• The Journal of Information Systems
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• v.20 no.4
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• pp.205-232
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• 2011

With the rapid growth of internet technology, social commerce has played an important and central role in the online shopping area. Thus, we focus on the factors that influence on the adoption of social commerce. This study analyzes the relationship between perceived risk and the shopping motive in social commerce, and investigates whether the shopping motive significantly impact the purchase intention of the social commerce. The perceived risk is comprised of social risk and psychology risk, and the shopping motive is formed from personal motive and social motive. Finally, we analysis a moderating effect of collectivism. The results indicated that the personal motive was negatively affected by the social risk and psychology risk, and social motive was negatively affected by the psychology risk. The social risk and psychology risk had negative effect on the purchase intention, and personal motive and social motive had positive effect on the purchase intention of the social commerce. Finally, low collectivism seems to have the negative effect of the purchase intention by the perceived risk. The implications of integrating perceived risk and shopping motive into the proposed social commerce adoption model are discussed.

• Journal of Preventive Medicine and Public Health
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• v.40 no.2
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• pp.137-144
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• 2007

Objectives : According to Rowe and Kahn (1998), successful aging is the combination of a low probability of disease, high functioning, and active engagement with life. The purpose of this study was to assess the relationship between active engagement with life and functioning among the community-dwelling elderly. Methods : Data were collected from Wave 2 of the Suwon Longitudinal Aging Study (SLAS), consisting of a sample of 645 persons aged 65 and older living in the community. A social activity checklist and social support inventory were used as measures of engagement with life, along with the Physical Functioning (PF) scale as a measure of functioning. The effects of social support and social activity on physical functioning, taking into account the covariates, were analyzed by hierarchical linear regression analysis. Results : Maintenance of social activity and social support were significantly associated with higher physical function, after adjusting for sociodemographic and health-related covariates. Social support appeared to be more prominent than social activity in predicting physical functioning. Conclusions : Social support and social activity are potentially modifiable factors associated with physical function in older persons. Studies examining the role social engagement may play in preventing disability are warranted.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.475-483
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• 2021

COVID-19 pandemic has affected the lives of people and has forced businesses to develop different ways of doing businesses. Several businesses have implemented social responsibility activities. With social distancing keeping many people at home, online and digital platforms have become one of the most important mechanisms for businesses undertakings and implementing those social responsibility initiatives and activities - digital social responsibility (DSR). The purpose of this study is to examine the relationships of electronic word-of-mouth (eWOM) intentions and customer engagement with DSR in social media with attitude toward DSR as the antecedent during COVID-19 social distancing situation in Thailand. The study employs a quantitative research method where sampling method is followed by convenience sampling technique, and study data is collected through survey questionnaire with social media users who have experiences with firms' online social responsibility initiatives. Based the samples of 123 respondents, Structural Equation Modelling (SEM) has been used for analysis. The results show that attitudes toward DSR in social media significantly influence electronic word-of-mouth (eWOM) intentions and have a significant effect on customer engagement with DSR in social media. The mediation analysis also revealed that eWOM intention partially mediated the relation between attitudes toward DSR in social media and customer engagement.

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.448-459
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• 2015

This study discusses on the social communication phenomenon on online social media by comparative analysis among bridging and bonding social capital. It examined the social media usage, social communication recognition, social communication satisfaction and intent social participation by exploring social capital which are the main influential factors of online social media. The online survey was conducted on 500 adults over the age of 20. As a result, in a quantitative respect a high rate of online media usage was observed all social capital. On the other hand, in a qualitative aspects 'understand' and 'trust' was came out in the bonding capital, but 'agreement' was not observed in all social capital. Also the influential factors of intent social participation were different in the social capital. The bonding was affected by 'understanding' but the bridging was affected by 'trust' and 'agreement'. Therefore, it was able to discuss that the understanding of online social media user and social communication characteristic must be preceded and the activator policy of social communication must consider the different features of online social capital.

• Korean Journal of Culture and Social Issue
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• v.24 no.1
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• pp.101-130
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• 2018

Social class has become a major focus of research in the field of Western psychology due to its critical impact on human life. The Korean scholarship in psychology, however, has paid very little attention to the issue of social class despite the deepening of social stratification in the country; and the concepts and measurement they used were typically borrowed from sociology. In this study, I discussed what social class means and how it should be measured in order to emphasize the importance of the concept and its related issues. To this end, I examined a variety of theoretical backgrounds on the measurement of social class and the concept of socioeconomic status (SES)-a term commonly used as a synonym for social class. This study divided the method of measuring social class into objective social class and subjective social class, and outlined the characteristics of each approach and their main indicators. Finally, I assessed the recent trend in the Korean psychology on social class measurement. Among the 23 studies I have found, 65.2% used the objective social class index; and education was the objective indicator they most frequently employed, followed by income and occupation. Social stratification identity was used in all seven studies that applied subjective social class. And seven different words to describe social class was found. Based on these results, I concluded that there should be a call for more direct research on social class variables. In addition, I suggest that 'social class', instead of socioeconomic status, should be used as a preferred term in the future studies and propose a few notes on how to use the objective indicators and subjective social class measurement.

• Journal of Korea Society of Digital Industry and Information Management
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• v.9 no.3
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• pp.31-38
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• 2013

The evolution of the Web from Web 1.0 to Web 2.0 has brought up new platforms as SNSs(Social Network Service) that are used by users to articulate and manage their relationships. SNSs are an online phenomenon which has become extremely popular. A SNS essentially consists of a representation of each user, his/her social links, and a variety of additional services. SNSs are increasingly attracting the attention of academic and industry researchers. What makes SNS unique is that they have a relationship with friends. The friend recommendation is one important feature of social networking services. People tend to trust the opinions of friends they know rather than the opinions of strangers. In this paper, we propose an efficient data processing method for social data. We study previous researches about social score in social network service. Our ESS(Efficient Social Score) is computed by both friendship weight and score of a document that was tagged by a user's friends. Our experimental results also confirm that our method has good performance.

• International Journal of Contents
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• v.16 no.2
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• pp.51-64
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• 2020

Interviews with 17 Korean American professionals living in Korea revealed the relationship between their status, cultural identities, social capital, and conflicts that arise between their understanding of American and Korean social norms. The findings indicate that social capital for Korean Americans in Korea largely comprises of their English community in Korea and the Seoul Global Center; and that their access to social capital in the Korean society, in general, is limited. As result of limited availability and accessibility of social capital, with a sense of superiority, they maintained their American identity. In terms of social control, their lack of motivation to adopt and follow Korean social norms, as well as them being from the U.S., limited changes occurred in their cultural identity. Extending previous research on the Theory of Intercultural Public Relations, the public's power allows them to maintain their cultural identity, which in turn, effect their communication process. Implications of these findings, as well as suggestions for future study, are discussed.

• The Journal of Korean Society for School & Community Health Education
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• v.21 no.2
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• pp.1-14
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• 2020

Objectives: The purpose of this study was to identify factors(perceived health and social support) affecting social capital formation of the elderly. Methods: Samples consisted of 184 people aged over 65 years old in one county of Kyungsangbukdo. Data were analyzed with t-test, ANOVA and regression analysis. Results: First, social support(both emotional support and instrumental support) were significantly different by economic status. Secondly, regression analysis showed that perceived health affected a positive influence on social capital in Model1, which analyzed only perceived health. However, Model2, which analyzed perceived health and social support(emotional support, instrumental support) at the same time, showed that only instrumental support affected social capital formation. Conclusions: It was suggested to develop customized health promotion and job creation are required for social capital formation of the elderly.

• Korean Journal of Child Studies
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• v.30 no.4
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• pp.15-31
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• 2009

This study examined relationships between the stress of families with autistic children, the social adaptation of autistic children and whether this relationship is moderated by family resilience and social support. The subjects were mothers of autistic children attending a special school for children with autistic disorder. Survey tools measured family stress, social support, and social adaptation. Family Resilience was measured by family hardiness, family coherence, family communication, problem-solving, and management strategy. Results showed that higher degree of family stress resulted in lower degree of adaptation in families of autistic children. The effectiveness of family resilience and social support as moderators between family stress and adaptation of families with autistic children was confirmed.

• Asia pacific journal of information systems
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• v.26 no.1
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• pp.143-162
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• 2016

Social media marketing has gained attention from marketers because of the growing number of social media users. Considering the unique context of each company or organization behind the marketing is necessary when choosing and applying various social media marketing strategies to ensure achievement of better business performance. However, previous studies have focused on context-specific marketing strategies. Accordingly, this study aims to develop context-specific social media marketing strategies. In this study, we first develop a conceptual framework with two items, namely, brand awareness and business orientation of an organization, as criteria, and classify the framework into four contexts. We then propose context-specific social media marketing strategies for each of the contexts. We examine the framework and proposed social media marketing strategies based on multiple case studies. The primary contribution of this study is our context-specific social media marketing strategies.