• 대한지리학회지
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• 제40권4호
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• pp.387-401
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• 2005

본 연구는 영미 관광지리학 분야의 연구경향에 대하여 문헌연구법을 통해 통시적 고찰을 시도했다. 본 논문의 목적은 영미 관광지리학 연구흐름을 연구접근법과 주요 연구주제를 중심으로 고찰하고 연구동향을 파악함으로써, 한국 관광지리학 계에 미치는 시사점을 도출하는 데 있다. 영미 관광지리학 연구흐름의 변화는 지리학 패러다임의 변화와 밀접한 관련을 맺고 있는데, 연구동향의 변화를 크게 구분지어 보면 (1) 경험주의적 접근법, (2) 논리실증주의적 접근법, (3) 인본주의적 접근법, (4) 비판주의적 접근법의 네 가지로 분류된다. 주요 연구주제들로는 경험주의적 접근법에서는 관광지역에 대한 자세한 묘사를 통한 현황설명, 논리실증주의적 접근에서는 공간분석과 진화론적 연구, 인본주의적 접근에서는 관광객 행태, 장소성의 문제, 비판주의적 접근에서는 관광의 상품화, 관광객의 시선 등이다. 최근 영미 관광지리학의 연구경향은 가치중립적인 응용지리학적 연구와 가치지향적인 비판주의적 연구가 맞서는 경향을 보이고 있으며 관광산업의 성장, 지리학과 관광의 밀접한 연관성, 영미 관광지리학자들의 활발한 활동 등으로 인해 관광지리학은 꾸준한 성장을 이룰 것으로 예상된다.

• 한국콘텐츠학회논문지
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• 제21권11호
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• pp.503-517
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• 2021

본 연구는 관광산업에서 중요하게 논의되고 있는 관광지 스토리텔링(교육성, 흥미성, 감성, 고유성)과 SNS 관광 가치(기능적, 사회적), 여행사 관계 몰입, SNS 신뢰를 중심으로 고찰하였다. 연구 대상은 SNS를 활용하여 숙박 관광 경험이 있는 390명의 응답자를 대상으로 검증하였으며, 분석을 수행하기 위해 SPSS 25.0과 Smart PLS 3.0을 활용하였다. 연구 결과는 다음과 같다. 첫째, 관광지 스토리텔링의 교육성, 흥미성 요인은 기능적 가치에 긍정적인 영향을 미쳤으며, 감성과 고유성 요인은 영향 관계가 성립되지 않음을 확인하였다. 또한, 교육성, 흥미성, 고유성 요인은 사회적 가치에 긍정적인 영향을 미치는 것으로 확인되었으나, 감성 요인은 영향 관계가 성립되지 않는 것으로 나타났다. 둘째, SNS 관광 가치의 하위요인 중 기능적 가치는 여행사 관계 몰입에 긍정적인 영향 관계가 성립되었으나 사회적 가치는 영향 관계가 성립되지 않았다. 셋째, SNS 관광 가치와 여행사 관계 몰입 간의 관계에서 SNS 신뢰는 조절 효과를 가지는 것으로 확인되었다. 이러한 연구 결과와 시사점을 통해 관광산업 실무자에게 종합적인 제언을 제시하였다.

• 농촌계획
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• 제30권2호
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• pp.13-24
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• 2024

This study conducts an analysis of social media big data pertaining to island tourism resources, aiming to discern the diverse forms and categories of island tourism favored by consumers, ascertain predominant resources, and facilitate objective decision-making grounded in scientific methodologies. To achieve this objective, an examination of blog posts published on Naver from 2022 to 2023 was undertaken, utilizing keywords such as 'Island tourism', 'Island travel', and 'Island backpacking' as focal points for analysis. Text mining techniques were applied to sift through the data. Among the resources identified, the port emerged as a significant asset, serving as a pivotal conduit linking the island and mainland and holding substantial importance as a focal point and resource for tourist access to the island. Furthermore, an analysis of the disparity between existing island tourism resources and those acknowledged by tourists who actively engage with and appreciate island destinations led to the identification of 186 newly emerging resources. These nascent resources predominantly clustered within five regions: Incheon Metropolitan City, Tongyeong/Geoje City, Jeju Island, Ulleung-gun, and Shinan-gun. A scrutiny of these resources, categorized according to the tourism resource classification system, revealed a notable presence of new resources, chiefly in the domains of 'rural landscape', 'tourist resort/training facility', 'transportation facility', and 'natural resource'. Notably, many of these emerging resources were previously overlooked in official management targets or resource inventories pertaining to existing island tourism resources. Noteworthy examples include ports, beaches, and mountains, which, despite constituting a substantial proportion of the newly identified tourist resources, were not accorded prominence in spatial information datasets. This study holds significance in its ability to unearth novel tourism resources recognized by island tourism consumers through a gap analysis approach that juxtaposes the existing status of island tourism resource data with techniques utilizing social media big data. Furthermore, the methodology delineated in this research offers a valuable framework for domestic local governments to gauge local tourism demand and embark on initiatives for tourism development or regional revitalization.

• 아태비즈니스연구
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• 제12권2호
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• pp.161-174
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• 2021

Purpose - The purpose of this study was to examine the recent popular consumption trend, the hocance phenomenon, using social media big data. The study intended to present practical directions and marketing measures for the recovery and growth of the hotel industry after COVID-19 pandemic. Design/methodology/approach - Big data analysis has been used in various fields, and in this study, it was used to understand the hocance phenomenon. For three years from January 1, 2018 to December 31, 2020, we collected text data including the keyword 'hocance' from the blog and cafe of NAVER and Daum. TEXTOM and UCINET 6 were used to collect and analyze the data. Findings - According to the results of analysis, the words such as 'hocance', 'hotel', 'Seoul', 'travel', 'swimming pool', 'Incheon', 'breakfast', 'child' and 'friend' were identified with high frequency. The results of CONCOR analysis showed similar results in all three years. It has been confirmed that 'swimming pool', 'breakfast', 'child' and 'friend' are important when deciding on the hocance package. Research implications or Originality - The study was differentiated in that it used social media big data instead of traditional research methods. Furthermore, it reflected social phenomena as a consumption trend so there was practical value in establishing marketing strategies for the tourism and hotel industry.

• 농촌계획
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• 제11권3호
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• pp.29-42
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• 2005

This study aimed to apply a methodological approach, 'social network analysis' to a case study for the understanding of relational structure among stakeholders related to green tourism development. By doing so, this study argued that it is important to identify stakeholder's network structure to help green tourism planners develop collaborative relationship among stakeholders. This study identified the stakeholders regarding a community-based festival development in the southern area of Korea, and investigated two types of networks among them: decision-making power relational and intimate network. Interviewer-administrated survey and in-depth interview were employed for data collection. The data was analyzed by SPSS (version 10.0) and Net-MinerII (version 2.5.0), and by constant comparison method. The result revealed that low different groups of the stakeholders were separated in the intimate networt and that the festival organizational body was not connected with other stakeholders in the decision-making power relational network. The existence of separated groups and weak relationship among the stakeholders appeared to relate to age-group differences, and different views on the festival between the stakeholders.

• Asia pacific journal of information systems
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• 제29권3호
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• pp.448-467
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• 2019

In a new age of smart tourism, free independent travelers (FITs) choose their travel routes in a more diversified and less predictable way with the aid of smart services. This paper focuses on the movements of Chinese outbound FITs in the U.S. in the year of 2018. 110 places to visit (destinations) extracted from 122 travel routes recommendations on Qyer.com, a major online travel community in China, are analyzed with social network analysis (SNA). Based on the results of SNA, employing degree centrality, eigenvector centrality, betweenness centrality, network visualization, and cluster diagram methods, some preferred cities and natural attractions outside city centers (i.e., New York City (NYC), Los Angeles, San Francisco, Washington D.C., and Niagara Falls) are identified. Moreover, it is found that NYC in the East and Los Angeles in the West play a major role in the movements of Chinese FITs. This study contributes to the body of knowledge on tourist destination movements and provides valuable implications for smart service development in the tourism and hospitality industry.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.561-572
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• 2020

Sustainable development - including tourism development - is the general trend of all economies. With the orientation to build and develop the tourism industry into a key economic sector and become a tourist center of the Southeast region, Vietnam, Ba Ria-Vung Tau Province is demanding a proper, rational, development policy, while ensuring the development and exploitation of immediate natural advantages, and ensuring long-term sustainable development. The objective of this study is to examine the factors and their trends in sustainable tourism development in Ba Ria-Vung Tau Province, Vietnam. Methods used include descriptive statistical analysis, exploratory factor analysis and regression analysis. Data was collected from the results of a survey of 550 domestic and foreign tourists visiting Ba Ria-Vung Tau. With the help of SPSS statistical software, 12 groups of factors affecting sustainable development were identified including: economy, society, environment, humanistic tourism resources, natural tourism resources, tourism human resources, tourism products and service, tourism quality, infrastructure, technical facilities, governmental management and group of criteria to evaluate sustainable tourism development. The research results show that there are four groups of factors that significantly affect sustainable tourism development in Ba Ria-Vung Tau. These are groups of factors: Society, Environment, Tourism products and service, and Technical facilities.

• 한국병원경영학회지
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• 제17권1호
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• pp.43-58
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• 2012

Gangwon province has been chosen as a health tourism site by one of the nation level projects from 2008. This study surveyed local governments in the province in 2009, in order to develop suitable approaches to health tourism for the province. From the result, all respondents supported the health tourism in their city. Furthermore, an appropriate type of health tourism for the province identified as health promotion whereby the natural environment rather than advanced medical care. To respond to this, cooperation between local governments and hospitals is important, thus Gangwon province should seek the strategies for this.

• 한국산림과학회지
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• 제96권6호
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• pp.625-632
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• 2007

본 연구는 백두대간 관광개발에 따른 경제적 사회적 환경적 요인이 농산촌주민들이 인지하는 지역애착과 관광개발태도와 개념적으로 어떠한 구조를 이루고 있는가를 분석하기 위하여 수행되어졌다. 연구방법은 이들 요인들 상호간의 구조관계를 공변량구조모형의 일종인 LISREL 분석에 적용하였다. 조사대상지는 백두대간이 분포하고 있는 경상북도 영주와 문경시 지역주민 356명을 대상으로 면접설문조사를 실시하였다. 분석결과 경제적 편익이 사회적 요인과 환경적 요인보다도 직 간접적으로 지역주민의 관광개발태도에 가장 긍정적인 영향을 미치는 것으로 나타났으며, 사회적 요소는 지역애착에 미치는 영향요인으로는 분석된 반면, 경제적 환경적 요소는 지역애착에 영향을 미치는 변수가 아닌 것으로 나타났다. 마지막으로 관광개발태도는 지역애착에 의하여 긍정적인 영향을 받는 것으로 나타났다. 이러한 결과를 종합하면 일반적인 사회교환이론과는 달리 백두대간 관광개발에 대하여 관광산업과 관련된 주민이 아니라 하더라도 경제적 편익에 대하여 긍정적인 태도를 보이면서, 동시에 부정적일 수 있는 사회적 환경적 요인에 대하여도 긍정적인 태도를 보이고 있다.

• 수산해양교육연구
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• 제28권4호
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• pp.1171-1181
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• 2016

The purpose of this study was to verify the formation of satisfaction and dissatisfaction of water leisure tourism participants in Busan area using qualitative study method approach. Research participants were selected 6 water leisure tourism participants by reputational sampling method. Six participants who usually participated in water leisure tourism were selected as research participants. The data for this study included participants' observation and in-depth interview. This study categorized the coding paradigm which was presented by using the findings derived from water leisure tourism background. The results based on in-depth interview were as follows. First, water leisure tourism participants recognized environmental satisfaction of environmentally safe pleasure. Second, water leisure tourism participants recognized social satisfaction of change for leisure recognition. Third, water leisure tourism participants recognized facilities and program satisfaction of clearness and systematic programs. Fourth, water leisure tourism participants recognized instructor satisfaction of kindness and professional. Fifth, water leisure tourism participants recognized safety dissatisfaction of safety ignorance. Sixth, water leisure tourism participants recognized amenities dissatisfaction of lacking convenience. Seventh, water leisure tourism participants recognized accessibility dissatisfaction of public transportations.