• Journal of Digital Convergence
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• v.16 no.9
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• pp.257-268
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• 2018

Purpose: The aim of this study was to examine the mediating effect of social connectedness and social responsibility in the relationship with self-leadership and cultural competency on nursing students. Method: The participants in the study were 207 nursing students in two college located in C province. Data were analyzed with the SPSS/WIN 24 program. Result: There were significant correlations among self-leadership, social connectedness, social responsibility, cultural competency. Social connectedness and responsibility showed partial mediating effect in the relationship between self-leadership and cultural competency. Conclusion: To enhance nursing students' cultural competency, it is necessary to develop effective strategies and education program to enhance self-leadership, social connectedness, social reponsibility.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.41 no.4
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• pp.228-237
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• 2018

The importance of eWOM (electronic word-of-mouth) communication through online communities is increasing on a daily basis. This study analyzed how the relationship between eWOM (electronic Word-Of-Mouth) factor and eWOM communication depends on the cultural orientation of users in the online community. The research model was developed based on four cultural orientations of individual affect Social tie and usefulness. The model consists of variables such as social tie and perceived usefulness as predecessors of eWOM, four dimensions of cultural orientation (Horizontal Individualism, Horizontal Collectivism, Vertical Individualism, Vertical Collectivism), and eWOM. The model was tested empirically using the PLS (partial least squares) structure equation model. Survey was conducted for online community users in South Korea. Data was statistically validated whether fits on research model. The study results reveal that Social Tie have a positive effect on Perceived Usefulness. Social Tie and Perceived Usefulness have a positive effect on eWOM. 3 of cultural orientations (HC, VI, VC) have a positive effect on Social Tie. Only one of cultural orientations (HC) have an negative effect on Perceived Usefulness. Especially, horizontal collectivism (HC) shows strong correlation with perceived usefulness, whereas vertical collectivism (VC) shows weak correlation with perceived usefulness andvertical individualism (VI) shows strongly correlation with social tie, whereas horizontal individualism (HI) shows weak correlation with social tie. Based on the study results, customized service strategy could be formulated according to the different vertical styles and various eWOM factors.

• International Journal of Contents
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• v.16 no.2
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• pp.51-64
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• 2020

Interviews with 17 Korean American professionals living in Korea revealed the relationship between their status, cultural identities, social capital, and conflicts that arise between their understanding of American and Korean social norms. The findings indicate that social capital for Korean Americans in Korea largely comprises of their English community in Korea and the Seoul Global Center; and that their access to social capital in the Korean society, in general, is limited. As result of limited availability and accessibility of social capital, with a sense of superiority, they maintained their American identity. In terms of social control, their lack of motivation to adopt and follow Korean social norms, as well as them being from the U.S., limited changes occurred in their cultural identity. Extending previous research on the Theory of Intercultural Public Relations, the public's power allows them to maintain their cultural identity, which in turn, effect their communication process. Implications of these findings, as well as suggestions for future study, are discussed.

• The Journal of Industrial Distribution & Business
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• v.10 no.11
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• pp.25-34
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• 2019

Purpose: As the proportion of foreigners participating in the domestic labor market is gradually increasing, problems caused by social and cultural differences have also been expressed. As such, the purpose of this study was to analyze the effects of organizational justice and social support on psychological and cultural adaptation and its effect on turnover intention. Research design, data and methodology: The data was collected for foreign workers who visited the Foreign Workers Support Center operated by the Korea Human Resources Development Service. A total of 224 data were analyzed from March 1 to March 30, 2019 and was analyzed through frequency analysis for basic work environment of foreign workers, factor analysis for reliability and validity of variables, and overall structural model analysis. Results: Organizational fairness did not appear to affect psychological adaptation and significant cultural adaptation but social support had a significant effect. Psychological adjustment did not affect turnover intention, and cultural adaptation had a significant effect on turnover intention. Conclusions: Thus, in order to reduce the intention of turnover and adapt well to the working environment, it would be more efficient to find ways to raise the level of psychological adaptation by strengthening social support rather than organizational fairness.

• Korean Business Review
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• v.23 no.2
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• pp.99-114
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• 2010

This study paid attention to the social cultural ripple effect which as a project for the past 10 years, the corporate social responsibility gave to local residents. Especially the study considered the effect appearing from encouragement of cultural activities of residents in abandoned mine which were culturally disadvantaged, and would search for productive ways for continuous development of casino industry and local community in the future. The study area was mainly Taebaek, Gohan, Sabuk located in abandoned mine and the number of residents involved were 185. Through surveys, first, demographic characteristics of respondents were investigated, second, recognition level and satisfaction, third, social cultural impacts of social responsibility of Kangwon Land according to that, and last negative image make over by corporate social responsibility were analyzed. As the result of the investigation, 185 of first response in general recognized the corporate social responsibility of Kangwon Land, and their satisfaction about that was also high. In addition they felt the quality of life were bettered after the development of casino.

• Journal of Korean Society for Quality Management
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• v.46 no.4
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• pp.1015-1028
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• 2018

Purpose: This study attempts to find how the cultural marketing activities utilizing cultural space affect firm's brand image and brand loyalty, and whether this culture marketing technique is recognized as a social contribution activity by potential customers and thereby influence brand image and loyalty. Methods: The data was collected by using the structured questionnaires to consumers who have experience using the Naver Library, Starfield Library, and Hyundai Card Library. The proposed research model is tested using 178 valid questionnaires using Smart PLS 2.0. Results: This research indicated that among cultural marketing factors, cultural support and cultural promotion have little impact on brand image, whereas culture firm influence brand image. Brand image also had an impact on brand loyalty, but it was found that public libraries operated by companies were not recognized as corporate social contribution activities, nor did they have an impact on the formation of the company's brand image. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between cultural marketing and brand image and loyalty and confirmed the coordinating effect of social contribution activities between a cultural firm and its brand image.

• Journal of Information Technology Applications and Management
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• v.28 no.3
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• pp.89-108
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• 2021

The value of culture receives the attention of the world in order to solve urban problems and revitalize cities. Cultural city policies are implemented in Korea and EU to revitalize cities by utilizing cultural values. Although the cultural city policy is effective for urban regeneration, it has not been verified whether it has a positive effect in terms of urban identity and customer-based city brand. This study investigated whether cultural and artistic infrastructure and cultural artistry, which are resources of a cultural city, have a positive effect on urban identity, and whether urban identity affects the brand recognition and the perceived quality of a city. For this study, questionnaires were collected from 208 people residing in Seoul, and empirical analysis was conducted on 206 copies of them, excluding 2 copies of insincere answers. The infrastructure and cultural artistry of cultural and artistic resources showed significant results in the positive relationship between the cultural specificity of urban identity, social system and growth potential. Cultural specificity of urban identity also showed a significant positive effect on city brand equity. In the case of the social system and growth potential of urban identity, there was a significant positive effect on perceived quality, but insignificant results were found in the relationship with brand awareness. Through the results of this study, practical implications can be drawn for cultural city policy implementation and city brand management.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.335-346
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• 2018

The purpose of this study is to examine the causal relationship between extroversion, cultural self-efficacy, life satisfaction, and stress of participants in culture and arts leisure activities, focusing on persistent social dance participants. The first results showed that extroversion of social dancing participants had a positive effect on cultural self-efficacy. Second, extroversion has a statistically positive effect on life satisfaction. Third, extroversion did not affect stress. Fourth, cultural self-efficacy had a statistically positive effect on life satisfaction. Fifth, cultural self-efficacy had a positive effect on stress. Sixth, life satisfaction had a negative effect on stress. At last, cultural self-efficacy and life satisfaction had negative mediator effect on the relation of extroversion and stress. As a result of this study, it was confirmed that extroversion, cultural self-efficacy, and life satisfaction were significant factors in explaining stress.

• Journal of Distribution Science
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• v.15 no.5
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• pp.39-47
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• 2017

Purpose - This study investigated xenophobia that has been a serious social problem, and classified multi-cultural groups in Korea into married immigrant, foreign labor workers and foreign students studying in Korea to examine the effects of fixed idea on multi-cultural persons, multi-cultural education experience, multi-cultural sensitivity, good feeling on multi-cultural persons upon social distance with multi-cultural persons, and to find out counteractions and cultural capacity on the xenophobia. Research design, data, and methodology - The study classified multi-cultural persons into married women immigrant, foreign labor worker, and foreign students studying in Korea to examine the effects of their thoughts on cultural cognition. Self-administered questionnaire was used. The subject was college students in Gyeonggi, Gyeongnam and Chungcheong with industrial complexes, more married women immigrants and more foreign students studying in Korea. Results - As shown in the findings, Korean people had different emotion and preference on married immigrant or foreign students studying in Korea and foreign labor workers. Conclusions - This study investigated the effect of multi-cultural person's cultural distance upon xenophobia. Different preference to multi-cultural persons depending upon fixed idea might produce xenophobia, so that the government was demanded to establish various kinds of policies of lives to live life together with immigrant at government level.

• Asia-Pacific Journal of Business
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• v.14 no.1
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• pp.195-214
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• 2023

Purpose - This study aims to investigate the factors (experience value, social capital, cultural capital) affecting users' engagement in UGC platform, and to examine their effect on relationship commitment. The study further attempted to confirm the moderating effect of the need for self-expression. Design/methodology/approach - Data was collected from 230 UGC users through a survey, and the study performed a structural equation model analysis to validate the conceptual model which contains five research hypotheses. Findings - The study found that only service value, one of experiential values, has a significant positive (+) effect on customer engagement and that social capital and cultural capital also have a significant positive (+) effect on customer engagement In addition, customer engagement in the UGC platform was found to have a significant positive (+) effect on the relationship commitment. However, the need for self-expression did not moderate the relationship between customer engagement and relationship commitment. Research implications or Originality - Marketing strategies that can strengthen UGC users' engagement factors can lead up to follow-up research, which finds ways to improve not only users' engagement but also sustained relationship with the UGC platforms.