• 제목/요약/키워드: Social Regard

검색결과 832건 처리시간 0.032초

종업원의 고객에 대한 배려행동이 서비스 충성도에 미치는 영향: 미용실서비스와 패스트푸드서비스의 비교적 접근 (The Effect of Employees' Social Regard on Service Loyalty: Comparative Approach of Beauty Services and Fast-food Services in Service Settings)

  • 성윤옥
    • 한국콘텐츠학회논문지
    • /
    • 제14권1호
    • /
    • pp.409-422
    • /
    • 2014
  • 본 연구의 목적은 고객에 대한 배려가 전반적인 서비스품질, 서비스 만족과 서비스 충성도에 대한 영향력을 검증함으로서, 서비스에서 종업원의 고객에 대한 배려 행동이 충성도 형성 과정에 미치는 영향을 설명하였다. 또한 고객에 대한 배려의 전반적인 서비스품질과 만족에 대한 영향이 서비스 접촉수준이 높은 미용실 서비스와 낮은 패스트푸드 서비스 사이에 차이가 난다는 것을 검증하였다. 본 연구는 미용실 서비스와 패스트푸드 서비스를 이용한 경험을 가진 소비자를 대상으로 자료를 수집하였으며, Amos 18.0 통계패키지를 이용한 구조방정식 모형분석으로 연구가설을 검증하였다. 연구결과는 다음과 같다. 첫째, 고객에 대한 배려는 전반적인 서비스품질과 서비스 만족을 통해 충성도에 영향을 주며, 또한 직접적으로 서비스 충성도에 영향을 주는 것으로 나타났다. 둘째, 접촉수준의 차이에 따라 접촉수준이 높은 미용실 서비스에서 고객에 대한 배려의 만족에 대한 영향이 더 크게 나타나는 것을 확인하였다. 즉, 종업원과의 접촉수준이 좀 더 빈번한 서비스에서 종업원의 고객에 대한 배려 행동이 고객 만족을 향상시키는데 중요하다는 것을 확인하였다.

사회적경제 기업의 지속가능한 지역생태계에 관한 개념 틀: 호혜, 배려와 공공정책 (A Conceptual Framework for the Sustainable Regional Ecosystem of Social Economy Enterprises: Reciprocity, Regard and Public Policy)

  • 이홍택
    • 한국경제지리학회지
    • /
    • 제21권3호
    • /
    • pp.254-269
    • /
    • 2018
  • 이 논문의 목적은 사회적경제 기업의 지속가능한 지역생태계(이하 '지역생태계')의 구성요소를 규명하고, 이를 형성하는 데 근본적인 영향을 미치는 호혜, 배려와 공공정책의 원리를 탐구하는데 있다. 사회적경제 기업의 지역생태계는 특정 지역에서 기업의 재화와 서비스의 기획 생산 유통 판매의 과정과 연계된 모든 이해관계자들과 그 기업의 사회적 가치 지향성을 지속적으로 유지 확산할 수 있는 주체들이 연결되어서 상호작용하는 시스템을 의미한다. 지역생태계는 거래 관계와 사회적 관계로 이루어진 '지역네트워크', '중간조직' 및 '공공의 역할'의 상호작용을 통해 작동하며, 지역별로 달리 나타나는 호혜, 배려와 공공정책의 특성은 다양한 형태의 지역생태계를 형성한다. 이러한 지역생태계 개념 틀을 토대로 협동조합 고랑이랑의 사례를 심층 분석한 결과 지역생태계의 특성이 배려를 중심으로 호혜와 공공정책이 상호작용하는 것으로 나타났다.

인터넷 위험지각 집단의 의복추구혜택, 인터넷 쇼핑태도 및 구매의도 (The internet perceived risk segments: clothing benefits sought, internet shopping attitude, and internet purchase intention)

  • 황진숙
    • 한국의류학회지
    • /
    • 제27권7호
    • /
    • pp.746-757
    • /
    • 2003
  • The purpose of this study was to investigate the internet perceived risk segments in regard to clothing benefits sought, internet shopping attitude, and internet purchase intention. The subjects used for the study were 210 male and 338 female college students. The internet perceived risk consisted of size/defect risk, social psychological risk, privacy risk, delivery risk, and price risk. The clothing benefits sought had impression improvement, fashion, individuality, figure flaws compensation, and comfort factors. The results showed that consumers were segmented by four groups based on internet perceived risk factors : 1) privacy risk group, 2) size risk group. 3) low risk group, and 4) price/social psychological risk group. The four segmented groups differed in regard to clothing benefits sought, internet shopping attitude, and internet purchase intention. For example, in regard to clothing benefits sought, the price/social Psychological risk group sought fashion more than other groups. The low risk group considered figure flaws compensation benefit less important than other groups. Concerning internet shopping attitude, the low risk group had more favorable altitude toward trust, safety, diversity, exchange/return attributes of internet shopping than other groups. The privacy risk group had more favorable attitude toward convenience and price attributes of internet shopping. Regarding internet purchase intention, the low risk group had higher intention to purchase formal, casual, and sportswear. The size risk group had higher intention to purchase fashion accessories. Further group differences and implications of the results were discussed.

컴퓨터 자기효능의 조절변수로서의 필요성의 인식에 관한 연구 ("Needs to Learn" as a Moderator for Computer Self-Efficacy)

  • 이정우;김사임
    • 한국경영과학회지
    • /
    • 제29권1호
    • /
    • pp.127-146
    • /
    • 2004
  • While 'Computer self-efficacy' is widely studied In the social science field with regard to the training effectiveness, little research has focused on clarifying the role of 'needs' in relation to self-efficacy and outcome expectations. in this regard, this study investigated the effects of 'needs to learn computer shills,' extending the social cognitive theory. A survey instrument was adopted and modified from previous studies to measure behavioral modeling, prior experience, Perceived computer self-efficacy, Perceived needs to learn computer skills and outcome expectations. A total of 209 practitioners were surveyed in this study. As a result, most part of the social cognitive theory was again Proven to be effective, and the 'needs to learn computer skills' was proven to be significant as a moderating variable between computer self-efficacy and outcome expectations. Implications of the research were discussed, and further studies were suggested at the end.

사회복지사들의 사회행동에 대한 태도 및 행위 조사연구 (A Study on the Social Workers' Attitude Toward Social Activism and Their Actual Behavior)

  • 이태영
    • 한국사회복지학
    • /
    • 제49권
    • /
    • pp.62-94
    • /
    • 2002
  • The purpose of this study is to understand the current state of social activist behavior of social workers, and to confirm the historic concern within social work that the continued striving to become more professionalized will decrease or destroy its commitment to social activism and to serve for the poor. Concerned with first question, this study, based on survey data, finds that social worker's activist orientation is not low, but their level of actual participation is not high, and they favor a consensus strategy rather than conflict one. In regard to the relationship between professionalization and social activism, it is found that professionalization variables are not a consistent predictor in explaining social workers' activist behavior. Rather social workers' socio-economic characteristics variables and the kinds of agency and client they are working for are found to be more important factors. So it cannot be said that professionalization is not compatible with social activism as far as this study is concerned.

  • PDF

A Framework for implementing Knowledge Network using Social Network Analysis

  • Hwang, Hyun-Seok;Kim, Su-Yeon
    • 한국정보기술응용학회:학술대회논문집
    • /
    • 한국정보기술응용학회 2005년도 6th 2005 International Conference on Computers, Communications and System
    • /
    • pp.139-142
    • /
    • 2005
  • Recently research interest in Knowledge Management (KM) has grown rapidly. Companies regard intellectual capital as important asset and strive to deploy KM in an organization to gain a competitive edge. Many organizations currently engage in knowledge management in order to leverage knowledge both within their organization and externally to their shareholders and customers. Most of the previous research related to KM are dedicated to investigate the role of information technology in extracting, capturing, sharing, coverting organizational knowledge. Knowledge workers, however, are paid less attention though they are the key players in KM activities such as knowledge creation, dissemination, capture and conversion. We regard knowledge workers as a major component of KM and starting point of understanding organizational knowledge activities. Therefore we adopt a method to understand and analyze knowldge workers' social relationships. In this paper we investigate Social Network Analysis (SNA) as a tool for analyzing knowledge network. We introduce the basic concept of SNA and suggest a framework for implementing knowledge network by explaining how SNA can be used for analyzing knowledge network. We also propose a numerical method for identifying knowledge workers using SNA after classifying knowledge workers. The suggested method is expected to help understanding key knowledge players within an organization.

  • PDF

농촌 노인의 세대간 사회적 지원 교환과 생활만족: 성별 및 연령집단별 비교 (Intergenerational Social Support Exchanges and Life Satisfaction Among the Rural Elderly: Sex and Age Group Differences)

  • 이형실
    • 대한가정학회지
    • /
    • 제41권4호
    • /
    • pp.57-69
    • /
    • 2003
  • This study focused on individual differences in social support among older adults. The purposes of this study were to investigate sex and age group differences in social support and to examine the effects of intergenerational social support on life satisfaction among the rural elderly. Data were from 545 elderly over 60 years of age living separately from adult children in the rural area. With regard to sex differences in support exchanges, no significant differences were found in support-giving and support-receiving. Men reported giving more financial support to children than women, while women reported receiving more financial support from children than men. With regard to age group differences in support exchanges, there was less support-giving in older age group. Older parents in their 60s reported giving more financial, instrumental, and emotional support and receiving less financial support than the group of age 70+ Regression analyses showed that life satisfaction of both men and women was affected by support size and the frequency of contact with children. Giving financial and instrumental support was significantly associated with life satisfaction of men, but giving and receiving each type of social support had no effects on life satisfaction of women. Life satisfaction of parents in their 60s was found to be positively associated with support size, giving financial support and receiving emotional support, and negatively associated with giving instrumental support. In the group of age 70+, the frequency of contact with adult children and giving financial support had positive influences on life satisfaction.

공공도서관의 사회적 역할 확대를 위한 독서진흥활동에 대한 연구 (A Study on the Reading Promotion Activities to Expand Social Roles of Public Libraries)

  • 이용훈
    • 한국비블리아학회지
    • /
    • 제17권1호
    • /
    • pp.99-113
    • /
    • 2006
  • 사회적 관심이 커지고 있는 독서진흥 활동을 통해 도서관의 사회적 가치를 확보할 수 있다. 이를 위한 구체적 방안 제시를 위해 문헌연구 방법을 활용하여, 도서관이 직면한 사회적 과제를 분석하고. 그러한 과제를 수행하는 구체적 방안을 제시하고자 했다. 현재 각 지역에서는 도서관, 특히 어린이도서관에 대한 사회적 관심이 증대하고 있다. 이미 공공도서관들의 다양한 독서진흥 활동을 통해 도서관의 중요성을 인정받고 있어 보다 강력한 독서진흥 활동은 공공도서관의 역할 확대와 이를 통한 사회적 기반 확보에 중요한 방안이 되고 있다. 따라서 도서관은 정부, 공공과 민간부문의 다양한 독서진흥사업을 조정할 협의기구 구성, 운영, 법적 기반 마련, 도서관의 자발적인 독서진흥 프로그램 개발추진, 독서 및 책 정보제공 체계 구축과 대중서평지 발행, 독서 캠페인과 독서활동 주도, 가정에서의 독서활동 지원, 각종 독서진흥 관련 시상제도 확대 등 구체적 방안을 주도적으로 추진해 나가야 한다.

현상설계를 통해 고찰한 서울시 사회복지관 건축계획에 관한 연구 (A Study on an Architectural Plan of Social Welfare Hall in Seoul through the Consideration of Competition)

  • 정례화
    • 한국실내디자인학회논문집
    • /
    • 제14권5호
    • /
    • pp.177-184
    • /
    • 2005
  • It is expected that the need of a social welfare hall gradually arise in our community, since we regard the meaning of social welfare as a right which all of the people should have as guardians of the weakest members. Today, ambiguous guidelines on architectural plan of the social welfare hall, which are still not suitable for function and role of this hall, and are not corresponded with architectural design from the early design phase, are proposed in our design competition, because these kinds of halls have not been often built according to functional requirements of the social welfare. Therefore, this study proposes an architectural strategy that should be considered before designing a new social welfare hall, through an analysis of spatial usage in operation programs of various newly-built halls in Korea.

집단지성 플랫폼으로서의 소셜미디어 : 커뮤니케이션 유형별 실험 분석 (Social Media as a Platform of Collective Intelligence : An Exploratory Analysis Based on Communication Types)

  • 김태원;김상욱
    • 한국IT서비스학회지
    • /
    • 제12권3호
    • /
    • pp.127-149
    • /
    • 2013
  • Is the social web environment in which production, distribution and consumption of information occurs from users an environment where manifestation of collective intelligence is easily made? Or is the social web environment a condition that incites people to depend on the groupthink due to biased information? It is important to conduct empirical studies on the possibility of social media as a tool of collective intelligence under the situation where conflicting opinions prevail. However, most of the existing studies related to this were limited to an exploratory research rather than an empirical research. In this regard, this study attempted to examine if the social media can perform a part as a platform of the collective intelligence empirically. Based on the experimental results, it can be safely said that the communication methods of social media showed its usefulness in both 'intellectual capacity of the group' and 'problem-solving skill of the group.'