• Title/Summary/Keyword: Social Perceptions

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The Effect of Sustainable Fashion Brand's Advertising Color and Expression on Consumers' Emotions and Perceptions - Focus on Instagram - (지속가능 패션 브랜드 광고의 색채와 표현형식이 소비자의 감정과 인식에 미치는 영향 - 인스타그램 중심으로-)

  • Jiang, Wei;Ko, Eunju;Chae, Heeju
    • Fashion & Textile Research Journal
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    • v.21 no.4
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    • pp.432-451
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    • 2019
  • Companies and brands that practice sustainability pay attention to New Media due to its ability to build a sustainable relationship between companies and consumers. The need for research on specific roles, characteristics, and social media effects on eco-friendly advertising has had rapid growth in marketing programs for sustainable activities especially shown through social media. Information about sustainable fashion has spread to consumers through social media, and multifarious efforts have been made to attract the attention of youth. Despite the dramatic increase in eco-friendly marketing through social media as a part of sustainability, there is a lack of research on the major influences of emotional factors such as ad color and expression in social media. In this context, it is meaningful to identify relationships between emotional responses, advertising value and consumer behavior of sustainable fashion brands in Instagram and implement a suitable advertising type (color vs expression) for consumers. We used 366 responses for the final analysis. Data were analyzed by factor analysis, structural equation modeling using SPSS 18.0 and AMOS 18.0. The results of this study suggest that emotional responses, advertising value have a significant effect on the flow. This study expands on a previously limited research field by verifying consumer responses to image advertising on Instagram, rather than general sustainable fashion marketing. The study results also provide meaningful implications for a relation formation between customers and fashion brands vis-${\grave{a}}$-vis sustainable social media marketing.

A Study on Social Network Characteristics, Social Support, Functional Recovery, and Life Satisfaction of People with Mental Illness (정신질환자의 사회관계망 특성, 사회적 지지 그리고 삶의 만족도에 관한 연구)

  • Kim, Jin-Mi;Shin, Hyo-Jin
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.85-96
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    • 2023
  • In a reality where negative perceptions and social prejudices towards individuals with mental illnesses persist, the absence and lack of social support systems acquired through personal intimate social networks can be considered a significant hindrance to the quality of life for those with mental disorders. Therefore, this study examined the impact of the characteristics of social networks and social support on the life satisfaction of individuals with mental illnesses. A survey was conducted with 180 patients from seven mental health treatment facilities in the Daegu area. The data were analyzed using MANOVA, hierarchical multiple regression analysis, and Sobel test for mediation analysis with SPSS 25 software. The key findings of the study revealed that the intimacy aspect of social networks had a positive and significant effect on social support and life satisfaction. On the other hand, the size of the social network showed a negative influence on social support. Furthermore, social support partially mediated the relationship between the intimacy of social networks and life satisfaction, and it fully mediated the relationship between the size of social networks and life satisfaction. Based on these research outcomes, practical and policy-related recommendations are provided to enhance life satisfaction through increased social support for this population.

The Change of Elementary Science Gifted Students' Perception about Engineers and Engineering Practices through Science and Engineering Integrated (SEI) Lessons (과학공학 융합 수업을 통한 초등 과학 영재 학생들의 공학과 공학자에 대한 인식 변화)

  • Han, Nuri;Nam, Younkyeong
    • Journal of the Korean earth science society
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    • v.39 no.3
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    • pp.275-290
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    • 2018
  • This study is to investigate how science and engineering integrated (SEI) lessons affect science-gifted students' perceptions about engineers and engineering practices. Twenty elementary science gifted students participate in this study, and they reflect what engineering practice means such as managing limited time and budget. The SEI lessons with 24 hours class time are used as an intervention. The main data are collected with 'engineer and engineering drawing test', open-ended questions and interviews about the drawing, and focus group interviews about the lessons. The transcribed interview data are analyzed using mixed methodology of quantitative (descriptive and paired t-test) and qualitative methods. The result shows that the SEI lessons have positive impacts on the science-gifted students' perceptions about engineers and engineering practices such as engineering design. After the lessons, the students perceive engineering and engineers in a desired way such as engineering as a social practice that many experts work collaboratively, the interaction between engineering and society, and the importance of ethics and social values in engineering practice.

Survey on the Status and Perceptions, Needs of Non-verbal Autism Spectrum Disorders Intervention of Speech-Language Pathologists (무발화 자폐스펙트럼장애 중재에 대한 언어재활사의 현황과 인식, 요구 조사)

  • Son, So-Yee
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.520-530
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    • 2022
  • The purpose of this study is to examine the status and perceptions, needs of speech language pathologists(SLPs) for the intervention of non-verbal autism spectrum disorders(ASD) through a survey. Among SLPs registered in the Korean Association of Speech-Language Pathologists (KSLP), 116 SLPs participated in this survey. The result is as follows. First, 96.6% of SLP reported that they had been referred for non-verbal ASD, and it was found that SELSI was the most used evaluation tool, and communication ability and social interaction were the most frequently used intervention goals. Second, 86.2% of the SLP said that speech therapy had difficulties, and the reason for the burden was the lack of speech therapy methods. Also, the level of knowledge of speech therapy for non-verbal ASD was low in the treatment area, and the level of confidence responded positively only in communication ability and social interaction. Third, education that was considered necessary within the curriculum was education on treatment methods, and it was found that the improvement points of education other than regular courses were increased education such as expert courses and workshops and activation of supervision. From the results of this study, it is expected that the related curriculum will be expanded and improved in the future.

A Study on the Socialization Theory of Social Welfare Institutions -From the Point of View of the Community Welfare in Japan- (사회복지시설의 사회화론에 관한 일고찰 -일본 지역복지의 관점에서-)

  • Lee, Byoung-Rock
    • Korean Journal of Social Welfare
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    • v.56 no.1
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    • pp.181-201
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    • 2004
  • It has been said that there were many problems in a social welfare institution. Community welfare in Japan is being presented as an alternative solving these problems and underlying theories are deinstitutionalization, normalization, and community care. Recently, in Korea, these alternatives are connected with the logic that social welfare institutions are useless. But if we think the inborn duty of the social welfare institution, we can know the logic problem of these theories. Also, 'the socialization theory of social welfare institutions' has been presented as a solving method. But studies in Korea are having a partiality only to opening to community and are researched separately from community welfare. Under these problem perceptions, this study examined the construction contents of the community welfare in Japan, the relation of community welfare and social welfare institutions, the relation of the community welfare and the socialization theory of social welfare institutions, and the concept and content of the socialization theory of social welfare institutions. This study investigated the discussions in Japan, for studies in Korea are generally based on those of Japan and the domestic community welfare policy has been influenced immensely by Japan. The result of this study is as follows. Firstly, not the social welfare institution in a category of community welfare is excluded, but is prescribed as an essential post, a premise condition, and a composition post of the community welfare. Secondly, the socialization theory of social welfare institutions is also discussed in a category of the community welfare and in the side of community welfare development. Thirdly, the socialization theory of social welfare institutions is presented in the side of not only opening to community, but also a basic practice theory of the social welfare institution reformation including that.

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Destination Image Analysis of Daegu Using Social Network Analysis: Social Media Big Data (사회연결망 분석을 활용한 대구의 관광지 이미지 분석: 온라인 빅데이터를 중심으로)

  • Seo, Jung-A;Oh, Ick Keun
    • The Journal of the Korea Contents Association
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    • v.17 no.7
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    • pp.443-454
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    • 2017
  • A positive destination image has an impact on the tourist arrivals and economic growth of the tourist destination. Recently, the content generated by sharing tourist experiences and destination information on the internet has been increasing. The online content has the potential to become a major tourist decision source and provide more in-depth materials and richer content to extract destination image, insight and tourist's perceptions of the destination. This study was designed to explore the destination image of Daegu online and draw lessons for successful image management in an era of big data. Text mining approach and social network analysis were conducted to extract destination image determining elements and assess the influence of the elements. The result showed that destination image elements related to tourist infra-structures and culture, history and art affected the overall destination image of Daegu. Destination marketers should make an effort to grasp these precise destination image and seek ways to boost competitiveness as a tourist destination.

A Study on Image Perception according to Perceiver's Social Value and Hair Style Variation (지각자의 사회적 가치와 헤어스타일 변화에 따른 이미지 지각 연구)

  • Lee Myoung-Hee
    • The Research Journal of the Costume Culture
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    • v.12 no.6 s.53
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    • pp.971-983
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    • 2004
  • The purpose of this study was to investigate the effect of perceiver's social value, hair style, and hair color of object person on image perceptions. For social value variable, materialism and traditionalism were investigated. Subjects were 343 women in Seoul. Perceiver's materialism gave a significant influence on perception of elegance. The less materialistic group evaluated the hair style of object person more elegant than the more materialistic group. The more traditional group evaluated bright brown hairs less pretty than the less traditional group. This means that traditional people have less preferable image on bright brown hairs compared to the black and dark brown hair as it is different from Korean traditional hair color. Medium straight hair styles were evaluated lowest in preference and individuality. Short straight hairs were evaluated as the most elegant style and medium permanent hairs as the least elegant one. Long wavy hairs were evaluated highest in femininity, and straight hairs were evaluated lower in prettiness and activity than wavy hairs. The bright brown hairs were evaluated as the most individual color, and black was the least one. The bright brown was perceived lowest in elegance. Black and dark brown of the short straight hair style were perceived much more elegant than the bright brown of the same style, and black long wavy hairs were evaluated highest in femininity. The present findings provide that social value, hair style, and hair color are significant characteristics when perceiving women's image.

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Development of a Social Contact Survey Instrument Relevant to the Spread of Infectious Disease and Its Application in a Pilot Study Among Korean Adults

  • Oh, Hyang Soon;Yang, Youngran;Ryu, Mikyung
    • Journal of Preventive Medicine and Public Health
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    • v.53 no.2
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    • pp.106-116
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    • 2020
  • Objectives: This study aimed to develop a valid social contact survey instrument and to verify its feasibility for use among Korean adults. Methods: The Delphi technique was used to develop an instrument to assess social contacts, which was then applied in a cross-sectional pilot study. A panel of 15 medical professionals reviewed the feasibility and validity of each item. The minimum content validity ratio was 0.49. Thirty participants used the developed measure to record contacts during a 24-hour period. Results: After a systematic review, the survey instrument (parts I and II) was developed. Part I assessed social contact patterns over a 24-hour period, and part II assessed perceptions of contacts in daily life and preventive behaviors (hand hygiene and coughing etiquette). High validity and feasibility were found. In the pilot study, the 30 participants had a combined total of 198 contacts (mean, 6.6 daily contacts per person). The participants' age (p=0.012), occupation (p<0.001), household size (p<0.001), education (p<0.001), personal income (p=0.003), and household income (p<0.001) were significantly associated with the number of contacts. Contacts at home, of long duration, and of daily frequency were relatively likely to be physical. Assortative mixing was observed between individuals in their 20s and 50s. Contact type differed by location, duration, and frequency (p<0.001). Conclusions: The developed social contact survey instrument demonstrated high validity and feasibility, suggesting that it is viable for implementation.

Awareness and social psychological phenomenon for the elderly -The Structural Analysis of the film 'Miss Granny'- (노인에 대한 인식과 사회심리현상 -영화 '수상한 그녀'의 구조분석-)

  • Lee, Hyun-Sim;Han, Eun-Hwa
    • Journal of Digital Convergence
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    • v.13 no.3
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    • pp.283-294
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    • 2015
  • Through the film 'Miss Granny', we analyzed a variety of structures. Social awareness of the cultural content of the film shown in the form of elderly social psychology, combination of approaches, role structural analysis of the people around centered the main character, acceleration structure analysis of the people around, the atmosphere structural analysis according to the environment of the people around. By these analysis, the elderly mentality was noticed by sociological theory related to the elderly. The formation of negative stereotypes and perceptions in what young people have a bias and unconscious, conscious discrimination against the elderly was mentioned in conclusion. Because the positive changes in recognition of the elderly is necessary, collective prejudice should be eliminated. The social atmosphere composition that can empathize with the sentiment of the elderly in the pursuit of youth and the necessity to develop generation integrated social programs with that younger generation and older generation sympathize together were suggested. were heartfelt suggested.

Perceptions of Elder Abuse among the Elderly in Urban and Rural Areas (노인학대에 대한 도시노인과 농촌노인의 인식)

  • Kim, Cheong-Seok;Sim, Jeong-Eun
    • The Korean Journal of Community Living Science
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    • v.22 no.3
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    • pp.341-349
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    • 2011
  • As elder abuse has become a social problem, it has drawn a great deal of attention from researchers and policy-planers. While there have been a number of studies addressing various issues related to elder abuse, the present study aims to explain whether and how the perception of elder abuse would differ among the elderly themselves. In particular, the study focuses on the differences between urban and rural areas. Family-centered culture is believed to have a stronger influence in rural areas compared to urban areas. This cultural tradition highlights the importancy of the family compared to the individuals. Thus, the elderly who experience abuse would take it as personal matter rather than publicizing it. In addition, the information and campaigns on preventing elder abuse are less prevalent in rural areas than in urban areas due to limited communication networks. For these reasons, the study suggests a hypothesis that the elderly in rural areas are less perceptive to elder abuse. Using 6,709 persons aged 65 and over from a nationwide survey conducted by the Korean Institute for Health and Social Affairs in 2009, the study ran regression analysis on 4 types of elder abuse including psychological, financial, physical and neglect. The results show that regardless of types of abuse, the elderly in rural areas have lower levels of perception than the elderly in urban areas do. In addition, the frequency of social activities is positively related to the perception of elderly abuse. This is also true for the different types of elder abuse. The findings suggest that social effort to prevent elder abuse consider the urban-rural differences and their sources.