• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.1
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• pp.183-196
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• 2015

With widespread use of smart phones, SNS has been growing rapidly. Companies are required to do its utilization and a preemptive response. However, taking advantage of SNS is still insignificant in the companies. Compared with traditional marketing, people still consider the SNS marketing unfamiliar. This study is aimed at widening the breadth of understanding of marketing activity using SNS and inquiring into its effective applications. In an effort to achieve this research objective, first, this study analyzed the aspect of real applications by reviewing diverse practical business cases. Second, this study provided the momentum of the understanding of SNS marketing-based knowledge. The effective method of producing consumer-intimate products and services lies in customers' participation in development and production. SNS marketing is the very communication and gives ear to a customer's voice. Earnest and creative SNS marketing will play a role as a stepping-stone for businesses to move much closer to a customer.

• Journal of Korean Society for Quality Management
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• v.39 no.4
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• pp.543-555
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• 2011

In recent years, Social Network Service (SNS) have increasingly gained popularity and have simplified and amplified social interaction between online users. This paper mainly discusses the user satisfaction and intention of continuous use. Based on the literature review, two hypotheses were developed and research model is built for testing. Data was collected through questionnaire survey from 260 SNS college student user. The empirical results shows a significant mediating effect for user satisfaction in the relationship between SNS' quality factors and intention to continued use.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.5
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• pp.1168-1173
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• 2013

This paper proposes a new visualization method based on cloud technique which uses internal relationship of user correlation and external relation of social network to visualize user relationship hierarchy. The visualization method of this paper can well represent user-focused relationship hierarchy on social networks by a correlation matrix. The importance of a access node reflects into user relationship hierarchy by exploiting external relation of social network. Users of the method can well understand user relationships on account of representing user relationship hierarchy from social networks. In addition, the method use hadoop and hive for distribution storing and parallel processing which the result of calculation visualizes hierarchy graph using D3.

• International Journal of Computer Science & Network Security
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• v.22 no.2
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• pp.334-340
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• 2022

The main purpose of the study is to determine the main aspects of the introduction of modern technologies in the public administration system in the context of globalization. Public administration is inherent in all known models of representation of social systems, characteristic management and other sciences of social management. This allows using the methods and technologies of management, marketing, social partnership and others in public administration and administration at a modern level. One of the main directions of public management and administration is social engineering, aimed at the development and development of the country's social system, and the tool is appropriate technologies. Based on the results of the analysis, the key modern technologies of the public administration system were identified in the context of the impact of globalization.

• Convergence Security Journal
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• v.15 no.3_2
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• pp.59-70
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• 2015

This study aims at exploring relation of social security network building, civil culture and community unity. To achieve the purpose, this study selected the general citizens in Seoul Region (Gangdong, Gangseo, Gangnam and Gangbuk) from Jul. 15 to Sept. 15, 2014 as population and sampled 400 people using cluster random sampling. Excluding unhonest data, the number of cases used for the final analysis is 337 people. The collected data were analyzed for the study purpose using SPSSWIN 18.0, as statistical techniques, factor analysis, reliability analysis, correlation analysis, t-test, one-way ANOVA, multiple regression analysis, path analysis etc. were used. First, social security network building has an effect on civil culture. That is, the more activated voluntary crime prevention activity, the higher order law-abiding spirit. The more activated local government security education, police public order service, the higher awareness of participation becomes. First, social security network building has an effect on civil culture. That is, the more activated voluntary crime prevention activity, the higher order law-abiding spirit. The more activated local government security education, police public order service, the higher awareness of participation becomes. The more activated voluntary crime prevention activity, street CCTV facilities, police public order service, the higher tolerance spirit becomes. On the contrary, street CCTV facilities reduce citizens' autonomy. Second, social security network building has an effect on community unity. The more activated street CCTV facilities, police public order service, crime prevention design, the higher a sense of stability becomes. The more activated local government security education, police public order service, crime prevention design, the higher awareness of community becomes. The more activated voluntary crime prevention activity, government security education, police public order service, crime prevention design, the higher community institution becomes. Third, civil culture has an effect on community unity. That is, the more activated awareness of community, tolerance spirit, the higher a sense of stability, awareness of community and community system become. Fourth, social security network building has an effect on civil culture and community unity. That is, social security network building has a low effect community institution directly, but if civil culture is enhanced through social security network building, then it has a high effect on community unity.

• Journal of Information Technology Services
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• v.11 no.3
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• pp.227-240
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• 2012

Given the prevalence of internet and web 2.0, SNS(Social Network Service) market is growing rapidly. IT providers which focused marketing point on network hub have become to disseminate SNS mainly now. Many users are using the various functions of SNS to communicate each other or share the information. At this point, identifying the influencing factors to WOM(Word-Of-Mouth) of SNS is very important. In this paper, we aim to examine the effects of perceived variables on the WOM of SNS. In order to analyze the antecedents, we selected perceived factors such as perceived usefulness, perceived easiness, perceived enjoyment and perceived crowd. For statistical analysis, we surveyed real users of SNS. As a result, all antecedents of WOM showed significant influence and among the variables the perceived enjoyment has top standardized coefficient. In addition, perceived crowd has significant on perceived easiness, perceived enjoyment but not on perceived usefulness. The result of this research can be useful guidelines to increase SNS Market.

• Journal of Digital Convergence
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• v.9 no.1
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• pp.61-70
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• 2011

Ultimately, this research will focus on the activity traits of future customers in the convergence age. To accomplish that, firstly, researcher develop measures for assessing the convergence level of digital devices and digital services. Next, this will investigate the behavioral traits of people who use specific devices or services on the internet or mobile networks. This study proposed five convergence measures each for devices and services. For digital devices, measures such as converged functions, accessibility to network, portability, immediate communicability, and expandibility of functions were utilized. For digital measures such as scope of users, newness, social network level, ease-of use on mobile networks, and expandibility of information were used. We believe that the research results can provide insights for those wishing to explore the convergence level of devices and services and those developing high-level converged devices and digital services.

• Journal of Information Technology Applications and Management
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• v.21 no.1
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• pp.35-51
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• 2014

The popularity of Social Network Service (SNS) providing web sites has increased continuously by using a variety of mobile devices. The study results show that security of SNS, efficiency of SNS, safety, empathy of SNS quality, easy of use of SNS, assurance of SNS, service variety of SNS are having positive impact to some degree on the user satisfaction. Further, the user satisfaction of SNS users have a positive impact on the continuance usage intention of SNS users. This results show that various SNS qualities are necessary to actively explore and obtain further information that users intend to find, while they are insufficient in function to provide the information other users require or exchange information with other users through the SNS.

• Proceedings of the Korean Information Science Society Conference
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• 2011.06c
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• pp.60-63
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• 2011

인터넷은 단순한 정보습득을 위한 공간을 넘어 사람들이 모여 교류하는 '소통의 장'으로서 역할을 하고 있다. 최근에는 타인과 끊임없이 대화를 나누고 소통하려는 인간의 기본 욕구를 반영한 서비스인 SNS(Social Network Service)가 전 세계의 주목을 받고 있다. 또한 LBS(Location-Based Service)는 GPS, Wi-Fi를 통한 위치정보를 활용하여 업무생산성 개선 및 다양한 생활 편의를 제공하는 서비스이다. 본 논문에서는 안드로이드 OS를 기반으로 LBS와 SNS를 통합한 어플리케이션을 제안한다. 개인용 모바일 정보기기인 스마트폰을 활용하여, 위치정보에 이용자 정보, SNS를 결합하여 서비스를 고도화 한다. 지인들의 위치를 기반으로 현재 상태, 트윗(Twit)을 통해 정보의 공유 및 활용을 극대화 할 수 있다. 이를 통해 사용자들이 적극적이고 용이하게 온라인 Identity를 표현하는 것을 목적으로 본 시스템을 제안한다.

• Journal of KIISE
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• v.42 no.6
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• pp.801-806
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• 2015

The Short Message Service (SMS) is one of the most popular communication tools in the world. As the cost of SMS decreases, SMS spam has been growing largely. Even though there are many existing studies on SMS spam detection, researchers commonly have limitation collecting users' private SMS contents. They need to gather the information related to social network as well as personal SMS due to the intelligent spammers being aware of the social networks. Therefore, this paper proposes the Social network Building Scheme for SMS spam detection (SBSS) algorithm that builds synthetic social network dataset realistically, without the collection of private information. Also, we analyze and categorize the attack types of SMS spam to build more complete and realistic social network dataset including SMS spam.