• 제목/요약/키워드: Social Contributions

검색결과 265건 처리시간 0.021초

사회공헌활동이 기업 및 제품의 사회적 가치와 구전의도에 미치는 영향: 동일시와 제품 친환경성의 조절효과를 중심으로 (Effects of Social Contributions on Social Values and WOM in Firm and Product Level)

  • 김형기;이형재
    • 유통과학연구
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    • 제15권2호
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    • pp.69-78
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    • 2017
  • Purpose - As recently social contributions of firms are positioned as key strategic actions, it is demanding to review the effects of social contributions on overall corporate management. The research aims to effects of social contributions on social values and word of mouth in firm level and product level. Further roles of consumer identification with firm and product eco-friendliness are also analyzed. Research design, data, and methodology - The paper conducted a survey in which two scenarios are used for manipulating the degree of corporate social contributions. The survey sample consist of 165 undergraduate and graduate students in a university, located in Seoul. For analyzing data, analysis of variance is applied, in conjunction with analysis of moderating effects, through version 23 of SPSS statistical package. Results - In the firm level, social contributions by firms have a positive effect on social values of firms. Consumer identification showed a moderating role in the effect. Social value of the firm with passive social contribution perceived by respondents with a high degree of identification was higher than social value of the firm with active social contribution perceived by respondents with a low degree of identification. Corporate social value has positive effect on word-of-mouth of firms. In the product level, social contributions by firms has a positive effect on social values of product. Product eco-friendliness showed a moderating role in the effect. For eco-friendly product, social values are higher in the firm with active social contributions than in the firm with passive social contributions. However, for non eco-friendly product, the difference in social values between the two firms does not exist. Product social values has positive effect on intention for WOM of products. WOM of eco-friendly products with low social value showed no difference with WOM of non eco-friendly products with high social value. Conclusions - These results imply that firms should enhance consumer identification with firm in making social contributions for optimizing corporate social value and enhancing word-of-mouth(WOM). Managerial implications of the results suggest it would be more effective to improve social value of product by active social contributions for increasing word-of-mouth(WOM) of product.

수산기업의 사회공헌목적이 수산기업의 브랜드평가를 매개로 구매의도에 미치는 영향 (The Effects of the Purpose of Fisheries Firms' Social Contributions through Fisheries Firms' Brand Evaluation on Purchase Intention)

  • 소원근;김하균
    • 수산경영론집
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    • 제45권1호
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    • pp.49-61
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    • 2014
  • This study investigates the effects of the purpose of fishery firms' social contributions on consumers' purchase intention as a mediator or their fishery firms' brand evaluation. We surveyed 300 consumers in order to empirically test the suggested relationship. The purpose of fishery firms' social contributions was divided into social contribution activities and public interest marketing strategies. Fishery firms' brand evaluation was divided into three aspects including brand awareness, brand image, and brand loyalty. The results showed that the purpose of fishery firms' social contributions significantly affect consumers' purchase intention, brand loyalty as well as brand image except brand awareness. Fishery firms' brand evaluation significantly affect consumers' purchase intention. This study suggests that social contribution activities and public interest marketing strategies are essential for the positive brand evaluation of fishery firms.

reCAPTCHA 기술의 사회공헌성이 지속사용의도에 미치는 영향에 관한 연구 (A Study on the Effect of Social Contribution of reCAPTCHA Technology on the Continuance Intention to Use)

  • 윤승정;김민용
    • 한국IT서비스학회지
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    • 제15권2호
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    • pp.107-123
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    • 2016
  • The purpose of this study is to find the continuance intention to use for reCAPTCHA technology which has information security and social contributions (decrypting archives) according to the user's pro-social level. In this research, reCAPTCHA technique generally gives users to information security and decrypting archives. However, as a result of preliminary survey, most users were not even aware of information security and social contributions (decrypting archives) functions. Therefore, in this research, we will measure with two kinds of focus. The first is the assumption that there will be also a difference in the continuance use depending pro-social level of the user of information technology, second we explain only the function of information security to the first group as well as decrypting archives to the second group. Generally, pro-social means that degree of understanding and supporting to the other people's interest, actions, needs, help, and care. In this research, we assume that if users have a low level of others care, they might evaluate that reCAPTCHA technology's social contributions is low. While they have a high level of others care, they recognize reCAPTCHA technology's social contribution is high and then they tend to use this technology continuously. Through this research, we finally find the most efficient way to increase the degree of continuance use of information technology.

범죄학 이론의 발전에 영향을 미친 이론들에 대한 고찰: -1985년 이후의 중요한 범죄이론을 중심으로- (The three most significant contributions of criminological theories to our theoretical understanding of criminal behavior made since 1985)

  • 장덕형
    • 시큐리티연구
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    • 제42호
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    • pp.449-468
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    • 2015
  • 이 연구는 1985년 이후의 범죄학 이론의 발전에 심대한 영향을 미친 것으로 이해되는 세 가지의 주요 범죄학 이론들에 대해 고찰한 연구이다. 지난 수십 년간의 범죄학 이론의 발전은 눈부시다. 그러나 국내에서는 그 간의 범죄학이론의 발전에 영향을 미친 주요 이론들에 대한 논의가 매우 부족하였. 앞으로의 한국의 범죄학이론의 발전을 위해서 현재까지의 범죄학이론을 발전시킨 이론들에 대한 고찰은 매우 중요하다. 이에 따라 이 연구는 1985년 이후의 범죄학이론의 발전에 큰 영향을 미친 것으로 이해되는 생애과정이론(life course theory), 사회해체이론, 그리고 사회구조 및 사회학습이론(the SSSL model)의 세 가지의 범죄학 이론들에 대해 소개하고 현재까지의 각 이론들의 경험적지지 및 주요 이론적 쟁점 및 공헌점들에 대해 논의하였다. 결론과 논의부분에서 저자의 결론, 연구의 공헌점 등이 논의되었다.

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순서화 로짓모형을 이용한 농협의 선호도 분석: 충남지역 주민을 대상으로 (Analysis of Consumer Preference of Nonghyup by Ordered Logit Model in the Chungnam Province)

  • 우재영
    • 농촌지도와개발
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    • 제16권2호
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    • pp.405-438
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    • 2009
  • This study aims to analyse the consumer and regional dwellers preferences of nonghyup influenced by contributions of socio-economical using ordered logit model. The survey data were obtained from 225 adults in Chungnam province, cross sectional data in 2007. This paper especially estimates the impact of socio-economic characteristics, such as sex, occupation, school career, and emotional and subjective recognition of contributions of regional socio-economical and culture development, social welfare, It also examines the impact of recognition of cooperational level with local government's policy, customer satisfaction ratings, degree of business ethics. The main results are as follows; the consumer and regional dwellers preferences of nonghyup is not affected by sex, occupation, school career. But the consumer and regional dwellers preferences of nonghyup is influenced by emotional and subjective recognition of contributions of regional socio-economical and culture development, social welfare, It also influenced by emotional and subjective recognition of policy cooperation level with local government, customer satisfaction ratings, degree of business ethics.

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1980년대와 90년대의 소비자학분야 연구의 추이와 사회적 기여 (The Trends and Social Contributions in the Field of Consumer Studies during the 1980's and 90's)

  • 송인숙
    • 가정과삶의질연구
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    • 제18권1호
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    • pp.217-230
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    • 2000
  • This study is purposed for examine the trends and social contributions in the field of consumer studies during the 1980's and 1990's All the 420 articles on the consumer studies published in the Journal of Korean Home Management Association the Journal of Korean Home Economics Association the Journal of Family Resource Management Association and the Journal of Consumer Studies are analysed by the themes the published journals and published years. The consumer areas are divided into two major sub areas. They are family economics(which is including consumption theory and pattern and family financial management ) and consumer affairs (which includes consumer behavior consumer policy and consumer education) The proportion of publishing is about 40% in former area and about 60% in latter area. And the evaluation of the social contributions of consumer studies and the strategies to enhance are also discussed.

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Practical Insights that Designer Can Contribute to Corporate Social Value Management; through Changes in Samsung

  • Park, Junsang;Nam, Wonsuk
    • International Journal of Advanced Culture Technology
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    • 제8권3호
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    • pp.90-100
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    • 2020
  • Our overall society circulates in line with the economical situations characterized by production and consumption and companies play the role of providing products and services, thus taking very significant responsibilities for the socioeconomical and cultural aspects in society. Therefore, when designers attempt to think of a way to enable companies and society to share their values and propose specific concepts and visualize outcomes, it is very critical to be able to understand economical philosophy and management strategies that interconnect companies with society and seek out proper design approaches. Recently, the world's enterprise and management culture tend to connect products and services provided by companies through chains of social values. Based on the abovementioned shift in the management paradigm, the researcher investigates and analyzes actual cases of attempts by Samsung Electronics to achieve its social impacts and studies actual roles and approaches of in-house designers with creativity and insights of humanity with regard to these attempts. Each case is selected from various fields such as the company's products and service development, business systems, culture, and external strategies and the ultimate goal is to learn about actual insights and approaches of designers to make contributions to the company's management with social impacts. Especially, humanity and creative thinking of many designers working in the manufacturing industry can have significant contributions to achieving its management with social impacts and effects of sustainable management.

청소년의 숲 체험을 통한 치유효과 분석 (An Analysis of Healing Effects through Youth Forest Experience)

  • 송경환;이상호
    • 한국유기농업학회지
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    • 제29권3호
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    • pp.385-396
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    • 2021
  • This paper investigated the satisfaction of agro-healing and analyzed its willingness to participate in agro-healing in the future. First, a survey of intentions to participate in agro-healing found that the ratio of participation was 55.6% (125 people). It is analyzed that more than half of teenagers who have experienced agro-healing programs are willing to participate again. Second, a survey of satisfaction with agro-healing showed the highest improvement in agricultural awareness, including increased public interest value of agriculture. This can be seen as a way to raise public awareness of agriculture, as well as the effects of mental and physical health recovery, social integration contributions, and social safety contributions. Third, an analysis of the effect of awareness on the willingness to participate in agro-healing showed that the less significant it was, the higher the awareness, the higher the willingness to participate. In other words, various information delivery means, such as public relations measures, should be prepared to raise awareness of agro-healing. Fourth, it can be seen that those with low satisfaction with expected effects such as health recovery, social safety, social integration, and improved agricultural awareness have a clear difference in their willingness to participate in the future. In other words, the higher the satisfaction level of the agro-healing program, the higher the willingness to participate in the agro-healing industry in the future.

실버산업의 ICT 융합 유형과 ICT 기여 가치 탐색 (Exploring Silver ICT Convergent Typology and ICT Contribution Value)

  • 한현수;강태욱
    • 경영과학
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    • 제34권1호
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    • pp.57-70
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    • 2017
  • The phenomenon of increasing aging population is one of the crucial social and economic issues in these day. In this paper, drawn from the industrial application cases and relevant literatures, we present the typology of ICT convergent applications targeted for silver generation, referred as silver ICT. Subsequently, the contributional value of ICT as the enabling technology is estimated. We firstly conduct keyword search to collect currently used silver ICT applications. Secondly, drawn from the social welfare literature, we organize distinctive needs of the silver generations. Then, on the basis of task technology fit framework, typology of ICT enabled silver applications is organized through the fit of ICT in the sense of fulfilling those silver needs. Finally, using the industry input-output table figures, potential ICT contributions for silver ICT are estimated. The proposed silver ICT typology and ICT contributions provides useful insights for further research in the area of ICT convergence and silver market research.

R. Sternberg 지능 이론의 발달: 의의, 국내 연구 및 과제 (Development of R. Sternberg's Theory of Intelligence: Contributions, Researches in Korea, and Future Tasks)

  • 하대현
    • 한국심리학회지 : 문화 및 사회문제
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    • 제11권1호
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    • pp.157-180
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    • 2005
  • R. Sternberg가 1977년에 처음으로 제안한 유추의 요소 이론으로부터 오늘날의 성공 지능이론에 이르기까지 그의 이론은 IQ의 대안적인 새로운 지능 이론으로서 지능의 정의 및 본질, 측정, 교육 및 산업 분야에 큰 영향을 미쳤다. 4반세기가 지난 현재 시점에서 그의 이론이 그동안 어떻게 변화되어 왔는지, 그 변화된 이론들은 지능 이론과 연구 분야에 각각 어떻게 기여했는지, 이론과 관련해 우리나라에서 어떤 연구들이 수행되었는지, 그리고 앞으로의 연구 과제가 무엇인지를 폭넓게 개관하는 일은 시의 적절하고 필요한 과제이다. 따라서 이 논문에서는 먼저 R. Sternberg의 지능 이론이 발달되어 온 과정을 크게 요소이론, 삼위일체 이론, 성공 지능이론의 세 시기로 구분하여 각 시기별로 그의 지능 이론과 연구의 특징과 의의를 살펴보고, 다음에 그의 지능 이론과 관련하여 그간에 우리나라에서 수행된 연구들을 주제별로 의의와 한계를 논의하며, 마지막으로 그의 이론 발달을 위한 몇 가지 연구 과제를 제언한다.

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