• Title/Summary/Keyword: Social Network service

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A Meta-Analysis of Influencing Factors on Purchase Intention in Social Network Service Environment Utilized Big Data Analysis (빅 데이터 분석을 활용한 소셜 네트워크 서비스 환경에서 구매의도에 관한 메타분석)

  • Nam, Soo-tai;Jin, Chan-yong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.20 no.2
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    • pp.408-414
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    • 2016
  • This study will find meaningful independent variables for criterion variables that affect influencing on purchase intention in social network service, on the basis of the results of a meta-analysis. We reviewed a total of 29 studies related purchase intention in social network service published in Korea journals between 2005 and 2015, where a cause and effect relationship is established between variables that are specified in the conceptual model of this study. The result of the meta-analysis might be summarized that the highest effect size (r = .455) is the path from the satisfaction to the purchase intention. The second biggest effect size (r = .398) was found in the path between the word of mouth to the purchase intention. Next, the effect size (r = .386) in the path from the trust to the purchase intention showed very lower. Finally, the result of the meta analysis can be concluded that lower effect size (r = .342) Further, the predictive variables of this study have power of explanation about 22%-12% or more. Based on these findings, several theoretical and practical implications were suggested and discussed.

An Augmented Memory System using Associated Words and Social Network Service (소셜네트워크 서비스와 연상단어를 활용한 증강기억 시스템)

  • Kim, Tai-Wan;Park, Bum-Jun;Park, Tae-Keun
    • Journal of Internet Computing and Services
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    • v.11 no.6
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    • pp.41-50
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    • 2010
  • As time goes by, most of information escapes human being's memory even though he/she tries hard to remember the information. On the other hand, when a human being takes a look at an image, he/she recollects once forgotten past memories and relates a specific object in the photo with associated words, which trigger new memories. Beside, he/she feels the affection of that time by the recalled memory. Therefore, this paper proposes an augmented memory system that assists recollection of user's past memories by using the images in social network services and user's dictionary for associated words. In the proposed system, if a user selects an object in an image, words associated with the object is provided to the user. If the user selects one of the associated words, the proposed system offers the list of other images containing the object of the selected word. The repetition of the aforementioned process can make the user recollect his/her memory and stimulate his/her affection. It is expected that the proposed system will be useful for revitalizing social network services.

A Qualitative Research of the Residents Participated Welfare Network - Grounded theory Approach - (주민참여복지 네트워크에 대한 질적 연구 - 근거이론 방법론 -)

  • Kim, Young-Sook;Lim, Hyo-Yeon
    • Korean Journal of Social Welfare
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    • v.62 no.4
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    • pp.223-248
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    • 2010
  • This study is to explore the contents and interaction of residents voluntary network and propose the strategies to promote residents voluntary network. The grounded theory was utilized to attain our object. Total of seven social worker and 17 residents participated in the study. Data were collected through in-depth interviews and documents. The data were analyzed by using Strauss and Corbin's method. Results are the followings. In open coding 13 categories, 32 subcategories and 133 concepts were constructed. In axial coding causal conditions were qualitative ascent of needs, emergence of the right welfare consumer. Phenomenon was agitation of praxis ground and grope of exist. Contextual conditions were crisis resources, skepticism of welfare. Intervention conditions were maturation of welfare cognition and proliferation of the sense of community responsibility. Strategy were resocialization of voluntary organization and construction of field related service delivery system. Consequence were grass routing welfare strategic fitting service system. In selective coding we constructed the core category: The praxis revolution from bottom for break social welfare environment.

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A Study on the Relationships among SNS Characteristics, Satisfaction and User Acceptance

  • Ko, Changbae;Yoon, Jongsoo
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.11
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    • pp.143-150
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    • 2015
  • Social network services can be defined as an individual web page which enables online, human-relationship building by collecting useful information and sharing it with specific or unspecific people. Recently, as the social network services(SNS) such as Twitter and Facebook have been paid attention in many fields of the society. SNSs are also one of the fastest channels to get news which people may not be able to see on TV or newspaper. The number of people who feel they are benefiting from social network services are increasing dramatically. A number of researches about SNS are underway. The study based on the Technology Acceptance Model empirically investigates the relationship between characteristics of SNS (system, service, information, and emotional) and user satisfaction of SNS. The study also analyzes how the relationshipa between SNS characteristics, satisfaction and user acceptance are moderated by country type of SNS users and inclination toward SNS acceptance. To achieve these research purposes, the study conducted various statistical analyses using questionnaire of the Korean and Chinese SNS users. The results of the study are followings. First, SNS characteristics have a positive effect to the user satisfaction. Second, SNS satisfaction have a positive effect to the user acceptance. Third, the relationship between SNS characteristics and user satisfaction is moderated by the country type of SNS users and inclination toward SNS acceptance. The study results could provide some implications to researchers who have interest in studying SNS, also could help business managers to operate and develop their SNS site more effectively.

Delivery Service Demand Analysis Using Social Network Analysis (SNA) (소셜 네트워크 분석(SNA)을 활용한 택배 서비스 수요 분석)

  • Kyungeun Oh;Sulim Kim;HanByeol Stella Choi;Heeseok Lee
    • Information Systems Review
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    • v.24 no.4
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    • pp.1-22
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    • 2022
  • The transition to a non-face-to-face consumer society has rapidly occurred since Covid-19. The need for a subdivided urban logistics policy centered on courier delivery, a life-friendly last-mile logistics service, has been raised. This study proposes a SNS-based method that can analyze the demand relationship by region and product, respectively. We extend the market basket network (MBN) and co-purchased product network (CPN), find product category patterns, and confirm regional differences by using delivery order data. Our results imply that SNA analysis can be effectively applied to inventory distribution or product (SKU) selection strategies in urban logistics.

GPS-based Augmented Reality System for Social Network Environment (소셜 네트워크 환경에서 GPS기반 증강현실 시스템)

  • Yang, Seung-Eui;Jieg, Jiu;Jung, Hoe-Kyung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.3
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    • pp.762-767
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    • 2013
  • Recently, researches on augmented reality(AR) are actively being conducted, and on addition of AR in social network system has become a necessity. In this paper, we propose GPS-based AR system for social network. This proposed system adds the recent check-in coordinates by automatically synchronizing a friend list in facebook and represents those added location coordinates in a real-world environment by using AR. Marker-based AR system that was commonly used by existing users consumes too much storage space and processing frequency for driving handle devices. But, location-based AR application can solves the disvantages of the standard marker=based AR system. Therefore, this proposed system allows an user with iOS hand devices to use GPS-based AR system by automatically searching the optimal speed for wifi and 4G. This will improve social network service.

Influences of Relationship Benefits of Social Network Service on User-Perceived Usability and Brand Attitude (소셜네트워크서비스의 관계적 혜택이 이용자의 지각된 유용성 및 브랜드 태도에 미치는 영향)

  • Baek, Seung-Hee;Lee, Sang-Won
    • CRM연구
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    • v.4 no.2
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    • pp.31-41
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    • 2011
  • Supporting communications among users, Social Network has encouraged various information flows through relationships among them. This paper studies on mentality or attitude of Social Network Services (SNS for short) users, on the basis of Technology Acceptance Model (TAM for short) and then proposes so-called TAMS, Technology Acceptance Model for Social Network Services. SNS users make full use of SNS as channels in order to create, expand, and obtain some information related to personal concerns. We will research on how the benefits that users get by using SNS exert influence on user-perceived usability. The SNS-using benefits focus on relationship benefits that are formed by interactions among users. Provided that perceived usability affects mental or informational benefits according to involvement of SNS users, we will check how perceived usability or ease of use is connected to brand attitude.

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Social Network Service using Kinect (키넥트를 이용한 소셜 네트워크 서비스)

  • Kang, Min-A;Kang, Jin-Ho;Cho, Eun-Sun
    • Proceedings of the Korean Information Science Society Conference
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    • 2012.06a
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    • pp.361-363
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    • 2012
  • Social Network Service는 웹상에서 인맥관계를 강화시키고 새로운 인맥을 쌓으며 폭넓은 인적 네트워크를 형성할 수 있도록 해주는 서비스로 지금 현재 사람들끼리 빠르게 많은 정보를 공유할 수 있고, 많은 사람들을 사귈 수 있다는 점에서 각광을 받고 있다. 키넥트는 센서를 통해 사용자의 동작을 인식하는 기계로 별개의 컨트롤러 없이 사용자의 신체만을 이용하여 다양한 게임과 엔터테인먼트를 경험할 수 있기 때문에 남녀노소 모두가 쉽게 즐길 수 있다는 장점이 있다. 또한 동작인식이라는 기능 때문에 본래의 목적인 게임용이 아닌 다른 여러 분야에서 응용되어 사용되고 있다. 본 논문에서는 소셜 네트워크 서비스에서 할 수 있는 정보공유와 인맥강화를 키넥트를 이용하여 보다 동적인 소셜 네트워크 서비스를 구축하는 것을 목적으로 한다. 키넥트의 동작인식 센서와 음성인식 센서를 이용하여 소셜 네트워크 서비스 중의 하나인 페이스북의 기능을 사용할 수 있게 한다.

Implementation of SNS Integrated Channel based on Facebook (페이스북 기반의 SNS 통합 채널 구현에 관한 연구)

  • Choi, Kwang-Don;Ra, Jong-Hei;Lee, Jae-Sook
    • Journal of Digital Convergence
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    • v.10 no.5
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    • pp.245-249
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    • 2012
  • The rapid adoption of smartphones led to using SNS(Social Network Service) and many organizations use of SNS as a strategic tool for marketing. Utilization of SNS in the organizations separately operated each channel due to technical problems with SNS. So, the channel separations is required much more operation and management cost to organizations. In this paper, we apply to HTML5 as the web standard technology, and implement to the integrated channels, and the result showed.

A Study on the User Participatory Design Methodology using Social Network Service for School Facilities (소셜네트워크서비스(SNS)를 활용한 학교건축의 사용자 참여디자인 방법론 연구)

  • Cho, Chang-Hee;Lee, Hwa-Ryong
    • Journal of the Korean Institute of Educational Facilities
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    • v.23 no.2
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    • pp.3-10
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    • 2016
  • The purpose of user participatory design is to project the images and demands of all the users of a school in person through their direct and active participation. Also, user participatory design is supposed to reduce the role of professionals who have led design to date and to expand the role of users and participants; thereby improving design quality in school construction. The study propose design realization methods using design camp courses and SNS based user participatory workshops. And The study propose on-offline based method and tool which are able to reflect diverse situations and purposes. Finally, the study proposed an application scenario for applying the above proposed methods efficiently in user participatory design. For the application scenario, the study proposed an SNS-based user participatory design method as the most appropriate for Korea.