• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.7
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• pp.2383-2399
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• 2014

Due to the low conversion rate of social commerce, its sustainability is questioned. To solve this problem, this study aims to verify the different antecedents between visit intention and purchase intention. For a visit intention, this study employs the concept of the scarcity heuristic and its momentary characteristic. The scarcity heuristic is created by a scarcity of time and quantity, and provisional coupons. In previous studies, the scarcity heuristic has often been treated as a major factor in which to influence purchase intention. However, this study examines the scarcity heuristic only as an antecedent of the visit intention, not of the purchase intention, because of its momentary characteristic. Contrary to previous studies, as this study expected, the attributes of the scarcity heuristic had a significant relationship only with the visit intention in social commerce. Additionally, the results suggest that there are two distinct intentions in social commerce: visit intention and purchase intention. This study verified that the antecedents of the two distinct intentions are different from one another. This study helps to understand why people visit social commerce sites regularly but do not buy.

• International Commerce and Information Review
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• v.17 no.3
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• pp.29-57
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• 2015

The purpose of this study is to find the factors of Social Network Games of continuous game flow and addiction. This study analyzes the significant factors of the addiction of SNGs from three categories. It also seeks to find out what relation between continuous game flow and addiction in SNGs. The model consists of three categories (SNG characteristic, User characteristic, and Environmental characteristic). The research model was conducted through the structural equation modeling(SEM) approach, and tested using 374 questionnaires. The results indicated that SNG characteristic(accessibility, enjoyment, feedback), User characteristic(self-control), Environmental characteristic(social interaction, subjective norm) have a positive effect on continuous game flow. The findings also that continuous game flow plays a moderation role that affects addiction. Finally, we discussed the research results and offered relevant suggestions for schools, firms, and future studies

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.3
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• pp.109-117
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• 2021

Although previous studies on social commerce have provided much insight, more studies in the perspective of social network are needed because social commerce happens within online communities or virtual groups, where buyers connect and interact with each other by sharing information. So, the purpose of this study is to investigate how transactive memory as network characteristic can affect social commerce behavior through social support and relationship quality. We verified the relational effect among social support, relationship quality, and social commerce intention in the Korean market context. Moreover, we found transactive memory capability also played an essential role in the field of social commerce. Specifically, we found consumer's transactive memory capability plays a significant moderating role in the relation between social support and relationship quality.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.255-271
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• 2005

This paper aimed to exam core factors of the relationship factors and analyze their effects on structural bonds and social bonds. And this paper analysis structural bonds and social bonds effects on relationship commitment. To accomplish this purpose, this study examined previous studies and summarized core factors of the relationship making. The result of this study are as follow: First, we examined that 6 factors-tech-shared, product characteristic, transaction specific asset, reputation, trust, communication-were relationship factors of buyer-seller industrial market. Second, it is shown that tech-shared, product characteristic, transaction specific asset factors have a positi-ve influence on the structural bonding. Third, it is shown that reputation, trust, communication factors have a positive influence on the social bonding. Fourth, it is shown that structural bonding, social bonding have a positive influence on the relationship commitment.

• Journal of Fashion Business
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• v.19 no.5
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• pp.157-174
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• 2015

This research intends to observe the effects of social capital regarding fashion social enterprises on the community sense of participating consumers, and verify the relationship of the effects that such social capital and community sense have on sustainability formation variable(shared values, suitability of values, behavioral flow, cognitive belief and long-term relationship orientation) of social enterprises. For such analysis, a sample of 400 consumers with experience of purchasing products of fashion social enterprises more than once was utilized, and path analysis was conducted utilizing AMOS 20.0. As a result of this research, first, information sharing, social participation among the characteristic factors of social enterprises' social capital had a meaningful impact on shared values, and self-pursuit and significance meaningfully affected the suitability of values. Second, mutual influence, sense of belonging, satisfaction of needs and emotional bond among the characteristic factors of community sense between social enterprises and consumers meaningfully affected shared values, whereas mutual influence, sense of belonging and emotional bond substantially influenced suitability of values. Third, shared values and suitability of values affected the relationship between behavioral flow and cognitive trust, and behavioral flow and cognitive trust both had meaningful impact on long-term relationship orientation.

• Proceedings of the KSR Conference
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• 2010.06a
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• pp.2303-2308
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• 2010

We studied the cost-volume supply characteristic of public transportation systems focused on Bi-modal Tram in the main cities to analyze the applicability and status for the new transit system Bi-modal Tram as public transportation system. The operation cost considering the characteristic of vehicle, facilities, operation and average cost for respective public transportation system and the time cost considering the travel and transfer time are defined to the social cost, and the cost-volume supply curve is based on this social cost. The cost-volume supply characteristic between public transportation modes in the city is determined on the basis of cost-volume supply curve. Through the comparison between cost-volume supply characteristic of main transportation systems, it is analyzed about the relation between public transportation systems in the city and the characteristic for proper service provision. The application of Bi-modal Tram in the city is concluded that it is effective to reduce the social cost on the existing public transportation system.

• Korean Journal of Human Ecology
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• v.8 no.2
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• pp.255-273
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• 1999

The purpose of this study was to examine the relationship between characteristics of personality and respondent characteristics of Kinetic Family Drawing for young children. The subjects were 170 children(110 boys and 60 girls). The personal interview contained Personality Characteristic Test for young children(In-Sub Song, 1993) and Kinetic Family Drawing Test(Burns and Kaufman, 1982). Results of the test were analyzed by t-test and ANOVA by SAS program. Results are followings. First, chileren's sex and the general tendency of personal characteristic showed significant difference in the emotional personality among 4 personality characteristics. Girls show more positive tendency than boys in moral, physical, appearance and feature which expressed personal feeling and emotion. Also, girls showed more positive tendency than boys in personal characteristic which showed physical ability. Second, Children's sex and individual characteristic in Kinetic Family Drawing respondent characteristic showed significant difference in own's arm length. Also, Using a rare of paper and chapter 1 of the power among the family showed significant difference in styles and symbols. The boys drew lengther arms compared with their height than the girls. The girls were less complicative, anxious, comparative and aggressive for their family. Third, As a result of the study about the relationship between 4 personal characteristics of children and individual's behavior in Kinetic Family Drawing respondent characteristic, the significant difference is showed in academic personality and social personality had higher completion of their father's feature and drew bigger feet. In socal personality, negative behavior than positive children. Fourth, As a result of the study about the relationship between 4 personal characteristics of children and individual's characteristic, the significant difference were found in academic personality, social personality, family personality and emotional personality. Children with negative academic personality drew longer arms than children with positive academic personality, social personality and family personality. Also, Children with negative emotional personality drew more siblings than children with positive emotional personality. Fifth, The academic personality and the social personality had significant difference in the relationship between 4 personal characteristics of children and dynamics. In social personality, normal children were more tendencious to look at the important person with their mother's direction than positive children. Sixth, In terms of the relationship between 4 personal characteristics of children and mode, academic personality and family personality showed significant difference. Children with negative academic personality used more edge of papers than children with positive academic personality and children with positive academic personality and children with negative family personality fold more papers than children with positive family personality. At last, there were no significant difference between 4 personal characteristics of children and styles as well as symbols.

• Korean Journal of Health Education and Promotion
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• v.19 no.2
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• pp.73-98
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• 2002

This study was carried out to investigate the relationship between social support, social network and health behaviors as surveyed by cross-sectional study in 744 rural people aged above 30 of a community dwelling sample of one county for 6 days of July in 2000. Objectives of this study was in order to establish an effective health promotion. The sample was accrued by face to face interview of direct visiting from clustered sampling method. Interview was conducted by trained medical students with the questionnaire consisted of socio-demographic data, health behavior, social support and social network based on previous literature. The summarized results were as follows: 1. There were significant difference in the level of social support and social network by general characteristic variables except occupation and residency type(p〈0.05). 2. There were significant difference in knowledge about hypertension, smoking status, status of physical exercise, diet patterns by social support and social network in spite of variation of social support and social network subconcept(p〈0.05). And there were significant difference in alcohol drinking status, body weight control and diet pattern according to level of social network(p〈0.05). But smoking status by social support and network results opposite direction(p〈0.05). 3. There were no regular or consistent result in the relationship between social support, social network and health behavior. 4. Major predictors for health behavior on the multiple logistic regression that included general characteristic, social support and social network were age, instrumental social support and worry about health. Significant variables of multiple logistic regression for health behavior that included social support(instrumental and emotional) and social network were instrumental social support and social network. These results suggest that only a instrumental element and social network may be associated with health behavior. Inconsistent with prior research in these some item, a positive consistent relationship was not found between social support, social network and health behavior. So the study should be replicated to determined the reliability of our findings.

• Journal of the Korean Home Economics Association
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• v.51 no.2
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• pp.195-206
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• 2013

This study was conducted in order to investigate the variables that relate and affect the internalizing and externalizing problems of multicultural children. 159 multicultural children in the $3^{rd}{\sim}6^{th}$grade were selected from elementary schools in Gwangju and the Jeollanamdo area. The data was analyzed by using the frequency, Cronbach's ${\alpha}$, t-test, ANOVA, Pearson's correlation and hierarchical regression by SPSS 12.0 program. The results were as follows: first, the internalizing problems were different according to the socio-demographic variable: (gender, subjective economic level), multicultural characteristic variable: (mother's communication ability, likability of mother's nationality, etc.), parent-child relationship variable: (relationship with mother, relationship with father) and social support variable: (peer support, teacher support). Further, the externalizing problems were different according to the socio-demographic variable: (gender), multicultural characteristic variable: (mother's nationality, mother's communication ability, etc.), parent-child relationship variable: (relationship with mother, relationship with father) and social support variable: (peer support, teacher support). Second, the influential variables regarding the internalizing problems were children's stress from cultural adaptability and the likability of the mother's nationality of the multicultural characteristic variable group, peer support of the social support variable group and the subjective economic-level of the socio-demographic variable group. Moreover, the influential variable on the externalizing problems was children's stress from the cultural adaptability of the multicultural characteristic variable group. The most influential variable of such variables was children's stress from cultural adaptability of the multicultural characteristic variable group. The results of this study will provide information for the development of educational and therapeutic intervention program for multicultural children.

• Journal of the Korean Society of Earth Science Education
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• v.6 no.3
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• pp.196-206
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• 2013

The purpose of this study was to analyze perfectism, interpersonal characteristic between the gifted & talented students and the general. The subject of this study were 112 the gifted students and 120 the general. They answered the questions about perfectism and interpersonal characteristic. To compare the gifted and general students' tendency, collected data was classified by their gender and grade. And correlation analysis was done in oder to analyze the relation between the gifted students' perfectism and interpersonal characteristic. The important results of this study were as follows. First, the grade gap of perfectism was not meaningful in both groups. Otherwise, the gender gap of perfectism was meaningful in both groups. Female's perfectism was higher than male's. And the gifted students' perfectism was higher than the general students'. Second, Differently, the gender gap of interpersonal characteristic was meaningful in the same group. Female had higher positive social-relationship, expression tendency than male. But female had lower competition-aggressiveness propensity than male. In the general group, the 6th grade students showed more positive role, social-relationship than 5th grade. And male showed more competition-aggressiveness propensity than female. Comparing the gifted and the general, the gifted had more dominant-superior, exhibitionistic-narcissistic propensity. It could be a reason of the gifted students' social problem. Third, among self-oriented perfectism and dominant-superior, independent-responsible propensity had meaningful correlation. Also socially-prescribed perfectism had influenced on dominant-superior, sociability-friendliness, exhibitionistic-narcissistic propensity.