• Title/Summary/Keyword: Social Media Utilization

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A Study on E-Mail Utilization and Perceived Impacts (전자우편의 활용과 성과에 관한 연구)

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    • The Journal of Information Systems
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    • v.8 no.2
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    • pp.29-47
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    • 1999
  • Most organization are using E-mail(electronic mail) currently, but we seldom see the organizational success from the E-mail utilization strategically. There are many research which are focusing on the selection and usage of E-mail as a electronic communication media based on Information Richness Theory and Critical Social Theory. The purpose of this study is to investigate the effects by using E-mail through providing the model of perceived impacts. This model considers the moderate factors such as top management supports, organizational usage, and organizational pressure based on CST. Also it provides the guideline how to use E-mail strategically.

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Analysis of Social Media Utilization based on Big Data-Focusing on the Chinese Government Weibo

  • Li, Xiang;Guo, Xiaoqin;Kim, Soo Kyun;Lee, Hyukku
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.8
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    • pp.2571-2586
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    • 2022
  • The rapid popularity of government social media has generated huge amounts of text data, and the analysis of these data has gradually become the focus of digital government research. This study uses Python language to analyze the big data of the Chinese provincial government Weibo. First, this study uses a web crawler approach to collect and statistically describe over 360,000 data from 31 provincial government microblogs in China, covering the period from January 2018 to April 2022. Second, a word separation engine is constructed and these text data are analyzed using word cloud word frequencies as well as semantic relationships. Finally, the text data were analyzed for sentiment using natural language processing methods, and the text topics were studied using LDA algorithm. The results of this study show that, first, the number and scale of posts on the Chinese government Weibo have grown rapidly. Second, government Weibo has certain social attributes, and the epidemics, people's livelihood, and services have become the focus of government Weibo. Third, the contents of government Weibo account for more than 30% of negative sentiments. The classified topics show that the epidemics and epidemic prevention and control overshadowed the other topics, which inhibits the diversification of government Weibo.

Information Diffusion on A Social Media-From Tourism Information at Twitter (소셜 미디어 내의 관광정보 확산에 관한 연구 -트위터를 중심으로-)

  • Kim, Ee Hwan;Park, Deuk Hee;Park, Joo Seok
    • Journal of Information Technology and Architecture
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    • v.11 no.4
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    • pp.471-483
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    • 2014
  • The purpose of this study was to look over the sharing and flow of information on tourism tourist destination made through social media by utilizing social network analysis. In this research for compared the exchange and diffusion relationships and made information sharing among users of the network group for the Seoul / Busan Tourism Twitter. The first part of analysis dealt with the network centralization and information dissemination patterns from a global perspective. The second part was an analysis of nodes with the highest degree centrality in order to identify the most influential user within the Twitter network and determine the information flow and user characteristics with respect to the information dissemination pattern in Seoul/Busan tourism Twitter. The results scientific evidence was presented that social media users' information search behavior information to understand the sharing and spreading patterns, social media as a marketing tool, simple products and services that will ultimately provide the desired information detainee information is not a means of promoting utilization was presented.

Study on Social Media Business Model Design through Visual Thinking (시각적 사고를 통한 소셜미디어 비즈니스모델 설계에 대한 연구)

  • Park, Sang Hyeok;Sung, Haeng Nam;Cho, Hyun Dal
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.8 no.4
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    • pp.289-297
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    • 2012
  • It is a recent trend to utilize a variety of visual tools(process map, mindmap, ERD) to create, when we create the design of information system or business models. Theses visual tool is standardized tools as process map or BPMN, on the other hand, there is also a non-standardized tools as mindmap. The utilization of the non-standardized tools as mindmap in startups is a increasing trend, because of the order the release of creative thinking to design new business model. Mindmaps can be divided into pen-based mindmap(of hand-written) and computer-based mindmap. This study was conducted under the premise of a different thinking pattern, when you take advantage of pen-based mindmap and computer-based mindmap. In other words, the pen-based mindmap is a tool for deductive reasoning and the computer-based mindmap is a tool would be more appropriate for inductive thinking. The purpose of this study is to investigate these relationships through experiments. In this study propose guidelines how visual tools, when designing a social media business models.

A Study on the Expression of Interaction Space Design for User Experience - Focusing on the Digital Media - (사용자 경험을 위한 인터랙션 공간디자인 표현에 관한 연구 - 디지털 미디어를 중심으로 -)

  • Kim, Seyoung
    • Korean Institute of Interior Design Journal
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    • v.21 no.4
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    • pp.48-56
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    • 2012
  • Digital technology in modern society is entering the era of digital convergence and ubiquitous computing, and is playing an important role to overcome the limitation of time and space. Based on new media method's rapid application development, a wide range of forms as digital design is made possible. A large part of our living such as information sharing, collaboration, production, recreation, working and various social activities has been realized from the space that digital media offer. As we see a much broader range, the digital media's diverse expressions affect, in interactive ways, not only the relationship between humans and things, between each individual human, and between humans and the environment, but also even emotional purification and realm of educational, cultural, and social aspect. In this study, the aim is to discuss the user-centered design considered for integration into the interaction space design method and is to concentrate on research on. Focusing on digital media, user-friendly interface features of the space environment, construction and utilization of digital media have been applied to try to analyze the interaction effect of space that is created for the design and application of various applications and will seek ways. Thus, various case-studies have been explored where interface space is developed, creating virtual reality through cognitive basis and 3-D interface space. For example, emotional expressions are embedded for the space of commerce, education and exhibition, enabling intercommunication through haptic interface, with changing sound and visual effects which are caused by the movement of people in a certain space. With consideration of the relationship between physical environment and objects, interactive design should be achieved by providing a human oriented interface based on social, cultural and environmental aspects.

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Research on Utilization of AI in the Media Industry: Focusing on Social Consensus of Pros and Cons in the Journalism Sector (미디어 산업 AI 활용성에 관한 고찰 : 저널리즘 분야 적용의 주요 쟁점을 중심으로)

  • Jeonghyeon Han;Hajin Yoo;Minjun Kang;Hanjin Lee
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.713-722
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    • 2024
  • This study highlights the impact of Artificial Intelligence (AI) technology on journalism, discussing its utility and addressing major ethical concerns. Broadcasting companies and media institutions, such as the Bloomberg, Guardian, WSJ, WP, NYT, globally are utilizing AI for innovation in news production, data analysis, and content generation. Accordingly, the ecosystem of AI journalism will be analyzed in terms of scale, economic feasibility, diversity, and value enhancement of major media AI service types. Through the previous literature review, this study identifies key ethical and social issues in AI journalism as well. It aims to bridge societal and technological concerns by exploring mutual development directions for AI technology and the media industry. Additionally, it advocates for the necessity of integrated guidelines and advanced AI literacy through social consensus in addressing these issues.

Trends and Development Prospects in Broadcasting Technology (방송 기술 동향 및 발전 전망)

  • J.S. Um;B.M. Lim;H.Y. Jung;S.K. Ahn;H.J. Yim;J.H. Seo
    • Electronics and Telecommunications Trends
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    • v.39 no.2
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    • pp.43-53
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    • 2024
  • The media environment is rapidly evolving to be tailored to viewers using personal mobile devices in accordance with technological evolution and changes in social structures. Broadcast media technology is also advancing to enable new services, including data casting, in various reception environments beyond the existing fixed environment and one-way audio/video content services. In addition, technologies to increase the transmission capacity to accommodate next-generation large-capacity media content as well as communication network utilization and convergence technologies are being developed to facilitate interactive services and expand the broadcasting coverage. We discuss the current status and future prospects in broadcasting technology for terrestrial and mobile communication systems and analyze broadcasting technology elements for upcoming media environments relying on generative artificial intelligence.

Utilization of Electronic Information Resources and Their Influence on Reading Culture of Undergraduate Students in Federal University Dutse

  • Aminu Ahmed BUBA;Aisha Yahya LAWAL
    • International Journal of Knowledge Content Development & Technology
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    • v.13 no.3
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    • pp.75-93
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    • 2023
  • A cross sectional survey method was used to determine the utilization of e-resources and their influence on the reading culture of 119 undergraduate students registered with the JD Amin library of Federal University Dutse. The data collected was analysed using both descriptive (frequency counts and means) and inferential statistics (regression analysis). The research found that databases (mean=4.00) and e-journal (mean=4.00) are available to the undergraduate students. It further found that e-resources are often utilized by the undergraduate student, with social media (mean=4.00), databases (mean=4.00) and e-journal (mean=4.00). the most commonly used e-resources. It was also found that erratic power supply (mean=3.91) and inability to seek, obtain and evaluate information (mean=3.67) are the prominent factors hindering the utilization of e-resources. The regression analysis rejected the null hypotheses of the study where it shows that the level of utilization of e-resources have positive statistical correlation (r=0.772) with the reading culture of undergraduate students. The study proposed a conceptual model for the sustainable reading culture of students by libraries providing of e-resources. The general conclusion of the research is that e-resources are necessary tools and are moderately available and adequately utilized for influencing reading culture. The study recommended that Internet facilities should be made available to undergraduate students to facilitate more utilization of e-resources.

Utilization Plan of SNS for Computer Utilization Ability Improvement of University Students (대학생들의 컴퓨터 활용능력 향상을 위한 SNS 활용방안)

  • Pi, Su-Young
    • Journal of Digital Convergence
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    • v.12 no.6
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    • pp.587-595
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    • 2014
  • As the number of users of SNS (Social Network Service) and smart devices increases sharply nowadays, many studies on various teaching models and methodologies have been made in order to utilize SNS in education. However, there are not so sufficient studies that explore social media as a learning environment and analyze empirically its relation with the academic achievement. Since various kinds of learning experiences are required in order to foster creative talents, it is necessary to have information sharing, debate and information exchange utilizing SNS. If utilizing SNS for general computer education in a university, it will be possible to collect learners' various thoughts and opinions more effectively. Because real-time feedback can be possible in each individual space through SNS by sharing the information related to the interactions between learner and teacher or between leaner and learner and exchanging opinions each other, the learner's ability to utilize a computer can be improved. Especially SNS can provide a real-time help to solve problems for underachieved students and provide an opportunity to improve the academic achievement.

Keyword-based network analysis for contemporary fashion show affected by intermedia

  • Lee, Seulah;Shin, HyunJu;Lee, Younhee;Lee, Hyun-Jung
    • The Research Journal of the Costume Culture
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    • v.28 no.4
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    • pp.562-571
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    • 2020
  • Intermedia refers to the convergence of media. The advance of intermedia has not only facilitated the delivery of brand messages in contemporary fashion shows but also facilitated interactive communication. This study investigated the mediating roles played by various media in fashion and fashion shows, focusing on the phenomenon of intermedia in contemporary fashion shows. To investigate the impact of intermedia on contemporary fashion shows, we conducted a social network analysis-a promising approach for research into fashion trends. Analyzing 159 fashion-related articles published in the 2000s, we extracted intermedia-related words (n=253). The relation-ships between keywords made an analysis of between centrality, and cluster variables applied Clauset-Newman-Moore by using KrKwic and NodeXL programs. The results of the between centrality analysis indicated that the most important factors in contemporary fashion shows are "models" and "stages." We found that the impacts of intermedia on contemporary fashion shows can be divided into four categories: "model performance," "symbolic stage management," "new media utilization," and "convergence in arts." Our analysis thus identified considerable synergy between the characteristics of intermedia and contemporary fashion shows. These results have found intermedia-related commonalities in intermedia and fashion show, and this might increase customer interest in fashion, a positive outcome for the fashion industry.