• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.17 no.10
• /
• pp.2439-2446
• /
• 2013

Recently, SNS (Social Network Service) such as Twitter and Facebook has grown dramatically because of smart phones. Since development of IT has created massive information, social big data extremely increased. Competition between corporations is getting more intense, so they need customer feedback in order to fulfill an effective management. Because social big data plays an important role for getting customer feedback, a lot of corporations are interested in analyzing and applying of social big data. Collecting and analyzing social big data is operated by Buzz monitoring system. This paper demonstrates the research of buzz monitoring system that analyzes big data, and presents examples of customer reputation using buzz monitoring. In the paper, after all, it would analyze the result from the customer reputation, and research the implication.

• Asia-Pacific Journal of Business
• /
• v.12 no.2
• /
• pp.161-174
• /
• 2021

Purpose - The purpose of this study was to examine the recent popular consumption trend, the hocance phenomenon, using social media big data. The study intended to present practical directions and marketing measures for the recovery and growth of the hotel industry after COVID-19 pandemic. Design/methodology/approach - Big data analysis has been used in various fields, and in this study, it was used to understand the hocance phenomenon. For three years from January 1, 2018 to December 31, 2020, we collected text data including the keyword 'hocance' from the blog and cafe of NAVER and Daum. TEXTOM and UCINET 6 were used to collect and analyze the data. Findings - According to the results of analysis, the words such as 'hocance', 'hotel', 'Seoul', 'travel', 'swimming pool', 'Incheon', 'breakfast', 'child' and 'friend' were identified with high frequency. The results of CONCOR analysis showed similar results in all three years. It has been confirmed that 'swimming pool', 'breakfast', 'child' and 'friend' are important when deciding on the hocance package. Research implications or Originality - The study was differentiated in that it used social media big data instead of traditional research methods. Furthermore, it reflected social phenomena as a consumption trend so there was practical value in establishing marketing strategies for the tourism and hotel industry.

• International Journal of Internet, Broadcasting and Communication
• /
• v.15 no.3
• /
• pp.211-218
• /
• 2023

Due to the implementation of COVID-19 distancing, interest and users in 'home training' are rapidly increasing. Therefore, the purpose of this study is to identify the perception of 'home training' through big data analysis on social media channels and provide basic data to related business sector. Social media channels collected big data from various news and social content provided on Naver and Google sites. Data for three years from March 22, 2020 were collected based on the time when COVID-19 distancing was implemented in Korea. The collected data included 4,000 Naver blogs, 2,673 news, 4,000 cafes, 3,989 knowledge IN, and 953 Google channel news. These data analyzed TF and TF-IDF through text mining, and through this, semantic network analysis was conducted on 70 keywords, big data analysis programs such as Textom and Ucinet were used for social big data analysis, and NetDraw was used for visualization. As a result of text mining analysis, 'home training' was found the most frequently in relation to TF with 4,045 times. The next order is 'exercise', 'Homt', 'house', 'apparatus', 'recommendation', and 'diet'. Regarding TF-IDF, the main keywords are 'exercise', 'apparatus', 'home', 'house', 'diet', 'recommendation', and 'mat'. Based on these results, 70 keywords with high frequency were extracted, and then semantic indicators and centrality analysis were conducted. Finally, through CONCOR analysis, it was clustered into 'purchase cluster', 'equipment cluster', 'diet cluster', and 'execute method cluster'. For the results of these four clusters, basic data on the 'home training' business sector were presented based on consumers' main perception of 'home training' and analysis of the meaning network.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2017.10a
• /
• pp.146-147
• /
• 2017

Big data analysis is a technique for effectively analyzing unstructured data such as the Internet, social network services, web documents generated in the mobile environment, e-mail, and social data, as well as well formed structured data in a database. The most big data analysis techniques are data mining, machine learning, natural language processing, and pattern recognition, which were used in existing statistics and computer science. Global research institutes have identified analysis of big data as the most noteworthy new technology since 2011. Therefore, companies in most industries are making efforts to create new value through the application of big data. In this study, we analyzed using the Social Matrics which a big data analysis tool of Daum communications. We analyzed public perceptions of "Internet of things" keyword, one month as of october 8, 2017. The results of the big data analysis are as follows. First, the 1st related search keyword of the keyword of the "Internet of things" has been found to be technology (995). This study suggests theoretical implications based on the results.

• Journal of Korea Multimedia Society
• /
• v.24 no.8
• /
• pp.1192-1201
• /
• 2021

This study focused on how to analyze the ICT policy formation process using social big data. Specifically, in this study, a method for quantifying variables that influenced policy formation using the concept of a policy triggering mechanism and elements necessary to present the analysis results were proposed. For the analysis of the ICT policy triggering mechanism, variables such as 'Scope', 'Duration', 'Interactivity', 'Diversity', 'Attention', 'Preference', 'Transmutability' were proposed. In addition, 'interpretation of results according to data level', 'presentation of differences between collection and analysis time points', and 'setting of garbage level' were suggested as elements necessary to present the analysis results.

• Journal of KIBIM
• /
• v.13 no.4
• /
• pp.106-114
• /
• 2023

In this study, we developed a method to quantify urban social costs using mobile sensing data, providing a novel approach to urban planning. By collecting and analyzing extensive mobile data over time, we transformed travel patterns into measurable social costs. Our findings highlight the effectiveness of big data in urban planning, revealing key correlations between transportation modes and their associated social costs. This research not only advances the use of mobile data in urban planning but also suggests new directions for future studies to enhance data collection and analysis methods.

• International Journal of Internet, Broadcasting and Communication
• /
• v.15 no.3
• /
• pp.1-7
• /
• 2023

Since the first outbreak of COVID-19 in 2019, it has caused a huge blow to the restaurant industry. However, as social distancing was lifted as of April 2022, the restaurant industry gradually recovered, and as a result, interest in restaurant start-ups increased. Therefore, in this paper, big data analysis was conducted by selecting "restaurant start-up" as a key keyword through social media big data analysis using Textom and then conducting word frequency and CONCOR analysis. The collection period of keywords was selected from May 1, 2022 to May 23, 2023, after the lifting of social distancing due to COVID-19, and based on the analysis, the development of a restaurant start-up consulting chatbot service is proposed.

• 한국체육학회지인문사회과학편
• /
• v.56 no.4
• /
• pp.397-413
• /
• 2017

The purpose of this study is to introduce the case and to provide related information for the physical education major to handle and utilize the social big data through the exploratory study for the application of sports industry in the fourth industrial revolution. For this study, data was collected from the article database, which covers the keyword such as 'Social Big Data', 'Sports' and so on. The analyzed articles were 86 articles. As a results, The research on social big data applied to sports industry are as follows: 1) Analysis of major issues related to sports fans' interests and sports events, 2) A study on media sports engagement, 3) The prediction analysis of sports game based on the sentiment analysis, 4) Development of salary estimation model for professional player in sports, 5) Research trend analysis and so on. In conclusion, the social big data analysis technology in the sports industry and management can be utilized variously. Therefore, the specialists of the sports industry and management field need to learn the techniques, to acquire the know-how for the research project, to convert the convergence thinking.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.16 no.6
• /
• pp.225-230
• /
• 2016

Recently, Web has arisen large amount of data that to the development of the network and the Internet. In order to process it appeared that Big Data technology. Big Data technologies have been studied aiming a multifaceted and accurate analysis using existing regular data and a variety of data social data. But social data does not have the expertise and objectivity. And such manipulation and concealment and distortion of information have been raised troubling. Thus, this paper proposes for trust big data platform and will be described in detail. The big data platform proposed in this paper consists of data refiner, Data Analyzer, co-truster, visualizer, searcher, etc.

• Fashion & Textile Research Journal
• /
• v.18 no.1
• /
• pp.48-62
• /
• 2016

Consumers have come to demand high quality, affordable prices, and innovative product designs of the outdoor wear market due to their well-being and leisure oriented lifestyle. A new system of business in outdoor wear has emerged in the process through which corporations have endeavored to satisfy such consumer needs. Outdoor wear brands have utilized social network services (SNS) such as Facebook and Twitter as means of marketing and have built close relations with consumers based on communication through these media. Recently, explosively escalating SNS data are referred to as social big data, and now that every consumer online is a commentator, reviewer, and publisher, the outdoor wear market and all of its brands have to stop talking and start listening to how they are perceived. Therefore, this study employs Social $Metrics^{TM}$, a social big data analysis solution by Daumsoft, Inc., to verify changes in the allusions related to outdoor wear market found on SNS. This study aims to identify changes in consumer perceptions of outdoor wear based on changes in outdoor wear search words and trends in positive and negative public opinion found in SNS social big data. In addition, products of interest, the major brands mentioned, the attributes taken into consideration during purchases of products, and consumers' psychology were categorized and analyzed by means of keywords related to outdoor wear brands found on SNS. The results of this study will provide fundamental resources for outdoor wear brands' market entry and brand strategy implementation in the future.