• KSII Transactions on Internet and Information Systems (TIIS)
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• 제8권2호
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• pp.567-582
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• 2014

The purpose of this study is to qualitatively identify the typologies and characteristics of the big data marketing strategy in major companies that are taking advantage of the big data business in Korea. Big data means piles accumulated from converging platforms such as computing infrastructures, smart devices, social networking and new media, and big data is also an analytic technique itself. Numerous enterprises have grown conscious that big data can be a most significant resource or capability since the issue of big data recently surfaced abruptly in Korea. Companies will be obliged to design their own implementing plans for big data marketing and to customize their own analytic skills in the new era of big data, which will fundamentally transform how businesses operate and how they engage with customers, suppliers, partners and employees. This research employed a Q-study, which is a methodology, model, and theory used in 'subjectivity' research to interpret professional panels' perceptions or opinions through in-depth interviews. This method includes a series of q-sorting analysis processes, proposing 40 stimuli statements (q-sample) compressed out of about 60 (q-population) and explaining the big data marketing model derived from in-depth interviews with 20 marketing managers who belong to major companies(q-sorters). As a result, this study makes fundamental contributions to proposing new findings and insights for small and medium-size enterprises (SMEs) and policy makers that need guidelines or direction for future big data business.

• 한국정보통신학회논문지
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• 제21권11호
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• pp.2176-2183
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• 2017

4차 산업혁명의 주요 요소가 되는 빅데이터 가치는 민간부분에서 산업 생산성을 높이고, 공공부분에서 대국민 및 기업에 대한 행정 서비스를 제공해 줄 수 있는 부분이기도 하다. ICT 선진국들은 공공부분의 빅데이터 활용 방안을 빠르게 제시하고 있다. 특히 사회 위기관리 차원에 있어 재난의 사전 예측시스템을 잘 갖추고 있다. 우리나라 정부의 입장에서도 사회 위기관리 차원의 빅데이터 공공 활용 방안에 많은 관심을 기울이고 있다. 하지만 빅데이터의 전반적인 인프라 부분에 취약성을 드러내고 있는 현실은 앞으로 사회현안 문제해결 차원의 준비와 실천이 요구되는 사항이다. 따라서 우리는 빅데이터 활용 현상의 문제를 분석하고, 각국의 선도적 빅데이터 공공 활용이 선행되는 사례를 검토해 앞으로 나아가야 할 정책의 다양성을 제시하여야 한다. 이에 본 논문은 빅데이터 활용에 있어 나타나고 있는 문제점을 분석하여 전자정부의 역할과 정책을 제언하였다. 제시한 정책 사항은 정보개방과 법 제도 개선의 문제, 빅데이터 환경에서의 개인정보 침해 위협을 관리하는 빅데이터 서비스 고려 사항 문제, 기술적 측면에서 공공의 빅데이터 활용 관련 기술개발 및 빅데이터 운영 분석 기술개발 필요성 문제 등을 제시하였다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제17권11호
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• pp.2966-2986
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• 2023

Climate change is a constant threat to human life, and it is important to understand the public perception of this issue. Previous studies examining climate change have been based on limited survey data. In this study, the authors used big data such as news articles and social media data, within which the authors selected specific keywords related to climate change. Using these natural language data, topic modeling was performed for discourse analysis regarding climate change based on various topics. In addition, before applying topic modeling, sentiment analysis was adjusted to discover the differences between discourses on climate change. Through this approach, discourses of positive and negative tendencies were classified. As a result, it was possible to identify the tendency of each document by extracting key words for the classified discourse. This study aims to prove that topic modeling is a useful methodology for exploring discourse on platforms with big data. Moreover, the reliability of the study was increased by performing topic modeling in consideration of objective indicators (i.e., coherence score, perplexity). Theoretically, based on the social amplification of risk framework (SARF), this study demonstrates that the diffusion of the agenda of climate change in public news media leads to personal anxiety and fear on social media.

• 디지털콘텐츠학회 논문지
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• 제15권2호
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• pp.219-225
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• 2014

현대는 기업 간의 경쟁이 날로 심화되어 가고 있는 가운데 효율적인 경영을 위해서는 시시각각으로 변하는 고객의 니즈를 파악하여야 하기 때문에 그 어느 때 보다도 고객피드백이 필요한 시대이다. 최근 스마트 폰의 출현과 트위터, 페이스북과 같은 SNS의 발달로 실시간으로 다양한 고객의 목소리가 증가하면서 고객의 피드백을 파악하기 위해 이러한 빅 데이터를 이용 하는 것이 매우 효율적인 방법으로 부상하고 있다. 빅 데이터의 데이터 수집과 분석은 버즈(Buzz) 모니터링이라는 시스템을 통해 이루어지고 있다. 본 연구에서는 고객자체가 기업의 자산이며 서비스 산업의 대표라 할 수 있는 호텔기업의 CRM을 위한 방법으로 고객의 피드백을 파악하기 위해 빅 데이터를 활용하는 방법을 제안한다. 실제 국내 3개의 대표적인 특급호텔을 대상으로 빅 데이터를 이용하여 버즈모니터링 시스템을 통해 얻은 호텔고객평판 사례를 제시하여 그 결과를 분석하고 시사점을 고찰해 본다.

• International Journal of Internet, Broadcasting and Communication
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• 제12권4호
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• pp.196-203
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• 2020

In this study, we tried to explore the actual direction for the play culture by looking at the social perception of the change of play culture due to the Corona 19 using big data analysis. For this research, we used Textom, a website specializing in collecting big data, and collected 10,216 data using keywords of "Corona + Play," "Play Culture" and "Leisure" from January 19, 2020 to September 30, 2020, when the first confirmed case of Corona 19 occurred in Korea on various portal sites at home and abroad. The results of this paper showed that the social perception of the play culture in Corona 19 was 51.61%, not much different from the negative image of 48.15%. It is necessary to develop a play culture program that can identify people's various desires and emotions under the premise that situations similar to the current With Corona period and Corona19 can occur at any time, and find mental and physical stability and vitality in unstable situations. In addition, the results of this study can be used as basic data for the development of play culture policies or programs, with the significance that this study helped vitalize big data utilization research in the fields of play, leisure, and culture.

• International Journal of Advanced Culture Technology
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• 제11권4호
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• pp.378-384
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• 2023

In this study, we explore social awareness, interest, and acceptance of generative AI, including chatGPT, which has revolutionized web search, 30 years after web search was released. For this purpose, we performed a machine learning-based topic modeling analysis based on Korean news big data collected from November 30, 2022, when chatGPT was released, to August 31, 2023. As a result of our research, we have identified seven topics related to chatGPT and generative AI; (1)growth of the high-performance hardware market, (2)service contents using generative AI, (3)technology development competition, (4)human resource development, (5)instructions for use, (6)revitalizing the domestic ecosystem, (7)expectations and concerns. We also explored monthly frequency changes in topics to explore social interest related to chatGPT and Generative AI. Based on our exploration results, we discussed the high social interest and issues regarding generative AI. We expect that the results of this study can be used as a precursor to research that analyzes and predicts the diffusion of innovation in generative AI.

• International Journal of Internet, Broadcasting and Communication
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• 제16권2호
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• pp.112-118
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• 2024

We Design The problem of underdeveloped areas is emerging as a social problem. Industrialization drove the population to the cities, creating underdeveloped areas. Underdeveloped areas are causing social problems such as population decline and aging. It is necessary to study the continuous tourism development of underdeveloped areas through development and improvement projects. Using social media big data to investigate keywords in underdeveloped areas and see the connection between keywords. The purpose of this study was to conduct core research divided by type and to investigate the keywords of tourism in underdeveloped areas through concor analysis of underdeveloped areas. As a result of the study, keywords were connected for each type of redevelopment, regional development, regional economy, and underdeveloped areas. Through this, the keywords for sustainable tourism in underdeveloped areas were identified. It is hoped that this study will develop sustainable tourism for the keywords of underdeveloped areas.

• International Journal of Advanced Culture Technology
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• 제9권3호
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• pp.174-180
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• 2021

The necessity of this study is as follows. A decrease in the number of newborns, an increase in the youth unemployment rate, and a decrease in the employment rate are having a fatal impact on universities. To help increase the employment rate of universities, we intend to utilize Big Data of university public information. Big data refers to the process of collecting and analyzing data, and includes all business processes of finding data, reprocessing information in an easy-to-understand manner, and selling information to people and institutions. Big data technology can be divided into technologies for storing, refining, analyzing, and predicting big data. The purpose of this study is to find the vision and special department of a university with a high employment rate by using big data technology. As a result of the study, big data was collected from 227 universities on www.academyinfo.go.kr site, We selected 130 meaningful universities and selected 25 universities with high employment rates and 25 universities with low employment rates. In conclusion, the university with a high employment rate can first be said to have a student-centered vision and university specialization. The reason is that, for universities with a high employment rate, the vision was to foster talents and specialize, whereas for universities with a low employment rate, regional bases took precedence. Second, universities with a high employment rate have a high interest in specialized departments. This is because, as a result of checking the presence or absence of a characterization plan, universities with a high employment rate were twice as high (21/7). Third, universities with high employment rates promote social needs and characterization. This is because the characteristic departments of universities with high employment rates are in the order of future technology and nursing and health, while universities with low employment rates promoted school-centered specialization in future technology and culture, tourism and art. In summary, universities with high employment rates showed high interest in student-centered vision and development of special departments for social needs.

• 한국융합학회논문지
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• 제9권2호
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• pp.251-257
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• 2018

빅데이터의 활용은 비즈니스 가치를 높이는데 필수요소가 됨에 따라 빅데이터 시장의 규모가 점점 더 커지고 있다. 이에 따라 빅데이터 시장을 선점하기 위해서는 경쟁력 있는 특허를 선점하는 것이 중요하다. 본 연구에서는 빅데이터 특허의 동향을 분석하기 위하여 영문 키워드 네트워크 기반 특허분석을 수행하였다. 분석 절차는 빅데이터 수집 및 전처리, 네트워크 구성, 네트워크 분석으로 구성되어 있다. 연구 결과는 다음과 같다. 빅데이터 특허 대다수는 예측 등을 위한 데이터 처리를 위한 특허이며, analysis, process, information, data, prediction, server, service, construction 키워드가 연결정도 중심성 및 매개 중심성이 높았다. 본 연구의 분석결과는 향후 빅데이터 특허 출원 시 참고할 수 있는 유용한 정보로 활용될 수 있다.

• Journal of Information Processing Systems
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• 제17권3호
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• pp.630-644
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• 2021

Educational data analysis is attracting increasing attention with the rise of the big data industry. The amounts and types of learning data available are increasing steadily, and the information technology required to analyze these data continues to develop. The early identification of potential dropout students is very important; education is important in terms of social movement and social achievement. Here, we analyze educational data and generate predictive models for student dropout using logistic regression, a decision tree, a naïve Bayes method, and a multilayer perceptron. The multilayer perceptron model using independent variables selected via the variance analysis showed better performance than the other models. In addition, we experimentally found that not only grades but also extracurricular activities were important in terms of preventing student dropout.