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http://dx.doi.org/10.30693/SMJ.2018.7.4.99

A Study on the Issue Lifecycle through the Analysis of News Texts - A Case of Samsung Galaxy Note 7 -  

Heo, Pil Hee (계명대학교 경영대학 경영정보학전공)
Kim, Yang Sok (계명대학교 경영대학 경영정보학전공)
Lee, Choong Kwon (계명대학교 경영대학 경영정보학전공)
Publication Information
Smart Media Journal / v.7, no.4, 2018 , pp. 99-105 More about this Journal
Abstract
It is often the case that products or services on the market are causing problems, which hurt the business and image of the company. Responding appropriately to the problem and minimizing the damage is very important to business organizations. This study collected and analyzed the news articles related to the recall of the Galaxy Note 7, which was developed and launched by Samsung Electronics, one of the smartphone market leaders. Based on the issue lifecycle, the characteristics of the news were expressed by stages and the contents of the news were analyzed and visualized using association rules. The results of this study are expected to help business organizations to understand the changes and trends of issues and search for counter measures.
Keywords
Issue Lifecycle; Text Analysis; Association Rules; Data Visualization;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
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