• Journal of Internet Computing and Services
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• v.15 no.6
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• pp.35-45
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• 2014

Due to the spread of unreliable online information on the social network services, the users are faced with a difficult problem for determining if the information is trustworthy or not. At present, the users should make a decision by themselves throughly for the trustworthiness of the information. Therefore, we need a way to systematically evaluate the trustworthiness of information on the social network services. In this paper, we design a trust index, called KTI (Korean Trust Index for SNS), as a criterion for measuring the trust degree of the information on the social network services. Using KTI, the users are readily able to determine whether the information is trustworthy. Consequently, we can estimate the social trust degree based on the variation of KTI. This paper derives the various factors affecting trust from the properties of the social network services, and proposes a model to evaluate the trustworthiness of information that is directly produced and distributed over the online network. Quantifying the trust degree of the information on the social network services allows the users to make efficient use of the social network.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.45 no.3
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• pp.214-227
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• 2022

The successful implementation of green supply chain management(GSCM) practices requires a level of cooperation that can be difficult to conduct. Despite this challenge, limited scholarly attention has been paid to exploring how the implementation of GSCM practices can be effectively facilitated and enhanced through accumulated social capital with suppliers. Based on social capital theory, this study postulates that supplier network characteristics derived from social capital with key suppliers can be critical antecedents of GSCM, which in turn enhances the firm's environmental performance. To test hypotheses, data were collected from 330 firms in 15 countries, and structural equation modeling was employed. Results show that GSCM improves environmental performance, and structural and cognitive social capitals of the supplier network act as antecedents and lead to GSCM implementation.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.04a
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• pp.544-546
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• 2011

Due to the explosive growth of online social network users, large numbers of users discover these social network sites are a place where they can be able to spend their spare time, share feelings, ideas freely, and to search for new friends or partners. These web sites give an opportunity for its users to socialize with new people and to keep in touch or reconnect with current or old friends and families across disperse continents via these web sites, which traditionally replace the traditional methods. These social network web sites need careful investigations and findings on the usability for effective interactivity and more usability. However, little research might have previously invested on the usability of these on social network web sites. Therefore, we propose a new framework to study the usability of these social network sites. We namely call our framework "Interactivity". This framework will enable us to assess the usability of the social network sites. It will provide an overview of the user's behavior while interacting in these social network web sites. Measurement of the interactivity will be measured using Camtasia software. This software will entirely capture the interactivity of users including the screen and the movements, which the screen and the motion of the user action will undergo to analysis at the end of our research.

• Journal of the HCI Society of Korea
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• v.12 no.2
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• pp.13-19
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• 2017

Various life-logging based on cloud service have developed social network according to the advanced technology of smartphone and wearable device. Daily digital life on social networks has been shared information and emotion and developed new social relationships. Recent life-logging has required social relationships beyond extension of personal memory and anonymity for privacy protection. This study is to determine social network group by using life-logging data obtained in daily lives and to categorize emotion behavior with anonymity guarantee. Social network group was defined by grouping similar representative emotional behavior. The public's patterns and trends was able to be inferred by analyzing representative emotion and behavior of the social groups network.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.24 no.4
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• pp.319-340
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• 2013

The purposes of this study are to understand the current status of using and adoption of social network services for public libraries in Korea and to propose how to activate social network services for the libraries in the future. For this study, the usage of the social network services by 166 public libraries was investigated. In addition, surveys to 40 library representatives from the libraries were conducted and 198 public library users answered users' survey questionnaires. As methods to activate social network services in pubic libraries, providing education and training for librarians, hiring librarians for the service, and monitoring and educating the library users for participating with diversifying promotion channels for the service were suggested.

• Journal of Digital Contents Society
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• v.15 no.5
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• pp.621-630
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• 2014

The purpose of this study is to extract metaphor characteristics of Social Network Service. Social Network Service is different from existing media only available in one-way communication, each individual expands opinion by sharing daily life and opinion directly and interpreting another user's post. This Study premise that the reason of converting from passive reader to active enunciator is the metaphor characteristics of Social Network Service by 'Source Domain' and 'Target Domain'. In addition, this study examines the meaning of structure user's text production and interpreting based triple mimesis of Paul Ricoeur. This study has significance as arguing with existing study on SNS as metonymic media and suggesting metaphor characteristics and meaning of Social Network Service.

• Journal of Korea Society of Digital Industry and Information Management
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• v.17 no.1
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• pp.75-84
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• 2021

For analyzing big data, the social network is increasingly being utilized through relational data, which means the connection characteristics between entities such as people and objects. When the relational data does not exist directly, a social network can be configured by calculating relational data such as attribute similarity from attribute data of entities and using it as links. In this paper, the composition method of the social network using the attribute similarity between entities as a connection relationship, and the clustering method using subgroups for the configured social network are suggested, and the clustering effectiveness of the clustering results is evaluated. The analysis results can vary depending on the type and characteristics of the data to be analyzed, the type of attribute similarity selected, and the criterion value. In addition, the clustering effectiveness may not be consistent depending on the its evaluation method. Therefore, selections and experiments are necessary for better analysis results. Since the analysis results may be different depending on the type and characteristics of the analysis target, options for clustering, etc., there is a limitation. In addition, for performance evaluation of clustering, a study is needed to compare the method of this paper with the conventional method such as k-means.

• Journal of Internet Computing and Services
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• v.10 no.3
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• pp.131-140
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• 2009

Recently, the information visualization research community has given significant attention to graph visualization, especially visualization of social networks. However, visualization of information flows in a very large social network has not been studied in depth. However, information flows are tightly related to the structure of social networks and it shows dynamic behavior of interactions between members of social networks. Thus, we can get much useful information about social networks from information flows. In this paper, we present our research result that enables users to navigate a very large social network in Google Maps' method and to take a look at information flows on the network. To this end, we devise three techniques; (i) mapping a very large social network to a 2-dimensional graph layout, (ii) exploring the graph to all directions with zooming it in/out, and (iii) building an efficient query processing framework. With these methods, we can visualize very large social networks and information flows in a limited display area with a limited computing resources.

• Journal of Internet Computing and Services
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• v.16 no.6
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• pp.133-141
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• 2015

Mass multimedia contents are shared through various social media servies including social network service. As social network reveals user's current situation and interest, highly satisfactory personalized recommendation can be made when such features are applied to the recommendation system. In addition, classifying the music by emotion and using analyzed information about user's recent emotion or current situation by analyzing user's social network, it will be useful upon recommending music to the user. In this paper, we propose a music recommendation method that makes an emotion model to classify the music, classifies the music according to the emotion model, and extracts user's current emotional state represented on the social network to recommend music, and evaluates the validity of our method through experiments.

• Journal of Information Technology Services
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• v.11 no.3
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• pp.17-38
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• 2012

Social network service(SNS), provided by social network sites such as Facebook, Twitter and Cyworld is rapidly growing in online business. Furthermore, many companies have growing interests in finding effective ways to use SNSs for their innovations, marketing and advertisement. In fact, firms have recognized the utility value of the SNS for their business. In this aspect, this study attempts to identify key factors influencing the intention to continuous use of SNSs. Based on the UTAUT(the Unified Theory of Acceptance and Usage of Technology)model, this study proposes the research model, including the effects of social network service characteristics(social relationship support, information sharing, image expression) and individual characteristics(self-disclosure, extroversion, familiarity) on performance expectancy as well as the moderating effect of perceived information security among UTAUT variables. The 412T sets of data collected in a survey were tested against the modeling using SEM using SmartPLS. Results indicated that social network service and individual characteristics had significant effect on performance expectancy with exception of self-disclosure. In addition, the moderating effect of perceived information security had significant effect. The results had important implications for firms providing SNSs hoping to develop a successful business model.