• Journal of Digital Convergence
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• v.16 no.1
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• pp.187-195
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• 2018

The purpose of this study was to identify the moderated effects of multicultural contact experience on the relationship between social distance and multicultural acceptability among nursing students. The sample for this study consisted of 174 nursing students from four universities located in Korea. Data were analyzed by descriptive statistics, t-test, ANOVA, $Scheff{\acute{e}}$ test, Pearson correlation and hierarchical multiple regression with SPSS/WIN 23.0. It was found that: (a) multicultural acceptability had a negative correlation with social distance(r=-.61, p<.001), whereas a positive correlation was observed with experience of multicultural contact(r=.24, p=.002); (b) the interaction effect by multicultural contact experience and social distance had a significant influence on the multicultural acceptability(${\beta}=-.18$, p=.003); (c) experience of multicultural contact moderated the relationship between social distance and multicultural acceptability(${\Delta}R^2=0.30$, p=.003). Results of the study suggest that the greater the experience of multicultural contact, the greater the negative effect of social distance on multicultural acceptability. Therefore, to increase the multicultural acceptability of nursing students, it is important to encourage the positive experiences of multicultural contact and thus reduce social distance.

• Journal of Advanced Technology Convergence
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• v.1 no.2
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• pp.27-35
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• 2022

We investigated the role of product-influencer congruence between social distance, perceived authenticity and attitude toward ads. In particular, we focused on the mediating effect of perceived authenticity on the relationship between social distance and attitude toward ads. Also, we interested in the conditional indirect effect of product-influencer congruence on the mediation process. For our purposes, data were collected from a convenience sample of 340 undergraduate students at a large university in South Korea. Our results indicated that social distance is directly related to the perceived authenticity and, consequently, affects attitude toward ads. Also, an indirect effect of the perceived authenticity was significant on the low level of product-influencer congruence and not in the high level. Our findings suggest that marketing managers should consider the social media influencer's authenticity and congruence between the product and the influencer.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.81-94
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• 2023

The study aims to compare and analyze the social network structures of Qatar Airways,s Singapore Airlines, Emirates Airlines, and ANA Airlines, recording the top 1 to 4, and Korean Air in ninth by Skytrax's airline evaluations in 2022. This study uses NodeXL, a social network analysis program, to analyze the social networks of 5 airlines, Vertex, Unique Edges, Single-Vertex Connected Components, Maximum Geodesic Distance, Average Geodesic Distance, Average Degree Centrality, Average Closeness Centrality, and Average Betweenness Centrality as indicators to compare the differences in these social networks of the airlines. As a result, Singapore's social network has a better network structure than the other airlines' social networks in terms of sharing information and transmitting resources. In addition, Qatar Airways and Singapore Airlines are superior to the other airlines in playing roles and powers of influencers who affect the flow of information and resources and the interaction within the airline's social network. The study suggests some implications to enhance the usefulness of social networks for marketing.

• Journal of Korean Society of Transportation
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• v.3 no.1
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• pp.46-57
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• 1985

The objective of this paper is to derive a optimum distance and time taxi fare structure based on social costs. Social costs expressed in terms of congestion and vehicle operating costs were successfully internalized. Speed and volume data for three major arterials in Seoul CBD were used. Optimum congestion charge turned out to be 97.01 Won/Km which can be regarded as congestion tax in the context of Seoul CBD. This congestion tax can possibly be incorporated into time-based taxi fare structure. Congestion is likely to be reduced as a result of imposition of time-based taxi fare which reflects social costs.

• Journal of Distribution Science
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• v.15 no.5
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• pp.39-47
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• 2017

Purpose - This study investigated xenophobia that has been a serious social problem, and classified multi-cultural groups in Korea into married immigrant, foreign labor workers and foreign students studying in Korea to examine the effects of fixed idea on multi-cultural persons, multi-cultural education experience, multi-cultural sensitivity, good feeling on multi-cultural persons upon social distance with multi-cultural persons, and to find out counteractions and cultural capacity on the xenophobia. Research design, data, and methodology - The study classified multi-cultural persons into married women immigrant, foreign labor worker, and foreign students studying in Korea to examine the effects of their thoughts on cultural cognition. Self-administered questionnaire was used. The subject was college students in Gyeonggi, Gyeongnam and Chungcheong with industrial complexes, more married women immigrants and more foreign students studying in Korea. Results - As shown in the findings, Korean people had different emotion and preference on married immigrant or foreign students studying in Korea and foreign labor workers. Conclusions - This study investigated the effect of multi-cultural person's cultural distance upon xenophobia. Different preference to multi-cultural persons depending upon fixed idea might produce xenophobia, so that the government was demanded to establish various kinds of policies of lives to live life together with immigrant at government level.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.137-145
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• 2016

The explosive growth of social networking services based on smart devices popularize these relationships and activities online in accordance with the far larger impact of this on the real life offline, the interest and importance for the online activity is increasing. In this study, factors affecting the SNS activity are defined by object, user, influence direction, influence distance and proposed a method to measure organic terms in effect between the SNS users. Influence Direction and Influence Strength (or Distance) are elaborated by using the existing influence measurement element such as structured data - the number of friends, the difference between the number of contacts - and the new influence measurement element such as unstructured data - gap between the former time and the latter time, preference and type of response behavior - that occur in social network service. In addition, the system for collecting and analysing data for measuring influence from social network service and the process model on the method for measuring influence is tested by using sample data on Facebook and explained the implementation probability.

• Korean Medical Education Review
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• v.24 no.1
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• pp.56-62
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• 2022

Despite current regulations requiring social distancing due to coronavirus disease 2019, problem-based learning (PBL) requires student interaction to achieve common goals and enhance critical thinking and deep learning abilities. Social presence in the online education environment reduces both perceptions of physical distance and psychological distance in interactions. This study aimed to compare PBL activities between in-person and videoconferencing classes, and to investigate social presence and learning satisfaction in a videoconferencing PBL environment. The PBL consisted of six modules for both the first and second years of Chonnam National University Medical School. As social distancing was strengthened, the second class of the fifth module in both years was converted to an online format and the fifth module was excluded. The first four PBL modules were conducted as in-person classes, but the last PBL module was administered via videoconferencing. After the final PBL module, 100 (81.3%) first-year medical students and 90 (79.6%) second-year students were asked to complete a self-administered questionnaire on social presence and learning satisfaction. There were no significant differences in the small group activities of tutorial sessions between in-person and videoconferencing classes. In the online videoconferencing class, students who had favorable attitudes toward the tutors' social role and interactions with peers showed high satisfaction with their learning. In conclusion, online videoconferencing allows students to simultaneously perceive their interactions with others and social presence, even at a distance. Tutors can enhance a sense of online community and collaborative learning as facilitators of online PBL.

• Journal of Korea Society of Digital Industry and Information Management
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• v.8 no.3
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• pp.1-10
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• 2012

Recently, Social Network services(SNS) is gaining popularity as Facebook and Twitter. Popularity of SNS leads to active service and social data is to be increased. Thus, social search is remarkable that provide more meaningful information to users. but previous studies using social network structure, network distance is calculated using only familiarity. It is familiar as distance on network, has been demonstrated through several experiments. If taking advantage of social context data that users are using SNS to produce, then familiarity will be helpful to evaluate further. In this paper, reflect user's attention through comments and tags, Facebook context is determined using familiarity between friends in SNS. Facebook context is advantageous finding a friend who has a similar propensity users in context of profiles and interests. As a result, we provide a blog post that interest with a close friend. We also assist in the retrieval facilities using Near Field Communication(NFC) technology. By the experiment, we show the proposed soicial search method is more effective than only tag.

• Survey Research
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• v.11 no.1
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• pp.63-85
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• 2010

This study defines the substance and multi-dimension of emotional reactions which Koreans have toward foreigners to find the starting point of change in values which is an inevitable task in this multi-cultural society. The results indicate that the Bogardus scale which has been used to measure the social distance toward the minority race is found to have limitations in explaining the closed attitude of Koreans toward 'nation' and 'kinship through marriage'. To supplement such limitations, exploration on attitudes toward foreigners from different native places is performed based on the 'evaluation', 'power' and 'activity' dimensions of the Affective Control Theory. As a result, Americans are highly evaluated in all three dimensions while Japanese are evaluated low in the 'evaluation' dimension and high in the 'power' and 'activity' dimensions. North Korean defectors and ethnic Koreans from China (the Chosun race) are high in evaluation but low in other dimensions. West Asians are evaluated low in all three dimensions. By comprehending the influencing factors and the relative influence of social distance, it proves that the 'evaluation' dimension is the common denominator in all groups while 'power' dimension toward Japanese and 'activity' dimensions toward Chinese and West Asians influence social distance. All foreigners excluding Americans receive closer social distance when having higher education level. Moreover, American women and older North Korean defectors receive closer social distance.

• Korea Trade Review
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• v.45 no.1
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• pp.301-319
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• 2020

This study aims to explore the positive impact of Korean drama watching satisfaction on purchase intention for Korean products by considering the mediating roles of social distance to Korea, national image of Korea, and Korean product image. This study identified that Korean drama reduced the social distance to Korea while increasing the positive image of Koreas and Korean products. However, the reduced social distance was not positively associated with Korean product image and Korean product purchase intention. This implies that Korean dramas directly affect Korean product purchase intension and indirectly affect Korean national image and product image. This study supplies guidance to international marketers who aims to enter the Myanmar market. To use the Korean wave as a Korean product marketing tool, marketing strategies need to cover Korean culture-relevant materials such as cultural background, cultural characteristics, exposed products, and so on.