• Knowledge Management Research
• /
• v.12 no.5
• /
• pp.89-100
• /
• 2011

Both industrial interest and academic research are increasingly focusing on the need to institute a business environment whereby Corporate Social Responsibility (CSR) assumes a major role. It is suggested that four kinds of responsibilities constitute total CSR: economic, legal, ethical, and philanthropic responsibilities. Consumers tend to obtain positive perceptions toward the companies which collectively or partially fulfill these responsibilities. Moreover, the company image transfer process is the influence of consumer attitudes toward certain brands on overall evaluation of the company. To understand the image transfer process, we examine the influence of CSR level evaluation on overall brand evaluation in China, where active competitions among global brands exist.

• Journal of Menopausal Medicine
• /
• v.24 no.3
• /
• pp.188-195
• /
• 2018

Objectives: This study investigated the association between menopausal-specific quality of life (MENQOL) and breast cancer screening beliefs among Hong Kong Chinese menopausal and postmenopausal women. Methods: A cross-sectional study was employed to collect data. The questionnaire was distributed to a convenience sample of 218 women aged above 45. The outcome variables were breast cancer screening beliefs and breast examination. Multiple regression analyses were conducted to test the effect of 4 domains in MENQOL (vasomotor, psycho-social, physical, and sexual symptom) and the health behaviors on the 2 outcome variables. Results: This study found that the overall MENQOL scores (in particular psycho-social, and physical aspects) were significantly associated with positive attitudes toward health check-ups and better knowledge and perceptions in breast cancer. Regular exercise was also significantly related to breast examination. Conclusions: MENQOL (especially psycho-social and physical domain) and regular exercise are important factors associated with breast cancer screening beliefs. The results of this study illuminate health care professionals to develop primary health care strategies to improve the quality of life of mid-life women.

• Asia Marketing Journal
• /
• v.22 no.3
• /
• pp.71-85
• /
• 2020

Social media has emerged as a major hub of engagement between brands and consumers in recent years, and allows user-generated content to serve as a powerful means of encouraging communication between the sides. However, it is challenging to negotiate user-generated content owing to its lack of structure and the enormous amount generated. This study focuses on the hashtag, a metadata tag that reflects customers' brand perception through social media platforms. Online users share their knowledge and impressions using a wide variety of hashtags. We examine hashtags that co-occur with particular branded hashtags on the social media platform, Instagram, to derive insights about brand perception. We apply text mining technology and network analysis to identify the perceptions of brand images among consumers on the site, where this helps distinguish among the diverse personalities of the brands. This study contributes to highlighting the value of hashtags in constructing brand personality in the context of online marketing.

• Korea journal of population studies
• /
• v.27 no.1
• /
• pp.31-55
• /
• 2004

The elder abuse draws an increasing concern as the elderly population grows rapidly, and increasing demands to provide long-term care to the impaired elderly are imposed on the families. This study compares Korean American elders' and their adult children's perceptions of possible elder abuse under care-giving situation, and related help-seeking behaviors using five scenarios developed by the author. The subjects consist of ten elders and their ten adult children including daughters-in-law who live in Los Angeles, the USA. Content analysis reveals very similar help-seeking behaviors of the two generations within the family despite the substanally generational difference towards the perceptions of elder abuse under care-giving situation. Mann-Whitney test shows a significant difference in the perceptions of elder abuse between the elderly and their adult children. It means that the elderly are substantially less likely to perceive a given situation as abusive than their adult children would. But there is no significant difference between the elderly and their adult children in their intended use of formal sources of help. Implications for gerontological social work practice and program development are discussed.

• Journal of Fashion Business
• /
• v.14 no.5
• /
• pp.195-215
• /
• 2010

The emergence of the luxury market has led numerous academic researchers, as well as marketers in the luxury market, to pay attention to both identifying luxury brand features and measuring perceptions toward luxury brands. Especially, Korea is a significant emerging market for luxury goods. Young consumers and male consumers are getting into the luxury market fast and these new segments will keep increasing. There are only a few studies related to distinctive definitions of luxury brands and measurement development for the Korean market. However, there are some limitations in these previous studies in that they did not capture the nature of luxury due to their inappropriate of subjects and approach in data collection and to lack of a perspective of Korean specific features. Thus, the purpose of this research is to identify Korean consumers' perceptions toward luxury products and, ultimately, to develop a reliable and valid measurement items for the luxury products' features for the Korean market. Defining the three high constructs(functional, emotional, and symbolic aspects) as a key needs and benefits on luxury brands, we looked at four stages of development for generating and deducting items by luxury industry experts and luxury consumers, as well as for testing measures by 20th~60th consumers. As a result, this study confirmed that luxury brands consists of high quality, high price, unique design, and luxury store; the emotional aspect construct combines craftsmanship, VIP service, and high social status; and the symbolic construct includes brand heritage and being a well-known brand. Finally, 22 measurement items (Measures of Luxury Brand for Korea: LBK) were developed for the conceptual features for luxury brands from a Korean perspective. This study provided understanding of Korean consumers' perceptions toward luxury brands from an academic perspective. For the managerial implication of this study, LBK can be utilized to judge both luxury brands and mass brands, to diagnose current a brand's luxuriousness, from the customer's point-of-view, and, finally, to measure a Key Performance Index (KPI) of luxury brand companies.

• Fashion & Textile Research Journal
• /
• v.21 no.5
• /
• pp.586-596
• /
• 2019

Ageism, attitudes toward aging, and body satisfaction play significant roles in determining older women's perceptions of successful aging. In addition, subjective socioeconomic and health status can act as major identifiers in determining the overall level of physical and social well-being in old age. Research for this exploratory study includes: 1) exploring the overall levels of ageism perception, attitudes toward aging, and body satisfaction among older women and 2) identifying the differences in ageism, attitudes toward aging, and body satisfaction between high and low subjective socioeconomic and health status of older women. Data for this study were collected through an online questionnaire of 221 older women. The results revealed that older women's perceptions of ageism, aging attitudes, and body satisfaction were significantly different based on subjective socioeconomic and health status. In general, older women with higher levels of subjective socioeconomic and health status reported more positive perceptions and attitudes toward aging along with higher levels of body satisfaction. The results implied that subjective health status was a more powerful indicator differentiating the aging-related perceptions of older women than the subjective socioeconomic status. This study supports the need for a conscious effort to reduce ageism that ultimately improves the overall well-being of all members in society.

• The Research Journal of the Costume Culture
• /
• v.31 no.2
• /
• pp.141-160
• /
• 2023

Controlling fashion waste throughout the entire product lifecycle is critical in a circular economy. This study explored the possibility of establishing a public recycling system for fashion waste. Since consumer interests and participation are essential, theoretical research, social-text analysis, and quantitative research were conducted to identify consumers' perceptions of the public recycling of fashion waste and circular fashion. Data were collected via an online survey among women in their 20-30's living in Korea, and 304 samples were used for data analysis. The results were as follows. First, consumers' perceptions of recycling fashion waste were composed of recycling difficulty, the need for public recycling, and the need for EPR. Circular fashion perception comprised favor, environment protection, attractiveness, economics, quality and hygiene risks, and lack of diversity. Second, the reuse-recycle attitude and need for EPR affected the favor of all types of circular fashion products. Third, environmental concerns impacted attractiveness, and the favor significantly affected the purchase intention of all types of circular fashion products. In particular, quality and hygiene risk negatively affected the purchase intention of used-fashion products, while attractiveness positively impacted the purchase intention of upcycled-fashion products. The results implied that discussing the public recycling system of fashion waste and EPR policy is imperative. The results also showed the need to classify different types of circular fashion products, such as used, upcycled, and regenerated fashion items, to examine consumers' perceptions. In addition, the recycling of the fashion waste scale developed in this study could be used for further research.

• Korean Journal of Social Welfare
• /
• v.52
• /
• pp.273-299
• /
• 2003

Children in one-parent families have difficulties from negative perception and prejudice in society in spite of increasing divorce rate and the substantial number of one-parent families. This research aims to provide basic setting-up materials of the equal educational environment to children in one-parent families by examining teachers' perception and attitudes towards those children, and also analysing which factors are associated with the teachers' perceptions and attitudes. In particular, by exploring teachers' internalized value system and stereotyped conception are closely related to the process of evaluating children's personality and behavior, this research suggests that social consciousness to one-parent families should be changed and improved in terms of equality. According to the research result, most teachers notice that children in one-parent families are increasing by number at schools, however, they do not seem to understand properly children's situations including psychological condition. Teachers' negative perception of children in one-parent families are not only influenced by teachers' socio-demographic characteristics, experience factors and children's school life, but also by teachers' own personal value of familism and divorce. Such teachers' attitudes towards one-parent family children are easily predicted to influence children's confidentiality and self-respect. Therefore, it is proposed that the change of social consciousness on one-parent families, the change of educational system and educational environment, development of educational training program for teachers, allocation of school social worker or school counsellor, and empowerment of one-parent family are necessary in order children in one-parent families to have more equitable opportunities at school.

• Korean Business Review
• /
• v.17 no.2
• /
• pp.89-110
• /
• 2004

This study examined individual characteristic factors and environmental factors as determinants of entrepreneurial intentions. As for individual characteristic factors, individuals' career orientations and entrepreneurial self-efficacy were examined. As for environmental factors, social supports and successful role models, classified as personal environmental factors, were examined, and social perceptions for entrepreneurs, classified as social environmental factors were also examined. Data were collected from undergraduates of business department, and graduates of the same department. The samples of 208 and 81 for each group were used for final analysis. Results showed that as a whole, career orientations affected entrepreneurial intentions. Specifically, entrepreneurial orientations had positive effects, and security orientations had marginally negative effects on entrepreneurial intentions, while, unexpectedly, autonomy orientations had no significant effects. Entrepreneurial self-efficacy had the strongest positive effects on entrepreneurial intentions. Social supports and successful role models, which were not identified as distinct variables by the respondents, were integrated as a new variable of 'network environments' for analysis in this study. Network environments positively affected on entrepreneurial intentions. Social perceptions for entrepreneurs, however, did not affect on entrepreneurial intentions. Based on the results of career orientations, self-efficacy, and network environment, the implications for activating entrepreneurship were discussed.

• Journal of The Korean Association For Science Education
• /
• v.37 no.4
• /
• pp.637-650
• /
• 2017

It is necessary for undergraduate students whose citizenship reaches a maturity stage to recognize the importance of citizen participation in social issues related to science and technology and to be able to make meaningful use of citizens' rights and responsibilities. Therefore, in order to understand the actual status of undergraduate students' perceptions and practice capacity for citizen participation in science and technology, university students were selected from the department of arts physical studies (33 cases), humanities social studies (62 cases), and science engineering studies (67 cases) at D university in Gyeonggi province. Then, we investigated the scientific technology and society's interaction oriented by citizen participation, responsible decision-making ability, and the effectiveness of the social issue by scientific technology. Analyses of the results reveal that the overall perception level of the students about the interaction between scientific technology and society was high according to department of the arts physical studies, humanities social studies, science engineering studies, in that order, but the scores were not all in average. Therefore, it was found that the current undergraduate students lacked a deep understanding of the interaction between scientific technology and society regardless of the major field. In addition, the students' perception on citizen participation in the interaction between scientific technology and society was found to be problematic regardless of the major field. In responsible decision-making ability, undergraduate students were found to have difficulties in selecting the best alternative in terms of individual beliefs and welfare of others and formulating the action strategies. In addition, the self-confidence of the students about knowledge, skill, and capacity for action related science and technology in the effectiveness of the social issue by scientific technology was very low regardless of major field. We discussed educational implications of these findings.