• Journal of Fashion Business
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• v.15 no.5
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• pp.129-143
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• 2011

The purpose of this study is to classify fashion brand app types through current fashion brand app releases. To this end, this study used Internet Web, articles, newspapers, and existing studies on brand applications as well as the data that were analyzed after downloading the relevant brand app. Firstly, this study aimed to analyze rapidly growing smartphone market and brand app market situations and look into brand app's own characteristics from the corporate marketing perspective. In addition, the study divided the types into a basic information type and an additional information type by analyzing functions of 30 fashion brand apps. As the result, the basic information type contains product info, store info, fashion info, and coordination info. The additional information type contains entertainment, hobbies, life info, mutual experiences, and sharing services. According to the divided fashion brand app types, the goals of companies also can be divided as three. Firstly, the aim is to expand sales, secondly to improve brand awareness, and lastly to build customer relationship. Consequently, companies will have to select brand app types suitable for their goals and provide to consumers.

• Journal of Digital Convergence
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• v.10 no.4
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• pp.45-53
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• 2012

This research aims at developing an electronic culture atlas using smart phones as a way to share the research results of Mind Humanities. An electronic atlas offers the web service of a great deal of information without the limitation of paper, which is different from the existing paper maps. When the concept of culture is added to an electronic atlas, it becomes an electronic culture atlas. To create an application program using smartphones, their various features should be understood and the development method to maximize them is necessary. Accordingly, in this paper, what needs to be taken into consideration for the service based on smartphones and the characteristics of smartphones to be considered in the development process were examined.

• Journal of the Ergonomics Society of Korea
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• v.32 no.5
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• pp.443-448
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• 2013

Objective: Purposes of this study are selecting main factors in evaluating the usability of mobile navigation and comprehending mutual importance among the factors. Background: Mobile navigation services have been more diffused than ever as the number of smartphone users sharply increased. However users are having trouble with the usage of mobile navigation services due to the lack of research in the area. Method: In order to attain results, general research on mobile navigation, 1st general survey, and 2nd comparative survey on navigation UI experts were performed. Empirical studies about the results were performed using AHP method. Results: As the result of AHP analysis, accuracy was drawn out to be the most important factor followed by accessibility and visibility. Regarding the characteristics of navigation system, the provision of accurate POI(Point of Interest) was considered to be the most important factor for the experts. And effectiveness was considered to be the most important, followed by satisfaction and efficiency. Conclusion: When evaluating the usability of mobile navigation, prior factors such as accuracy, visibility, and aesthetics should be considered in advance and general evaluation concentrated on effectiveness must be performed. Application: The results of this study are expected to be a fundamental data to mobile navigation design.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.37C no.10
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• pp.915-924
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• 2012

Though a mobile device is equipped with a number of wireless communication interfaces in general such as Zigbee, Bluetooth, Wi-Fi, 3G, it uses only one interface for a specific service. In this paper, we propose a mechanism of adaptive switching between wireless communication interfaces in order to efficiently use various communication interfaces. Depending on the application service and the characteristics of wireless communication interface, mobile devices select an appropriate wireless communication interface and may switch to another interface during the service. As a result, power consumption can be reduced and the utilization of communication interface can be improved by using this mechanism.

• Journal of Korea Society of Digital Industry and Information Management
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• v.13 no.2
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• pp.99-111
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• 2017

Although smartwatches are different from smartphones in shape and carried method, they are also highly relevant to smartphones and have similar characteristics. This paper studied the impact of using smartphones on the intention to use smartwatches from the perspective of brand extension. The hypotheses were that the major factors of the attitude formed in the process of using smartphones affect the intention of using them and affect the trust of smartwatches. As a result of testing the hypotheses, trust in smartphonees affected trust in smartwatches. And the intention to use smartphones and the trust of smartwatches affected the intention to use smartwatches. However, the satisfaction, familiarity, and favorability of smartphones did not affect the trust of smartwatches. Smartwatches were associated with smartphones but they had independent characters. Based on the results of the study, the trust of smartwatches is very important, so the corporate managers need to find ways to improve their trust. And they should find strategies to improve the value of the product by finding out the factors that can increase the intention of using smartwatches.

• Asian Journal of Business Environment
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• v.7 no.2
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• pp.21-29
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• 2017

Purpose - Because of the development of smartphone and communication technology, Smart TV programs are filled with various contents and applications. This study included additional individual variables like innovativeness and self-efficacy, and characteristics of smart TV are both user-interface and function as exogenous factors based on TAM model. So, this study focuses on identifying the influencing factors of continuous use intention of smart TV traits and user ones and analyzing how they make influences on them in China market. Research design, data, and methodology - Totally 182 samples were adopted as appropriate ones for analysis in this study. They were collected from 20 February 2016 to 10 March 2016. Results - The results are as follows. First, function has positive influence on perceived usefulness. Second, innovation and user-interface make affirmative influences on perceived easiness. Third, perceived easiness has affirmative influence on perceived usefulness. Fourth, the perceived easiness and perceived usefulness make positive ones on continuous use intention. Fifth, perceived ease of use affects significantly on perceived usefulness. Conclusions - According to the findings, they (smart TV traits and user traits), influencing on continuous use intention, are possible to give significant implications on persistent development in China smart TV market.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.5
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• pp.2588-2609
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• 2019

Speech homomorphic encryption has become one of the key components in secure speech storing in the public cloud computing. The major problem of speech homomorphic encryption is the huge data expansion of speech cipher-text. To address the issue, this paper presents a speech homomorphic encryption scheme with less data expansion, which is a probabilistic statistics and addition homomorphic cryptosystem. In the proposed scheme, the original digital speech with some random numbers selected is firstly grouped to form a series of speech matrix. Then, a proposed matrix encryption method is employed to encrypt that speech matrix. After that, mutual information in sample speech cipher-texts is reduced to limit the data expansion. Performance analysis and experimental results show that the proposed scheme is addition homomorphic, and it not only resists statistical analysis attacks but also eliminates some signal characteristics of original speech. In addition, comparing with Paillier homomorphic cryptosystem, the proposed scheme has less data expansion and lower computational complexity. Furthermore, the time consumption of the proposed scheme is almost the same on the smartphone and the PC. Thus, the proposed scheme is extremely suitable for secure speech storing in public cloud computing.

• Korean Journal of Remote Sensing
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• v.35 no.1
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• pp.1-13
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• 2019

The advent of a fourth industrial revolution, built on advances in digital technology, has coincided with studies using various unmanned aerial vehicles (UAVs) being performed worldwide. However, the accuracy of different sensors and their suitability for particular research studies are factors that need to be carefully evaluated. In this study, we evaluated UAV photogrammetry using smart technology. To assess the performance of digital photogrammetry, the accuracy of common procedures for generating orthomosaic images and digital surface models (DSMs) using terrestrial laser scanning (TLS) techniques was measured. Two different type of non-surveying camera(Smartphone camera, fisheye camera) were attached to UAV platform. For fisheye camera, lens distortion was corrected by considering characteristics of lens. Accuracy of orthoimage and DSM generated were comparatively analyzed using aerial and TLS data. Accuracy comparison analysis proceeded as follows. First, we used Ortho mosaic image to compare the check point with a certain area. In addition, vertical errors of camera DSM were compared and analyzed based on TLS. In this study, we propose and evaluate the feasibility of UAV photogrammetry which can acquire 3 - D spatial information at low cost in a construction site.

• Smart Media Journal
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• v.7 no.4
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• pp.99-105
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• 2018

It is often the case that products or services on the market are causing problems, which hurt the business and image of the company. Responding appropriately to the problem and minimizing the damage is very important to business organizations. This study collected and analyzed the news articles related to the recall of the Galaxy Note 7, which was developed and launched by Samsung Electronics, one of the smartphone market leaders. Based on the issue lifecycle, the characteristics of the news were expressed by stages and the contents of the news were analyzed and visualized using association rules. The results of this study are expected to help business organizations to understand the changes and trends of issues and search for counter measures.

• Knowledge Management Research
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• v.20 no.3
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• pp.139-154
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• 2019

With the increasing use of smartphone apps, many apps are coming out in various fields. In order to analyze the current status and trends of apps in a specific field, it is necessary to establish a classification scheme. Various schemes considering users' behavior and characteristics of apps have been proposed, but there is a problem in that many apps are released and a fixed classification scheme must be updated according to the passage of time. Although it is necessary to consider many aspects in establishing classification scheme, it is possible to grasp the trend of the app through the proposal of a classification scheme according to the characteristic of the app. This research proposes a method of establishing an app classification scheme through the description of the app written by the app developers. For this purpose, we collected explanations about apps in the tourism field and identified major categories through topic modeling. Using only the apps corresponding to the topic, we construct a network of words contained in the explanatory text and identify subcategories based on the networks of words. Six topics were selected, and Clauset Newman Moore algorithm was applied to each topic to identify subcategories. Four or five subcategories were identified for each topic.