• Title/Summary/Keyword: Social Perceptions

Search Result 881, Processing Time 0.022 seconds

Analysis of Outdoor Wear Consumer Characteristics and Leading Outdoor Wear Brands Using SNS Social Big Data (SNS 소셜 빅데이터를 통한 아웃도어 의류 소비자 특성과 주요 아웃도어 의류 브랜드 현황 분석)

  • Jung, Hye Jung;Oh, Kyung Wha
    • Fashion & Textile Research Journal
    • /
    • v.18 no.1
    • /
    • pp.48-62
    • /
    • 2016
  • Consumers have come to demand high quality, affordable prices, and innovative product designs of the outdoor wear market due to their well-being and leisure oriented lifestyle. A new system of business in outdoor wear has emerged in the process through which corporations have endeavored to satisfy such consumer needs. Outdoor wear brands have utilized social network services (SNS) such as Facebook and Twitter as means of marketing and have built close relations with consumers based on communication through these media. Recently, explosively escalating SNS data are referred to as social big data, and now that every consumer online is a commentator, reviewer, and publisher, the outdoor wear market and all of its brands have to stop talking and start listening to how they are perceived. Therefore, this study employs Social $Metrics^{TM}$, a social big data analysis solution by Daumsoft, Inc., to verify changes in the allusions related to outdoor wear market found on SNS. This study aims to identify changes in consumer perceptions of outdoor wear based on changes in outdoor wear search words and trends in positive and negative public opinion found in SNS social big data. In addition, products of interest, the major brands mentioned, the attributes taken into consideration during purchases of products, and consumers' psychology were categorized and analyzed by means of keywords related to outdoor wear brands found on SNS. The results of this study will provide fundamental resources for outdoor wear brands' market entry and brand strategy implementation in the future.

The Effect of Role Models on Entrepreneurship and Social Competence of Korean and Chinese University Students - Focused on Mediating Effect of Social Competence (역할모델이 한·중 대학생들의 기업가정신 및 사회적 역량에 미치는 영향에 관한 연구 - 사회적 역량의 매개효과를 중심으로)

  • Zhanxi, Zhanxi;Yang, Jun-Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.20 no.5
    • /
    • pp.436-447
    • /
    • 2019
  • Entrepreneurship has been received enormous attention all around the world in terms of economic prosperity of local society and a nation. This paper explores the critical factors which influence entrepreneurship, particularly how role models affects social competence and entrepreneurship of Korean and Chinese university students. Total 440 students participated in the study; Korea(n=224) and China(n=216). Verifying mediating effect of social competence was another aim of this study. Four hypotheses were suggested to assess the extent to which they prove the students' perceptions with hierarchical multiple regression analysis(PASW Statistic 18). Our findings showed that role models have positive relationships with social competence as well as entrepreneurship. Social competence influences entrepreneurship significantly, too. Social competence has also a partial mediating effect in relationship between role models and entrepreneurship. We presented both theoretical contribution and practical implication for school authorities and policy makers as to the effective pedagogy for promoting entrepreneurship of university students.

Association between Environmental Perception and Subjective Health Status of Older Adults (노인의 환경인식과 주관적 건강과의 관련성)

  • Lee, Sungeun
    • Journal of Environmental Health Sciences
    • /
    • v.44 no.4
    • /
    • pp.391-396
    • /
    • 2018
  • Objectives: The purpose of this study is to examine the level of community environmental perception of older adults and to identify the association between environmental perception and subjective health status among older persons. Methods: Analyses are based on data from Statistics Korea 2016 Social Survey. This study analyzed a total of 8,193 older adults aged 65 and over, and examined the association between environmental perception on air, water, soil, noise and vibration, and subjective health status using multiple regression analysis. Results: Study findings shown that environmental perception on water and soil had significant association with subjective health status of older adults. Specifically, older adults reported worse health status when they had more negative perceptions of water and soil environments in their communities. Conclusions: Results of this study suggested that efforts to enhance safety of drinking water and soil environments, and continuous research to identify relationship between environment and elderly health shoud be needed.

A Study of the Elderly's Attitudes to Dating in Later Life (노인의 이성교제에 대한 태도 연구 I)

  • Chang Jin-Kyung
    • Journal of the Korean Home Economics Association
    • /
    • v.42 no.12 s.202
    • /
    • pp.31-54
    • /
    • 2004
  • The purpose of this research is to exam the attitudes of elderly people to dating. This research also investigates the differences of the elderly's attitudes to dating based on demographic, family relation, and social relation variables. Attitudes to elderly dating in this study included the perception, necessity, and difficulty of elderly dating. The sample consisted of 689 elderly Korean people. Data were analyzed by frequencies, mean, standard deviation, Chi-square test, t-test, and F-test. The results showed that there were statistically significant differences in elderly attitudes to dating according to demographic, family relation, and social relation variables. The findings of this study are described in the results section and the implications of these research findings are discussed.

Corporate Social Responsibility and Its Impact on the Nigerian Consumer Behavior

  • POTLURI, Rajasekhara Mouly;ULLAH, Rahat;JOHNSON, Sophia
    • Journal of Distribution Science
    • /
    • v.18 no.7
    • /
    • pp.83-89
    • /
    • 2020
  • Purpose: This research explores the relationship between Nigerian consumer perception towards corporate social responsibility (CSR) and its influence on their buying behavior. Research design, data, and methodology: In order to achieve this, a structured three-part questionnaire was developed and distributed to 400 respondents to gather relevant information. The respondents were randomly selected from Lagos and Adamawa, Nigeria. Only 222 questionnaires. were completed and data was later analyzed using administering descriptive and inferential statistics. Results: a) Nigerian consumers have adequate knowledge about CSR; b) Nigerian consumers' awareness of socially responsible practices largely influences their purchasing decisions; c) Nigerian consumers' perceptions of the traditions of socially accountable actions influence their buying behavior. Conclusion: Although the research was targeted at the urban areas of Lagos and Jimeta/Yola in Nigeria, the findings indicate Nigerian consumers generally have a positive perception of CSR. The research offers invaluable contribution to the Nigerian corporates based on which they can reassess their existing CSR policies for better positioning of their company and their products.

Meaning of Clothing in Social Contexts : Emphasis on Korean Clothing, Study II (사회적 상호작응에서의 의복의 의미 (II) - 한복을 중심으로 -)

  • Kahng HeWon;Lee Joo Hyun
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.14 no.2
    • /
    • pp.73-84
    • /
    • 1990
  • The present research investigated perceptions of persons wearing Korean and Western clothing with reference to judgement of appropriateness of style in a variety of socially interacting contexts and relationship to social schemata and to general clothing interest. 180 male and 180 female students responded to open-ended and Likert-type questionnaires. The stimuli were 9 line drawings of male and female figures in traditional Korean and Western formal and informal attire. Data were analyzed by content analysis, frequency, percentage, and mean. Traditional Korean clothing was judged as inappropriate on the campus and in the office but appropriate in the ambiguous context. Korean traditional styles were related to person schemata, but Western styles were related to role schemata. Furthermore, Korean styles were considered to be 'impractical' and 'inactive.' A newly emerging perception of persons wearing Korean attire as 'individualistic' and 'radical activist' was discovered. Impressions of persons wearing traditional Korean clothing were partially related to subject's own clothing interest.

  • PDF

A Life History on the Childhood Experience of Domestic Violence The Effects of Children's and Fathers' Perceptions of the Fathering Practice on Children's Sociality (아동기 가정폭력 경험에 대한 생애사 연구)

  • Hong, Gi-Sun
    • Journal of Families and Better Life
    • /
    • v.26 no.3
    • /
    • pp.149-168
    • /
    • 2008
  • The objective of this study was to expand understanding of children's exposure to domestic violence in Korean society. In-depth personal interview was conducted by a researcher on individual experience of domestic violence in childhood. The findings of this qualitative study are summarized as follows; 1) A person who experienced domestic violence in childhood is likely to feel powerless, and think of himself/herself worthless. 2) He/She needs to have sufficient social support and protective networks. 3) A person who experienced parental violence in childhood is to suffer from people's negative behaviors such as social prejudice, preconception, and discrimination. 4) He/She is worried about the cycle of violence from generation to generation. 5) It is necessary for him/her to overcome his/her negative emotions acquired by the experience of domestic violence in childhood to have a constructive goal for the future.

A Study on Korean Adults' Planning for Old Age (한국 성인세대의 노후준비에 관한 연구 - $30{\cdot}40{\cdot}50$대 기혼남녀를 대상으로 -)

  • Kang, Yoo-Jin
    • The Korean Journal of Community Living Science
    • /
    • v.16 no.4
    • /
    • pp.159-174
    • /
    • 2005
  • This study examines adult perceptions of old age planning and the factors that explain the degree of their planning for the future. The data came from 478 adults between the age of 30 and 59 living in Gunpo city. Major findings can be summarized as follows. First, we find that participants are well aware of the need for old age planning, and that the majority of them think aey are responsible for their old age security. Nevertheless they are not preparing for later life very much. Second, they are doing their best planking for their later lives in the area of social activities. The degree of participants' preparation varies depending on their age and socioeconomic factors. Finally, participants who strongly recognize their parents' role are also more likely to plan for the future. These results suggest that the educational programs and systems for pre-instruction about various plans for old age be developed for even younger people.

  • PDF

Professional Inclination of Library and Information Science (LIS) Students of India: A Study of Socioeconomic Background and Career Choice Factors

  • Singh, K.P.;Chander, Harish
    • International Journal of Knowledge Content Development & Technology
    • /
    • v.3 no.2
    • /
    • pp.5-27
    • /
    • 2013
  • The purpose of the study is to assess the professional inclination, academic and social background, family status and their occupation, gender distribution, choice of work, and their perceptions of aspirant LIS students. The study examined the various career choice factors and sources of motivation that influence the students of LIS profession. The data has been collected from the 251 LIS students' enrolled five prominent universities of North India. The results indicate that majority of female students join the LIS profession because of employment opportunities. Most of the respondents are from rural areas, hails to middle class families and their educational background in Arts/Humanities and Social Science subjects. Majority of the respondents choose the LIS profession as primary career because for the better employment possibilities. The study recommends the public awareness about the LIS profession in India.

A Survey of Elementary School Teachers' Perceptions of the Implementation of Mathematical Connections (수학적 연결성 구현에 대한 초등 교사들의 인식과 실태 조사)

  • Kim, YuKyung
    • Journal of the Korean School Mathematics Society
    • /
    • v.16 no.3
    • /
    • pp.601-620
    • /
    • 2013
  • The purpose of this study was to investigate elementary school teachers' perceptions of the implementation of mathematical connections. For this purpose, a survey was conducted with teachers in a random sample across the country, and questionnaires completed by 567 teachers from 28 elementary schools were analyzed. The results of this study showed that teachers recognized intellectual connections more than social connections as mathematical connections need to be done in class. They recognized that connections between mathematical concepts and real-life in intellectual connections were realized more frequently in mathematics classes. In the methods of mathematical connections, the use of reasoning and reflection of students' activity results did not occur frequently. For resources many teachers wanted practice giving real lessons. On the basis of these results, this paper provides several implications for future research on implementing mathematical connections.

  • PDF