• 제목/요약/키워드: Social Network Society

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MFSC: Mean-Field-Theory and Spreading-Coefficient Based Degree Distribution Analysis in Social Network

  • Lin, Chongze;Zheng, Yi
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.8
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    • pp.3630-3656
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    • 2018
  • Degree distribution can provide basic information for structural characteristics and internal relationship in social network. It is a critical procedure for social network topology analysis. In this paper, based on the mean-field theory, we study a special type of social network with exponential distribution of time intervals. First of all, in order to improve the accuracy of analysis, we propose a spreading coefficient algorithm based on intimate relationship, which determines the number of the joined members through the intimacy among members. Then, simulation show that the degree distribution of follows the power-law distribution and has small-world characteristics. Finally, we compare the performance of our algorithm with the existing algorithms, and find that our algorithm improves the accuracy of degree distribution as well as reducing the time complexity significantly, which can complete 29.04% higher precision and 40.94% lower implementation time.

Social Network based Podcast Search System (소셜 네트워크 기반 팟캐스트 검색시스템)

  • Jeong, Ok-Ran
    • Journal of Internet Computing and Services
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    • v.14 no.2
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    • pp.35-43
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    • 2013
  • As the number of podcast users consistently increases which is rising as a new media along with the generalization of SNS and smart devices, the necessity for advanced search service is on the rise. This study designed and implemented a system which recommends a podcast to the users who search podcast by using their social network information. Suggested social network-based podcast search system (PODSSO) collects necessary podcast information only, analyzes social network of the users and makes the users have reliable and interested podcast search results.

An Analysis of Factors Influencing the Intention to Use Social Network Services (소셜 네트워크 서비스의 사용의도에 영향을 미치는 요인)

  • Kim, Jongki;Kim, Jinsung
    • Informatization Policy
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    • v.18 no.3
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    • pp.25-49
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    • 2011
  • As a way to gather diverse information required for everyday living, the importance of social networks has been growing. Social network services have been spreading rapidly because of diffusion of the Internet, evolution of social network sites, and recognition of the importance of social networks. Recently, the social network service has been evolved based on a new paradigm, Web 2.0, pursuing participation and openness. Following the adoption of Web 2.0 technologies, the social network service allows users to make and maintain new relationships in a more convenient way. Users of the social network service tend to reveal their personal information, and share their ideas and content with other people; in the process they become aware of their existence, feel satisfaction with life and exert influence to others as a member of the society. This study uses higher order factor analysis to analyze factors that affect the intention of using the social network service. A research model was developed with second-order factors including perceived social presence, perceived gratification and perceived social influence. First-order factors are grouped by technical, individual and social factors. Smart PLS 2.0 was used to conduct empirical analysis. The analysis results supported the validity of the research model.

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The Effect of Cognitive Impairment on the Association Between Social Network Properties and Mortality Among Older Korean Adults

  • Eunji Kim;Kiho Sung;Chang Oh Kim;Yoosik Youm;Hyeon Chang Kim
    • Journal of Preventive Medicine and Public Health
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    • v.56 no.1
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    • pp.31-40
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    • 2023
  • Objectives: This study investigated the effect of cognitive impairment on the association between social network properties and mortality among older Korean adults. Methods: This study used data from the Korean Social Life, Health, and Aging Project. It obtained 814 older adults' complete network maps across an entire village in 2011-2012. Participants' deaths until December 31, 2020 were confirmed by cause-of-death statistics. A Cox proportional hazards model was used to assess the risks of poor social network properties (low degree centrality, perceived loneliness, social non-participation, group-level segregation, and lack of support) on mortality according to cognitive impairment. Results: In total, 675 participants (5510.4 person-years) were analyzed, excluding those with missing data and those whose deaths could not be verified. Along with cognitive impairment, all social network properties except loneliness were independently associated with mortality. When stratified by cognitive function, some variables indicating poor social relations had higher risks among older adults with cognitive impairment, with adjusted hazard ratios (HRs) of 2.12 (95% confidence interval [CI], 1.34 to 3.35) for social nonparticipation, 1.58 (95% CI, 0.94 to 2.65) for group-level segregation, and 3.44 (95% CI, 1.55 to 7.60) for lack of support. On the contrary, these effects were not observed among those with normal cognition, with adjusted HRs of 0.73 (95% CI, 0.31 to 1.71), 0.96 (95% CI, 0.42 to 2.21), and 0.95 (95% CI, 0.23 to 3.96), respectively. Conclusions: The effect of social network properties was more critical among the elderly with cognitive impairment. Older adults with poor cognitive function are particularly encouraged to participate in social activities to reduce the risk of mortality.

A Privacy Protection Method in Social Networks Considering Structure and Content Information (소셜 네트워크에서 구조정보와 내용정보를 고려한 프라이버시 보호 기법)

  • Sung, Minh-Kyoung;Lee, Ki-Yong;Chung, Yon-Dohn
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.1
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    • pp.119-128
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    • 2010
  • Recently, social network services are rapidly growing and it is estimated that this trend will continue in the future. Social network data can be published for various purposes such as statistical analysis and population studies. When data publication, however, it may disclose the personal privacy of some people, since it can be combined with external information. Therefore, a social network data holder has to remove the identifiers of persons and modify data which have the potential to disclose the privacy of the persons by combining it with external information. The utility of data is maximized when the modification of data is minimized. In this paper, we propose a privacy protection method for social network data that considers both structural and content information. Previous work did not consider content information in the social network or distorted too much structural information. We also verify the effectiveness and applicability of the proposed method under various experimental conditions.

Multi-level Analysis of the Antecedents of Knowledge Transfer: Integration of Social Capital Theory and Social Network Theory (지식이전 선행요인에 관한 다차원 분석: 사회적 자본 이론과 사회연결망 이론의 결합)

  • Kang, Minhyung;Hau, Yong Sauk
    • Asia pacific journal of information systems
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    • v.22 no.3
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    • pp.75-97
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    • 2012
  • Knowledge residing in the heads of employees has always been regarded as one of the most critical resources within a firm. However, many tries to facilitate knowledge transfer among employees has been unsuccessful because of the motivational and cognitive problems between the knowledge source and the recipient. Social capital, which is defined as "the sum of the actual and potential resources embedded within, available through, derived from the network of relationships possessed by an individual or social unit [Nahapiet and Ghoshal, 1998]," is suggested to resolve these motivational and cognitive problems of knowledge transfer. In Social capital theory, there are two research streams. One insists that social capital strengthens group solidarity and brings up cooperative behaviors among group members, such as voluntary help to colleagues. Therefore, social capital can motivate an expert to transfer his/her knowledge to a colleague in need without any direct reward. The other stream insists that social capital provides an access to various resources that the owner of social capital doesn't possess directly. In knowledge transfer context, an employee with social capital can access and learn much knowledge from his/her colleagues. Therefore, social capital provides benefits to both the knowledge source and the recipient in different ways. However, prior research on knowledge transfer and social capital is mostly limited to either of the research stream of social capital and covered only the knowledge source's or the knowledge recipient's perspective. Social network theory which focuses on the structural dimension of social capital provides clear explanation about the in-depth mechanisms of social capital's two different benefits. 'Strong tie' builds up identification, trust, and emotional attachment between the knowledge source and the recipient; therefore, it motivates the knowledge source to transfer his/her knowledge to the recipient. On the other hand, 'weak tie' easily expands to 'diverse' knowledge sources because it does not take much effort to manage. Therefore, the real value of 'weak tie' comes from the 'diverse network structure,' not the 'weak tie' itself. It implies that the two different perspectives on strength of ties can co-exist. For example, an extroverted employee can manage many 'strong' ties with 'various' colleagues. In this regards, the individual-level structure of one's relationships as well as the dyadic-level relationship should be considered together to provide a holistic view of social capital. In addition, interaction effect between individual-level characteristics and dyadic-level characteristics can be examined, too. Based on these arguments, this study has following research questions. (1) How does the social capital of the knowledge source and the recipient influence knowledge transfer respectively? (2) How does the strength of ties between the knowledge source and the recipient influence knowledge transfer? (3) How does the social capital of the knowledge source and the recipient influence the effect of the strength of ties between the knowledge source and the recipient on knowledge transfer? Based on Social capital theory and Social network theory, a multi-level research model is developed to consider both the individual-level social capital of the knowledge source and the recipient and the dyadic-level strength of relationship between the knowledge source and the recipient. 'Cross-classified random effect model,' one of the multi-level analysis methods, is adopted to analyze the survey responses from 337 R&D employees. The results of analysis provide several findings. First, among three dimensions of the knowledge source's social capital, network centrality (i.e., structural dimension) shows the significant direct effect on knowledge transfer. On the other hand, the knowledge recipient's network centrality is not influential. Instead, it strengthens the influence of the strength of ties between the knowledge source and the recipient on knowledge transfer. It means that the knowledge source's network centrality does not directly increase knowledge transfer. Instead, by providing access to various knowledge sources, the network centrality provides only the context where the strong tie between the knowledge source and the recipient leads to effective knowledge transfer. In short, network centrality has indirect effect on knowledge transfer from the knowledge recipient's perspective, while it has direct effect from the knowledge source's perspective. This is the most important contribution of this research. In addition, contrary to the research hypothesis, company tenure of the knowledge recipient negatively influences knowledge transfer. It means that experienced employees do not look for new knowledge and stick to their own knowledge. This is also an interesting result. One of the possible reasons is the hierarchical culture of Korea, such as a fear of losing face in front of subordinates. In a research methodology perspective, multi-level analysis adopted in this study seems to be very promising in management research area which has a multi-level data structure, such as employee-team-department-company. In addition, social network analysis is also a promising research approach with an exploding availability of online social network data.

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Content Modeling Based on Social Network Community Activity

  • Kim, Kyung-Rog;Moon, Nammee
    • Journal of Information Processing Systems
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    • v.10 no.2
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    • pp.271-282
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    • 2014
  • The advancement of knowledge society has enabled the social network community (SNC) to be perceived as another space for learning where individuals produce, share, and apply content in self-directed ways. The content generated within social networks provides information of value for the participants in real time. Thus, this study proposes the social network community activity-based content model (SoACo Model), which takes SNC-based activities and embodies them within learning objects. The SoACo Model consists of content objects, aggregation levels, and information models. Content objects are composed of relationship-building elements, including real-time, changeable activities such as making friends, and participation-activity elements such as "Liking" specific content. Aggregation levels apply one of three granularity levels considering the reusability of elements: activity assets, real-time, changeable learning objects, and content. The SoACo Model is meaningful because it transforms SNC-based activities into learning objects for learning and teaching activities and applies to learning management systems since they organize activities -- such as tweets from Twitter -- depending on the teacher's intention.

Analysis and Application to Customers' Social Roles Using Voice Network of a Telecom Company (이동통신사의 통화 네트워크를 이용한 고객의 사회적 역할 분석 및 활용방안)

  • Chun, Heui-Ju
    • The Korean Journal of Applied Statistics
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    • v.24 no.6
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    • pp.1237-1248
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    • 2011
  • Social network analysis(SNA) has been recently applied to business areas such as social network services (such as Facebook and Twitter). In addition, the mobile telecommunication field attempts to analyze CDR(call detail record) data and apply customer relationship management and customer churn management through the use of social network analysis. The paper analyzes links between ego and alter based on ego-network and discovers four kinds of customer roles and then provides insights as a tool for customer relationship management or customer management.

A Structural relationship model in consideration of subordinate factors between venture entrepreneurs' political skill and social network (벤처기업가의 정치적 기술과 사회적 네트워크의 하위요인 간의 구조적 관계모형)

  • Chung, Dea-Yong;Kim, Choon-Kwang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.2
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    • pp.718-727
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    • 2011
  • This research aims to empirically investigate into the relationship between venture entrepreneurs' social network and their social competence to utilize the network, which is known to help overcome the weaknesses of small-and-medium-sized ventures. An analysis was made of SEM set up with 211 entrepreneurs' responses, and the following are the findings from the analysis. First, venture entrepreneurs' networking ability has a significant, strong and positive effect on weak tie of their social network(${\beta}$=.527, C.R.=3.626), strong tie(${\beta}$=.594, C.R.=3.969), and the network centrality(${\beta}$=.418, C.R.=4.884). Second, their social astuteness also has a significant and positive effect on weak tie(${\beta}$=.192, C.R.=1.701), strong tie(${\beta}$=.269, C.R.=2.509) and the network centrality(${\beta}$=.228, p=2.283). Third, their interpersonal influence has a significant but negative effect only on strong tie(${\beta}$=-.264, C.R.=-1.862) and the network centrality(${\beta}$=-.394, C.R.=-2.914). Lastly, their apparent sincerity has no significant effect on the subordinate factors of social network. This research has not just empirically analyzed the relationship between the entrepreneurs' social network and their social competence. But also, results of the research provide practical and detailed information to entrepreneurs of small and medium ventures. Moreover, the research is significant in that it has suggested and empirically analyzed the concept of political competence, which is a concrete substance of social competence, and that it has offered theoretical foundations for future researches, which will tackle the issue of the entrepreneurs' competence in the sphere of entrepreneurship.