• 한국의상디자인학회지
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• 제22권1호
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• pp.61-71
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• 2020

This study looks at 'Corporate Social Responsibility' which is required for the fashion industry and brands in modern times. The American fashion brand known for its corporate social responsibility activities, 'Patagonia' is the case study for this research. The purpose of this study is to make suggestions to eco-friendly, outdoor and casual apparel fashion brands that want to introduce corporate social responsibility programs by considering the case of Patagonia's "Worn Wear" campaign. The method of this study was to review corporate social responsibility, previous studies on Patagonia, and literature, such as domestic and foreign media, Patagonia's official homepage, specialty publications, and media. The study concerning corporate social responsibility is focused on Patagonia's "Worn Wear". Worn Wear is Patagonia's system that repurchases and repairs products from Patagonia's own consumers. The study found that the well known corporate social responsibility led to increased sales. Patagonia's social responsibility activities are thought to be part of the brand identity that goes beyond marketing. In the Worn Ware case, repurchasing products from consumers and reselling them or reprocessing them resulted in increased sales, increased consumer engagement, and higher brand attention. The suggestion for a fashion company or brand in a category similar to Patagonia that is looking to engage in corporate social responsibilbty is to adopt and continue a campaign that 'consists of a successful marketing image, connecting memories and new experiences, separated shopping channels while diversifying the creation of distribution and contact channels'.

• 대한간호학회지
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• 제54권2호
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• pp.266-278
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• 2024

Purpose: This study aimed to investigate healthcare consumers' interest in patient safety on social media using structural topic modeling (STM) and to identify changes in interest over time. Methods: Analyzing 105,727 posts from Naver news comments, blogs, internet cafés, and Twitter between 2010 and 2022, this study deployed a Python script for data collection and preprocessing. STM analysis was conducted using R, with the documents' publication years serving as metadata to trace the evolution of discussions on patient safety. Results: The analysis identified a total of 13 distinct topics, organized into three primary communities: (1) "Demand for systemic improvement of medical accidents," underscoring the need for legal and regulatory reform to enhance accountability; (2) "Efforts of the government and organizations for safety management," highlighting proactive risk mitigation strategies; and (3) "Medical accidents exposed in the media," reflecting widespread concerns over medical negligence and its repercussions. These findings indicate pervasive concerns regarding medical accountability and transparency among healthcare consumers. Conclusion: The findings emphasize the importance of transparent healthcare policies and practices that openly address patient safety incidents. There is clear advocacy for policy reforms aimed at increasing the accountability and transparency of healthcare providers. Moreover, this study highlights the significance of educational and engagement initiatives involving healthcare consumers in fostering a culture of patient safety. Integrating consumer perspectives into patient safety strategies is crucial for developing a robust safety culture in healthcare.

• International Journal of Computer Science & Network Security
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• 제22권3호
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• pp.17-22
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• 2022

This article defines the process of formation of anti-corruption consciousness as one of the areas of interaction between public authorities and civil society institutions. It is concluded that the implementation of the state anti-corruption policy in Ukraine may be more promising if the institutions of civil society are actively involved. The degree of citizen engagement can be increased by increasing social trust, as well as by increasing the level of political and legal education and culture. Particular attention should be paid to the organization of public control and monitoring of the activities of public authorities, impartial coverage of information on the fight against corruption in the media, as well as the joint conduct of an information and educational campaign and the promotion of the formation of anti-corruption consciousness among a large number of citizens.

• International journal of advanced smart convergence
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• 제13권1호
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• pp.122-128
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• 2024

This study delves into the unique transformation of South Korea's elderly population, distinctively termed 'Nomad Silver'. Characterized by individuals aged 65 and above who actively seek novel experiences and embrace new activities, this demographic shift signifies a departure from traditional perceptions of the elderly. The Nomad Silver cohort, distinguished by their significant economic influence and evolving needs, necessitates a tailored approach to healthcare services. This paper underscores the importance of comprehending both the fundamental biological needs and the personalized desires of the Nomad Silver, aiming to enhance their satisfaction and overall well-being. Hospitals, in response, should innovate their services to resonate with the emotional, psychological, and social facets of this age group. Consequently, the paper proposes a four-pronged strategy for hospitals to adapt: comprehensive healthcare provision, patient-centric service development, senior health education coupled with community engagement, and establishing a generational bridge hub. Furthermore, the paper posits that catering to the Nomad Silver not only promises substantial financial gains for hospitals but also fosters new business opportunities across various sectors.

• Journal of Information Science Theory and Practice
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• 제9권1호
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• pp.79-89
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• 2021

This study explores Facebook use in Vietnamese academic libraries by analysing libraries' posts on their Facebook pages and library users' interaction with those posts. A total of 260 posts on four academic libraries' Facebook pages were examined using the content analysis method. The findings reveal that Facebook was mainly used to encourage reading and to transmit announcements. Most of the academic libraries published one post a week. The photo was the most frequent media type of libraries' posts and gained a higher level of interaction than other posts. According to the research results, the user engagement was low, and the user interaction with libraries' posts generally was in the form of reaction. The findings can help better understand Facebook use in Vietnamese academic libraries and may assist libraries in creating a plan for using Facebook more effectively.

• 한국의류학회지
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• 제46권6호
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• pp.1105-1127
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• 2022

This study investigated the role of fashion granfluencers as cultural intermediaries in the present digital era. The concept of fashion granfluencer as cultural intermediaries and their fashion style characteristics were defined and examined. The literature on cultural intermediaries, social media, and seniors in the context of fashion was reviewed. Primarily, three characteristics of cultural intermediaries-interactive communication, nonconformist attitude, and aesthetic disposition-were identified and used as analytical variables in this study. Through netnography, 1,452 Instagram posts from the renowned fashion granfluencer Iris Apfel (@iris.apfel) were examined. This study presented Iris as a fashion granfluencer and a senior professional, who uses fashion to express herself and define her identity. As a cultural mediator, she contributes to revitalizing the cultural economy and creating cultural products. Iris Apfel' fashion and style embody her digital persona. Her engagement in fashion activities-producing fashion content or attending fashion events-mediates the relationship between fashion producers and fashion consumers, thereby promoting the aesthetic value of fashion.

• 한국비블리아학회지
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• 제32권1호
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• pp.415-442
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• 2021

본 연구는 청소년 메이크업에 관한 유튜브 동영상의 주요 시청자가 청소년이라는 가정하에 청소년 메이크업을 주제로 한 유튜브 동영상과 그에 딸린 댓글 창을 집중적으로 분석한 사례연구이다. 청소년 메이크업에 대한 정보를 제공하는 이와 그 정보를 수용하는 이 사이의 상호작용, 정보를 수용하는 이들 간의 소통, 그 안에서 제기되는 논의의 내용과 토론의 방식 등을 살펴봄으로써 청소년이 소셜 미디어를 이용하는 양상을 알아보고자 하였다. 청소년 메이크업 튜토리얼 영상을 시청하고 댓글 창에 참여한 청소년들 중 상당수는 뷰티 크리에이터의 미모를 찬양하고 부러워하며 그와 적극적으로 소통하고자 하는 모습을 보였다. 청소년이 작성한 댓글에 딸린 답글 타래에서는 답변과 공감 등의 소통 방식을 통해 또래와의 공감대를 형성하고 정보 요구를 해결하였으며, 각자의 경험과 생각을 주고받으며 시야와 사고를 확장하고 있었다. 그러나, 청소년 집단 내에서 상대적 약자인 초등학생에 심각한 언어폭력이 가해지는 등 나이에 따른 힘의 불균형 문제도 나타나고 있었다.

• 한국융합학회논문지
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• 제12권9호
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• pp.113-120
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• 2021

본 연구는 코로나 바이러스의 유행으로 급격한 온라인 수업으로의 전환이 학습 효과에 미치는 영향을 알아보고자 동일주제 과목 오프라인 수업과 온라인 수업의 형태에 따른 학습효과를 비교 분석하고자 하였다. 동일 과목의 오프라인 수강생 105명과 온라인 수강생 244명을 집단 비교하였고 개인적 동기 수준과 사회적 동기 수준의 차이로 분류하여 통일관련 인게이먼트에 미치는 상호작용 효과를 알아보고자 Two-way ANOVA 분석을 통해 검증하였다. 연구 결과 개인적 동기와 수업유형 간에는 상호작용이 나타나지 않았다. 반면에 사회적 동기의 경우 수업 유형에 따라 상호작용이 있는 것으로 나타났으며 전반적으로 온라인 교육이 교육 이슈에 대한 인게이지먼트를 증가시키는 것으로 나타났다. 특히 사회적 동기가 낮은 집단의 변화가 사회적 동기가 높은 집단의 변화보다 큰 것으로 나타나 온라인 교육이 사회적 동기가 낮은 집단에 오히려 효과가 있는 것으로 보인다. 이러한 결과는 온라인 교육의 효과를 얻기 위해서는 개인적 동기 보다는 사회적 동기를 자극함으로써 학습 결과인 학습자의 행동적 변화와 태도를 유도할 수 있을 것으로 보인다.

• 한국의류산업학회지
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• 제26권1호
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• pp.88-98
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• 2024

With the growing preference among Chinese consumers for purchasing beauty products through social media networks (SNS), influencer marketing has recently emerged as a crucial strategy for maximizing word-of-mouth effects. This study aims to ascertain the impact of SNS beauty influencers' characteristics on trustworthiness and consumers' intentions to engage in word-of-mouth promotion. Furthermore, the study seeks to explore the moderating role of consumer involvement in the relationship between SNS beauty influencer characteristics and the trust consumers place in them. As part of an empirical analysis, an online survey was administered to 259 Chinese female consumers who had previously purchased beauty products through influencers on SNS. The data gathered were scrutinized by conducting multiple and hierarchical regression analysis to test the proposed hypotheses. The findings indicated that the attributes of "expertise,"' "intimacy," and "homogeneity" in SNS beauty influencers significantly affect influencer trust, whereas "charm" does not have a significant impact. Moreover, consumer involvement was found to moderate the relationship between SNS beauty influencer characteristics (expertise, intimacy, charm, and homogeneity) and influencer trust. Additionally, influencer trust positively influenced the intention to engage in word-of-mouth activities. These findings signify that leveraging influencers possessing qualities such as expertise, intimacy, and homogeneity can help enhance product exposure, popularity, and sales of the beauty industry. This study contributes valuable insights into the strategic utilization of influencer characteristics in the beauty industry and digital marketing, highlighting their pivotalrole in consumer engagement and the success of marketing strategies.

• 한국비블리아학회지
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• 제35권2호
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• pp.65-84
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• 2024

인스타그램 이용자의 증가에 따라 공공도서관에서도 계정을 개설하고 운영하는 추세가 더욱 확대되고 있다. 본 연구의 목적은 활발한 인스타그램 활동을 하는 14개 공공도서관을 대상으로 하여 인스타그램 게시물의 내용을 분류하고 분석하는 것이다. 대분류 7개, 중분류 16개, 소분류 76개로 세분된 분류표를 활용하여, 각 도서관의 인스타그램 계정에서 계정 시작일부터 2023년 12월 31일까지의 게시물 내용을 분석하여 이용 패턴을 파악하였다. 가장 많은 게시물 항목들은 도서자료 추천, 도서관 소개 및 소식, 문학예술프로그램 행사 공지이며 소수의 항목들이 주로 게시되고 있었다. 프로그램 행사 공지와 후기 간, 자료 홍보 및 추천은 이용자 참여형과 청소년 대상 독서프로그램일 때 높은 상관관계를 나타내었다. 이러한 결과를 바탕으로, 인스타그램 게시물은 이용자 중심의 상호작용과 참여를 강화하고 행사기획 시에는 인스타그램을 비롯하여 SNS를 통해 홍보활동을 적극적으로 추진할 것을 제안하였다.