• Asian Journal of Business Environment
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• 제8권3호
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• pp.5-12
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• 2018

Purpose - The purpose of current paper is to identify features of advertisements at social media that generate the ad-click and to further identify if these advertisements lead to purchase. If no purchase is made, then reasons for not making purchase are identified. Users' purchase experience after users clicked at advertisements are also studied. Research design, data, and methodology - Research design followed is exploratory research, where various factors leading to ad-clicks and generating purchase at social media platform were explored. Raw data was gathered by means of survey among a sample of 185 respondents in India using online structured questionnaire. GLM model and multinomial regression were used to analyze the data. Results - Several factors including endorsement by friends, advertisement aesthetics, product reviews, and aggressive pricing played major role in generating ad-clicks. Major impediment to purchase on were product misrepresentation in advertisement, false discounts, and site security. Female users clicked more on social media advertisements and made more purchases compared to their male counterpart. Conclusions - Social media advertisements have significant positive effect on buying behavior of online customers. Transactions culminating from social media ad-click generated significant positive experience for social media users. Thus, social media can be effective marketing tool.

• 한국사회복지학회:학술대회논문집
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• 한국사회복지학회 2007년도 국제학술대회
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• pp.147-191
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• 2007

• 한국사회복지학회:학술대회논문집
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• 한국사회복지학회 1995년도 국제 심포지움 및 학술대회
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• pp.119-139
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• 1995

• 지능정보연구
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• 제21권4호
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• pp.53-77
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• 2015

국내 모바일 커머스 시장은 현재 소셜커머스가 이용자 수 측면에서 오픈마켓을 압도하고 있는 상황이다. 산업계에서는 모바일 시장에서 소셜커머스의 성장에 대해 빠른 모바일 시장진입, 큐레이션 모델 등을 주요 성공요인으로 제시하고 있지만, 이에 대한 학계의 실증적인 연구 및 분석은 아직 미미한 상황이다. 본 연구에서는 사용자 리뷰를 바탕으로 모바일 소셜커머스와 오픈마켓의 사용자 이용경험을 비교 분석하는 탐험적인 연구를 수행하였다. 먼저 본 연구는 구글 플레이에 등록된 국내 소셜커머스 주요 3개 업체와 오픈마켓 주요 3개 업체의 모바일 앱 리뷰를 수집하였다. 본 연구는 LDA 토픽모델링을 통해 1만여건에 달하는 모바일 소셜커머스와 오픈마켓 사용자 리뷰를 지각된 유용성과 지각된 편리성 토픽으로 분류한 뒤 감정분석과 동시출현단어분석을 수행하였다. 이를 통해 본 연구는 국내 모바일 커머스 상에서 오픈마켓 이용자들에 비해 소셜커머스 이용자들이 서비스와 이용편리성 측면에서 더 긍정적인 경험을 하고 있음을 증명하였다. 소셜커머스는 '배송', '쿠폰', '할인'을 중심으로 서비스 측면에서 이용자들에게 긍정적인 이용경험을 이끌어내고 있는 반면, 오픈마켓의 경우 '로그인 안됨', '상세보기 불편', '멈춤'과 같은 기술적 문제 및 불편으로 인한 이용자 불만이 높았다. 이와 같이 본 연구는 사용자 리뷰를 통해 서비스 이용경험을 효과적으로 비교 분석할 수 있는 탐험적인 실증연구법을 제시하였다. 구체적으로 본 연구는 LDA 토픽모델링과 기술수용모형을 통해 사용자 리뷰를 서비스와 기술 토픽으로 분류하여 효과적으로 분석할 수 있는 새로운 방법을 제시하였다는 점에서 의의가 있다. 또한 본 연구의 결과는 향후 소셜커머스와 오픈마켓의 경쟁 및 벤치마킹 전략에 중요하게 활용될 수 있을 것으로 기대된다.

• Journal of Information Processing Systems
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• 제17권1호
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• pp.163-177
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• 2021

Many methods of discovering social networking communities or clustering of features are based on the network structure or the content network. This paper proposes a community discovery method based on topic models using a time factor and an unsupervised clustering method. Online community discovery enables organizations and businesses to thoroughly understand the trend in users' interests in their products and services. In addition, an insight into customer experience on social networks is a tremendous competitive advantage in this era of ecommerce and Internet development. The objective of this work is to find clusters (communities) such that each cluster's nodes contain topics and individuals having similarities in the attribute space. In terms of social media analytics, the method seeks communities whose members have similar features. The method is experimented with and evaluated using a Vietnamese corpus of comments and messages collected on social networks and ecommerce sites in various sectors from 2016 to 2019. The experimental results demonstrate the effectiveness of the proposed method over other methods.

• 한국멀티미디어학회논문지
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• 제25권11호
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• pp.1591-1600
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• 2022

With the prosperity of Internet, the game industry is occuping an important position in the national economic system. The study on the game industry which has been drawing eyes from researchers is of great significance. Many scholars have done researches on game motivations, but the elements of intrinsic motivation are still in the exploratory stage. This study determines the dimensions of the influencing factors of players 'intrinsic game motivation and their game experience by adopting the method of literature research. A theoretical model is established to explore the influence of intrinsic game motivation on players' game experience. Questionnaires from players of "The Honor of Kings" are collected through the Internet. SPSS 21.0 is utilized to test the model and hypotheses, and finally the results of the data are analysed. It verifies that intrinsic motivation mainly consists of four components: achievement, social interaction, immersion and escapism. By exploring the influence of the four elements on players' experience, it is concluded that the players' immersion and social interaction have a greater positive impact on their game experience. It is indicated that a better game design highlights the storyline of the game and the interaction system is of importance to enable players to gain a better game experience.

• Journal of information and communication convergence engineering
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• 제9권3호
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• pp.325-330
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• 2011

Due to the wide growth and popularity of social network website, large numbers of users discover these social network sites are a place where they can be able to spend their leisure time sharing interests, sharing ideas freely, sharing personal experience, and also to search for new friends or partners. These websites give an opportunity for its users to socialize with new people and to keep in touch or reconnect with current or old friends and families across disperse continents, which traditionally replace the common traditional methods. These social network websites need accurate and careful investigations and findings on the usability issues for effective interactivity and more usability. However, little research might have previously invested on the usability of these social network websites. Therefore, we propose a new framework to study and test the usability of these social network sites. We namely call our framework "Interactivity". This framework will enable developers to assess the usability of the social network sites. It will provide an overview of the user's behavior while interacting in these social network websites. Performance of the framework will be performed using Camtasia software. This software will entirely capture the interactivity of users including the screen and the movements, which the screen and the motion of the user action will undergo to analysis at the end of our research.

• 한국의류학회지
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• 제38권3호
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• pp.293-304
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• 2014

This study investigated the effect of consumers' shopping value in social commerce on consumers' fashion shopping satisfaction and future behavioral intention. Respondents were limited to consumers aged 20 to 39 who had recently purchased fashion products through social commerce over the last month. The final analysis used 318 samples. Descriptive statistics, Cronbach's alpha, confirmatory factor analysis, and structural equation model were conducted. The results are as follows. First, hedonic and utilitarian shopping value significantly influenced consumers' fashion shopping satisfaction in social commerce. Hedonic shopping value was more strongly related to fashion shopping satisfaction. Second, fashion shopping satisfaction in social commerce had an effect on behavioral intention and SNS word-of-mouth. Behavioral intention consisted of repurchase intention and recommend intention. SNS word-of-mouth intention represented word-of-mouth intention using SNS such as Facebook and Twitter. When consumers were satisfied with their shopping experience, they were willing to have re-patronage intentions and SNS word-of-mouth intention. The results suggested that social commerce should try to raise consumers' fashion shopping satisfaction in social commerce and offer a pleasant experience. Also, social commerce should try to be connected to SNS such as Facebook and Twitter to increase word-of-mouth intention.

• 가정과삶의질연구
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• 제27권1호
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• pp.165-179
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• 2009

The purpose of this study is to analyze the effectiveness of a host family experience program on the adaptive behavior and self-management skills of children with severe disabilities and to suggest its applicability into clinical practice. The investigators developed a host family experience program and researched the pre-test and post-test designs with nonequivalent groups. The experiment and comparison groups were comprised of 34 children with severe disabilities that lived at S, a care facility for the severely disabled. They were examined for the program's effects on them before and after the application. After analyzing 17 cases for differences in the subjects' quantitative scores, a qualitative analysis was carried out on one representative case. The quantitative analysis results reveal that the experiment group showed a significant increase in their scores of adaptive behavior and self-management skills compared to the comparison group. Positive changes were also observed among the former group in the qualitative analysis. Thus the host family experience program was effective in improving the adaptive behavior and self-management skills of the children with severe disabilities at the facility. These findings indicate that the host family experience program played a positive role in enhancing the adaptive behavior and self-management skills of the children with severe disabilities at the facility and that such host family experience programs should be applied and reinforced in the field of social welfare practice.

• 한국실내디자인학회논문집
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• 제23권4호
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• pp.240-247
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• 2014

This study is aimed to examine the characteristics of library space, in which user experiences and social networking are central in its design. Today, a library is a place to provide diverse accesses and experiences to information networks, where various individuals and user groups come and share mutual understanding and experiences. Library users developed social ties and a sense of community through library experiences. As a multipurpose space of a community, a library has the characteristics of urban public space like sidewalks and plazas. The eight case studies of libraries are analyzed from the viewpoint of each factor of library experience, including landscape, sidewalk, and plaza experience. The study drew its conclusions as follows. First, a library is a regional landmark for the users. Thus, it tends to be designed to allow transparency on its surface which introduces inner and outer landscape into the inside of the building. Second, the users experience a library similarly as they experience an urban street where they interface, browse, and interact with people and information. As they interact and share experiences, they develop solidarity and social ties among them. A library is designed to preserve continuity to adjacent streets, which increases accessibility to the building and hosts street activities into the building. Third, a library today is designed to be a flexible open space with information networking as well as community networking which allows library users diverse activities within it. For example, a multipurpose grand stairs in the middle of the main circulation of a building allows the users diverse activities. A large open stack with reading areas gives the users the feeling of an urban plaza where they can move vertically and horizontally. In conclusion, all findings of this study imply a user-oriented design for a library building.