The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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Research on Utilization of AI in the Media Industry: Focusing on Social Consensus of Pros and Cons in the Journalism Sector

미디어 산업 AI 활용성에 관한 고찰 : 저널리즘 분야 적용의 주요 쟁점을 중심으로

  • Jeonghyeon Han ;
  • Hajin Yoo ;
  • Minjun Kang ;
  • Hanjin Lee (School of Creative Convergence Education, Handong Global University)
  • 한정현 (한동대학교 경영경제학부) ;
  • 유하진 (한동대학교 경영경제학부) ;
  • 강민준 (한동대학교 경영경제학부) ;
  • 이한진 (한동대학교 창의융합교육원)
  • Received : 2024.03.16
  • Accepted : 2024.05.05
  • Published : 2024.05.31
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Abstract

This study highlights the impact of Artificial Intelligence (AI) technology on journalism, discussing its utility and addressing major ethical concerns. Broadcasting companies and media institutions, such as the Bloomberg, Guardian, WSJ, WP, NYT, globally are utilizing AI for innovation in news production, data analysis, and content generation. Accordingly, the ecosystem of AI journalism will be analyzed in terms of scale, economic feasibility, diversity, and value enhancement of major media AI service types. Through the previous literature review, this study identifies key ethical and social issues in AI journalism as well. It aims to bridge societal and technological concerns by exploring mutual development directions for AI technology and the media industry. Additionally, it advocates for the necessity of integrated guidelines and advanced AI literacy through social consensus in addressing these issues.

본 연구는 인공지능(AI) 기술의 발전이 저널리즘 분야에 가져온 혁신과 변화를 조명하고, 이로 인해 발생하는 주요 윤리적 쟁점들을 검토하여, 저널리즘 분야에서 AI의 활용성을 논의한다. 블룸버그, 가디언, 월스트리트저널(WSJ), 워싱턴포스트(WP), 뉴욕타임즈(NYT) 등 전 세계 언론 및 방송사들은 취재 데이터 분석, 기사문장 생성, 뉴스제작에 이르기까지 다양한 방면에서 AI를 적극 활용 중이다. 이에 본 논문은 국내외 주요 미디어AI 서비스 유형과 특징을 속도와 규모, 다양성, 가치향상, 정확성 측면에서 종합적으로 분석하여 AI 저널리즘의 영향력과 발전 가능성을 평가한다. 나아가 균형 잡힌 시각을 유지하며 AI 도입의 기술적, 경영적, 법적 주요 쟁점들을 파악하고, 알고리즘 편향과 필터버블 등 첨단기술의 발전이 저널리즘 영역에 가져오는 도전을 체계적으로 준비하고자 한다. 마지막으로 AI와 미디어 산업의 상호지향적인 발전 방향을 모색하기 위해 사회적 합의를 통한 전향적 AI리터러시 원칙과 윤리적 가이드라인 개선의 필요성을 제언하며, 저널리즘의 본질적 가치와 임무를 조망한다.

Keywords

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