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http://dx.doi.org/10.6109/jkiice.2016.20.2.408

A Meta-Analysis of Influencing Factors on Purchase Intention in Social Network Service Environment Utilized Big Data Analysis  

Nam, Soo-tai (Div. of Information & EC(Institute of Convergence and Creativity), Wonkwang University)
Jin, Chan-yong (Div. of Information & EC(Institute of Convergence and Creativity), Wonkwang University)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.20, no.2, 2016 , pp. 408-414 More about this Journal
Abstract
This study will find meaningful independent variables for criterion variables that affect influencing on purchase intention in social network service, on the basis of the results of a meta-analysis. We reviewed a total of 29 studies related purchase intention in social network service published in Korea journals between 2005 and 2015, where a cause and effect relationship is established between variables that are specified in the conceptual model of this study. The result of the meta-analysis might be summarized that the highest effect size (r = .455) is the path from the satisfaction to the purchase intention. The second biggest effect size (r = .398) was found in the path between the word of mouth to the purchase intention. Next, the effect size (r = .386) in the path from the trust to the purchase intention showed very lower. Finally, the result of the meta analysis can be concluded that lower effect size (r = .342) Further, the predictive variables of this study have power of explanation about 22%-12% or more. Based on these findings, several theoretical and practical implications were suggested and discussed.
Keywords
Big data; Social network service; Social commerce; Meta analysis; Purchase intention;
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Times Cited By KSCI : 2  (Citation Analysis)
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