• Title/Summary/Keyword: Social Change Relationship

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Brand Equity and Purchase Intention: The Fashion Market in China (상표자산이 구매의도에 미치는 영향: 중국패션시장에서)

  • Lee, Dong-Hae;Choi, Young-Ro
    • Journal of Distribution Science
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    • v.13 no.7
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    • pp.85-90
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    • 2015
  • Purpose - Global trends play a part to change the structure of the fashion industry. In particular, companies attempting to conduct innovative marketing centering on such products as SPA brands are growing into global companies. SPA stands for "Specialty Store Retailer of Private Label Apparel", meaning its activities are fully integrated from manufacturing through sales, including material procurement design, product, distribution, inventory management, and final sales. For this reason, more understanding of individual corporate profitability is very sensitive to consumer's attitudinal changes. The effects that corporate marketing activities on customer lifetime value through brand attitude were analyzed based on a structural equation model. Rust suggested value equity, brand equity, and relationship equity as customer equity driver. The study examines Chinese consumer because China is the fastest growing fashion market in the world. Research design, data, and methodology - The survey targeted Chinese college student age 20s. Only respondents who had purchased SPA brands in the past year were included for this research. A total of 303, except for 47 missing data of 350 distributed questionnaires were included in this research. The questionnaire is consists of six part to measure value, brand, relationship equity, attitude toward brand, purchase intention and demographic characteristics. This research conducted exploratory factor analysis and reliability test. To verify research hypotheses, structural equation model test was conducted. As for customer equity, diversified models in consideration of the scope of acquisition data, a method of collection of data, influencing factor, and predictability were suggested based on a net present value model. However, the history of customer equity study is relatively short, and sufficient empirical analyses have not been conducted, so more integrated analysis is required. In this study, the concept of driver suggested by Rust was applied to figure out the effects that consumer's attitude has on customer equity. The customer equity driver suggested by them consists of brand equity, value equity, and relationship equity. Results - This study reveals that value equity and brand equity have a positive influence on relationship equity. And, relationship equity has a positive influence on purchase intention through brand attitude. However, value equity and brand equity do not influence on brand attitude. Conclusion - The results of this research generated following implications. First, SPA brands need to take advantage of their value equity such as perceived low price and up-to-date fashion style to attract Chinese young consumer. Second, strong brand equity promises dominants position in the competitive market. As Chinese fashion market grows rapidly, SPA brands can consider branding strategy such as flagship store and celebrity marketing enhancing brand image. Third, the core concept of customer equity strategy is to maintain a relationship with their expecting and existing customers. The relationship equity is built by brand equity and value equity. When SPA brands serves product and service meet with individual customers, customers have intimacy to the brands.

The Moderating Effect of Quality of Life Disabled and Family Satisfaction among the Disabled Family (장애인가족 만족도와 장애인 삶의 질 매개효과 연구)

  • Kim, Jung-Hyun
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.7
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    • pp.549-556
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    • 2019
  • The purpose of this study is to explore the factors affecting the satisfaction level of the disabled and their families. As a major variable, the mediating effect of the change of the disabled was examined in the relationship between residential facilities satisfaction and family life satisfaction. A total of 810 responses were collected by conducting a questionnaire survey on 856 persons with disabilities and their parents. As a result, the facilities satisfaction for the disabled has a significant influence on the family life satisfaction and the change of the handicapped. In the relationship between facility satisfaction and family life satisfaction, the change of disabled showed partial mediating effect, and it was confirmed that the effect of facility satisfaction on family life satisfaction increased when there was a change in the disabled. The results of this study can be used as the basic data to structure the discussion of living facilities for people with disabilities and their families, as well as can be used to restructure policies and practices for residential support services for the disabled. In particular, it is meaningful as a basic data for proposing various future types of residential facilities required by parents of adults with disabilities.

A Study of Sales Changes of Convenience Stores and Ratio Changes in the Composition of Business Types within Trading Areas of SSM (SSM 상권내의 업종 비율 변화와 편의점 매출액 변화에 대한 연구)

  • Cho, Chun-Han;Ahn, Seung-Ho
    • Journal of Distribution Research
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    • v.16 no.5
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    • pp.193-209
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    • 2011
  • The fast expansion of super supermarket(SSM) in Korean retail industries has attracted serious social attentions and some types of regulations to slow down its growth are prepared. However, the regulations are hardly justified because they attempt to establish entry barriers which are not recommendable economic policy. Accordingly, the regulations should be justified at least on the basis of social and political causes. The study interprets the social and political causes as the effects of entry of SSM on trading ares where SSM is located. The study is distinguished from the past studies which focused only on intertype and intratype competition between retailers Another goal of the study is to complement the weakness of past studies and provide additional information to settle the issues. More closely, the study investigates the relationships between the changes in sales of convenience stores, which may be a surrogate measure of the viability of a local economy, and the changes in the composition of business types within 500m radius of a SSM. Further, the study investigates the effects of the establishment of SSM and the retail sales index on the sales of convenience stores. The study analyzed the panel data and adopts Swamy's random coefficient models. The results show that the effects of the establishment of SSM on the sales of convenience stores are not statistically significant. The relationship between the change in the portion of restaurants among the local business and the change in the sales of convenience stores is positive. On the other hand the relationship between the change in the portion of retailers in the composition of local businesses and the change in the sales of convenience stores is negative. In conclusion, even though any negative effects of the establishments of SSM on local economies are expected, as long as other types business especially restaurant businesses fill the space left by retailers, the net effect on the local economy may not be signification or even positive.

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The Crisis of Climate Change and the Direction of Christian Ecological Education (기후변화의 위기와 기독교 생태교육의 방향 모색)

  • Cho, Miyoung
    • Journal of Christian Education in Korea
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    • v.67
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    • pp.415-447
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    • 2021
  • The purpose of this study is to explore the direction that Christian education should take as an ecological education in the crisis of climate change. What climate change shows is that it is impossible to survive even if the Earth's temperature rises by only 2-3 degrees. However, our current appearance is concerned about the crisis of climate change as long as we do not change our lives. First, the meaning of climate change and its causes were examined. The anthropocentric worldview, modern industrial, scientific and technological growth, and consumption-oriented social structure can be cited as the causes. An anthropocentric worldview justifies everything from the human point of view, and nature is the subject of human domination, but one regarded as a tool. In addition, as the scale of human economic activity increases, energy consumption increases, and the threat of ecosystem destruction increases with the increase in energy consumption. Individual affluence and increased consumption are exacerbating ecosystem tensions. In order to solve the problem of climate change, ecological education clues were found in the Bible. Through creation, the relationship between humans and nature was identified as coexistence and coexistence. Through the principle of sabbath, it is possible to bring about the restoration of humans and nature, and from the point of view of the incarnation, the world was understood as the 'body' of God. Based on these clues, the direction of Christian ecological education was explored by suggesting a transition to an ecological paradigm, restoration of creative spirituality, and cultivation of ecological imagination. In the crisis of climate change, it is hoped that the recovery of the earth will take place and that we will be able to stand again as a responsible being through the Christian ecological educational approach.

The Impact of financial Sources on Service Delivery in Non-profit Social Welfare Organizations (민간 사회복지조직의 재원(財源)이 서비스 전달에 미치는 영향)

  • Kim, Young-Jong
    • Korean Journal of Social Welfare
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    • v.50
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    • pp.209-233
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    • 2002
  • This study is to identify the relationship in non-profit social welfare organizations(SWOs) between financial sources and service delivery. Especially the impact of the former to the latter is its main concern. For this purpose, gathered are the 1992, 1999 financial reports of those study organizations, and some qualitative data on a number of the organizations collected by the author is also used for verifying and interpreting the data. Gronbjerg's study(1992) provided an analytical tool for decomposing financial structure of human service organizations, and resource-dependency perspective was a theoretical framework for interpreting the impact of financial composition to service delivery. The findings are as follows: (1) Between 1992 and 1999, there was a noticeable change in financial composition among SWOs. Government subsidies has increased in terms of both amounts and percentages, for residential facilities 75% to 82% and for nonresidential facilities 37% to 47%. Funding from donations shows no abrupt changes, although absolute amounts were slight increasing. Fees were sharply decreasing, especially for the non-residential facilities which previously enjoyed them as valuable resources for preventing unnecessary influence from government. (2) The funding sources of SWOs and their strategies to acquire them has impact on service delivery. Although non-government fundings(donations and fees) were found to give elasticity to SWOs, various problems associated with acquiring them (i.e., changing the clientele) would prohibit SWOs from fully concentrating to those fundings. Meanwhile, government fundings are characterized as stable, and, as such, most of the SWOs prefers. Limited elasticity, red-tape, 'sacrifice of quality of service' over efficiency, etc. are referred to the problems.

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Adult Educational Idea of R. H. Tawney among Traditions of Workers' Education Movement (노동자교육운동의 흐름을 통해서 본 토니의 성인교육사상)

  • Kwak, Taejin;Kang, Sun-Bo
    • (The)Korea Educational Review
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    • v.23 no.3
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    • pp.117-142
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    • 2017
  • The purpose of this study is to illustrate Richard Henry Tawney's idea of adult education among traditions of workers' education movement. The workers' education movement can be categorized into two streams. One tradition regards as the workers' education as a part of liberal education. The other tradition regards as it as a tool for social transformation. The former, which emphasizes the importance of liberal education in workers' education, had been developed in connection with the University Extension in England, and had a practical influence through the 'Workers' Educational Association(WEA)' organized by Mansbridge and other intellectuals. The latter, which emphasizes the social transformational function of education, conducted education in a form that is not clearly distinguished from propaganda, through the 'National Council of Labour College(NCLC)'. Tawney demonstrates the idea of adult education that synthesizes these two traditions, and this synthesization is related to his idea on equality. Tawney pursued socialism through democratic and non-violent way. He thought that adult education could contribute to the construction of socialism while at the same time conducting adult education based on liberal education. In other words, adult education based on liberal education, through rational understanding and discussion of the world, can contribute to social transformation. Tawney's idea of adult education provides practical implications for educationalists and educators who want progressive social change, and theoretically enriches educational research on the relationship between social transformation and education.

Implantation of Protestant Methodist in Gangwha Islands and Cultural Change (개신교 감리교의 강화도 전래와 문화변동)

  • Oak, Han Suk
    • Journal of the Korean Geographical Society
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    • v.49 no.5
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    • pp.705-715
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    • 2014
  • Acculturation is caused with contact by two different cultures. This study investigates a cultural change of Gangwha society with Hagok confusianism influenced by implantation of methodism. At early periods methodism diffused rapidly and relocated toward marine routes. Lately hierarchical diffusion and contagious diffusion was typical, centering on the Gangwha Jungang Church. This successful acception was influenced with confusianism's acculturation. One of the reason why Gangwha people could accept the Christianity was reinterpretation and selective strategy by Hagok fraction that became one of confusinism, It seemed that several cultural elements of Hagok fraction was coincided with some elements of methodism. However, A methodist church transferred by clan's shrine, which family relationship was coerced, was split into it's members. This segregation other than social intergretation influenced establishment of a or more church per each village.

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A Study on the Utilization Planning of Unused Classrooms of Primary Schools by the Change of Curriculums (교육과정 변천에 따른 초등학교 유휴교실 활용방안에 대한 연구 - 충청북도 초등학교를 대상으로 -)

  • Kim, Seunggeun;Jung, Jinju;Choi, Hyoseung
    • Journal of the Korean Institute of Rural Architecture
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    • v.2 no.1
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    • pp.13-24
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    • 2000
  • This study aims at revealing important utilization planning by surveying and analyzing unused classrooms in primary school's facilities. That is various and positive utilization planning of unused classrooms in order to cope with the changes of educational environment focused on high and multi-functionization, rather qualitative aspect than quantitative. By field-survey and interview, physical and environmental factors such as, the change procedure of students, unused facilities in schools and improvement affairs and purpose stressed by schools were surveyed. Additionally, the way of educational facilities to future society linked with residents was examined by surveying about the relationship between educational facilities and regional communities. The curriculums and "School facilities standard ordinance" have been revised in part by several times individually and couldn't meet with educational facilities, educational and social change positively. In rural area, to apply the standard of the capacity by a class with 40 students like city is not desirable. To make educational environment better qualitatively, the capacity should be reduced by 30 students and the unit square per a student enlarged by $2.4m^2$. By room unit module "school institution and managerial regulations under high school" should be applied distinctively to break down like 6, 7~12, 13~24 and over 25 classes. So re-institution of the capacity by a class and the standard unit of the number of class by scale is needed.

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A Study of Conflict between Monther-in-law and daughter-in-law in the Changing Korean society with Special reference to Pusan Area (변화하는 한국사회에 있어서 고부 갈등에 관한 연구)

  • 고정자
    • Journal of the Korean Home Economics Association
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    • v.26 no.4
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    • pp.129-160
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    • 1988
  • The purpose of the present study is to understand the change in the relation between mother-in-law and daughter-in-law according to the social change in comparison with the survey effects in 1974 (ko Jung-Ja) and 1985 to find out the cause of conflict in both side of power structure and affection structure, indicating behavior, the influences on the relationships among family, possible meditators. this thesis was made by an experimental research. Data were collected from 146 mothers-in-law and 141 daughters-in-law in Pusan. The collected data were analysed by statistical methods such is as follows, 1. cause of conflict In power structure the cause of conflict is, in the case of mother-in-law opinion opposion and shaughty attitude by daughter in-low and, in the case of daughter-in-law, domestic dominance. It is thought that there is a difference of viw\ew between mother-in-law and daughter-in-law about the possesion of economic dominance and many conflicts rises because of economic dominance. but the study in 1985 than 1974 suggests the possibility of conflict meditator because mother-in-law and daughter-in-law do homework dependently in the practice of power. In affection structure, the chief dissatisfaction toward daughter-in-law showes the change in time. In 1974, there was no affection and respect. In 1985, the rate of doing without consultation was high. Also, the lack of communication of mother-in-law and daughter-in-law is the cause of conflict. 2. Indicating behavior the rate of thinking alone if high in both sides. But in the survey of 1985, the covert verbal aggressive action with which mother-in-law appeals to her daughter and daughter-in-law to husband is rising. 3. Influence on the relationship among family by the conflict between mother-in-law and daughter-in-law. the conflict between mother-in-law and daughter-in-law play negative effects on the intimacy and relation between husband and wife. 4. Conflict mediation behavior As compremiser, it is suggested that in the case of daughter-in-law the position and role of husband is important and, in the case of mother-in-law respects mother-in-law, daughter-in-law and gives her the role.

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Analytical Framework for the Impact of Technical Change on Business Model Innovation (기술 변화의 영향을 고려한 비즈니스모델 혁신 분석 틀)

  • Lim, Hong-Tak;Han, Jeong-Won
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.23 no.2
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    • pp.139-148
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    • 2019
  • The paper proposes an analytical framework for the impact of technical change on business model innovation. Based upon the examination of the relationship between the mission of business and technology, it introduces classification of technology-based business models such as problem-solving model, production model and network model, respectively employing intensive technology, interlinked technology and mediating technology as a key technology. The discussion of various cases of business model innovation shows that the impact of digital technology is first translated into the value generation in terms of efficiency or effectiveness. These new values then enable a new business model which is based on a different key technology through business model shift, expansion, unbundling, or platform. Quite often those business model changes involves system-wide innovation. The framework for the analysis of the impact of technical change on business model innovation is presented with directions for future research.