• 제목/요약/키워드: Social Network Quality

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기업형 트위터의 품질이 고객만족과 브랜드 충성도에 미치는 영향 : 국내 통신사의 고객센터 트위터를 중심으로 (The Impact of Quality of Corporate Twitters on Customer Satisfaction and Brand Loyalty : Focused on Telecommunication Firms' Twitters for Call Centers)

  • 황재훈;이다훈;신택수
    • Journal of Information Technology Applications and Management
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    • 제22권2호
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    • pp.123-148
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    • 2015
  • Today the mobile devices including smart phones have influenced on the users' daily activities in the mobile internet society, and the expansion of social media has also affected on the purchasing behavior of consumers. This study examines whether the quality of corporate twitter, a typical social network service for call centers influences on the customer satisfaction, and brand loyalty. In order to achieve the research goal, the quality of twitter has been divided into four variables; information quality, service quality, system quality, and social quality. The results of our empirical analysis show that the three variables except service quality have significantly influenced on the customer satisfaction and the customer satisfaction also significantly has a casual effect on the brand loyalty. The empirical results are expected as a guideline to contribute on the practical improvement of customer service, satisfaction, and brand loyalty through corporate social network services such as corporate twitters in the future.

노인의 영양위험과 사회망이 건강관련 삶의 질에 미치는 영향 (Influence of Malnutrition and Social Network on Health-related Quality of Life in Elders)

  • 김희경;장혜경;이미라;손연정;한수정;양남영;유명란;최선영;김윤미
    • 기본간호학회지
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    • 제20권2호
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    • pp.98-107
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    • 2013
  • Purpose: This study was done to identify the relationship of malnutrition, social network and health-related quality of life and to investigate the main factors influencing health-related quality of life in elders. Methods: The research design was a descriptive survey design using a convenience sampling. Data were collected by self-report questionnaires from 196 elders. Data analysis was done using SPSS 18.0 pc+ program for descriptive statistics, Pearson correlation coefficients and stepwise multiple regression. Results: The average score for health related quality of life was 3.33 (SD=0.86). Differences in health-related quality of life were statistically significant according to age, gender, occupation, presence of spouse, monthly income, source of income, economic status, medicine, and existence of chronic disease. Health-related quality of life was significantly correlated with malnutrition and social network. Major factors affecting health related quality of life for elders were malnutrition, occupation, age, social network, and economic status which explained 52.0% of the variance in health related quality of life. Conclusion: Findings provide a basis for developing nursing interventions to improve health-related quality of life. Future studies are needed a wide variety of variables that might influence health -related quality of life in elders.

The Impact of Communication on the Overall Quality of Life in Elderly Koreans

  • Kang, Ji Sook;Park, Sung Ji
    • International Journal of Advanced Culture Technology
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    • 제7권3호
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    • pp.58-64
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    • 2019
  • Background: Communication is important for the elderly to maintain existing social relationships while creating new relationships based on good communication skills to lessen psychological and emotional distress and lead a healthy life in advanced age. Aims: This study identifies the difference between the social network-based quality of communication life and the overall quality of life in the elderly and how much the quality of communication life affects the overall quality of life. Methods: This research includes a survey of the elderly aged 65 and over living in small cities of South Korea. Data sets of 201 elderly were analyzed. Results: This study found a significant correlation between the quality of communication life and the overall quality of life. Religion also influences the elderly's quality of communication life. The elderly's quality of communication life has 40% explanatory power of the overall quality of life. Conclusion: Consequently, senior citizens' quality of life will be improved through the enhanced quality of communication in addition to financial and health conditions by participating in various community activities similar to those provided by religion to increase opportunities for communication.

소셜 네트워크 분석을 활용한 항공서비스 품질 비교 (Comparisons of Airline Service Quality Using Social Network Analysis)

  • 박주현;이현철
    • 산업경영시스템학회지
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    • 제42권3호
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    • pp.116-130
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    • 2019
  • This study investigates passenger-authored online reviews of airline services using social network analysis to compare the differences in customer perceptions between full service carriers (FSCs) and low cost carriers (LCCs). While deriving words with high frequency and weight matrix based on the text analysis for FSCs and LCCs respectively, we analyze the semantic network (betweenness centrality, eigenvector centrality, degree centrality) to compare the degree of connection between words in online reviews of each airline types using the social network analysis. Then we compare the words with high frequency and the connection degree to gauge their influences in the network. Moreover, we group eight clusters for FSCs and LCCs using the convergence of iterated correlations (CONCOR) analysis. Using the resultant clusters, we match the clusters to dimensions of two types of service quality models ($Gr{\ddot{o}}nroos$, Brady & Cronin (B&C)) to compare the airline service quality and determine which model fits better. From the semantic network analysis, FSCs are mainly related to inflight service words and LCCs are primarily related to the ground service words. The CONCOR analysis reveals that FSCs are mainly related to the dimension of outcome quality in $Gr{\ddot{o}}nroos$ model, but evenly distributed to the dimensions in B&C model. On the other hand, LCCs are primarily related to the dimensions of process quality in both $Gr{\ddot{o}}nroos$ and B&C models. From the CONCOR analysis, we also observe that B&C model fits better than $Gr{\ddot{o}}nroos$ model for the airline service because the former model can capture passenger perceptions more specifically than the latter model can.

중국의 사회 연결망 서비스 이용에 영향을 미치는 요인에 관한 연구 (A Study on the Factors Influencing the Use of Social Networking Services in China)

  • 방화룡;권순동
    • Journal of Information Technology Applications and Management
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    • 제16권2호
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    • pp.45-63
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    • 2009
  • China has the largest number of the user of web 2.0 such as messengers and blogs, as of 2008 year. Chinese Internet digital market will grow from $85 billion in 2007 to $264 billion in 2015. The importance of Chinese Internet business is increasing, because of its size and growth potential. This research is focused on following two questions. First, what are the major characteristics of social networking services in China? In order to find out the answer about this question, the case study on Tencent QQ and Sina Poco, the most representative social networking services company in China, was done. And the reason of the use of social networking services, their contents, and the attitude toward the paid service were identified. Second, what are the major factors influencing the use of social networking services in China. User participation, network effect, usefulness, and system quality were inferred as the factors influencing the use. These factors were based on motivation theory, technology acceptance model, and the related research papers. This research model was proved by data analysis using Partial Least Square. As results, the use of social networking services was influenced by usefulness, network effect, user participation, and system quality. But social influence was not significant of the use of social networking services.

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노인의 Quality of Life 향상을 위한 Social Network Service 연구 -정성 분석과 정량 분석 방법을 이용한 노인과 젊은 세대 비교 분석- (Social Network Service Research for Quality of Life of Older Adults: Comparing Old and Young adults Using Qualitative and Quantitative Analysis)

  • 강정민;김선재;이인성;김진우
    • 한국HCI학회:학술대회논문집
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    • 한국HCI학회 2009년도 학술대회
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    • pp.799-810
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    • 2009
  • 전 세계적으로 노령화 문제가 사회적 이슈로 대두되고 있는 가운데, 노인이 느끼는 전반적인 삶의 질 (Quality of Life, QoL) 이 하락하는 문제가 사회 전반에 걸쳐 중요한 문제로 인식되고 있다. 이에 다양한 형태로 발생하고 있는 노인들의 문제를 해결하기 위하여 노인학, 사회 복지학 등의 분야에서 많은 연구가 진행되고 있다. 이 중 노인의 사회적 관계 (Social Network, SN) 를 강화, 확장하여 노인의 삶의 만족도 향상을 추구하고자 하는 연구를 찾아볼 수 있다. 이러한 관점에서 노인의 사회적 관계를 인터넷을 이용해 개선함으로써, 노인의 삶의 질을 향상시키고자 하는 것이 본 연구의 궁극적인 목표이다. 이에 본 연구의 세부적인 목적은 현재 젊은 층을 중심으로 많이 사용되고 있는 SNS 를 노인들이 사용하지 않는 이유에 대한 분석, 노인을 위한 SNS 의 핵심적인 기능적, 서비스적 요소를 파악하는데 있다. 이를 위해 현재 인터넷을 잘 활용하고 있는 60 세 이상의 노인 22 명을 대상으로 개별 인터뷰, 참가자가 사용하는 서비스 분석, FGI 의 3 가지 방식으로 데이터를 수집하였다. 이후 수집한 데이터를 이용하여 정성적 분석 방법으로 Casual Network 를 도출하였으며, 정량적 분석 방법인 Laddering 분석으로 Hierarchical Map 도출하여 비교하였다. 또한 도출된 결과가 노인들만의 특징인지를 파악하기 위하여 대학생, 직장인 각 10 명씩을 대상으로 노인을 대상으로 한 연구 방식과 동일한 방법으로 데이터를 수집, 분석 하였다. 최종적으로 본 연구는 사회감성적 선택 이론 (Socioemotional Selectivity Theory, SST)를 바탕으로 인터넷에서의 Social Network 활동도 오프라인과 유사한 특징을 가지고 있으며, 현재 친하게 지내고 있는 사람들을 중심으로 SN 을 강화시키려 하는 강화형 타입과 새로운 SN을 생성하기 위하여 노력하는 확장형 타입으로 구분할 수 있었다. 추후 이러한 특징들을 반영하여 노인들을 위한 SNS 가 지녀야 할 기능적, 시스템적 요소를 제안하고, 추후 연구 및 SNS 개발과 관련한 계획을 정리하였다.

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지역사회 거주 일반노인의 사회적지지, 사회적관계망이 삶의 질에 미치는 영향 (Influence of Social Support and Social Network on Quality of Life among the Elderly in a Local Community)

  • 김형민;심경보;김환;김석범
    • 대한지역사회작업치료학회지
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    • 제3권1호
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    • pp.11-20
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    • 2013
  • 목적 : 본 연구의 목적은 지역사회에 거주하는 일반노인들의 사회적지지, 사회적관계망이 삶의 질에 미치는 영향을 확인하고자 한다. 연구방법 : 연구 대상은 부산광역시, 경상북도 경주시에 소재한 장애인복지관, 보건소, 노인복지관 13곳의 건강한 남 여 노인 75명을 대상으로 하였다. 일반적 특성, 인지능력, 사회적지지, 사회적관계망, 삶의 질이 포함된 설문지를 통해 조사하였고, 대상자 선정 기준에서 제외된 12명을 제외한 63명을 대상으로 분석하였다. 결과 : 삶의 질에 영향을 미치는 변인들의 상관관계를 분석 한 결과 접촉빈도(p<.05)와 친밀도(p<.001) 그리고 사회적지지(p<.001)에서 정적인 상관관계가 나타났다. 최종적으로 지역사회거주 일반노인의 삶의 질에 영향을 미치는 변인으로는 친밀도(p<.001)로 분석되었다. 결론 : 지역사회 거주하는 일반노인들의 친밀도가 삶의 질에 영향을 미치는 주요 변인으로 파악되었다. 수동적인 삶을 살아가는 노인이게 있어 사회관계망의 질적 특성인 친밀도의중요성을 확인할 수 있었다.

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사회복지사의 전문성이 서비스 질에 미치는 영향 연구 : 사회자본의 매개효과를 중심으로 (Effect of Professionalism of Social Workers on Service Quality : Focusing on the Mediating Effect of Social Capital)

  • 정원희;최종일
    • 한국콘텐츠학회논문지
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    • 제18권7호
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    • pp.350-361
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    • 2018
  • 본 연구는 사회복지사의 전문성과 서비스 질의 관계에서 사회자본의 매개효과를 실증분석 하였다. 편의 표집방법으로 충청북도 지역 사회복지사를 대상으로 수집한 자료(276개 사례)를 활용하여 기술통계 및 위계적 회귀분석을 실시하였다. 기술통계 결과는 5점 리커트 척도에서 사회복지사 전문성 3.36, 사회자본의 하위유형 중 네트워크는 3.43, 신뢰는 3.67 및 서비스 질 4.00점의 평균값을 보였다. 사회복지사의 전문성과 서비스 질의 관계에서 사회자본의 하위유형인 네트워크와 신뢰는 각각 부분매개효과를 지니고 있는 것으로 검증되었다. 즉, 사회복지사의 전문성이 높으면 네트워크와 신뢰가 확대되고, 확대된 네트워크와 신뢰는 서비스 질을 향상시키는 유의한 영향력이 확인되었다. 분석결과를 토대로 서비스 질을 높이기 위한 방안으로서의 사회자본의 활성화를 위한 이론적 및 실천적 함의를 제시하였다.

조선족 이민자의 문화적응, 사회적 관계망과 건강 관련 삶의 질의 관계 (Acculturation, Social Network, and Health-related Quality of Life in Korean-Chinese Immigrants)

  • 이민혜;이현경;김수;장연수
    • 지역사회간호학회지
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    • 제24권4호
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    • pp.438-450
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    • 2013
  • Purpose: The purpose of this study is to identify relationships between acculturation, social network, and health-related quality of life (HRQOL) among Korean-Chinese immigrants. Methods: A cross-sectional descriptive study was conducted with 147 Korean-Chinese immigrants who were residing more than 1 year in Korea. Physical and mental dimensions of HRQOL were assessed by Short Form-12 Health Survey that consisted of a physical component summary (PCS) and a mental component summary (MCS). Data were analyzed with Pearson's correlation and multiple regression. Results: The mean PCS score was $41.14{\pm}10.72$ and the mean MCS score was $49.09{\pm}11.31$ (possible range 10-70). Depression (${\beta}$=-6.43) and Social network frequency (${\beta}$=2.44) explained 28.4% of the variance in PCS while depression (${\beta}$=-11.54) and visiting clinic/hospital (${\beta}$=-4.00) explained 34.3% of the variance in MCS. Acculturation was not significantly associated with HRQOL. Conclusion: This study confirmed that the social network frequency influences HRQOL among Korean-Chinese Immigrants. The findings suggest that social network analysis should be considered in the process of developing health intervention strategies for Korean-Chinese immigrants.

청소년의 학업 스트레스와 소셜 네트워크 서비스(Social Network Service) 중독경향성의 관계에서 수면의 질의 매개효과 (The Mediating Effect of Sleep Quality in the Relationship between Academic Stress and Social Network Service Addiction Tendency among Adolescents)

  • 배은숙;강혜승;이하나
    • 지역사회간호학회지
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    • 제31권3호
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    • pp.290-299
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    • 2020
  • Purpose: The purpose of this study is to examine the mediating effect of sleep quality in the relationship between academic stress and social network service (SNS) addiction tendency among adolescents. Methods: The participants were composed of 204 high school students who were enrolled at private schools in Incheon metropolitan city. Data were collected from August 16 to September 10, 2019. The collected data were analyzed using a regression analysis, and SPSS Process Macro was used to test the mediating effect. Results: The direct effect of academic stress on SNS addiction tendency and the indirect effect of academic stress mediated with sleep quality about SNS addiction tendency were statistically significant. Conclusion: These findings suggest that positive intervention for academic stress and effective intervention program enhancing sleep quality should be provided for adolescents in order to prevent SNS addiction.