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http://dx.doi.org/10.7236/IJASC.2022.11.1.117

Research on the Impact of Corporate Culture and Innovation Ability on Corporate Core Competitiveness from the Perspective of CSR: Based on the Investigation of Tianjin Agricultural Science and Technology Enterprises  

Liu, Chun-peng (Graduate school, Sehan University)
Li, Chun-Jie (School of Economics and Management, Tianjin Agricultural University)
Kim, Hyung-Ho (Department of Air Transport and Logistics, Sehan University)
Publication Information
International journal of advanced smart convergence / v.11, no.1, 2022 , pp. 117-126 More about this Journal
Abstract
Corporate social responsibility (CSR) is the basic strategy for enterprises to obtain competitive advantages, and reflects the most basic value orientation and development concept of enterprises. The purpose of this study is to explore the relationship between corporate culture, innovation ability and core competitiveness of enterprises from the perspective of corporate social responsibility, and to establish a model and analyze the survey data of 32 agricultural science and technology enterprises in Tianjin by using SPSS23.0. As a result of the study, we found that corporate social responsibility (Ethical responsibility, Philanthropic responsibility) has a significant positive impact on corporate culture and innovation ability, corporate culture has a significant positive impact on innovation ability and corporate core competitiveness, and innovation ability has a significant positive impact on corporate core competitiveness. Therefore, it is suggested that agricultural science and technology enterprises should fulfill their social responsibilities, form a unique corporate culture, serve agriculture with science and technology, and constantly improve the ability of agricultural science and technology innovation, so as to enhance the core competitiveness of enterprises.
Keywords
Corporate Social Responsibility; Corporate Culture; Innovation Ability; Core Competitiveness; Agricultural Science and Technology Enterprise;
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Times Cited By KSCI : 1  (Citation Analysis)
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