• 디지털융복합연구
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• 제14권6호
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• pp.177-186
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• 2016

이 연구는 SNS상에서 제품에 대한 사용자의 구전정보의 특성이 소비자 태도에 미치는 영향을 실증적으로 검증하는 것을 목적으로 하였다. 특히 긍정 혹은 부정적 내용으로 나뉜 메시지와 소비자태도의 관계에 있어서, 메시지의 사실성, 동의성, 사회적 실재감, 상호작용의 조절효과가 있는지 살펴보았다. SNS 사용 대학생을 대상으로 수집한 554개 표본을 대상으로 실증분석한 결과, 구전 메시지의 방향성에 따라 소비자 태도는 유의적인 변화를 보였으며, 특히, 메시지가 판단적일 때보다 사실적일 때, 그리고 메시지에 대해 SNS사용자가 다양한 동의감을 표출할수록 더 큰 영향을 받았다. 한편, 참여자의 실재감이나 상호작용 등 SNS의 고유한 특성은 유의적인 조절효과가 발견되지 않았으며 이들은 소비자 태도에 직접 영향을 미치는 것으로 나타났다. 본 연구는 SNS에서의 소비자 태도 형성과정에서 메시지의 특성과 SNS특성에 따라 소비자 태도가 어떻게 영향을 받는지 학술적 연구의 범위를 확대하였고, SNS를 통해 마케팅 활동을 수행하는 실무자들에게도 유용한 시사점을 제시한다.

• 한국심리학회지 : 문화 및 사회문제
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• 제19권3호
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• pp.457-485
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• 2013

본 연구는 기존의 Hofstede(1980, 1991), Schwartz(1992, 1994), Trompenaars & Hampden-Turner (1997), House et al.(2004) 등과 같은 국가 간 비교문화연구가 한국과 같은 비서구권 문화를 설명하는 데에는 한계가 있다는 인식 하에 한국사회의 문화적 특성을 발견하여 범주화 및 개념화를 시도하였다. 한국사회의 문화적 특성에 대한 기존의 국내연구들은 연구자의 경험과 직관에 의한 발견적인(heuristic) 접근방법이라는 한계가 있다. 이에 본 연구는 한국사회의 문화적 특성을 보다 타당하게 기술할 수 있는 범주를 찾기 위해 문화합의이론을 적용하였다. 구체적으로 자유목록에 대한 빈도분석, 파일분류, 다차원척도법 및 네트워크 분석을 실시하였다. 결과적으로 한국문화는 '공적자아인식, 집단중시, 온정적 인간관계, 위계성 중시, 결과중시' 라는 5개의 범주로 구분할 수 있었다. 한국문화의 특성에 대한 이러한 범주의 발견은 앞으로 한국사회현상을 설명하는데 중요한 변수로 응용되고 적용할 수 있을 것이다.

• Asia pacific journal of information systems
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• 제16권4호
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• pp.103-119
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• 2006

One of the most important reasons for using online game is intrinsic motivation which relates the drive to perform a behavior for perceptions of pleasure and satisfaction from the behavior itself. Therefore, most studies for using online game have been based on theories for intrinsic motivation such as flow. However, such theories have some limitations for explaining social aspects of online games such as Massively Multiplayer Online Role Game (MMORPG), which provides a society for game players by using a virtual space for playing games so called 'persistent world'. Adaptive structuration theory (AST) is one of trying to capture the change of using IT due to social interactions between users and system. In order to explain online game players' behavior considering social interaction, we suggest a research model based on AST. Our model aims to investigate the relationship between appropriation which is determined by faithfulness of appropriation (FOA) and consensus on appropriation (COA) and performance which is represented by the relationship among perceived winning, flow, and intention of reuse. An empirical test of our model for 125 MMORPG users which is analyzed by Partial Least Square method shows very satisfactory and interesting results. While hypotheses suggested in our model are supported, the influence of COA on game performance is shown to be stronger than that of FOA.

• 한국조리학회지
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• 제23권3호
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• pp.50-62
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• 2017

The purpose of this study was to verify the effects of SNS WOM information characteristics on trust, purchase intention and WOM intention with regards to food products. In addition, the moderating role of social capital was also examined between SNS WOM information characteristics and trust of food products. This survey was conducted on those who used SNS from 13th to 27th on October, 2016 in Seoul and Kyonggi area, using convenience sampling method. A total of 380 responses were collected, of which 365 were used for analysis after excluding responses containing missing data. The results from this study are as follows. First, it was found that neutrality than consensus of SNS WOM information characteristics had a greater effect on the trust of food products. Second, only bonding capital was found to moderate the relationships between consensus of SNS WOM information characteristics and trust of food products. Third, trust of food products significantly impacted purchase intention and WOM intention of food products. These findings intend to propose the effective marketing strategy on the SNS to executives or marketers of food companies.

• 대한화학회지
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• 제43권1호
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• pp.110-118
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• 1999

본 연구에서는 인지적 갈등 유발을 통한 개념 변화 수업과 사회적 합의를 강조한 개념 변화 수업의 효과를 조사하였다. 서울시에 소재한 남자 중학교 1학년 학생 109명을 대상으로 상태 변화, 밀도, 용해 등에 대하여 8차시에 걸쳐 수업을 실시하였으며, 예비 검사를 통하여 학생들에게 제시할 가설들을 구성하였다. 사전 검사로 토론에 대한 인식, 과학 수업에 대한 태도, 수업 참여도에 대한 인식을 조사한 후, 학급별로 전통적 수업, 인지적 갈등 유발을 통한 개념 변화 수업, 주어진 가설에 기초한 토론 과정에서의 사회적 합의를 강조한 개념 변화 수업을 각각 실시하였다. 수업 처치 후, 학업 성취도, 개념 이해도, 토론에 대한 인식, 과학 수업에 대한 태도, 수업 참여도에 대한 인식을 조사하였다. 공변량 분석 결과, 통제 집단에 비하여 처치 집단들의 학업 성취도가 유의미하게 높았다. 개념 이해도에서는 사회적 합의를 강조한 개념 변화 수업 집단의 점수가 가장 높았으나, 통계적으로 유의미한 차이는 없었다. 토론에 대한 인식은 사회적 합의를 강조한 개념 변화 수업 집단이 통제 집단에 비해 유의미하게 긍정적이었으나, 과학 수업에 대한 태도와 수업 참여도에 대한 인식에서는 세 집단 사이에 유의미한 차이가 나타나지 않았다.

• 한국조경학회지
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• 제31권5호
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• pp.73-85
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• 2003

With more and more people paying attention to substantial democracy, participatory democracy is presented as a practical strategy and an index of Korean democracy. In this social and political atmosphere, participation in environmental planning and design is essential. Nonetheless, the true meaning of “participation” is not used properly because many people do not understand it correctly, The concept of social and political participation is “the action or attempt of ordinary members of society for affecting on the result of decision making.” Based on this concept, participation is accomplished through conventional means and as a form of mobilization in environmental planning and desist Most of the theories on public participation in landscape architecture are technical theories. Therefore, this paper proposes that planning and design of landscape architecture be understood as a communicative action that aims to enable stakeholders to reach a consensus through communication. This study offers the framework of theory to understand and practice planning and design of landscape architecture as a communicative action, after reviewing communicative action theory and communicative planning theory. Results suggest that communicative action theory should be accepted in landscape architecture to overcome the shortcomings of instrumental rationality -- the same way planning theory accepted this theory --and to join the culture of experts focusing on the artistic truth and the culture of life of the world. In addition, accepting communicative action theory enables the acquisition of the instrumental effect and social learning effect and the making of social capital. This study also suggested prerequisite for using the method. There should be change in the social institution and in individual action. In addition the method is composed of three steps: creating the atmosphere for communication; communicating, and; reaching a consensus among stakeholders. Finally, raising the possibility of applying the theory presented in this study requires the accumulation of know-how through trial and error.

• 분석과 대안
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• 제1권1호
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• pp.17-30
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• 2017

This study takes a close examination of the Saturday protest movement in Korea and explores how the politics by social movements challenges the extant theorization of democratization. The paper begins with a brief description of the presidential scandal, the eruption of massive protests, and its impact on formal politics. By situating the Korean case in a comparative theoretical discussion, it engages with important debates in the latest scholarship of democracy that complicate given assumptions and conceptualization. The paper closes with theoretical suggestions of how the Korean drama of protest movements contributes to altering the imagination of democratic politics, both conceptually and substantively.

• 중환자간호학회지
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• 제16권3호
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• pp.1-10
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• 2023

Purpose : This study explores the professional status of Advanced Practice Nurses (APNs) in Korea, who, despite being legally certified, face instability in their professional standing, including their scope of practice and compensation. Method : The study uses Flexner's professional characteristics as a framework to analyze and project the future trajectory of Korean APNs. Results : First, to ensure social accountability, professional bodies need to establish uniform nursing policies related to job roles, and healthcare institutions must adhere to these policies. Second, nursing leaders should spearhead the creation of nursing knowledge essential for the profession's advancement, aiming to establish it as the foundation for nursing practice through a consensus process within the nursing community. Third, the curriculum for APNs should enhance the quantitative and qualitative aspects of practice in response to societal needs. Fourth, professional bodies should formulate consistent nursing policies based on a thorough analysis of the healthcare environment and legal considerations, and guide their implementation in clinical practice through a consensus process within the nursing community. Lastly, guidelines should be established for professional standards suitable for the Korean context. Conclusion : Based on this review, it is recommended that all APNs adhere to the professional standards set by their respective organizations, actively participate in personal quality improvement initiatives, and fulfill their duties and roles as members of these professional bodies. Furthermore, these organizations should devise practical strategies to solidify the APN system and should spearhead a systematic consensus process that garners the agreement of all members within the nursing community.

• 한국의류학회지
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• 제47권2호
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• pp.256-276
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• 2023

In South Korea, it has become popular for adolescent girls to wear makeup. From social perspectives on their makeup use, however, it remains controversial among parents, teachers, and even the girls. This study examined the status of adolescent girls' makeup usage, identified factors that influence their makeup use, and laid the groundwork for establishing a social consensus on makeup use among adolescent girls in South Korean society. Data from South Korean adolescent girls were collected and analyzed using MANOVA for repeated measures, confirmatory factor analysis, and structural equation modeling. Adolescent girls were found to wear less makeup at school than outside of school. Additionally, their makeup use was influenced by both positive (e.g., fashion leaders and social support from friends) and negative factors (e.g., low self-esteem). The findings of this study suggest that instead of strict bans against the use of makeup by girls, educational programs are needed to help adolescent girls grow up with healthy perspectives.

• 분석과 대안
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• 제2권2호
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• pp.31-66
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• 2018

This study investigates the mobilizing function of political agreement and disagreement in communition mediated by social media. Analyses of a survey found that reception of news consistent with individual political predispositions through social networking sites (SNS) positively related to political participation, whereas reception of counterattitudinal news was unrelated. Similarly, SNS- based discussion with politically agreeing others predicted political participation, whereas discussion with disagreeing people did not contribute to participation. Moreover, attitude-consistent news reception and agreement in political discussion had interactive influences, as the effects of attitude-consistent news on participation become stronger with increases in discussion with agreement. The results suggest that the mobilizing effects of social media mainly work through political agreement rather than disagreement in communication.