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http://dx.doi.org/10.14400/JDC.2015.13.5.139

The Effect of Self-Disclosure on the Intention to Use of SNS in the Digital Convergence Environment  

Cho, Yong-Kil (Dept. of Management, Cheongju University)
Publication Information
Journal of Digital Convergence / v.13, no.5, 2015 , pp. 139-150 More about this Journal
Abstract
Social Network Service is one of platforms rapidly growing in the environment of digital convergence. Most of researches regarding social network service(SNS) done up to the present time are concerning about technic and effectiveness characteristics of SNS. However, this study focuses on the roll of self-disclosure in the use of social network services(SNS). From the perspectives of personal and social motivation rather than the effectiveness and technic characteristics of SNS. the relations among self-disclosure, enjoyment, social ties and intention to use have been tested empirically. The results from this study shows that self-disclosure has not directly effects on the intention to use of SNS, but indirectly effects on it through personal enjoyment and desire to have social ties.
Keywords
SNS; Self-Disclosure; Enjoyment; Social Ties; Digital Convergence;
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Times Cited By KSCI : 3  (Citation Analysis)
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