• Asia pacific journal of information systems
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• 제12권4호
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• pp.55-75
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• 2002

The purposes of this study are in threefold; to explain the interactivity in web site, to extend the Technology Acceptance Model(TAM) in the WWW context, and to examine its relationship with the existing TAM components. We proposed that the WWW is not just web systems but interactive spaces for virtual community. Web interactivity is represented by the two constructs: system interactivity and social interactivity. We extended and empirically examined the TAM for the web context. An individual's attitude toward the use of the web site is significantly affected by the individual's perception about ease of use, usefulness, and system interactivity. At the same time, behavioral intentions to use the web site is highly related to the social interactivity. The results showed that the system interactivity and social interactivity of a web site are important factors in affecting the user's beliefs and behavior intention of such a web site, So web page providers not only have to make the web site useful and easy to use, but also need to design an interactive web page by putting both systemic aspects and social aspects.

• 한국직업건강간호학회지
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• 제22권1호
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• pp.57-65
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• 2013

Purpose: The purpose of this study was to evaluate the factors that affected self efficacy, social support and learning achievement in the web-based learning of graduate school students. Methods: The data were collected from 79 nurses in a web-based learning. A self-reported questionnaire was used to assess the level of self-efficacy, social support and learning achievement. Results: The learning achievement was significantly improved to 4.05 points after web-based learning compared to 2.69 points before web-based learning, and all other items were also improved. Self-efficacy was improved to 3.91 points from 3.66 points after web-based learning and so was social support to 4.18 points from 3.94 points. Fatigue and stress among health behavior characteristics were significantly decreased after web-based learning. Conclusion: This study shows that the web-based learning improved self-efficacy and social support of the students. And self-efficacy was an important factor in learning achievement. It is necessary to develop a strategy to improve self-efficacy as well as to manage social support for increasing interactions among the nurses in a web-based learning.

• 디지털산업정보학회논문지
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• 제8권4호
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• pp.43-51
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• 2012

Web 3.0 is the next-generation of the World Wide Web and is included two main platforms, semantic technologies and social computing environment. The basic idea of web 3.0 is to define structure data and link them in order to more effective discovery, automation, integration, and reuse across various applications. The semantic technologies represent open standards that can be applied on the top of the web. The social computing environment allows human-machine co-operations and organizing a large number of the social web communities. In the recent years, recommender systems have been combined with ontologies to further improve the recommendation by adding semantics to the context on the web 3.0. In this paper, we study previous researches about recommendation method and propose a recommendation method based on web 3.0. Our method scores documents based on context tags and social network services. Our social scoring model is computed by both a tagging score of a document and a tagging score of a document that was tagged by a user's friends.

• 한국의류학회지
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• 제36권12호
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• pp.1318-1329
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• 2012

In-store atmospherics involve quantified physical and social aspects; however, the social quality of a web-based retailing context has largely been under-examined. This study addressed some antecedents and consequences of social ambience in virtual shopping (or e-social ambience) within a web-based U.S. retailing fashion context. This study explored the role of social cues as a viable antecedent to e-social ambience and emotions as its consequence. A conceptual framework was built postulating the effect of social cue for web content, on e-social ambience, emotions, and e-shopping enjoyment. The experimental results (n=488) on a fictitious retail T-shirt website confirmed the positive correlation among the variables; in addition, the level of social cues included within the web content significantly increased the level of customer-perceived e-social ambience of the website and subsequent positive on-site emotions. On-site emotions positively influence purchase intentions. The results expand the current understanding of e-store management by providing novel insight relevant to fashion companies that wish to provide customers with a quality website shopping experience.

• 한국IT서비스학회지
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• 제13권4호
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• pp.189-203
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• 2014

With the evolution of Internet technologies and the increasing variety of Internet devices, advertisements in various web services have also expanded. Interactive web services often go hand in hand with effective advertisements for a business model. We estimated statistical parameters of the interactive web server for service monitoring and advertisement-effect. In the web pages, we integrated the plugins of social networking services (SNSs) (e.g. Facebook, Twitter) and an advertisement scheme (e.g. Google AdSense) that regards social name-directory contents. Empirical data analysis and statistical results are presented with the implementation of estimations of parameters (e.g. utilization-level and serviceability) and advertisements in a social networking name-directory service (http://ktrip.net or http://한국.net). We found that estimated parameters were applicable to service monitoring of web-server as well as to synthesis of advertisement-effect in our social-web name-directory service.

• 한국경영과학회지
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• 제38권3호
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• pp.71-86
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• 2013

This research explores the question how interactions between customer and firm affect firm growth. To test suggested hypotheses, this study collects data on social commerce industry in Korea during the period from the beginning of social commerce industry in Korea, May 2010, to March 2012, and investigates the effect of social media on the growth of social commerce firms. We suggest two hypotheses in this study. First, as web traffic inflow through social media into a focal social commerce increases, the growth rate of the focal social commerce increases. Second, the more diverse social media channel through which web traffic inflows into a focal social commerce, the weaker the positive effect of web traffic inflow on the growth rate of the focal social commerce. Analysis of data shows that inflow through social media is positively related to the growth of social commerce. In addition, our analysis shows that inflow channel diversity weakens the positive relationship between web traffic inflow through social media and growth rate of social commerce firms. These results suggest that firms need to concentrate on few social media in order to attract customers. The study contributes to understanding how interaction between firms and customers influences the growth of the firm.

• 디지털산업정보학회논문지
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• 제5권2호
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• pp.39-49
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• 2009

In this paper, we classify web-based social network into two types: open and community, and model user behavior in social activities. After that, we also propose the combination of instant messaging and web system as the method of support asynchronous/synchronous social activities. Furthermore, we introduce ImCoWeb prototype system that supports both asynchronous social activities (ex. social bookmark, comment, rate, and data share) and synchronous ones (ex. real-time communication, file transfer, co-browsing, and co-work). Because it is built on the existing instant messaging, it reduces costs by reusing the facilities such as session management, user management, and security of instant messaging.

• 정보처리학회논문지D
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• 제16D권5호
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• pp.683-690
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• 2009

소셜 네트워크(Social Network)는 웹 환경에서 개인 중심의 네트워크로 구성되어 웹 사용자별 프로파일을 탐색하고 새로운 연결을 형성함으로써 정보의 소통을 지원한다. 따라서 유사한 내재적 정보를 가진 웹 사용자들로 구성 된 소셜 네트워크를 찾아서 검색에 적용한다면 검색의 효율성과 검색 결과에 대한 웹 사용자의 만족도를 향상 시킬 수 있다. 본 논문에서는 첫째, 웹 사용자간 직접 또는 간접적인 연결로 구성된 소셜 네트워크를 구성 한다. 둘째, 사용자들의 속성(Feature)에 내재된 정보를 이용하여 주제(topic)별 웹 사용자 간 유사성(Similarity)을 산정한 후, 주제(Topic)별 변화되는 유사성에 따라 소셜 네트워크를 재구성한다. 마지막으로 산정된 유사성과 웹 사용자들의 검색결과에 대한 만족도, 즉 검색 패턴(Search Pattern)을 비교 실험 한다. 실험 결과 주제별 유사성이 높은 웹 사용자 간에는 검색 패턴 또한 유사함을 확인 하였다. 이와 같은 사실을 검색에 적용한다면 개인화 검색(Personalized Search) 및 소셜 검색(Social Search)의 효율성 및 신뢰성 향상에 기여 할 수 있다.

• Journal of Information Technology Applications and Management
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• 제17권4호
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• pp.39-56
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• 2010

We are sometimes interacting with people who we know nothing and facing with the difficult task of making decisions involving risk in social network. To reduce risk, the topic of building Web of trust is receiving considerable attention in social network. The easiest approach to build Web of trust will be to ask users to represent level of trust explicitly toward another users. However, there exists sparsity issue in Web of trust which is represented explicitly by users as well as it is difficult to urge users to express their level of trustworthiness. We propose a fuzzy-based inference model for Web of trust using user behavior information in social network. According to the experiment result which is applied in Epinions.com, the proposed model show improved connectivity in resulting Web of trust as well as reduced prediction error of trustworthiness compared to existing computational model.

• 한국정보과학회논문지:데이타베이스
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• 제37권2호
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• pp.104-112
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• 2010

소셜 북마킹(social bookmarking)은 현재 웹에서 가장 활발한 트렌드 중의 하나이다. 소셜 북마크 시스템을 통해 사용자들은 원하는 웹 페이지에 그의 주제 또는 내용을 나타내는 태그(tag)들을 부착할 수 있다. 지금까지의 연구들은 주로 이러한 정보를 웹 검색을 향상시키는 데 사용해왔다. 본 논문에서는 웹 페이지에 부착된 태그들을 사용하여 두 웹 페이지 간의 의미적 유사도를 측정하는 방법을 제안한다.웹 페이지는 다양한 종류의 멀티미디어 데이터로 구성되어 있기 때문에, 웹 페이지 내부에 포함된 데이터를 사용하여 웹 페이지 간의 유사도를 측정하는 것은 매우 어려운 일이다. 하지만 사용자들에 의해 웹 페이지에 부착된 태그들을 사용하면 웹 페이지 간의 유사도는 매우 효과적으로 측정될 수 있다. 본 논문에서는 WSET (Web Page Similarity Based on Entire Tags)라 하는, 태그에 기반하여 웹 페이지 간의 유사도를 측정하는 새로운 방법을 제안한다. 실험 결과는 제안하는 방법이 기존 방법에 비해 더 좋은 결과를 나타냄을 보였다.