• Title/Summary/Keyword: Social Engagement

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Assessment of Public Engagement Approach in Various Project Stages: The Case Study of Central Market, Hong Kong

  • Wong, Crystal;Chan, Icy;Lam, Lily;Zayed, Tarek;Sun, Yi
    • International conference on construction engineering and project management
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    • 2020.12a
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    • pp.267-277
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    • 2020
  • The present research evaluates the public engagement approach in various project stages. Hong Kong had long been criticized as top-down and executive-led jurisdiction by overlooking the importance of cultural heritage and public concerns on public projects. It was suggested to the government to engage public and provide sufficient public consultation. Thereby, the government announced a series of revitalization and conversion measures in Policy Address in 2008. To carry out the measures, there were voices, because of diverse and sometimes conflicting interests, over the effect of revitalization project. On the other hand, studies reveal that there are benefits of revitalization and enhancement of public engagement approach. In pursuit of the subject, the present research aims at studying the Central Market as a case study pilot project. In October 2009, the Policy Address announced that the Central Market be revitalized. Tasked to implement the project, Urban Renewal Authority (URA) continued to adopt the people-oriented approach as the guiding principle in its core business and in heritage preservation and revitalization so as to create a sustainable development. Between government and the public, URA acts as a bridge for communication. As between URA and the public, URA conducted public consultation, set up an ad-hoc committee in January 2016 to be in charge of the project and will continuously inform the government and public with the updates and project progress. The main objectives of the present research are to assess the advantages and challenges in different stages of public engagement approach, to evaluate the engagement system, to give a comprehensive view for participation of stakeholders, and to find out effective strategies to enhance civil engagement. Research was achieved through interviews to key persons in the project, questionnaire that was distributed to community and experts in the field. Case Study of the Central Market was studied and investigated using different sources, such as newspapers, journals, etc, to evaluate the degree of public engagement in the project. Both detailed qualitative methodological approaches of interview, questionnaire, and case study, act as a synergy to demonstrate the research objectives and provide the comprehensive perceptions on the revitalization project. The results show that public participants in revitalized project have generated considerable value enhancements to social-cultural, environmental, political and economic aspect. This study provides valuable insights that the public participation can make positive contribution to sustainability in the city. The findings indicate that no any single system is flawless therefore seeking both public opinions and professional advices are also important as a comprehensive approach to achieve higher sustainability of the building.

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Differentiated impacts of SNSs on Participatory Social Capital in Korea

  • Hwang, Dukyun;Paek, Mi Yon
    • International Journal of Internet, Broadcasting and Communication
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    • v.8 no.3
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    • pp.1-11
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    • 2016
  • This study investigates whether different SNS with different characteristics have different impacts on participatory social capital in Korea. At least in Korea, SNS are categorized into five types (community, blog, micro-blog, profile-based service and instant message service), and participatory social capital is specified by three types (off-line political participation, on-line political participation, on-line civic engagement). Using Nielsen KoreanClick's web-based survey data, our regression analysis shows that SNS which are more open and focused on information sharing contribute more to participatory social capital.

Women's Religious Engagement at Daesoon Jinrihoe's Yeoju Headquarters (大巡真理會的女性宗教參與 : 以驪州本部道場為例)

  • Li, Yuchen
    • Journal of the Daesoon Academy of Sciences
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    • v.34
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    • pp.75-105
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    • 2020
  • Previous scholars have studied Daesoon Jinrihoe mainly through its scriptures and doctrines; however, in this essay I have combined data from a questionnaire with interviews I conducted to observe women's religious engagement from their own perspectives. I conducted my fieldwork from October 23 to 26 at Yeoju Headquarters in Korea and received 81 questionnaire replies. This ongoing project will shed light on the niche for women in Korean new religious movements. This essay is divided into three parts. First, I reviewed 5 articles on general attitudes towards women within Daesoon Jinrihoe to serve as a doctrinal introduction. Second, I used the Ladies Club, the Women's Assembly of the Department of Social Welfare, and female students from the Inter- national Volunteers Association to better understand women's participation and education in Daesoon Jinrihoe on an institutional level. Third, I issued a questionnaire in order to learn respondents' sex, age, educational background, and birth place and used those data points determine patterns in how the above influence religious participation and positions in Daesoon Jinrihoe. My investigation showed that both the self-expectation and division of labor among the followers at Yeoju Headquarter were affected by and corresponded to social gender roles. Moreover, the emphasis on missionary work rather than centralized hierarchy contributed to a reduction in the influence of gender-segregation and led to relative coherence in terms of gender relations within Daesoon Jinrihoe.

The Effect of Consumers' Motivations for Co-creation on Continuance Participation and Advocacy Behavior Mediated by Empowerment (온라인 커뮤니티 내 공동창조 참여 동기가 임파워먼트를 매개로 지속적 참여 및 옹호 행동에 미치는 영향)

  • Woo Bin Kim;Namhee Yoon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.6
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    • pp.1088-1104
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    • 2022
  • The motivation behind consumers' voluntary participation plays a key role in determining the successful out-come of co-creation activities. This study, in the context of online-community-based co-creation, investigates the effect of consumers' motivation on continuance participation and advocacy intention by mediating perceived empowerment. We focused on analyzing the co-creation process of new product developments for beauty-related firms and platforms. A web survey was conducted on active users of the online beauty community who have participated in co-creation projects. A total of 226 responses were analyzed using SPSS 26.0 and AMOS 22.0 statistical programs. The findings illustrate that all motivations for participation (intrinsic, social, and financial) influenced perceived empowerment. This increased empowerment also positively affected continuance participation and advocacy intention for future co-creation projects. Furthermore, we explored the moderating role of the engagement period in the community regarding the relationship between participation motivation and empowerment. The results show, consumers with high intrinsic motivation greatly perceive empowerment when they have short-term engagement in the community; those with high social motivation strongly recognize empowerment when they have long-term engagement in the community. We provide valuable recommendations regarding how to make innovative co-creation experiences between beauty firms and consumers via an online-based community.

How Content Affects Clicks: A Dynamic Model of Online Content Consumption

  • Inyoung Chae;Da Young Kim
    • Asia pacific journal of information systems
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    • v.31 no.4
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    • pp.606-632
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    • 2021
  • With many consumers being exposed to news via social media platforms, news organizations are challenged to attract visitors and generate revenue during visits to their websites. They therefore need detailed information on how to write articles and headlines to increase visitors' engagement with the content to drive advertising revenues. For those news organizations whose business model depends mainly on advertisements, rather than subscriptions, it is particularly crucial to understand what makes the website attractive to their visitors, what drives users to stay on the website, and what factors affect a user's exit decision. The current research examines individual news consumers' choices to find patterns of increase or decrease in user engagement relative to a variety of topics, as well as to the mood or tone of the content. Using clickstream data from a major news organization, the authors develop a user-level dynamic model of clickstream behavior that takes into account the content of both headlines and stories that visitors read. The authors find that readers appear to exhibit state dependence in the tone of the articles that they read. They also show how the topics expressed in headlines can affect the amount of content readers consume when visiting the news organization to a much larger degree than the topics expressed in the content of the article. Online publishers can make use of such findings to present visitors with content that is likely to maintain and/or increase their engagement and consequently drive advertising revenue.

Leveraging Psychology in Digital Marketing : Case Study (디지털 마케팅에 있어서 심리학 원리 적용사례)

  • Choi, Yang-ae;Chung, Byoung-gyu
    • Journal of Venture Innovation
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    • v.1 no.2
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    • pp.1-12
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    • 2018
  • The applications of psychology principles in marketing areas were pervasived. As the importance of digital marketing has increased, the cases of applications of psychology principles in digital marketing areas also has increased. This study analnyzed digital marketing cases based on the psychology principles of social proof, scarcity and loss aversion, reciprocity, commitment and consistency, anchoring. Cases were analnyzed amomg USA and Korea in digital marketing areas. This attempt will facilitating interdisciplinary research. It also will improve customer engagement, increase customer life value, and develope virtuous circle of customer journey through optimal user interface and message strategies.

Predicting Health Communication Patterns in Follower-Influencer Networks: The Case of Taiwan Amid COVID-19

  • Chang, Angela;Jiao, Wen
    • Asian Journal for Public Opinion Research
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    • v.8 no.3
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    • pp.246-264
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    • 2020
  • As netizens increasingly utilize social media to obtain and engage with information, this study aims to determine the extent to which the follower-influencer interaction is manifested and strengthened. To analyze information related to the novel coronavirus disease (COVID-19), a total of 62,119 online posts from 11 Internet forums were examined to find a relationship between followers and influencers in Taiwan. These forums are PTT, SOGO, Ck101, Plurk, Mobile01, TalkFetnet, Gamez, PlaySport, Dcard, Eyny, and PCDVD. The variables that were the best predictors of influencer classification were strong influences, engagements, and hot values across 11 Internet forums. Learning the response to the COVID-19 pandemic is vital because public actions could have been fueled by stigmatizing terms that may harm public health and well-being. The results questioned the conventional diffusion of traditional news sources because the influencers brought widespread attention to the health threat issues in the early outbreak stages. This study enhances the understanding of forum types, follower engagement, and influencers' impact maximization in social networks. The conclusion provides insight into the relationships and information diffusion mechanisms to ensure accurate health information dissemination.

The Effects of Job Demand and Job Resources on Burnout and Work Engagement of Hospital Nurse Administrators (직무요구와 직무자원이 병원행정직 간호사의 소진과 조직몰입에 미치는 영향)

  • Cha, Woo Jung;Kim, Soukyoung
    • Korean Journal of Occupational Health Nursing
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    • v.29 no.4
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    • pp.262-272
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    • 2020
  • Purpose: This study aims to investigate the degree of job demand, job resources, burnout, and the organizational commitment of administrative nurses based on the job demands-resources model. Further, it seeks to confirm the influencing factors affecting nurses' burnout and organizational commitment. Methods: The participants were 188 administrative nurses working at hospitals (one tertiary hospital and six general hospitals) located in D City. The collected data were analyzed with IBM SPSS Statistics 23.0 using frequency, percentage, mean, standard deviation, t-tests, ANOVA, Pearson's correlation coefficient, and multiple regression analysis. Results: The influential factors of burnout were role conflict (β=.50), job demand (β=.18), job position (β=-.17, team leaders and above), and social support (β=-.15). The regression model had an explanatory power of 59%. The influential factors of organizational commitment were appropriate rewards (β=.59), job position (β=.15, team leader or above), working department (β=.14, referral center and health screening administration department), and social support (β=.18). The regression model had an explanatory power of 59.5%. Conclusion: The results support the job demands-resources model, and interventions should be developed to decrease job demand and provide sufficient job resources.

새로운 측정 모델을 이용한 과학기술 국민이해 조사연구 - 문제 및 이슈와 연관짓기를 중심으로

  • 김학수;이정훈;홍혜현
    • Journal of Technology Innovation
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    • v.10 no.1
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    • pp.124-147
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    • 2002
  • The purpose of this study is to conceptualize PUST (Public understanding or science and technology) with a new theoretical perspective and to measure the Korean PUST through a national survey. Then, it suggests policy implications of improving the Korean public understanding of science and technology. Our new theoretical perspective is focused on an information receiver's one rather than an information provider's one. Thus, we concepualized PUST as a process of engagement: how a citizen becomes to be engaged to science or technology. It does not stress how hard s/he is pushed to learn science or technology. A national survey was done by a face-to-face interview method. About 1,200 adults were sampled from 18 or more years old population by a stratified area sampling method which had been used as a common and reliable one in South Korea. Each half of the total sample were for science or technology. The survey was conducted in September, 2001. We found that many Korean adults had positive but disproportionate impressions of science or technology that were related mostly to utilities for life such as computer, internet, car, refrigerator, television, etc. Most of them failed to continue to be engaged to sciences and technologies after first exposure to them through compulsory education. They were not able to relate sciences or technologies to solving individual or social salient problems. This study shows that PUST would be improved by our engagement to sciences or technologies through their relationship with social problems or issues.

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