• 디지털융복합연구
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• 제13권5호
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• pp.139-150
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• 2015

소셜네트워크서비스(Social Network Service: SNS)는 디지털 융복합 환경에서 획기적으로 발전하고 있는 플랫폼이다. 그간 수행되어진 많은 SNS연구에서는 SNS가 자체적으로 지니고 있는 기술적인 특성과 외재적 동기인 SNS를 사용함으로써 사용자가 획득할 수 있는 효용적 특성에 관한 연구가 주로 이루어져 왔다. 반면에 본 연구는 기술적 또는 효용적 특성보다는 내재적 동기인 개인의 감성적, 사회적 욕구 측면에서 분석하고자 하였다. SNS의 이용은 인간의 개인적인 욕구를 만족시킨다는 관점에서, 자기노출이 SNS의 사용 의도에 어떠한 영향을 미치는 가에 대하여 실증적으로 증명하고자 하였다. 연구 결과에 의하면 자기노출은 SNS 사용 의도에 직접적으로 영향을 미치기 보다는 즐거움과 사회적 유대감이라는 매개변수를 통하여 사용 의도에 영향을 미치는 것으로 나타났다. 즉 사용자들은 SNS를 이용하면서 즐거움을 느끼며, 또한 자신이 SNS를 통한 사회적 활동에 참여함으로서 사회적 유대감을 느낀다는 것이다.

• Human Ecology Research
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• 제59권1호
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• pp.23-43
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• 2021

This study looked through the text mining analysis to check the status of the virtual assistant service, and explore the needs of consumers, and present consumer-oriented directions. Trendup 4.0 was used to analyze the keywords of AI services in Online News and social media from 2016 to 2020. The R program was used to collect consumer comment data and implement Topic Modeling analysis. According to the analysis, the number of mentions of AI services in mass media and social media has steadily increased. The Sentimental Analysis showed consumers were feeling positive about AI services in terms of useful and convenient functional and emotional aspects such as pleasure and interest. However, consumers were also experiencing complexity and difficulty with AI services and had concerns and fears about the use of AI services in the early stages of their introduction. The results of the consumer review analysis showed that there were topics(Technical Requirements) related to technology and the access process for the AI services to be provided, and topics (Consumer Request) expressed negative feelings about AI services, and topics(Consumer Life Support Area) about specific functions in the use of AI services. Text mining analysis enable this study to confirm consumer expectations or concerns about AI service, and to examine areas of service support that consumers experienced. The review data on each platform also revealed that the potential needs of consumers could be met by expanding the scope of support services and applying platform-specific strengths to provide differentiated services.

• 지식경영연구
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• 제19권2호
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• pp.21-45
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• 2018

With the widespread use of smartphones and the development of information technology, an online service called SNS(social network service) has emerged, and as an increasing number of people began to use SNS, extensive research has been conducted on SNS. SNS is an important factor for adolescents who are developing social skills that help them to adapt to the society, and for adults who are stepping into the society. The present study investigates the effects of information search, self-disclosure, interaction, and playfulness, all of which are motivational factors for SNS use, on flow in SNS, and empirically analyzes the degree of these variables influence according to flow in SNS and individual's personal nature(extrovert, introvert). The analysis results showed that information search, self-disclosure, interaction, and playfulness were positively correlated with flow in SNS, and flow in SNS was positively correlated with social skills. The degree of influence varied depending on the individual's personal nature(extrovert, introvert). These findings may provide important insights for researchers studying SNS, SNS managers, and company officials using SNS.

• 품질경영학회지
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• 제39권4호
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• pp.543-555
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• 2011

In recent years, Social Network Service (SNS) have increasingly gained popularity and have simplified and amplified social interaction between online users. This paper mainly discusses the user satisfaction and intention of continuous use. Based on the literature review, two hypotheses were developed and research model is built for testing. Data was collected through questionnaire survey from 260 SNS college student user. The empirical results shows a significant mediating effect for user satisfaction in the relationship between SNS' quality factors and intention to continued use.

• 디지털산업정보학회논문지
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• 제19권3호
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• pp.45-60
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• 2023

The purpose of this study is to explore factors that affect millennials and generation Z customers' perception on intention to recommend to use the digital payment services and invesetigate factors that affect perception on sustainable growth of the digital payment services. This study applied the following research questions: i) how perceived brand value, easy to use, personalization, open to public, and social value affect intention to recommend to use the digital payment services and ii) how perceived public policy, promotional strategy, and prspects affect intention to recommend to use the digital payment services to others. This study conducted an online survey. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results of this study found that effects of personalization, open to public, and social value on intention to recommend the service showed significance in the case of millennials, while effects of brand value, easy to use, and open to publis on intention to recommend the service showed significance in the case of generation Z. The results provide managerial and policy implications on how to apply better strategies and pepare policies to enhance adoption of the digital payment service in cases of millennials and generation Z.

• 지식경영연구
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• 제18권4호
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• pp.137-157
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• 2017

With the rapid growth of the internet, Social Network Services (SNSs) have played an important role. As the use of SNSs increases, users experience a sense of responsibility to respond to other people's messages or requests, and consequently experience an social overload, feeling too much social support for other users. In this study, we examined the effects of social overload on loneliness and SNS discontinuous usage intention. To verify the research model, data were collected from 83 SNS users and analyzed using SmartPLS, a structural equation modeling tool. The results of this study showed that the communal orientation and the degree of use of SNS influenced the social overload, and the social overload had a significant effect on loneliness and SNS discontinuous usage intention. The findings of this study are expected to help understand the social overload and loneliness in the use of SNS, and may also provide a strategic direction for SNS service providers.

• 한국임상보건과학회지
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• 제4권3호
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• pp.603-614
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• 2016

Purpose. The purpose of this study was to provide basic data regarding the intention to use community care service based on special grading for dementia in the South Korean Society. Methods. A survey was conducted using a questionnaire adapted on the basis of literature review regarding the first to fourth grade under the long-term care insurance system for the aged from May 1 to 30, 2015 and a total of 272 questionnaires were statistically processed using SPSS 21.0. Frequency analysis, descriptive statistics, and cross-tabulation analysis were performed. The non-parametric type of test, ${\chi}^2$ test, was used for statistical testing. Results. This study obtained the following results: First, caregivers had greater intention to ask recipients to use daytime and nighttime care service. Second, there were statistically significant differences in caregivers' education, occupation, monthly average income, co-residence status, intimacy, and care-giving burden (emotional, financial, and social) and recipients' activities of daily living, instrumental activities of daily living, mental health status, dementia status, and intention to use community care service based on special grading for dementia. Conclusions. There are very few statistical data and academic materials regarding special grading for dementia, which has recently been established. The results of this study are therefore expected to help make a systematic analysis of the intention to use community care service by caregivers based on special grading for dementia.

• 한국IT서비스학회지
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• 제13권2호
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• pp.1-17
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• 2014

Social networking service (SNS) is a service that allows people to share information, manage relationships with others, and express themselves on the Internet. The number of SNS users have increased explosively with the growth of mobile devices such as smartphones. As the influence of SNS has grown extensively, potential threats to privacy have also become pervasive. The purpose of this study is to empirically examine the main factors that affect users' intentions to use security functions provided by their SNS. The main theories for this study include the rational choice theory and the theory of planned behavior. This study has identified the factors that affect intention to use security functions. In addition, security function awareness and information security awareness are found to be important antecedents for intention to use security functions. The results of this study implies that when SNS providers develop security policies, they should consider the ways to improve users information security awareness and security function awareness simultaneously.

• 경영과학
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• 제28권3호
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• pp.83-94
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• 2011

Microblogging is a Web2.0 technology that is used to manage online interpersonal relationship in SNS. Microblogging service allows the users to publish online brief text updates, usually less than 140~200 characters, sometimes images too. Recently, it becomes more and more popular. There are many reasons, the major one of which is that it can be perfectly combined with mobile. Based on technology acceptance model (TAM) and according to mobile service and microblogging service, this research adds four attributes : Perceived enjoyment, Habit, Mobility, Social Influence. It studies the factors that will impact on the way in which people use rapid developing Mobile Microblogging Service. This research will compare the influence factors and intension to use with the results from other studies with SNS and Mobile Microblogging Service, and then conclude the differences that can be generated in Microblogging.

• 한국융합학회논문지
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• 제7권5호
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• pp.181-188
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• 2016

본 연구는 소셜미디어와 건강정보서비스에 대한 소비자들의 융합적 선호를 분석함으로써 다양한 채널과 형태로 제공되고 있는 기존의 건강정보서비스에 대한 소비자들의 선호속성을 도출하고 이에 대한 평가를 객관화시킬 수 있는 분석방법을 발굴하는데 그 목적이 있다. 다속성 효용이론은 개별적 선호속성간의 상대적 선호도를 탐색하고, 이 결과를 바탕으로 대상 분야에 대한 소비자의 전체적 선호도를 파악하는 데 효율적인 방법이다. 우리는 미디어와 건강정보에 관련된 선행연구들로부터 도출된 최신성, 비용성, 유용성, 용이성과 신뢰성 등의 선호속성들이 실제로 건강정보서비스 이용의도에 영향을 미칠 수 있음을 실증하였고 이 속성들을 활용하여 각 소셜미디어들에 대한 효용을 계산함으로써 소비자들의 소셜미디어별 건강정보서비스에 대한 평가도 계량적으로 분석할 수 있었다. 다양한 서비스로 무장한 소셜미디어들이 속속 등장하고 있는 현실을 감안하면 소셜미디어를 활용한 다양한 서비스 시장을 객관적으로 판단하기 힘든 경우 본 연구에서 제안하고 있는 다속성 효용이론의 활용은 시장에 대한 분석에 상당한 도움을 줄 수 있을 것으로 판단된다.