape from reality: loneliness, emptiness, heroic mind, self- confidence, self-absorption, and comfort; Forth, feeble- mindedness: anxiety, fear, and temptation; Fifth, psychological unadaptation: wandering, forfeiture, and incompetence; Sixth, physical counteraction: headache, vomiting, loss of memory, loss of appetite and loss of sensibility; Seventh, psychological confusion: illusion, auditory hallucination and dream; Eighth, recovery of self-consciousness: repentance, desire and awareness This study results in the following suggestions of the nursing intervention 1. To cultivate a wholesome game culture for the adolescents. 2. To make up the group activities so that the adolescents can establish their sense of identity through a variety of group counseling program. 3. To foster the capability to cope with the change in the process of social accommodation. 4. To enforce the social life skill for the adolescents. 5. To practice the systematic education about drug use. 6. To develop the social education programs. 7. To help the adolescents build up their sense of identity by applying the adolescent cure programs. Above all, it is necessary that school and community as well as home should establish the educational environment paying special concern and consideration to the adolescents.

• Asia pacific journal of information systems
• /
• 제18권1호
• /
• pp.117-144
• /
• 2008

Lots of virtual communities and online businesses presently derive their primary sources of revenues through advertising, but nevertheless are plagued with marginal profitability though they might possess a significant user base. In the light of the need for an efficacious business model, there have been recent insights of an online community in particular reaping profits through an innovative and lucrative revenue generation method that earns by selling digital items. There have been some obvious evidences (e.g., Cyworld, SecondLife, Habo Hotel, etc.) that online communities can be profitable through their unique business model of selling digital items. However, there is lack of understanding about the motivation of purchasing digital items. This study tries to identify the main motivators of digital item purchases based on social/individual identity theory and self-presentation theory. "Digital items", otherwise known as "virtual assets", may include online avatars, accessories for the avatars, decorative ornaments like furniture, digital wallpapers, skins, background music and virtual weapons used for Internet games. These digital items are employed by users for representation and articulation in the online space, especially to create and enhance their online profiles in web pages and games. Prices for digital items typically range from a few cents to a few dollars each. Based on the theoretical framework like social identity theory and self-presentation theory, we developed the research model and proposed seven hypotheses. An analysis of 225 members of Cyworld found that digital item purchase intention in virtual world is affected by both members' need for self-presentation and need for affiliation. We also found that the need for self-presentation is significantly increased by innovativeness of members, community group norm, and community involvement. We concluded that the need for self-presentation could be a key variable for profitable business model in online community service industry. However, neither individual self-efficacy nor the need for affiliation significantly influenced the need for self-presentation which triggers purchase intention of digital items. In term of the theoretical and practical contribution, this study can be a pioneering empirical research that investigates the purchase intention of digital items based on social identity theory and self-presentation theory in the online context. Also, the findings of our study are valuable and practical for practitioners in the market who wish to adopt or improve the business model of selling digital items in an online community. From the findings, it can be seen that innovativeness of users, community group norm, and community involvement are three significant factors that influence need for self-presentation of users which ultimately leads to their intentions to buy digital items. These findings put forth that virtual community providers and online businesses selling digital items should prioritize their efforts and focus on these three factors if they want to increase the sales of these digital items and generate greater revenues. This study provides important implications for academic researchers and practitioners to understand why the community members pay money for their digital items in virtual world and how the practitioners can increase the sales of digital items in an online community. A couple of limitations of the study and future research directions are also discussed.

• 여성건강간호학회지
• /
• 제21권3호
• /
• pp.232-240
• /
• 2015

Purpose: The purpose of this descriptive survey study was designed to identify the stress coping types of married immigrant pregnant women and find out the differences in maternal-fetal attachment and maternal identity based on each types. Methods: 151 married immigrant women who visited 3 women's hospitals located in J-do for pre-pregnancy checkup were selected as study objects. Data were analyzed by dsecriptive statistics, cluster analysis, t-test, ANOVA, and $Scheff{\acute{e}}$ multiple comparison test. Results: Cluster analysis revealed 4 distinct stress coping styles; low stress-coping involvement social support-oriented type, high stress-coping involvement hopeful thinking type, low stress-coping involvement type, effective stress coping types. Women frequently using effective stress coping type among the four types reported higher maternal-fetal attachment. The group of active coping styles got significantly higher score on maternal identity. Conclusion: Proper stress coping of married immigrant pregnant women regarding pregnancies proved to result in high levels of maternal-fetal attachment and maternal identity. Studies measuring the stress coping styles that affect pregnancies should be continuously conducted.

• 정신신체의학
• /
• 제6권2호
• /
• pp.97-103
• /
• 1998

A dolescence can be defined as the period between pubescence and physical maturity, and the passage through adolescence(age of 12-19) forms a critical period. Major developmental tasks of adolescence are construction of an emancipated identity, realistic ambitions, and reasonable ideals, and the further development of sexual and social identities. In early adolescence one struggles to adjust psychologically to the spurt in growth and tensions filled with sexual and aggressive impulses. There are reshuffling of peer groups due to differing rates of maturation, early adolescence crushes, sublimation of sexuality, and the resurgence of oedipal feelings. One reaches so-called period of formal operations in cognitive development. In mid-adolescence one struggles to overcome family attachments and controls, and it is a time marked by revolt and conformity. One has to overcome sexual repression while caught in reactivation of oedipal attachment. Peer groups gains in importance, and the peer group changes into a youth group that carries the youth culture. Late adolescence is a period of achieving an ego identity and capacities for intimacy. One has to prevent premature closure : Identity foreclosure limits both opportunity and the ability to guide one's own life. Gradually adolescent begins to have a loss self-centered and narcissistic orientation to one's sexual and affectional needs, and becomes involved in love relationship.