• 한국심리학회지 : 문화 및 사회문제
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• 제12권5호_spc
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• pp.29-43
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• 2006

With longevity (75 years plus and still increasing) now commonly achievable, the new challenge for individuals and society is less concerned with adding more years to life, though that remains important, and more with adding life to years. To explore the quality of long life more fully, a concept broader than healthy ageing or active ageing is needed. For this purpose, the present article describes a framework of Positive Ageing, also known as Successful Ageing, which views the quality of long life as comprising good health, physical and cognitive functional independence, and meaningful engagement with life. Narrowly defined, it refers to old people ageing well in all these aspects. More broadly defined, it refers to ageing well from midlife on. The framework also identifiesvariables that may affect the process of ageing positively. These variables include the social-cognitive styles of control, humour and future-time perspective on the one hand, and on the other hand, resources based on finance, social network and lifestyle.

• 한국정보시스템학회지:정보시스템연구
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• 제26권2호
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• pp.1-23
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• 2017

Purpose Facebook is a social network service that has the highest number of Monthly Active Users around the world. Hence, marketers have selected Facebook as the most important platform to get customer engagement. With respect to the customer engagement enhancement, the most popular and engaging post type in the Facebook brand fan pages related to what was usually classified as 'sweepstakes'. Sweepstakes refer to a form of gambling where the entire prize may be awarded to the winner. Which makes customers more engaged with the brand. This study aims to explore sweepstakes-oriented social media marketing approaches based on the application of big data analytics. Design/methodology/approach we collect sweepstakes data from each company based on the data crawling from the Facebook brand fan pages. The output of this study explains how companies in each category of FCB grid can design and apply sweepstakes for their social media marketing. Findings The results show that they have one thing in common across the four quadrants of FCB grid. Regardless of the quadrants, most frequently observed type is 'Simple/Quiz or Comments/Quatrains [event type of sweepstakes] + Gifticon [type of reward prize] + Image [type of message display] + No URL [Link toother website] +Single-Gift-Offer [type of reward prize payment]'. So, if the position of the brand is hard to be defined by the FCB grid model, then this general rule can be applied to all types of brands. Also some differences between the quadrants of the FCB grid were observed. This study offers several research implications by analyzing Sweepstakes-oriented social media marketing approaches in Facebook brand fan pages. By using the FCB grid model, this study provides guidance on how companies can design their sweepstakes-oriented social media marketing approaches in the context of Facebook brand fan pages by considering their context.

• 서비스연구
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• 제13권3호
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• pp.1-19
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• 2023

여행 마케팅 분야에서 브이로그와 같은 동영상 기반 소셜미디어 컨텐츠의 중요성이 높아지고 있다. 그럼에도 불구하고 시청자 반응 및 참여 행동을 향상시키는 콘텐츠 특징에 대한 연구는 제한적이다. 본 연구는 유튜브 여행 콘텐츠의 나타난 감정이 시청자 참여 행동, 특히 "좋아요"와 "댓글" 작성에 미치는 영향을 연구하였다. 본 논문에서는 방문자 수가 높은 세계 8개 관광도시에 관한 여행 관련 유튜브 동영상 4,619개의 나래이션을 머신러닝으로 추출하여 텍스트화 한 후 음이항 회귀분석을 통해 분석하였다. 그 결과 긍정 감정 및 부정의 감정 모두 "좋아요" 수에 유의한 영향을 미쳤다. 즉, 동영상에서 나타난 긍정적인 감정과 부정적인 감정이 각각 높을수록 더 많은 시청자들이 "좋아요"를 클릭하는 것으로 나타났다. 댓글 수에 측면에서는 부정적인 감정만 유의한 영향을 보인 반면 긍정적인 감정은 유의한 영향을 미치지 않는 것으로 나타났다. 본 연구는 경험재인 여행 상품의 고유한 특성을 고려할 때 유튜브에서 시청자 참여를 높이고자 하는 마케터들에게 어떠한 동영상 특징이 "좋아요"와 댓글등의 참여 행동을 유도할 수 있는지를 이해하고 전략 수립에 도움을 준다는 면에서 시사하는 바가 크다. 또한 소셜 미디어, 특히 유튜브의 맥락에서 시청자 참여도에 미치는 감정의 영향력을 검증하였다. 향후에는 감정에 대한 긍정-부정의 분류를 넘어 특정 감정이 참여도에 미치는 영향에 대한 고찰을 통해 소셜 미디어 동영상에 나타난 감정의 역할에 대한 이해를 깊이 할 수 있을 것이다.

• 무역학회지
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• 제44권5호
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• pp.65-92
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• 2019

The purposes of this study are to examine the impact of LMX on psychological empowerment, job engagement, and customer orientation, and to analyze the dual mediation effect of psychological empowerment and job engagement. To conduct this study, we used 333 questionnaires collected by members of domestic companies and organizations. Analyses results are as follows: First, LMX has no positive effect on customer orientation. Second, in the relationship between LMX and customer orientation, psychological empowerment and job engagement play a mediating role. Third, in the relationship between LMX and customer orientation, psychological empowerment and Job Engagement play a dual mediating role. The results of this study suggest the following implications. The theoretical implication is that this study once again confirmed behavior patterns such as cognition, emotion, attitude, and behavior of members in the organization. In addition, this study contributes to the literature by explaining that these behavior patterns by way of social exchange theory. The practical implication is that this study confirmed that members in the management field need to utilize a customer orientation in order to achieve the organization's goal efficiently and effectively.

• 4차산업연구
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• 제2권2호
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• pp.47-60
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• 2022

Purpose - The purpose of this study is to investigate the role of Teamwork on Engagement among employees of private primary and secondary schools in Plateau State, Nigeria using the dimensions of Teamwork, which are Communication, Leadership, Team Structure, Situation Monitoring, and Mutual Support on Employee Engagement. Research design, data, and methodology - To analyze the relationship among the variables, the study adopted the descriptive and explanatory research design, and a cross-sectional survey method using a survey questionnaire containing 29 items, with a 5-point Likert scale. The samples of 274 employees (both academic and non-academic) were selected using a simple random probability sampling technique. Multiple Regression was used to analyze data with the aid of the statistical package for social sciences (SPSS version 23.0). Result - This shows that Communication, Leadership, and Situation Monitoring have a positive and significant relationship on Employee Engagement, while Team Structure and Mutual Support show a negative direction but still maintained a significant relationship. Conclusion - The management of private primary and secondary schools should pay attention to Communication, Leadership, Team Structure, Situation Monitoring, and Mutual Support among their employees to promote Employee Engagement in the workplace. It also recommends that future studies should be carried out in other sectors.

• 한국가정과교육학회지
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• 제28권4호
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• pp.1-20
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• 2016

본 연구는 거꾸로 수업이 중학생의 수업참여도, 자기주도학습능력, 사회적 상호작용에 미치는 효과가 어떠한지를 알아보는데 그 목적이 있다. 본연구의 대상은 중학교 3학년 129명으로 거꾸로 수업의 효과를 타당하게 검증하기 위해 129명의 중학생들을 2개의 집단으로 나우어 9주에 걸쳐 연구를 하였다. 하나의 집단은 강의식 수업으로 13차시를 수업하였고, 다른 집단은 거꾸로 수업을 적용하여 13차시를 수업하였다. 수업참여도, 자기주도학습능력, 사회적 상호작용 척도로 구성된 질문지를 조사도구로 사용하였다. 수집된 자료를 분석하기 위하여 빈도 및 백분율을 구하고, 신뢰도를 파악하기 위해서 요인분석을 실시하고 Cronbach's ${\alpha}$계수를 산출하였다. 본 연구의 구체적인 연구문제를 검증하기 위해 공변량분석(ANCOVA)을 실시하였다. 본 연구에서 얻어진 연구결과와 논의를 통해 얻은 요약 및 결론은 다음과 같다. 첫째, 거꾸로 수업을 받은 학생들이 강의식 수업을 받은 학생들보다 수업참여도가 유의하게 더 많이 향상되는것으로 나타났다. 둘째, 거꾸로 수업을 받은 학생들이 강의식 수업을 받은 학생들보다 자기주도학습능력이 유의하게 더 많이 향상되는 것으로 나타났다. 셋째, 거꾸로 수업을 받은 학생들이 강의식 수업을 받은 학생들보다 사회적 상호작용이 유의하게 더 많이 향상되는 것으로 나타났다. 가정교과는 실천교과로서 학습자가 배운 내용을 실제의 생활에 적용시켜 실천적 문제해결능력, 창의력, 대인관계능력, 의사소통능력 등의 실천적 태도를 신장시켜 주는 교과이므로 이러한 본 연구의 거꾸로 수업의 효과 검증 결과를 바탕으로 가정교과에 거꾸로 수업을 적용한다면 중학생의 수업참여도, 자기주도학습능력 및 사회적 상호작용의 증진에 도움이 될 것이다.

• 경영과정보연구
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• 제29권1호
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• pp.49-78
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• 2010

본 연구는 과거성공이 성과에 미치는 긍정적 영향과정에서 자아효능감이 매개역할을 하는지를 파악하고 자아효능감이 소진을 감소시키고 몰입을 증가시킴으로써 성과에 매개적 영향을 미치는지를 확인하려고 하였다. 이론적 연구들을 토대로 매개역할에 대한 가설을 세우고 438명의 학생들을 상대로 설문지와 성적을 근거로 얻어진 자료를 토대로 독립변수와 종속변수간의 이론적인 구조방정식의 제안모형을 만들어 대안모형과 비교함으로써 가설을 검증하였다. 본 연구를 위해 구조방정식 이외에도 Sobel test와 경로계수 비교를 위한 Equality test, 쌍대모수비교법 등이 동원되었다. 그 결과 자아효능감이 과거성공과 소진/몰입 사이에서 매개역할을 한다는 사실과 동시에 자아효능감도 성과에 직접적 영향뿐만 아니라 소진과 몰입을 통한 경로를 거친다는 사실도 입증되었다. 특히 자아효능감은 소진의 감소보다는 몰입의 증가라는 긍정적 측면의 역할이 더 강하다는 것도 입증하였다. 동시에 본 연구결과는 그간 부분적으로 연구되어 온 변수간의 상호관계를 하나의 연결모델로 도출했다는 점과 직무요구-자원(JD-R)모형과 자원보존(COR)모형에서 직무자원의 종업원 well-being에 대한 영향 중 부정적 소진의 감소보다 긍정적 몰입의 증가에 의한 영향이 더 크다는 긍정심리학의 주장을 재 입증하는데 공헌하였다.

• 감성과학
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• 제20권3호
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• pp.23-38
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• 2017

In order to identify effective approaches for creating more viral Facebook posts, this research conducted an empirical content analysis of leading Korean brands' Facebook fan-pages (Samsung Mobile, SK Telecom, Kia Motors, and POSCO). Their distinctive visual storytelling and communication patterns were investigated as effective user engagement triggers. Through analysis of the research results, it was statistically proved that the different industrial attributes of the four brands, which are primarily characterized by their product (or service) types, affect their Facebook posting patterns by showing different engaging rates (measured by like, comment, and share metrics). In addition, the user engagement rates of the posts were influenced by their visual storytelling factors (i.e. ad objective, value scale, and visual media types). In line with these statistical findings, the distinctive visual storytelling strategies of the four brands were identified. Moreover, competitive and uncompetitive visual storytelling tactics were suggested according to the ad objectives and visual media types on Facebook.

• 한국경영과학회지
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• 제40권1호
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• pp.155-170
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• 2015

This study examines whether CSR (corporate social responsibility) activities of the public sector affect on its corporate evaluation in their perspective of consumers. Both public and private sectors are being encouraged to conduct the CSR activities in the four dimensions of economic, legal, ethical, and philanthropic responsibility. While many previous studies have examined the relationship between CSR and corporate's business performance, these studies focus on the private companies, not the public sector. In this paper, we offer a consumer-side study about the effect of CSR on the corporate evaluation on the public sector. The purpose of this study is to understand the effect of fit of CSR activity, perceived engagement, and perceived authenticity on the consumer's corporate evaluation of the public sector. We conducted two quasi-experiments involving 223 respondents using the actual CSR cases of two Korean public sectors. As a result, consumer's perception of engagement and authenticity about the CSR of public sector affects the corporate evaluation in a positive way. The 3-way interaction effect among fit of CSR activity, perceived engagement, and perceived authenticity was significant in corporate evaluation. To achieve successful CSR of the public sector, the public organizations need to increase the communication with their consumers and to implement the strategic CSR activities which can improve the consumer's perception of authenticity about CSR.

• 디지털산업정보학회논문지
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• 제15권1호
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• pp.157-172
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• 2019

The purpose of this study was to explore the moderating effect of food safety scandals on the relationship between food company's Corporate Social Responsibility(CSR) engagement at different levels and brand image in the Chinese dairy company context. In addition, this study also examined the mediating effect of brand image on CSR engagement and consumer loyalty. The study adopted a $2{\times}2$ between-subjects experimental design using scenarios. Four scenarios provided a mixed combination of yes or no cases for food safety scandal, and high or low cases for a dairy company's CSR engagement. In this study, survey was used to collect data from Chinese consumers. Of these, 377 valid data were collected from a sample of average Chinese consumers over the age of 20, collected through the internet. The results show that CSR engagement at different levels has a significant effect on brand image and food safety scandal has a significant moderating effect on the relationship between the two. This study expanded the previous study on the sensitivity of consumers to CSR activities in eastern China. At the same time, according to the results of the study, different CSR engagement of food enterprises does have a significant impact on brand image and consumer loyalty. In particular, high CSR engagement reduces negative impact on brand image through the moderating effect of food safety scandals. Therefore, for food business managers, actively participate in CSR activities, and actively enhance the engagement has a significant influence on the management of brand image.