• Title/Summary/Keyword: Social Impact Theory

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The Contrasting Attitudes of Reviewer and Seller in Electronic Word-of-Mouth: A Communicative Action Theory Perspective

  • Lee, Jung;Lee, Jae-Nam;Tan, Bernard C.Y.
    • Asia pacific journal of information systems
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    • v.23 no.3
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    • pp.105-129
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    • 2013
  • This study draws important factors in electronic Word-of-Mouth (eWOM) and examines how these influence the building of customer loyalty. eWOM is viewed as social communication between customers and sellers, and thus the communicative action theory is applied. With the theory, we identify reviewer and seller as influential players on customers, and derive important factors such as correctness and veracity of reviews from the reviewers' action, and information compactness and adequacy from the seller's action. We propose these constructs as antecedents of customer loyalty and further hypothesize their curvilinear impacts as follows: the marginal impacts of veracity and correctness will decrease as veracity and correctness increase, and the marginal impacts of compactness and adequacy will increase as compactness and adequacy increase. The result indicates that only the seller's action has a curvilinear impact, whereas the reviewer has proportional positive impact on customer loyalty. This study indentifies important factors in eWOM from a critical social theory perspective and validates them using the positivistic approach. For practitioners, it discusses the important factors in eWOM with the identification of the individuals who are responsible for these factors.

A Study on the Factors Influencing the Body Dissatisfaction and Eating Disorders of Female Social Network Service Users: Focusing on Objectification theory and Social Comparison theory (SNS 여성 이용자의 신체불만족과 식이장애에 미치는 영향요인에 관한 연구: 대상화이론과 사회비교이론을 중심으로)

  • Kim, Dahee;Park, Minjung
    • Fashion & Textile Research Journal
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    • v.22 no.4
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    • pp.469-480
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    • 2020
  • The study investigated the effects of SNS usage on 20s and 30s female SNS users' internalization of thin body, body surveillance, appearance upper comparison, body dissatisfaction and eating disorders based on objectification theory and social comparison theory. The study examined differences on SNS usage and body image variables between high and low groups of SNS envy and self-compassion. Social Network Service (SNS) is used as a contemporary marketing tool for brands and companies. It also influences the body image of female SNS users. The survey used an online survey company for female SNS users in their 20s and 30s to analyze the effect of SNS usage. The results showed that SNS usage significantly impacted the internalization of a thin body, body surveillance and appearance upper comparison. The internalization of thin body also had a significant impact on body surveillance and appearance upper comparison. Appearance upper comparison positively affected body dissatisfaction and eating disorders. Finally, the group with higher SNS envy showed higher SNS usage, internalization of thin body, body surveillance, appearance upper comparison, body dissatisfaction and eating disorders. The group with higher self-compassion showed opposite results. This study provided a theoretical expansion for a SNS and female body image study with objectification theory and social comparison theory. It also suggests positive SNS marketing strategies use for brands. Lastly, this study emphasized the importance of the proper use of SNS to protect the body image of SNS users.

Analysis of Factors Affecting the Perception of Smart Farm by Employees of Korea Rural Community Corperation (농어촌공사 임직원의 스마트 팜 인식에 미치는 요인 분석)

  • Jeong, Ki-Seok;Eom, Seong-Jun;Rhee, Shin-Ho
    • Journal of Korean Society of Rural Planning
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    • v.26 no.3
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    • pp.115-126
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    • 2020
  • This study designed an extended technology acceptance model incorporating and combining TPB, TAM, UTAUT, and IDT, which are known to be useful in explaining technology acceptance intention, to analyze antecedents affecting smart farm acceptance intention from the perspective of policy handlers. In the model of this study, nine independent variables were set, including subjective norm, perceived behavioral control, attitude, perceived usefulness, performance expectation, effort expectation, social impact, promotion condition, and fitness. The effect of these variables on farm acceptance intention was analyzed. The study found that four factors, including perceived behavioral control, perceived usefulness, social impact, and fitness, had positive effects on the acceptance intention of smart farms. Of these, perceived usefulness had the highest impact. In conclusion, all the TPB, TAM, UTAUT, and IDT applied to the research hypothesis to explain the smart farm acceptance intention included on or more variables with significant effects. In other words, these theories were evaluated as useful to explain the acceptance intention of smart farms.

A Study on the Acceptance Intention and Usage Behavior of Blockchain Technology : From the Perspective of Unified Theory of Acceptance and Use of Technology (통합기술수용이론 관점에서 블록체인기술의 사용자 수용과 이용 행동에 관한 연구)

  • Kim, Byung-Gon;Lee, Byeong-Gil;Yoon, Il-Ki
    • Journal of Information Technology Applications and Management
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    • v.27 no.3
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    • pp.1-18
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    • 2020
  • Recently, following the development of FinTech technology that combines finance and information and communication technology, the need and social demands for a block chain technology-based trading system have increased significantly. In this study, a research model was developed and hypothesized through literature research on the concept of block chain technology, the technology acceptance model, and the unified theory of acceptance and use of technology. The research theories were tested by collecting data through surveys and analyzing the collected data. This study conducted empirical research to identify the factors influencing the user acceptance intention and utilization behavior of the block chain technology in introducing the block chain technology. First, factors affecting the acceptance intention of the blockchain user were performance expectation, effort expectation, social impact, and blockchain transparency variables. Second, the facilitation conditions and stakeholder confidence variables were analyzed as factors that did not affect the acceptability of the blockchain users. Third, variables such as blockchain transparency, stakeholder trust and intention of acceptance are factors that affect the usage behavior of the blockchain. Fourth, it was confirmed that the acceptance intention had a very high explanatory power on usage behavior of Blockchain technology.

The Moderating Effect of Media Synchronicity in the Communication Media Use and Knowledge Creation

  • Ryoo, Sung-Yul;Koo, Chul-Mo
    • Asia pacific journal of information systems
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    • v.20 no.2
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    • pp.103-124
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    • 2010
  • Social communications using information and communication technologies (ICT) for social interactions have been making a significant impact on task performance in organizations. However, most of the existing studies on ICT (e.g., telephone and email) have only focused on technical improvement of communication efficiencies (e.g., information exchange and storage). In this paper, we claim that ICT may be another alternative source of knowledge creation that enables employees to work, find solutions, and achieve their goals faster and better. We investigate the impact of ICT in terms of both tasks and social aspects with knowledge creation as task performance. Also, we investigate the moderating effect of media synchronicity on these relationships. This study contributes to the understanding of contemporary communications media usage and its performance in organizations. We collected and analyzed survey data of 248 company employees, using PLS. The results indicate that task urgency and social influence directly affect ICT usage, and even knowledge creation. Also the media synchronicity moderates the relationship between the characteristics of a given task and ICT usage and the relationship between ICT usage and knowledge creation. Theoretical and practical implications of these findings are also discussed in the paper.

A Human-Centric Approach for Smart Manufacturing Adoption: An Empirical Study

  • Ying PAN;Aidi AHMI;Raja Haslinda RAJA MOHD ALI
    • Journal of Distribution Science
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    • v.22 no.1
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    • pp.37-46
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    • 2024
  • Purpose: This study aims to address the overlooked micro-level aspects within Smart Manufacturing (SM) research, rectifying the misalignment in manufacturing firms' estimation of their technological adoption capabilities. Drawing upon the Social-Technical Systems (STS) theory, this paper utilises innovation capability as a mediating variable, constructing a human-centric organizational model to bridge this research gap. Research design, data and methodology: This study collected data from 233 Chinese manufacturing firms via online questionnaires. Introducing innovation capability as a mediating variable, it investigates the impact of social-technical system dimensions (work design, social subsystems, and technical subsystems) on SM adoption willingness. Smart PLS 4.0 was employed for data analysis, and Structural Equation Modelling (SEM) validated the theoretical model's assumptions. Results: In direct relationships, social subsystems, technical subsystems, and work design positively influence firms' innovation capabilities, which, in turn, positively impact SM adoption. However, innovation capability does not mediate the relationship between technical subsystems and SM adoption. Conclusions: This study focuses on the internal micro-level of organisational employees, constructing a human-centric framework that emphasises the interaction between organisations and technology. The study fills empirical gaps in Smart Manufacturing adoption, providing organisations with a means to examine the integration of employees and the organisational social-technical system.

The Effect of Tik Tok Users' Love Types on Love Videos' Motivation and User Satisfaction (틱톡(Tik Tok) 이용자의 연애유형이 연애 동영상의 이용 동기, 이용 만족도에 미치는 영향)

  • Zhao, Meng;Yang, Xi;Lee, Sang Hoon
    • Journal of Korea Multimedia Society
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    • v.25 no.5
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    • pp.703-720
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    • 2022
  • Based on the love styles theory used in psychology, this paper classifies users(Passionate Love, Game-playing Love, Friendship Love, Practical Love, Possessive Love, Altruistic Love) and investigates satisfaction with the motivation for using TikTok love videos(Entertainment, Social Relationship, Love skills-learning, Self-verification, Problem-solving) according to the theory of use and satisfaction. First, 414 users were selected to conduct TikTok surveys to collect data. Then, through the analysis of the research results, among the six love types, game-playing type and possessive type have a positive (+) impact on entertainment motivation and love skill-learning motivation. Game-playing type also have a positive (+) impact on social relationship motivation and self-verification motivation. In addition, altruistic type and possessive type are also factors to strengthen the motivation of self-verification. The altruistic type, possessive type and practical type will improve the problem-solving motivation. Finally, through hierarchial multiple regression analysis, it is confirmed that game-playing love type, entertainment motivation, love skill-learning motivation and self-verification motivation can improve user satisfaction. The above results enrich the research of user classification as well as providing inspiration for improving the quality and communication efficiency of TikTok's video and enhancing user experience.

A study on Acceptance Intention and Use of Electronic ID: Focusing on Moderating Effects of Promotion Focus, Prevention Focus and Gender (전자신분증에 대한 수용의도에 관한 연구: 향상초점, 예방초점과 성별의 조절효과를 중심으로)

  • Kim, Min Joo;Kim, Min Kyun
    • The Journal of Information Systems
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    • v.30 no.3
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    • pp.137-158
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    • 2021
  • Purpose This study aims to investigate which factors have impact on the acceptance intention of new electronic ID. For the empirical analysis, this study utilized PLS-SEM after collecting 385 survey data, and analyzed relations between each factors. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the Unified Theory of Acceptance and Use of Technology with the factors deducted from the Risk Factors. Findings The results are as follow; First, of the UTAUT factors, Performance Expectancy, Effort Expectancy and Social Influence and has positive impact on Acceptance Intention, but Facilitating Conditions doesn't have meaningful impact on Acceptance Intention. Second, of the Risk factors, Innovation Resistance has negative impact on Acceptance Intention, but Perceived Risk dose not have meaningful impact on Acceptance Intention. Finally, regulatory effect of the Promotion Focus, Prevention Focus and Gender has regulatory impact to Acceptance intention. It is expected that the implications of this study enables government effectively to offer new electronic ID.

The Impact of Seller's Emotional Index and Social Network on Sales Performance in Clothing Shop (의류매장에서 판매자의 감성 및 사회 네트워크가 신뢰와 영업성과에 미치는 영향)

  • Leem, Byung-Hak;Kwon, Hong-Chul;Hong, Han-Kuk
    • The Journal of the Korea Contents Association
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    • v.15 no.1
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    • pp.388-398
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    • 2015
  • This study is to investigate an impact of emotional index, social network, and trust to customers on sales performance with emotional intelligence theory and social relationship theory. We found that the higher is seller's emotional index, the higher are cognitive and affective trust, and the high trust improves sales performance. We also found that the higher emotional index strengthens social network, but does not have an effect on cognitive and affective trust. With these results we provide the sales competency in clothing shop.

The Relationship between Perceived Access to Finance and Social Entrepreneurship Intentions among University Students in Vietnam

  • Luc, Phan Tan
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.1
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    • pp.63-72
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    • 2018
  • Social entrepreneurship is increasingly gaining interest in developing countries for the great benefits of society. In Vietnam, the concept of social entrepreneurship is still quite new. Entrepreneurial intention is regarded as a useful and practial approach for understanding actual entrepreneurial behavior. The purpose of this paper is to develop an integrated model based on planned behavior to examine the direct and indirect effect of perceived access to finance on social entrepreneurial intention. The confirm factor analysis to study the latent constructs underlying determinants of planned behavioral theory, perceived access to finance and social entrepreneurial intention. Then, it applies the technique of structural equation modeling to explore relationships among latent constructs. There is no direct relationship between perceived access to finance and social entrepreneurial intention. Perceived access to finance only indirectly increases entrepreneurial intention through attitude towards behavior and perceived behavioral. This study focuses on the perceptual factor of financial access that affects entrepreneurial intentions. The study does not cover other in-depth issues of social entrepreneurship such as decision making, leadership, personality traits, social capital, and human capital. To establish an environment with a strong social entrepreneurial intention, a focus on developing perceived access to finance is an extremely important factor. This study also suggests that attitude towards behavior and perceived behavioral have a strong impact to social entrepreneurship.