• 제목/요약/키워드: Social Prestige

검색결과 62건 처리시간 0.021초

과시적 키즈 패션의 특성과 내적 의미 연구 (A Study on Characteristics And Intrinsic Meaning of Conspicuous Kids Fashion)

  • 김현경;최현숙
    • 복식
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    • 제66권7호
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    • pp.1-16
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    • 2016
  • The purpose of this study was to examine the characteristics of conspicuous kids fashion and its intrinsic meaning as the popular trends of luxury product consumption expand into the area of kids' fashion. For methodologies, literature study was conducted along with empirical study. The literature study was based on various literatures and preceding studies, including books. The empirical materials used the internet photos, overseas kids fashion magazines, and free newspapers available on the basis of membership targeting the upper class. Conspicuous kids fashion refers to imported luxury kids brands, which signify higher status of the wearer due to the high prices and high quality. These brands were thrust into limelight amid the Wanna-Be Phenomenon, which resulted from the emergence of kids' fashion icons. Imported luxury brands launched the products in the form of brand line extensions. It promoted exhibition of vicarious consumption to show off the wealth and social prestige of parents. It came into prominence due to emotional consumption among kitty moms. Moreover, this study examined the intrinsic meaning of conspicuous kids fashion. The results showed components of conspicuous kids fashion, which was classified into the emphasis on outward appearance, consumption for vicarious satisfaction, inheritance of cultural capital, and network configuration.

Consumers' Susceptibility to Global Culture and Their Attitude toward the Global SPA Brand

  • Hwang, Ji-Hyun;Hwang, Choon-Sup
    • 유통과학연구
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    • 제11권11호
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    • pp.49-55
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    • 2013
  • Purpose - This study examined the effects of susceptibility to global consumer culture (SGCC) on the brand attitude of consumers of the global SPA brand in South Korea. Research Design, Data, and Methodology -Questionnaires were used, and the sample that was extracted by the convenience sampling method comprised 703 males and females, aged 20-36. The data were analyzed with SPSS 16.0 and Amos 5.0 for frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation modeling analysis. Results - First, conformity to consumption trends was found to have a significant effect on all four variables of SPA brand attitude (brand favorability, uniqueness, ethicality, and economic utility). Second, quality perception was found to have a significant effect on brand favorability, uniqueness, ethicality, and economic utility. Third, social prestige was found to have a positive effect on uniqueness. Conclusions - The results show that consumers' susceptibility to global culture is a significant factor in their attitude to the global SPA brand. Therefore, it would be more effective if the global SPA brand develops recognition among consumers that its products play a role in sharing new trends and global lifestyles.

글로벌 소비자 문화 수용성의 결정변수 (Determinants of susceptibility to global consumer culture)

  • 박혜정
    • 복식문화연구
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    • 제22권2호
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    • pp.273-289
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    • 2014
  • The purpose of this study is to identify the determinants of the susceptibility of global consumer culture. As determinants, materialism and self monitoring as psychological variables and fashion clothing product knowledge as clothing-related variable were included. It was hypothesized that both psychological variables and clothing-related variable influence susceptibility of global consumer culture. Data were gathered by surveying university students in Seoul metropolitan area, using convenience sampling, and 311 questionnaires were used in the statistical analysis. In analyzing data, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS were conducted. Factor analysis of susceptibility of global consumer culture revealed four dimensions, 'social prestige' factor, 'quality perception' factor, 'conformity to others' factor, and 'conformity to consumption trend' factor. In addition, factor analysis of self monitoring revealed three dimensions, 'center-oriented attention' factor, 'situation-appropriate self-presentation' factor, and 'strategic displays of self-presentation' factor. The results showed that all the fit indices for the variable measures were quite acceptable. In addition, the overall fit of the model suggests that the model fits the data well. Tests of the hypothesized path show that all variables except for the one factor of self monitoring, 'center-oriented attention', and materialism influence all the factors of susceptibility of global consumer culture. The implications of these findings and suggestions for future study are also discussed.

중국 징진지 지역의 도시화 정책과 계획특징 연구 - 수도권 주변 농촌 지역의 신도시 개발계획안을 중심으로 - (A Study on the China Urbanization Policies in Jingjingi Region and the Planning Characters for New City Center Design - Focused on the New City Center Development Projects in Rural Area near the Periphery of Metropolitan -)

  • 김준택;정금호
    • 한국농촌건축학회논문집
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    • 제22권2호
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    • pp.35-42
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    • 2020
  • The new urbanization is one of prestige growth engines to lead the next generation of China economy, it promotes new sustainable urban development models guided by various planning polices to improve urban livability and sustainability in accommodation with economy, social, and environmental consideration. The expanding urban periphery to rural area should leverages existing assets, infrastructure, local context and plans as a showcase of environmental and economic balance in a responsibly high-density, green community designed to human development and ecological settlement. The Beijing Chaoyang District and Tianjin Binhai area are a strategic advancement in the policy of building one of the most powerful economic regions, the Bohai Rim. Recently released 'Jingjinji development plan' supports various urbanization policies and encourages sustainable developments including 2 significant city center projects which are under way in global attention. The study compared on the characters of development policies and the cutting-edge smart design strategies by which they are applied, the master plan of the Beijing Chaoyang District expansion plan and Tianjin Yujiapu CBD project embrace innovative sustainable technologies.

Perceived values, price fairness, and behavioral intentions toward luxury fashion brands - A comparison of luxury, luxury-bargain, and non-luxury consumers -

  • Lim, Chae Mi
    • 복식문화연구
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    • 제27권1호
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    • pp.20-32
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    • 2019
  • This study examined whether and how consumers who seek a bargain in their shopping for luxury fashion brands differ from traditional luxury consumers or non-luxury consumers on their market-related attitudes. To do so, this study compared multi-dimensional perceived values, fairness price perceptions, satisfaction with purchase, brand loyalty, and future purchase intention among luxury consumers, luxury-bargain seekers, and non-luxury consumers. Data was obtained from online surveys and the market-related attitudes were compared using an ANOVA test. The comparion of three types of consumers revealed that luxury-bargain seekers and regular luxury consumers are distinct consumer markets. Overall, luxury consumers displayed high perceived values and brand loyalty and were fairly satisfied with the purchase at full-prices. On the other hand, luxury-bargain seekers showed significantly low perceived social value, perceived fairness toward the original price of the brands, and brand loyalty. They were satisfied with the bargain purchase but not likely to purchase the luxury at full-prices in the future. Understanding these distinct types of consumers and targeting them with different product and pricing strategies are important for luxury brands and retailers to expand luxury consumer base without diluting their brands' prestige image. Potential marketing strategies based on the findings of this study were suggested.

A Brief Study on the Economic Effects and Problems with the Korean Wave and Solutions

  • KIM, Ki-Pyeong;SEO, Jung-Hwa
    • 한류연구
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    • 제1권1호
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    • pp.31-36
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    • 2022
  • Recently, as the status of South Korean popular culture has risen, the Korean Wave is gaining popularity not only in Asia but also in Europe, America, and South America, and is currently at the center of the global cultural phenomena. Among them, in particular, the cultural content industry has been developing rapidly thanks to the Korean Wave. Currently, the Korean Wave is spreading all over the world while bringing about positive effects to South Korea. In fact, until 2017, political and social issues such as 'North Korea/North Korean nuclear weapons' and 'Korean War' were considered as the images associated with South Korea, but from 2018, it has been shown that all images associated with South Korea are cultural content except for 'IT industry'. Given the economic effects that can be obtained not only from the positive associated images of South Korea per se but also from the complex action with various industries in South Korea, the craze for the Korean Wave can be viewed as affecting the overall national prestige of South Korea. For the steady vogue of the Korean Wave, thorough investigation of the Korean Wave and understanding of the expectations of consumers of the Korean Wave seem to be necessary

해양 유류유출사고와 건강영향에 관한 해외 연구사례 분석 (A Literature Review on Health Effects of Exposure to Oil Spill)

  • 하미나;이원진;이승민;정해관
    • Journal of Preventive Medicine and Public Health
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    • 제41권5호
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    • pp.345-354
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    • 2008
  • Objectives : Our objective is to review and summarize the previous studies on the health effects of exposure to oil spills in order to make suggestions for mid- and long-term study plans regarding the health effects of the Hebei Spirit oil spill occured in Korea. Methods : We searched PubMed to systemically retrieve reports on the human health effects related to oil spill accidents. The papers' reference lists and reviews on the topic were searched as well. Results : We found 24 articles that examined seven oil spill accidents worldwide over the period from 1989 to August 2008, including the Exxon Valdes, Braer, Sea Empress, Erika, Nakhodka, Prestige and Tasman Spirit oil spills. Most of the studies applied cross-sectional and short-term follow-up study designs. The exposure level was measured by assessing the place of residence, using a questionnaire and environmental and personal monitoring. Studies on the acute or immediate health effects mainly focused on the subjective physical symptoms related to clean-up work or residential exposure. Late or mid-term follow-up studies were performed to investigate a range of health effects such as pulmonary function and endocrine, immunologic and genetic toxicity. The economic and social impact of the accidents resulted in the socio-psychological exposure and the psychosocial health effects. Conclusions : Studies of the health effects of exposure to oil spills should consider a range of health outcomes, including the physical and psychological effects, and the studies should be extended for a considerable period of time to study the long-term chronic health effects.

A costume study on the basis of descriptions in the novel Im Kkeok Jeong

  • Kim, Soh-Hyeon
    • International Journal of Costume and Fashion
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    • 제8권1호
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    • pp.36-52
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    • 2008
  • Writer Hong Myung-hee, author of the novel Im Kkeok Jeong, provided an excellent description of the costume customs of the Chosun era, based on an understanding of various historical texts and literature by practical science proponents, and experience gained from the Hong household of Pungsan, a noble family of high standing during the Chosun dynasty. However, there is a tendency towards descriptions of late Chosun era customs, rather than 16th century customs, with the intent of heightening the image of what most people felt to represent Chosun and its prestige, thereby generating greater reader sympathy. Therefore, information on the costume customs of the novel 1m Kkeok Jeong is analyzed and re-formed to fit with the temporal setting of the 16th century. By providing data to aid visual understanding and re-creation, the intent is to accept it as material for the rumination of our ancestors and their lifestyles in the 16th century. The novel provides a good description of Chosun economic customs, in which cotton and hemp were used not only as fabric for clothes, but also as currency. The trade value of cotton drapery or hemp drapery with dimensions of 5 strand density at a length of 35 ja per roll was designated as 5 mal (about 90 liters) of rice by national law, but the actual value varied depending on the production of rice. Also, it is possible to confirm the existence of sang po with dimensions of 3 strand density at a length of 30 ja per roll, or 2 strand density seochongdae cotton, which was used only as currency due to the rough quality. Characteristics of the Chosun dynasty, a class-based society, are described through distinctions of attire. The writer's intent regarding the symbolic nature of attire reflecting social position, a characteristic of the entire Chosun period, is analyzed with the presentation of visual material.

개인과 집단의 이중성에 기초한 사회적 공간의 생태지위 분석 (Niche Overlap of Social Spare: Duality of Individuals and Groups)

  • 한준;박찬웅
    • 한국조사연구학회지:조사연구
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    • 제2권1호
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    • pp.109-127
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    • 2001
  • 이 글에서는 사회 조직이나 집단에 참여하는 개인들의 사회인구학적 특성을 통해 이들 조직의 생태직위를 측정하는 방법을 인터넷사이트와 자원조직이라는 두 가지 사래를 통해 제시하였다. 구체적으로 인터넷사이트의 생태지위는 사이트 방문자들의 연령과 교육연수로, 자원조직은 참여자들의 연령, 교육연수, 직업위신을 바탕으로 측정하였다. 결과적으로 이 글에서는 참여자들의 사회 인구학적 특성을 바탕으로 각 조직들의 생태지위의 범위 뿐 아니라, 생태지위간의 중복 정도를 통하여 조직들간의 잠재적 경쟁 및 공생의 가능성을 분석할 수 있다는 것을 제시하였다. 이는 조직의 성과에 대한 조직 환경의 영향을 생태학적으로 분석하는 것을 가능하게 한다 결론적으로, 이 글에서는 생태지위의 분포를 참여하는 개인들의 사회인구학적 특성의 분포를 통해 측정함으로써 조직이 사회적인 진공 상태에서 무작위로 만들어지는 것이 아니라, 조직을 구성하는 개인들의 연령, 교육, 직업위신과 같은 사회인구학적 변수들의 분포의 영창을 받는다는 것을 보여주고자 하였다.

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Attributes of a 'Good Job': Construct Formation and Validation in South Korea

  • 김상욱;방하남
    • 한국인구학
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    • 제30권2호
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    • pp.117-146
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    • 2007
  • 이 연구는 이른바 '좋은 일자리(good job)'를 측정하기 위한 양질의 지수(index)를 구성해내고 이를 다각도에서 평가하고 검증하려는 목적을 지닌다. '좋은 일자리'의 개념이 지니는 학술적, 실용적 중요성에도 불구하고 그 핵심적 구성지표들이 과연 무엇이며 좋은 일자리의 취득(attainment)을 추동하는 원인 및 취득의 결과는 과연 어떤 것인지에 대한 이론적, 경험적 공백이 여전하다. 이러한 공백이 존재하는 이유로는 그간 국내외 학계에서 측정속성이 우수하고 유용성 또한 높은 지수를 구성해보려는 진지한 성찰이 결여되어 있었다는 점 이외에도 일부 그러한 노력의 경우 각종 이론적, 분석적 한계를 피할 수 없었다는 점을 지적할 수 있다. 이 같은 문제점으로 인해, 이론적으로 취약하고 경험적으로 파편화된 연구결과들이 무성할 뿐, 이론적 정교성 및 실증적 엄정성을 두루 겸비한 양질의 지수는 좀처럼 찾아보기가 어려웠다. 이 연구에서는 사회학, 경제학, 심리학 등에서 좋은 일자리를 규정할 때 사용하는 소수의 핵심적 지표들을 바탕으로 이론적 토대가 굳건한 지수를 구성하고 이 지수의 타당도를 대표성 높은 전국표집 자료를 동원해서 여러 측면에서 동시에 평가해보았다. 국내 여러 사업장의 다양한 근로자들을 대상으로 수집된 자료를 바탕으로 공변량구조분석(LISREL) 방식을 통한 실증분석을 시도한 결과 임금, 직업위세, 권위, 고용안정성 등이 핵심적 지표인 것으로 밝혀졌으며, 이 지표들을 복합적으로 합성한 지수는 그 구성지표 원인, 결과 등과 관련해서 수렴 판별타당도 및 구성타당도를 구비하는 것으로 나타났다. 이러한 연구결과가 시사하는 바의 제반 논제들과 관련된 학술적 실천적 함의를 마지막으로 논의하였다.