• 복식문화연구
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• 제26권3호
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• pp.427-449
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• 2018

The current study aimed to segment Mongolian female consumers based on luxury consumption values and to compare lifestyle, demographic characteristics, purchase behavior, and perceived brand personality among the segments. The survey was administered to consumers who had purchased luxury products in Ulaanbaatar, Mongolia. A total of 184 surveys were used for data analysis. Exploratory factor analysis revealed five luxury values: quality value, hedonic value, conspicuous value, social value, and unique value. Using the five luxury values, clustering analysis was conducted, showing that there were four distinct segments: passive shoppers, showoffs, rational value groups, and hedonists. ANOVAs and chi-square analyses revealed that these four segments differed in consumption values, demographic characteristics, lifestyle dimensions (including appearance consciousness, leisure orientation, life enjoyment, and achievement orientation), and purchase behavior (including purchase frequency, price of products purchased, and product selection criteria). Moreover, value segments showed differences in five dimensions of luxury brand personality: sincerity, professionalism/attractiveness, excitement, materialism, and sophistication. The results suggest that consumption values serve as a significant basis for segmentation. Furthermore, the current study indicates that value segments can be described as consumers' perceived brand personality. The study concludes with a discussion of the results, theoretical and practical implications, and limitations.

• 공학교육연구
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• 제12권3호
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• pp.21-30
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• 2009

이 연구에서는 엔지니어의 가치관에 대한 실태를 조사하기 위하여 엔지니어와 관련이 있는 총 6개 단체의 윤리강령을 대상으로 '엔지니어 윤리 또는 가치의 4가지 레벨'(찰야 순(札野 順), 2002)에 의거하여 윤리강령 분석을 실시하였다. 그리고 엔지니어를 양성하고 있는 공과대학의 교수들과 엔지니어로서 활동하고 있는 현장 엔지니어 그리고 한국기술사회(韓國技術士會)의 회원 총 57명을 대상으로 엔지니어의 가치관에 대한 설문조사를 실시하였다. 윤리강령에서는 엔지니어 개인의 품위 유지 및 발전, 사회 복지 및 봉사를 가장 중요한 가치로 표명하고 있었으며, 두번째로 직무의 성실 정직성, 세 번째로 협동 신의 및 상호존중, 기술의 개발과 축적, 네 번째로 전문직으로서의 사명, 법칙, 규칙 및 규정 준수, 인류번영 및 세계평화공헌, 마지막으로 기술 활용의 독립성으로 나타났다. 자문위원의 설문조사 결과, 현재 엔지니어가 전문분야와 관련된 의사를 결정할 때 중요하다고 생각하는 가치는 1위가 실용성 및 경제성, 2위가 안전성 및 품질확보, 3위가 고객의 요구사항 만족, 4위가 인류 사회 대중의 이익, 5위가 경제적 대우(연봉)로 나타났다. 미래 엔지니어가 전문분야와 관련된 의사를 결정할 때 중요하다고 생각하는 가치는 1위가 실용성 경제성 및 합리성, 2위는 안정성 및 품질확보, 3위는 인류 사회 대중의 이익, 4위는 진실성 및 정직성, 5위는 객관성 및 공정성으로 나타났다. 자문위원의 직업에 따른 엔지니어 가치관으로는 대학에서 종사하는 자문위원의 경우 실용성 경제성 및 합리성을, 기업에서 종사하는 자문위원의 경우 안전성 및 품질확보를 가장 중요하게 여기고 있는 것으로 나타났다.

• 산경연구논집
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• 제10권3호
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• pp.45-58
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• 2019

Purpose - The purpose of this study was to investigate the effects of the chatbot's characteristics (ease of use, social presence, playfulness, usefulness) on service value, customer satisfaction and reuse intention when consumers purchased fashion products in the mobile shopping environments. Research design, data, and methodology - Data were collected from Korean consumers from ages 20 to 59 who have experienced using chatbot in a mobile shopping for fashion products. After a pilot survey to 53 customers, the preliminary questionnaire was revised for the final test, and the final questionnaire was administered to 1500 customers. Out of these, 300 were collected. After deleting 48 incomplete ones, 252 questionnaires were used in the statistical analysis. Frequency analysis and exploratory factor analysis using SPSS 23.0 and confirmatory factor analysis and structure equation analysis using AMOS 18.0 were employed for data analyses. Results - First, four factors were extracted for the chatbot's characteristics: ease of use, social presence, playfulness and usefulness. Second, regarding the effect of chatbot's characteristics on service value when purchasing fashion products in the mobile shopping environment, ease of use, playfulness and usefulness of chatbot significantly affected service value. Social presence did not have significant effects on service value. Third, in terms of the effect of the chatbot's characteristics on customer satisfaction when purchasing fashion products in the mobile shopping environment, social presence, playfulness and usefulness of chatbot significantly had an effect on customer satisfaction. Ease of use did not have a significant effect on customer satisfaction. Fourth, service value of chatbot when purchasing fashion products in mobile shopping environment was found to have an effect on customer satisfaction with chatbot. Fifth, service value of chatbot on reuse intention when purchasing fashion products in the mobile shopping environment was found to have an effect on reuse intention of chatbot. Sixth, customer satisfaction with chatbot had a significant impact on the reuse intention of the chatbot when purchasing fashion products in the mobile shopping environment. Conclusions - The present study provide dimensions on the chatbot's characteristics and these may provide helpful data for further studies in this area and for marketers as well.

• Journal of Korea Trade
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• 제25권8호
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• pp.45-56
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• 2021

Purpose - This study examines the relationship between the global consumer's shopping value and the intent to purchase in many of today's emerging international malls. furthermore, the orientation of shopping will be examined to see if there is a significant mediating effect between the value of shopping and willingness to purchase in international shopping malls. Design/methodology - This study conducted a survey of Chinese travelers who had experience in visiting a shopping mall during their visit to Korea through an online panel research agency and received a total of 230 responses. To confirm the relationship with constructs, the structural equation model (SEM) was used to test hypothesis in this research. Findings - The study was to examine the relationship of the international consumers' shopping value to the purchase intention in shopping mall when they visit to other countries, and to find if there was any effect on the relationship between the shopping value of the shopping orientation and the willingness of the international shopping mall. Originality/value - By confirming the relationship between international consumers' shopping value and shopping orientation, this study proposed the theoretical implications for global consumers' shopping behavior. In addition, this result can affect the development of service programs for foreign consumers.

• 농촌계획
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• 제20권4호
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• pp.89-99
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• 2014

The purpose of this research is first, to define what measurement items in terms of subjective consideration and preference can be used to assess the landscape values of agriculture and fisheries heritage, and second, to understand the perceptive patterns particularly how landscape experts weigh up the importance of the each measurement item. In order to extract the measurement items, extensive literature review was performed including research documents as well as domestic and international policy reports. A survey targeting the experts was conducted to ask their opinions on the importance of the selected items. For the analysis, SPSS 20.0 for Windows was used to carry out reliability analysis, descriptive statistics such as arithmetic mean and frequency distribution, factor analysis, and multiple linear regression modeling. The results are: the importance value of the landscape values in agriculture and fisheries heritage was 4.1494; the ratio value that the experts perceived the importance was 87.2%; and the average of the importance value of the analyzed items was 3.71. All the items have more than 3.00. Ten factor groups were summarized and defined whose total explanation power was 67.86%. The factor groups were named as lyricism, authenticity, environmentally-friendliness, durability, recognizability, regionality, visibility, value of sightseeing, social image, and universality. The factors influencing the landscape values are, in order of importance, recognizability, authenticity, visibility, universality, durability, and nativeness. According to the analysis, however, environmentally-friendliness, regionality, value of sightseeing, and social image were not as important.

• 산업진흥연구
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• 제9권1호
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• pp.1-11
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• 2024

본 연구는 사회적경제기업들을 대상으로 마케팅역량이 시장지향성을 통해 사회적성과에 미치는 영향을 검증하고자 하였다. 이에 사회적경제기업들의 마케팅역량을 가격경쟁력능력, 유통경쟁력능력으로 분류하고, 시장지향성을 고객지향성, 부서간협력, 경쟁자지향성으로 구분하였다. 또한, 사회적경제기업들의 특성에 맞춰 성과검증은 사회적성과로 구성하였다. 총 216명의 사회적경제기업의 임직원들을 대상으로 설문을 진행하여 자료를 수집하였고 실증분석 하였다. 분석결과 마케팅역량은 시장지향성에 유의한 영향을 미쳤으며, 시장지향성은 사회적 성과에 긍정적인 영향이 있는 것으로 나타났다. 또한, 시장지향성은 마케팅역량에 있어 매개효과가 있는 것으로 나타났다. 본 연구의 결과는 사회적경제기업의 마케팅역량 강화가 사회적성과 창출에 중요한 요소임을 시사한다. 사회적경제기업은 마케팅역량 강화를 통해 시장지향성을 높이고, 이를 통해 사회적 가치를 창출할 수 있을 것으로 보인다.

• Architectural research
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• 제19권3호
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• pp.53-61
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• 2017

This study aims to understand and analyze the social recognition and debate shown during the progress of the Asian Culture Complex (ACC) public project as well as the environmental evaluation performed by provincial community members. A 30-question survey based on a Likert scale was conducted with 150 experts. The study showed, first, that despite controversies over landmarks and historical locations, the quality of the architect's first draft was considered fairly high. However, vibrant landmarks were greatly desired. Furthermore, respondents reported conflicting recognitions of the same concept, which were defined differently depending on the terms and concepts used by the architect. Second, historical locations were considered important. The architects' final design was modified based on quality and in response to social pressure, resulting in the partial retention of the provincial government annex building. Although the first draft was considered to be of high quality, the modified plan was considered even better than the original design, revealing the 2-fold characteristics of the identical phenomenon in the environmental evaluation. Third, many groups held opinions that were balanced between the architects' originality and the value of community-based recognition; hence, the social inclination and evaluation of the project differed across the public.

• International journal of advanced smart convergence
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• 제11권1호
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• pp.117-126
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• 2022

Corporate social responsibility (CSR) is the basic strategy for enterprises to obtain competitive advantages, and reflects the most basic value orientation and development concept of enterprises. The purpose of this study is to explore the relationship between corporate culture, innovation ability and core competitiveness of enterprises from the perspective of corporate social responsibility, and to establish a model and analyze the survey data of 32 agricultural science and technology enterprises in Tianjin by using SPSS23.0. As a result of the study, we found that corporate social responsibility (Ethical responsibility, Philanthropic responsibility) has a significant positive impact on corporate culture and innovation ability, corporate culture has a significant positive impact on innovation ability and corporate core competitiveness, and innovation ability has a significant positive impact on corporate core competitiveness. Therefore, it is suggested that agricultural science and technology enterprises should fulfill their social responsibilities, form a unique corporate culture, serve agriculture with science and technology, and constantly improve the ability of agricultural science and technology innovation, so as to enhance the core competitiveness of enterprises.

• 패션비즈니스
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• 제28권3호
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• pp.90-103
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• 2024

The advancement of information and communication technologies has led to the rise of social media, giving rise to a new type of celebrity known as the "social media influencer". Social media influencers exert their influence not only by promoting products for various companies and brands but also by launching their own businesses. In other words, influencers leverage their credibility to create value in multiple markets as human brands, based on their unique characteristics and diverse images. Nowadays, social media influencers have become a type of human brand, supported by followers who enthusiastically engage in the influencers' businesses, a phenomenon also known as social shopping. Based on the human brand theory and doppelgänger effects, this study aims to investigate the impact of influencers' credibility, specifically their expertise, trustworthiness, and attractiveness on consumers' social shopping behaviors. Additionally, it examines the influence of consumers' desire to imitate influencers on their social shopping behaviors. A survey conducted with 300 female social media users revealed that trustworthiness and attractiveness significantly influenced imitation intentions and social shopping behaviors, while expertise did not show significant effects. Furthermore, imitation intentions had a significant impact on social shopping behaviors. These findings suggest that the attributes consumers perceive in influencers as human brands evoke a desire to imitate them, ultimately leading to social shopping behaviors.

• 한국노년학
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• 제32권2호
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• pp.415-429
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• 2012

본 연구의 목적은 노인을 돌보는 가족부양자를 대상으로 부양에 대한 긍정감 수준을 측정하기 위한 척도를 개발하고, 개발된 "부양긍정감척도"의 일반화 가능성을 검증하기 위한 것이다. 이를 위하여 연구방법으로는 믹스법을 사용하여 질적 연구와 양적연구를 병행하여 실시하였다. "부양긍정감"의 척도개발 과정은 다음과 같이 진행하였다. (1) 질적 연구와 선행연구를 통한 문항개발, (2) 1차 설문조사를 통한 문항내용 확인 및 전문가 집단에 의한 내용타당도 검증, (3) 2차 설문조사를 통한 부양긍정감의 구성요인을 확인하였다. 그 결과, 노인가족부양자의 "부양긍정감척도"는 총 16문항으로서 '부양기술 충족감', '사회공헌감', '노인에 대한 친근감', '자아존중감'의 네 가지 하위요인으로 구성되어 있음을 확인하였다. 그리고 "부양긍정감척도"의 신뢰도는 Cronbach's α값이 0.89로 높은 내적 일치도를 보였고, 확인적 요인분석을 통해 요인과 문항 간의 관계가 통계적으로 유의미함을 확인하였다. 이로 인해 "부양긍정감척도"의 요인구조에 대한 구성타당도가 확인되었다. 그리고 본 척도는 생활만족도와 0.68의 높은 상관관계를 보임으로서 동시타당도도 입증되었다. 이상과 같은 과정을 통해 제시된 부양긍정감척도는 노인복지에 관한 연구와 실천현장에서 노인가족부양자의 경험을 다차원적으로 평가할 수 있는 사회측정도구로 활용될 것으로 기대된다.