• Title/Summary/Keyword: Social Value Survey

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A Study on the Effect of Quality of Medicinal Food on Perceived Values, Repurchase Intention and Recommendation Intention (약선 요리 품질이 지각된 가치와 재구매 의도 및 추천의도에 미치는 영향)

  • Choi, Sung-Woong;Ahn, Hyung-Ki;Cho, Sung-Ho
    • Culinary science and hospitality research
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    • v.18 no.5
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    • pp.1-15
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    • 2012
  • This study analyzed the influence of the quality of medicinal food on perceived values, repurchase intention and recommendation intention. The objective of this study is to suggest the efficient operating direction for specialized medicinal food restaurants to grow as an axis of the food service industry by showing the future direction of medicinal food and establishing marketing strategies to maintain/secure customers. From June 15th to July 2nd, 2009, the survey was conducted for the customers of medicinal food restaurants, located in Seoul and Gyeonggi-do. After distributing 250 copies of questionnaire, 195 of them were collected and total 192 were used for the analysis after excluding three copies due to lack of showing sincerity. The analysis results of this study can be summarized as follows. First, the quality of medicinal food was found to have a significant influence on 'functional value(t=5.519)' while having no influence on 'social value.' Second, the 'nutritional quality' of medicinal food was analyzed as having a significant influence on 'social value(t=10.954)' and 'functional value'(t=8.237).' Third, the 'medicinal quality' of medicinal food was analyzed as having no significant influence on 'social value(t=1.191)' and 'functional value(t=0.022).' Fourth, it was found that 'social value' had a significant influence on repurchase intention(t=9.743) and recommendation intention(t=9.154). Fifth, the functional value was analyzed as having a significant influence on repurchase intention(t=7.895) and recommendation intention(t=8.143). The results of the empirical analysis shown in this study properly support the theoretical standard system to achieve successful performance and useful information necessary for systematic operation of specialized medicinal food restaurants.

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Effects of the Perceived Value of Convention & Exhibition Visitors on their Satisfaction, Revisit and Recommendation Intention (전시컨벤션 방문객의 지각된 가치가 만족도와 재방문의도 및 추천의도에 미치는 영향)

  • Jung, Yong-Hae
    • The Journal of the Korea Contents Association
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    • v.11 no.11
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    • pp.145-155
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    • 2011
  • This study aims to examine how convention & exhibition visitors perceived value on their satisfaction, revisit and recommendation intention. To accomplish the goals, a field survey was conducted on the visitors of the COEX in Seoul area. The results of this study, based on a positive analysis, could be summarized as follows. First, perceived value is factorized as acquisition value, emotional value, monetary value, social value. Second, all factor of perceived value turned out to have affirmative effects on hotel employee's visitors satisfaction. Third, visitors satisfaction turned out to have affirmative effects on revisit intention. Forth, visitors satisfaction turned out to have affirmative effects on recommendation intention.

Understanding Individual's Switching Intentions to Cloud Computing Service: Based on the Social Exchange Theory (개인 클라우드 컴퓨팅 서비스로의 전환의도에 관한 연구: 사회교환이론을 중심으로)

  • Shin, Seonjin;Park, Sung-Uk
    • Journal of Korea Technology Innovation Society
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    • v.18 no.1
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    • pp.176-203
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    • 2015
  • While the importance of adopting cloud computing service has been emerged, comparatively little research has been conducted on examining factors of an individual user's intention to switch toward cloud computing service. Hereafter, this study presents and empirically tests users' intention to switch to cloud computing. Our model posits that the characteristics of cloud computing such as effectiveness, economics, accessability, switching cost, security concern, and satisfaction toward existing IT service to cloud service affect perceived value, which in turn, influences intention to switch. An experimental study using student subjects provided empirical validation for our proposed model. Survey data from 204 respondents was used to test the model using partial least square analysis. As the result of the analysis, five hypotheses out of seven hypotheses were supported. According to our results, among the characteristics of cloud computing, effectiveness, economics, switching cost, and security concern were found to have significant impact on users' intention to switch that mediated by perceived value. Based on our research findings, we hope that this research will stimulate researchers' interest in the emerging area of cloud computing adoption.

A Study on Sex Consciousness, Son Preference and Sex Ratio Disproportion of the College Students (일부 대학생의 성의식, 성선호도 및 성비불균형에 관한 연구)

  • Hong Myung Sun
    • Journal of Korean Public Health Nursing
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    • v.12 no.2
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    • pp.149-171
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    • 1998
  • This study attempted to find out a way which is to establish a desirable value and social culture related to sexuality. This study examined student's value and preference about sex and at the same time resolving method to correct ill-rooted value of male preference in our social culture. This study subjects consisted of 409 male and female students of a college located in Incheon area. The study data collected from June 5th to June 11th. 1998. Survey technique was chosen to collect data and analized by SPSS/PC+, SAS program using statistical methods of frequency. percent. $X^ 2-test$ and t-test. The study results are as follows ; 1) Sex satisfaction score of male students was higher than female students and the difference was significant statistically (p<0.0001). 2) There was a difference between male and female student's thought that our socity's structure has a sex discrimination. But female students felt strongly unequality of sex in our socity. 3) $65.4\%$ of total students have a general knowledge about sex and female student's score was higher than male students. The high percent of students get into know sex through mass media $(32.6\%)$ and peer groups $(31.9\%)$. 4) Student's attitude to sex was different from male and female students. Male students have more liberal attitude about sex than female students. 5) $97.1\%$ of the total students believe that our socity has son preference. 6) $86.5\%$ of the total students thought that sex ratio disproportion resulted from male preference is worriable problems in our socity. But there was no significant difference between both sexes.

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Importance of Store Service Quality and Relationship Benefits according to Clothing Consumption Values of Consumers of Fashion Products (패션제품 소비자의 의복소비가치에 따른 점포 서비스품질 및 관계혜택 중요도)

  • Park, Hyesun;Park, Jaeok;Lee, Jiyeon
    • Journal of the Korean Society of Costume
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    • v.64 no.3
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    • pp.93-107
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    • 2014
  • This study examines the differences in store service quality and relationship benefits according to clothing consumption values. This study has collected data from adult consumers in their 20s to 60s via offline and online surveys. A total of 459 survey responses were used for the final analysis. The results of this study were as follows. First, clothing consumption values were composed of 4 factors: emotional, conspicuous, individuality, and practical value. In light of the tendency of consumers' clothing consumption values, consumers have been grouped into 3 consumption groups: hedonic, practical, and practical symbolic. Second, consumers considered price policy product quality, salesperson, product assortment promotion, and convenience of store service quality in the order of importance. Regarding the relationship benefit, consumers considered psychological benefit, economic benefit, informative benefit and social benefit in the order of importance. Third, regarding the importance in service quality for clothing consumption value group, practical symbolic consumption group and practical consumption group considered price policy quality service more important than hedonic consumption group, and practical symbolic consumption group considered product assortment quality, promotion service, salesperson service, convenience of store service more important than other groups. Fourth, regarding the importance of relationship benefits for the clothing consumption value groups, practical symbolic consumption group considered informative benefit and social benefit more important than other groups. The practical symbolic consumption group and practical consumption group considered psychological benefit more important than the hedonic consumption group.

A Study on homemaker's Consciousness about the Value of household Production (가사노동 가치에 대한 주부의 의식조사연구 -서울시내 거주 주부를 대상으로-)

  • 임정빈;김명희
    • Journal of Families and Better Life
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    • v.2 no.1
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    • pp.13-33
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    • 1984
  • This study aims to get basic data for an objective searching examination into the value of household production through grasping the relation between homemaker's consciousness or attitude on it and the socio-economic related variables in today, the economic period of currency exchange. the approach of this study depends on the consultation of concerned references and social survey by questionnaire to explore the homemaker's consciousness. Homemakers with children over six years old were selected as object and stratified, considering each age of them and variety of socio-economic status. 450 homemakers among 600 selected with collecting the data. But only 353 samples are helpful for this analysis. They were calculated by frequency, percentage and the mean value for general characteristics of the families, and the noteworthy degree applied the Chi-square(x2) was measured to investigate the correlation between the related variables and each of items. The data was treated by the SPSS program of Computer Center, Korea Science Institute. The conclusions of this study are as follows; 1) The majority of homemakers have had affirmative consciousness on the household production as well as strong sense of responsibility in doing their duties. But the higher educational background or the standard of living are, the more want they to have a job also have a tendency to have leave the household production to others. 2)The reason that housemaker does not have a job is for being faithful to home life. But the higher educational background she have, the more weight is given to the management such as to husband or to children card, than to household affairs. 3) Homemaker's educational background and experiences in job affect on her spirit of inquiry for rationalization of the household production and social compensation mentality, by having more strong needs of learning for the household production or of socially proper compensation for casualty. 4) Homemakers mostly have affirmative consciousness on division of household affairs, that they think in need to feel the family as one body among themselves and to cultivate co-operative mind.

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A Study of the Existing Forms and Farmers' Perceptions of Agricultural Dry Stonewalls in Hado-ri, Gujwa-eup, Jeju Province (제주도 구좌읍 하도리 밭담의 존재형태와 농가인식에 대한 연구)

  • Kang, Seong-gi;Jeong, Kwang-Joong
    • Journal of the Korean association of regional geographers
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    • v.22 no.4
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    • pp.809-825
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    • 2016
  • This study aims to review the existing forms and farmers'perception of the agricultural dry stonewalls under agricultural environment, based on the case of Hado-ri, Gujwa-eup, Jeju Province. The study results are as follows: First, agricultural dry stonewalls in Hado-ri are most external walls, many of which are curvy. Concrete walls have recently shown up to enclose fields. Second, the height of agricultural dry stonewalls varies according to the location, and their length was calculated 16.514km(two farming region) based on a field survey and numerical cadastral maps. Third, farmers in Hado-ri perceive a great need for agricultural dry stonewalls. This means that agricultural dry stonewalls have a sustainable value despite rapid social change. Fourth, the methods for the sustainable preservation of agricultural dry stonewalls involve improving eco-friendly agricultural environment for the stonewalls, building database by village about them, carrying out their transformation and building according to promulgated ordinances, promoting the value of the stonewalls to Jeju citizens, and educating them to perceive the value of the stonewalls.

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An Identification of Determinants to Ambivalent Purchase Intention of Fashion Luxury Brand Expanded Cosmetic for MZ Generation (패션 명품 확장 브랜드의 코스메틱에 대한 MZ세대의 양면적 소비 의도에 미치는 영향 변인에 관한 연구)

  • Song, Ji-Ahn;Jang, Seong-Ho
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.47-67
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    • 2021
  • The purpose of this study is to identify antecedent factors influencing the two-sided consumption intention tendencies observed in MZ generation from the viewpoint of consumption value in the cosmetic consumption scene of fashion houses. In order to verify the research model and hypotheses proposed in this study at the level of statistical significance. a survey was conducted for MZ generation, and data collected from a total of 286 samples were analyzed through a structural equation model. As a result. emotional and social consumption value was identified as a variable that had a great influence on the consumption intention of MZ generation. First, self-esteem had an effect on the emotion consumption value at the statistical significance level. Second, materialism had a significant influence on emotional and social consumption values. Third, public self-consciousness was found to have an effect on social consumption value. That is, MZ generation pursues the beauty trend presented by the fashion house's beauty brand and perceives it as a high consumption value. In addition, it was confirmed that MZ generation exhibited a conspicuous consumption tendency that they could be socially differentiated by using fashion house cosmetics.

A Relation between Family Values and Needs for Care-Support Family Policy (가족가치관과 돌봄노동지원정책 욕구의 관련성 연구)

  • Byun, Joo-Soo;Chin, Mee-Jung
    • Journal of Families and Better Life
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    • v.26 no.5
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    • pp.259-277
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    • 2008
  • Traditional familism and family value is known as the value that most Koreans share with. Strong family solidarity and family-centered perception among Koreans influences other social values and ideology. Under the family value, caring for family members is family responsibility instead of government responsibility. Previous studies argued that the family value played a role to impede the development of family policy in Korea. The aim of this study was to explore a relation between the family value and the needs for care-support family policy. This study investigated how the family value were related to the specific needs for care-support family policy. The data were drawn from the Seoul Families Survey conducted on 2006 by Seoul Women and Family Foundation. The survey data consisted of 2,500 married males and females living in Seoul. The statistical techniques used for analysis were frequencies, means, t-test, ANOVA, crosstabs, multiple regression models, and multinomial logit models. The major findings of this study were as followings. First, while the traditional familism appeared to be held at a certain level, the general attitudes towards cohabitation, divorce, and single-parent family seemed to be less traditional. Second, the familism was found to be partly associated with the needs for the care-support family policy. The respondents who had less traditional value on arriage and child-rearing showed the higher level of needs for daycare center. This finding implied that nontraditional attitudes were related to the needs for an alternative care service such as caring through facilities rather than to the needs for supportive or complementary services. Lastly, the respondents who had higher level of traditional familism showed a higher preference for direct economic service (supportive service) than for other types of service in child care. And the less traditional their attitudes towards marriage and child-rearing, the more likely they are to prefer flexible child care services and programs to other types of child care services. These results implied that the family value was partly influential to family policy. However, it is worthy to note that the family value was related to family policy preference rather than to family policy needs. In other words, traditional family value appeared to influence the types of family policy rather than the level of needs for family policy.

A Study on the Value of S Children's Library (어린이도서관의 가치에 관한 연구 - S어린이도서관을 중심으로 -)

  • Cho, Keum-Ju
    • Journal of Korean Library and Information Science Society
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    • v.42 no.1
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    • pp.51-72
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    • 2011
  • This work investigated the social, cultural, and economical impacts of the services that S Children's Library provides to local community and its residents. In this study I analyzed the user statistics by using Korean Library Automation System III, practiced a comparative analysis with other libraries over circulation efficiency, and reviewed the user's evaluation through user survey. The achievement of this study is to find out the value of S Children's Library by verifying the service status of S Children's Library based on the analyzed data, assessing the role and meaning of the children's library within the community, and measuring the economical contribution through user evaluation.